The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. Five different, but interconnected studies, one content analysis and four surveys, were implicated in order to measure the responses to advertising. It is further suggested that positive attitude towards outdoor advertising affects the purchase intent. The theme of sexualised advertising is also discussed within this research. After detailed examination of the advertisements in the centre of St. Petersburg it was concluded that females’ rating is considerably more positive compared to males in the situation of high processing opportunity. However, men were more positive when respondents were asked about more general attitudes to outdoor advertising. Recall of advertising was studied within the field settings and showed that women indeed demonstrate better visual memory. Such factors as format, content were proved to have influence on the recall. In addition, different visual preferences were tested within one study. The findings prove that gender differences in perception of outdoor advertising do exist and should be taken into consideration by advertisers in order to raise the effectiveness of advertising campaigns.

This thesis provides an analysis of supervisory interactions between PhD supervisors and their students within social science disciplines, using the Competing Values Framework (CVF). Traditionally, such work has been conducted using a supervisor-centred perspective, and this thesis adds to the literature by adopting a student-centred view to look at supervisor's behaviours during the interaction, from a role performance perspective in light of the CVF. Drawing primarily on semi-structured interpersonal process recall interview data, the thesis considers a number of interlinking analytical themes. These can be divided into three broad groups. The first focuses on investigating the CVF roles that are adopted by the supervisor during the interaction and recognized by the students as important component parts of the most helpful supervisory moments. In line with the previous literature, I note that the most effective supervisory behaviours reflect the performance of all the eight CVF roles with the producer and the director occupying the dominant position. The second group is closely linked with the first and investigates CVF managerial roles represented by the least helpful supervision moments selected by the student. I note how PhD supervisors inadequate use, including both overuse and underuse of the CVF roles are related to the least effective supervisory moments. The director and the producer are again the most represented ones which are reported as being mostly underused. The third group analyses students advice on further improvements . In conclusion, I relate my analysis to existing literature and examined the contributions of the thesis to three main areas of research. This research finds that instances of positive and negative supervisee feedback reflect an increased influence of marketorientation and manageralism on research students and correspondingly inadequate use of managerial roles by supervisors.

Utilizing the information garnered from research on information processing in the two elaboration types (i.e., item-specific and relational processing) this research examines the influence of gender and advertising narrative effectiveness. Advertising effectiveness is determined by recall and perception from exposure to relational and item-specific developed narratives. Included are literature reviews, supporting data and analysis, results, discussion, and speculations of differing outcomes based on the study conducted. / text

We explored the role that exogenous and endogenous competitors for attention play in infants’ abilities to encode and retain information over a 6‐month period. Sixty‐six children visited the laboratory at 15 months, and 32 returned for a second visit at 21 months. Children observed models of conventional‐ relation and enabling‐relation action sequences. Half the children were distracted by a “Mister Monkey” mechanical toy during the conventional‐relation sequence, while the other half was distracted during the enabling‐relation sequence. The Early Childhood Behavior Questionnaire indexed endogenous factors at both ages. Immediate postmodel production of target actions indexed encoding efficiency, and 6‐month production of target actions indexed long‐term recall. The exogenous distracter impacted encoding efficiency (i.e., immediate recall), but not long‐term recall. Endogenous factors (i.e., temperament) were primarily associated with long‐term recall. Of special interest was our finding that endogenous factors, especially surgency, moderated the effect of the exogenous distracter. It appears that when learning conventional‐relation sequences in the presence of exogenous distracters, surgency mobilizes attentional resources toward the learning objective; however, when learning enabling‐relation sequences under the same conditions, surgency either boosts the saliency of the distracters or boosts children’s susceptibility to them.

This dissertation examined the relationship between the acquisition and recall of English language vocabulary. This study explored 2 different learning recall strategies to determine which approach was the quickest or more efficient way to remember vocabulary words. Previous researchers had focused on learning a second language phonetically and had not explored different instructional strategies to study the most useful or quickest way to learn a second language for adults. However, there remains an important gap in the current research regarding how to present different methods of instruction to acquire a new second language more rapidly. The purpose of this study was to determine which method was easier and quicker to assist the second language learner to recall and acquire vocabulary. The sample came from 3 different adult second language classrooms. The participants completed a pretest to assess their English word knowledge before the treatment. The participants had a timed 15-min or 30-min period to learn the cards for recall using flash cards with words only or with words and pictures. Once the period was over, the participants completed a posttest measure of language acquisition. There were no statistically significant differences in posttest scores based on method of learning, length of time for learning, or the interaction between the two. The results of the study added to the research on determining whether different instructional methods assisted an adult second language learner to acquire a second language more swiftly.

Complex foodborne threats to public health and safe food supplies are increasing with each passing day, serving as a great challenge to food corporations today. This thesis, selecting the Mengniu Dairy milk scandal as the subject of the study, is aimed to examine how newspapers reported and evaluated Mengniu milk crisis and crisis management in the 2008 Chinese milk scandal and to provide suggestions to Mengniu Dairy's crisis management, as well as the Chinese food industry in general. It is a significant step towards exploring the crisis management strategy of a food company in a non-Western setting under a circumstance in which crisis responsibility is ambiguous. To accomplish this, a content analysis of 253 articles ranged from September 11, 2008, to September 10, 2009, on 10 Chinese newspapers' Web sites was conducted. The results of the coding supported an argument that apology and product recall were not good enough for the milk crisis and identified the significant role of the Chinese government in food crisis management. Two suggestions are offered by the study. First, building a good external relationship and cooperating with the local government. Second, being proactive and addressing public safety during the pre-crisis stage. Further, recommendations for further study are enclosed.

This study builds on previous research analyzing the effects of cognitive busyness on recall of stereotype-consistent and stereotype-inconsistent information by examining the real-world context of Facebook profiles. College students (N = 160) were randomly assigned to either a cognitively busy or unbusy condition. They then looked at either the profile of an African-American male or female target. After, they were given a recall test to assess the number of stereotype-consistent and stereotype-inconsistent descriptors correctly recalled. Results were expected to show that participants recalled more stereotype-consistent information when cognitively busy, even more so for male targets. Conversely, participants were expected to recall more stereotype-inconsistent information when cognitively unbusy, even more so for male targets. Neither cognitive busyness nor the interaction between cognitive busyness and target gender affected the type of information participants recalled. Both results were inconsistent with previous research. Future research should find ways to strengthen the construct validity of measures as they operate in real-world contexts such as Facebook.

Syftet med studien är att studera lärarens intentioner och hur elever uppfattar lärarens budskap inom kemi på gymnasieskolan. Metoden jag använt mig av är Stimulated Recall. Genom att jag observerat och filmat lektionerna, där jag har träffat lärare och elever var för sig för att reflektera över lektionstillfället. De reflektionsfrågor jag använt mig av är mallen för en så kallad CoRe, som Berry, Loughran & Mulhall (2003) från Australien har utformat. Det är ett reflektionsverktyg men även ett sätt för att exemplifiera PCK (pedagogical content knowledge). PCK är ett begrepp som didaktikforskare använder för att beskriva de egenskaper som en bra lärare skall besitta för att kunna vägleda elever rätt i specifika ämnesområden. Forskare menar att läraren måste ha en god teoretisk grund men även en bra grund i pedagogik. Resultatet av studien visar att, om kollegor delger sina erfarenheter till de som är mindre erfarna ger det en utveckling av lärarens PCK och det innebär att lärarens intentioner bättre når fram till eleverna. Responsen från eleverna är mycket positiv och eleverna har en positiv inställning inför kemi, även om många av eleverna tycker att ämnet i sig är ganska svårt.

This study builds on previous research analyzing the effects of cognitive busyness on recall of stereotype-consistent and stereotype-inconsistent information by examining the real-world context of Facebook profiles. College students (N = 160) were randomly assigned to either a cognitively busy or unbusy condition. They then looked at either the profile of an African-American male or female target. After, they were given a recall test to assess the number of stereotype-consistent and stereotype-inconsistent descriptors correctly recalled. Results were expected to show that participants recalled more stereotype-consistent information when cognitively busy, even more so for male targets. Conversely, participants were expected to recall more stereotype-inconsistent information when cognitively unbusy, even more so for male targets. Neither cognitive busyness nor the interaction between cognitive busyness and target gender affected the type of information participants recalled. Both results were inconsistent with previous research. Future research should find ways to strengthen the construct validity of measures as they operate in real-world contexts such as Facebook.

There are hundreds of channels in Taiwan. Because of computer and internet developing, people in Taiwan communicate easily to everyone in the world. It causes conflicts and challenges such as economy, business, and culture. The main source of profits in channels and web is advertising. According to AC Nielsen in Taiwan, Advertising industry in Taiwan outputs $40 billion in 2007, and its growing can figure out in future. So this study is to discuss the influence of Advertising Effectiveness in Product Involvement and Purchase Intention. This study set to sampling 18-40 years old. It includes male and female. The methods of this study are such as Descriptive Statistics, Multiple Regression, and ANOVA. The Advertising Effectiveness is the moderator in this study. To discuss the issues of the moderator model explains the effect of strength and direction of Purchase Intention. The hypotheses of this study are presented as follows: 1.Product Involvement has statistically influence on Purchase Intention. 2.Advertising Effectiveness has statistically influence on Purchase Intention. 3.The interaction of Product Involvement and Advertising Effectiveness as statistically influence. The conclusions are presented as all hypotheses to show: 1.On Purchase Intention, the Product Involvement will influence consumers¡¦ purchase decision. 2.Advertising also influence consumers¡¦ purchase decision. 3.The effect of the interaction explains synergy from Product Involvement and Advertising Effectiveness to consumers.