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“Let’s dance to misogynistic music” - A Qualitative Textual Analysis of Swedish Rap Songs from a Gender Perspective Swedish rap music has risen in popularity during the last five years and has grown from being a minority genre to the top of several music charts. Critics suggest that rap in general romanticizes a criminal lifestyle and encourages young listeners to strive for a similar way of life. Others counter by saying that generalization is a slippery slope and that rap music should rather be seen as a way of expressing one’s own experiences. When this debate is put in the limelight, other important topics are easily forgotten. For instance, the objectification of women is sometimes normalized in the rap genre, however much less discussed within a Swedish perspective. The purpose of this study is to examine lyrics in Swedish rap music from a gender perspective. Through a qualitative critical linguistic textual analysis and with support from existing theories about gender, hegemonic masculinity, representation and stereotypes, explore the design of masculinity, femininity and patriarchal structures in the most played Swedish rap songs in the year 2021. The analysis identified five overall themes in the empirical research: trust, emotions, provocation, sexism and superiority. The study found that masculinity takes form in the lyrics through the highlighting of masculine-like characteristics as something to strive for, setting the standard for how men should act and behave. Femininity in the rap lyrics takes form through the degrading of women as she is always seen through the male gaze and is an object rather than a subject. Representations of masculinity and femininity can be considered stereotypical in that they fulfill several patterns of gender structures. Patriarchal structures are reproduced through the sender as they convey that messages connected to sexism and hegemonic masculinity are reasonable and acceptable. In conclusion the study identifies a different kind of hegemonic masculinity where emotions are allowed to take place, but are hidden behind a cover of metaphors and parables. To avoid ending up in a “trap of weakness” where men who show emotions don't fulfill the demands of western masculinity standards, feelings and experiences are articulated symbolically and in a more accepted masculine forum. Keywords: rap music, gender, hegemonic masculinity, representation, stereotypes, femininity, masculinity.

Följande studie utforskar hur kulturella stereotyper framställs genom interaktionen under två separata intervjuer i talkshowen Malou Efter Tio. Programledaren Malou von Sivers har fått kritik för hur hon intervjuar två rapartister med skilda kulturella bakgrunder. Greekazo som associeras med minoritetsbefolkningen och Einár som associeras med majoritetsbefolkningen. Studien undersöker och jämför interaktionerna i de två intervjuerna utifrån teorierna samtalsanalys, intersektionalitet och olika koncept för representation i media. Analysen genomförs med samtalsanalys som metod och utgår från två separata transkriberingar av materialet. Resultatet visar att Malou von Sivers samspel med de två gästerna skiljer sig, där båda intervjuerna formar stereotypa uppfattningar kring rappgenren. Genom slutdiskussionen förs en diskussion om att det sker en problematisk representation av båda rapartisterna. Framför allt eftersom det upprättas en skillnad mellan rapartisterna genom intervjuerna då de tillskrivs olika egenskaper som baseras på deras etniska tillhörighet. Detta visar på starka maktrelationer som existerar i talkshowen och också på hur ojämlikhet som finns i samhället uppkommer i programmet. Utifrån vårt resultat kan vår studie synliggöra och uppmärksamma hur samtalsstrukturen i den här talkshowen flätas samman med maktstrukturen i vårt samhälle. / The following study examines how cultural stereotypes are reproduced through the interaction during two separate interviews from the talk show Malou Efter Tio. The host Malou von Sivers has been criticized for how she is interviewing two rap artists with different cultural backgrounds. Greekazo, associated with the minority population and Einár, associated with the majority population. The study examines and compare the two interviews based on the theories conversation analysis, intersectionality and several concept of representation in media. Conversation analysis is also used as a method and the analyzation is based on two separate transcriptions of the material. The results showed that Malou von Sivers interplay between two guests were different, however both interviews reproduce stereotypical perceptions about the rap genre. Furthermore, the results are discussed which shows that both representations of the rap artist are problematic. Especially since a difference is established between the rap artists through the interviews as they are attributed different characteristics based on their ethnicity. This shows the strong power relations that exist in the talk show and also how inequality that exist in our society arises in the program. Based on our results, our study exposes and pays attention to how the conversational structure of this talk show is intertwined with the power structure in our society.