This thesis deals with the topic of corporate social responsibility in the energy company E.ON, both in the Czech Republic and in Europe. The first part describes the topic of social responsibility in general and related topics closely related to the of social responsibility are mentioned. The methodical part describes the data processing itself as it was done in the practical part and what methods were used for the evaluate-on. The practical part describes E.ON in the Czech Republic as well as in Europe. Activities around social responsibility are described in selected regional units. All activities related to social responsibility were mapped in the E.ON CZECH Group. The second part consists of a questionnaire survey of employees of E.ON CZECH, where the aim was to find out employees' awareness of social responsibility in the company.

The topic of this thesis is the issue of beauty perception among adolescent girls and influence of youtubers in this area. The aim of this thesis is to find out, how adolescent girls are constructing image of their own beauty and beauty in general and what role youtubers play in forming their opinion. The first part of this thesis is focused on theoretical knowledge, including maturation process, social and medial construct of beauty, opportunities of new media, youtubers and their audience and influencer marketing. The second part is centred around my own research, where half structured interviews were used. There are also formulated research questions and more information provided about the ethics of research, research sample and the method of analysis. The results of analysis are interpreted in detail and discussed further.

The aim of this thesis is to analyse legal regulations of marketing and advertising in the Czech Republic as well as in the European context and define possibilities of applications of marketing methods and tools in the field of legal services. This is followed by a detailed elaboration for advocacy being the most marketable branch within this field. Based on the analysis of classic marketing mix tools, the aim is to create a set of marketing instruments suitable for the selected field of advocacy services. The thesis takes into consideration particularly strong characteristics of legal services as such. The theoretical part of the thesis is opened by a chapter dealing with the issue of marketing in general. Defining the respective branch and identifying its basic descriptive signs creates a terminology basis for further development of the subject. Special attention is paid to individual key marketing components, the main one being the strategic marketing management and its main variables composed of the following: company mission, company objectives, company strategies and company opportunities. A strategic marketing process, formed by planning, implementation and control stages, is also elaborated. The planning stage is composed of a marketing situational analysis, setting of marketing...

The aim of the thesis is to analyze and evaluate the internet marketing activities of the selected company and develop recommendations for their improvement. To better understand the company's business and use of internet marketing, the marketing environment was analyzed. Furthermore, the used internet marketing tools are described in detail by analyzing the internet marketing mix and internet communication mix. Based on the results, suggestions are made to increase the effectiveness of internet marketing.

This diploma thesis compares linguistic and sexist expressions used in adverts and on websites of companies Free Rádio, ÚAMK, Pila Pasák and Rodinný pivovar Bernard. The first part of the thesis provides broad theoretical background focusing on media, media communication, new media, marketing communication, sexism and linguistic aspects of marketing communication. Great deal of attention is paid to pragmatic aspects of advertising language, the communication functions and speech acts in adverts. The work also deals with sexual information in adverts, e.g. types of sexual information used in advertising, its effectiveness, typical sexist expressions but also with legal and ethical frames in advertising. The second part of the thesis are the analyses themselves. The adverts are analysed through a questionnaire that covers pragmatic, semiotic and semantic aspects so that the intersemiotic character of advertising is covered; other issues included are types of sexual information and sexist expressions. The websites are analysed through a questionnaire that challenges the structure of the website, its aim, design, used vehicles of expression, pragmatic aspects of the used language and the presence of sexism. The aim of this thesis is to answer five questions covering such issues as used vehicles of...

Final thesis analyzes the marketing strategy of the company Adonis operating for more then 20 years on the market with beauty products. The content of the first chapter presents basic information of activities regarding examined company. The second chapter is based on theoretical level looking into strategic management. Following chapter handles external situation analysis -- analysis of macro-environment (PEST) and microenvironment. The result of internal identification is shown in SWOT analysis, which brings up the strong and also weak parts of company and shows the possibilities and threats arising from the market. The most comprehensive chapter is analysis of each tool of marketing mix. Outlined trends show aspects that could significantly affect future decisions of cosmetic companies or even in present. The final chapter provides a partial improvement of individual instruments. The closure includes evaluation of existing strategy with specific improvements.

This diploma thesis deals with the subject of advertisement and its effect on children consumer behavior. Contrary to adults children are not able to differentiate between the reality and fiction, in this case to differentiate if they really need or just want promoted product. The theoretical part brings information about the marketing communication channels, effects on consumers, basis of consumers purchase decision making processes, which factors influence consumers behavior and how the advertisement is perceived by particular children age groups. It informs also about specific aspects of advertisements focused on children and about actual trends in children consumer behavior. The target of this work is to find out how TV advertisement influences children consumer behavior in context of amount of children in family, in dependence on how much time parents spend with their children, which way they are raised, etc. Research of these facts is subject of practical part of this thesis

Darbo tikslas - Įvertinti šeimos gydytojų požiūrį į farmacijos kompanijų medicinos atstovų teikiamą informaciją apie vaistus ir nustatyti, kaip ta informacija pasitelkiama, skiriant vaistus pacientams. Tyrimo metodika. 2008 m. balandžio – gruodžio mėnesiais, buvo apklausti Kauno mieso šeimos gydytojai dirbantys viešosiose ir privačiose įstaigose. Buvo išdalintos 229 anketos, atsakė – 133 respondentai (atsakas – 58, 1 proc.). Anketiniai duomenys analizuoti naudojant statistinę duomenų analizės programą SPSS 13.0. Statistinis duomenų reikšmingumas tikrintas pagal Chi kvadrato kriterijų, laisvės laipsnių skaičių ir statistinį reikšmingumą (p). Hipotezė apie dviejų nepriklausomų imčių vidurkių lygybę buvo tikrinama naudojant Mann – Whitney testą. Rezultatai. Dažniausiai šeimos gydytojai informaciją apie vaistus sužino medicinos atstovų individualių vizitų metu. Efektyviausi būdai informacijai apie vaistus sužinoti yra konferencijos, individualūs medicinos atstovų vizitai, bei specialisto vedamos apvalaus stalo prezentacijos. Lankančių šeimos gydytojus medicinos atstovų profesija dažniausiai yra gydytojai ir farmacininkai. Beveik trys ketvirtadaliai (72,2 proc.) šeimos gydytojų pastebi skirtingų profesijų medicinos atstovų kompetencijos skirtumus ir geriausiai vertina gydytojų bei farmacininkų kompetenciją pateikiant informaciją apie vaistus. Didžioji dalis (71,4 proc.) šeimos gydytojų bendravimą su medicinos atstovais vertina kaip dalykinį, jų nuomone, bendraujant su medicinos... [toliau žr. visą tekstą] / Aim of the study. To evaluate general practitioners view on how pharmaceutical companies present information about medicines and to determine how this information is used by doctors while prescribing them for patients. Methods. The general practitioners, who worked in private and public health centers in Kaunas city, were anonymously questioned from April to December in 2008. In total, 229 questionnaires were distributed, 133 of which were answered and returned back (the response rate was 58%). Statistical analysis of the obtained data was performed using the SPSS v. 13.0 software package. The associations between the variables were tested by Chi squared test. The hypothesis about the differences between means of two independent samples was evaluated using a criterion of Mann-Whitney test. Results. General practitioners most often get information about medicines from personal visits of medical representatives. The most effective ways of finding out the information about medicines are conferences, personal visits of medical representatives and round table meetings lead by specialists. General practitioners were most often visited by medical representatives who have doctor’s or pharmacist‘s qualifications. Almost three quaters (72.2%) of general practitioners have noticed different competence in qualification of medical representatives and those who had doctor‘s or pharmacist‘s qualification were evaluated best in providing the information about medicines. The greater part (71... [to full text]

Darbo tikslas. Išanalizuoti alkoholinių gėrimų reklamos situaciją Lietuvoje, gyventojų požiūrį į jos draudimą. Darbo uždaviniai. 1. Išanalizuoti esamą alkoholinių gėrimų reklamą. 2. Nustatyti moksleivių požiūrį į alkoholinių gėrimų reklamą. 3. Nustatyti gyventojų požiūrį į alkoholinių gėrimų reklamos draudimą. 4. Išanalizuoti esminius reklamos kūrimo principus, įvertinti jų naudojimą reklamuojant alkoholinius gėrimus. 5. Įvertinti esamos alkoholinių gėrimų reklamos atitikimą egzistuojančiai įstatyminei bazei, jos pobūdį. Tyrimo metodika. 2007 m. rugsėjo mėn. alkoholinių gėrimų reklamos monitoringo duomenų analizė. Viešosios nuomonės tyrimas. Alkoholinių gėrimų reklamos analizė, atitikimas įstatyminei bazei. Kokybinis moksleivių nuomonės tyrimas. Rezultatai. Lyginant televiziją, spaudą, radiją bei lauko reklamą, daugiausiai alkoholinių gėrimų reklamų 2007 m. rugsėjo mėnesį buvo televizijoje, čia reklama pasiekia daugiausiai gyventojų. Nors stipriųjų alkoholinių gėrimų reklamos transliacijos laikas televizijoje ribojamas, tačiau jas matė 56 proc. tyrime dalyvavusių moksleivių, o 44 proc. apklaustųjų nurodė stipriųjų alkoholinių gėrimų reklamas matę spaudoje. Beveik pusė apklaustų respondentų pritaria alkoholinių gėrimų reklamos uždraudimui. Nors alkoholis yra ypatinga ir valstybės kontroliuojama prekė, jo reklamai naudojamos beveik visos priemonės, kurios naudojamos ir kitų prekių ar produktų reklamai. Išvados. 1. Dažniausiai alkoholiniai gėrimai reklamuojami televizijoje ir... [toliau žr. visą tekstą] / Aim of the study. To analyze the situation of alcohol advertising in Lithuania and the attitude of Lithuanians towards the ban of alcohol advertising. Objectives. 1. To analyze the advertising of alcoholic beverages. 2. To identify the attitude of school students towards the advertising of alcoholic beverages. 3. To determine the attitude of Lithuanian inhabitants towards the ban of alcohol advertising. 4. To analyze the fundamental principles of how advertising is being created and to estimate its application while advertising alcoholic beverages. 5. To evaluate if the current advertisements of alcoholic beverages conform with the present legal basis and its nature. Methods. Gathered data analysis using monitoring of alcoholic beverage advertisements. Public opinion poll. Advertising analysis of alcoholic beverages and its conformance with legal basis. The quantitative school’s pupil’s survey. Results. After comparing the number of advertisements showed on television, print press, radio and outdoor ads showed in September of 2007, it was identified that most of alcoholic beverage ads were showed on TV, as this kind of advertising reaches the majority of people. Although the broadcast time for advertising strong alcoholic beverages on TV is restricted, these ads were seen by 56 percent of pupils participating in the research and 44 percent admitted seeing strong alcoholic beverage ads in the printing press. Almost half of the polled pupils approve the banning of advertising... [to full text]

Darbo tema: Teisinio švietimo prielaidos šiuolaikinėje žiniasklaidoje. Teisinis švietimas aktuali šių diena problema. Kuriami įvairūs projektai, kurie leistų kelti visuomenės teisinių žinių lygį. Ypač didelis dėmesys skiriamas teisiniam švietimui mokymosi įstaigose. Tačiau iškyla klausimas, kaip teisinio švietimo informaciją perduoti asmenims, kurie jau yra tokio amžiaus, kai jų gyvenime ugdymo institucijoms vietos nebėra. Jie dirbantys, auginantys šeimas ir nelinkę domėtis švietimu. Viena iš tokių teisinio švietimo informacijos perteikimo priemonių yra šiuolaikinė žiniasklaida. Darbo tikslas – išsiaiškinti teisinio švietimo galimybes panaudojant šiuolaikinės žiniasklaidos formą – socialinę reklamą, įvertinant pritaikymo aspektą. Šiam tikslui pasiekti išsikelti uždaviniai: aptarti teisinio švietimo sampratą; atskleisti šiuolaikinės žiniasklaidos socialinį funkcionalumą; sukurti tyrimo metodiką, padėsiančią nustatyti teisinio švietimo galimybes per socialines reklamas; išsiaiškinti teisinio švietimo informacijos teikiamos socialinėse reklamos pritaikymą praktikoje. Teorinėje dalyje analizuojamos teisės ir švietimo sąvokos. Aiškinant, kad teisė, tai visiems visuomenėms nariams taikomos elgesio taisyklės, o švietimas – procesas, kurio pagalba visuomenė lavina savo gebėjimus ir gilina žinias. Teisė ir švietimas susieti, remiantis tuo, kad abu būtini visuomenei tinkamai funkcionuot, sujungus šiuos du procesus, visuomenei suteikiam žinių, kurias jie gali pritaikyti praktiniame... [toliau žr. visą tekstą] / Thesis: The assumption of legal education in modern media. Legal education is an actual problem nowadays. Various projects which could enlarge the legal knowledge of the society are established and especially at schools. But it is still a question, in which way it is possible to represent this kind of information to that part of society, which is older and is out of the process of education. This element is often working people, taking care of their families and not tends to be interested in education. One of ways to introduce this group with newest information is media. The purpose of this paper is to ascertain possibilities of legal education through one of modern media types – social advertising. To achieve this objective, following tasks are dispensed: discussing the conception of legal education; revealing the social functionality of modern media; creating methodology of research, which helps to identify possibilities of legal education through social advertising; finding out the practical appliance of the information of legal education obtained from social advertisements. In the abstract part concepts of law and education are being analysed. Explanation given, that law is the set of rules of behaviour, common to all the members of society, and education is a process, in which society develops its abilities and exacerbates knowledge. Law and education are related, with reference to the fact, that both are essential for the proper functioning of society. While... [to full text]