Human society is dependent on women who ensure their sustainability in the role of mothers. At the same time women participate in the economic prosperity of the family and society. The combination of these two roles puts them at a disadvantage in the labour market. This thesis aims at analyzing the current situation of women from the point of view of motherhood and position on the labour market. The theoretical part deals with two primary areas including social policy and the labour market. Social policy gives information about family policy and state support to mothers in comparison with other countries. The practical part, which is based on methodology, is dedicated to the analysis of the current situation of women and is divided according to the origin of the data. The secondary data were obtained from the public statistical database and the primary one through the questionnaire survey. The outcome of the work reveals significant factors influencing the age at which women have their first child, the dependence between parental leave income, the length of parental leave, and other answers to the research questions.

The diploma paper is concerned with the occurrence of ethic issues in advertising. The aim of the paper is to find out whether morality or immorality of the adverting is perceived. After all, the advertising has become a part of our lives. It appeals to our senses and influences human behaviour. Thus, the advertising needs to be monitored. It may seem that the advertising is a category on its own. There are no restrictions applied in the advertising. Every advertising agency has an opportunity to create any kind of advertising. However, this is not true. Some efforts are made through the Council for Radio and Television Broadcasting and the Council for Advertising. Moreover, the Code of Advertising Practice was created and it should ensure the morality of the advertising in the Czech Republic. The morality, nevertheless, cannot be guaranteed so easily. Ethics is a broad term which can have different meanings for anyone.

The thesis concentrates on the application of gamificaton principle in the quantitative online research. The main goal of the thesis is to evaluate the effects of gamification on answers provided by respondents and their overal perception of the questionnaire. The hypotheses, based on the research of theoretical and methodological literature and metaanalysis of already conducted case studies, refers to the most discussed topics concerning gamification: survey evaluation, evaluation of respondent's behavior and the impact on the survey data. The results are validated using the split- ballot method on a carried out quantitative research. As a research tool serve a standard questionnaire and a questionnaire with small gamification adjustments. The results favor the version of questionnaire with gamification in the area of overall perception of the questionnaire and increased time spent on the research by the respondents. However, the results don't show any measurable impact on the respondent's behavior or survey data.

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The patient's autonomy is very important part of medical and nursing practice and every patient should have a right to express their opinion about their treatment. Advance directives give person an opportunity to express even in situations when it is not possible to communicate with others. Although it is possible to write advance directives in the Czech Republic only negligible percentage of people take advantage of this possibility. Why is it so? I have set two goals in my thesis. My first goal is to determine the awareness of the general public about the advance directives in the Czech Republic and also I want to find out awareness about the possibility to appoint a guardian as a mediator of fulfilment of advance directives of an individual. It is also my goal to discover whether respondents would welcome greater awareness of this topic. My second objective is to determine the attitudes of respondents to the problematics of advance directives. I want to discover if the respondents have ever dealt with the idea of being in a situation which they could not communicate with their environment and if they would like to have an opinion to decide about their treatment and also if they would like to name their mediator. I would like to provide the results of my thesis to the department of quality...

In this thesis, I focus on marketing research and its practical use on: Marketing Research - A case study of benefits and return on building wellness center Lhotka. The objective of this thesis is based on marketing research to determine profitability and return on investment in wellness center Lhotka. The results of this study should be valuable information that might help an investor in the construction of this center.

This thesis deals with the application of approaches in current practice that consider the performance of the Deputy Director as an appropriate or necessary precondition for the future performance of the school principal or the school facility. This work investigates current approaches that are applied in practice by founders, directors and deputy directors of schools and school facilities. The work is based on the study of available literature and applicable laws in the Czech Republic. At the same time, it draws on international approaches currently applied in the field. The research was conducted through questionnaires and investigations of implementations in the selection of future directors. In addition, respondents' views of founders and directors of the inclusion conditions of the Deputy Director of the insolvency proceedings. Also, respondents' views on the possible acquisition of management skills by the acting deputy director were examined. The analysis of the research describes the state determined and recommends possible solutions for the questions in the next period with emphasis on the potential increase in the quality of the Czech education system.

ABSTRAKTTitel: Autonomi vs. Kontroll. - Hur ser det ut på Samhall? Nivå: C-uppsats i ämnet företagsekonomi Författare: Thomas Christiansson & Per Fredrik Tranfeldt Handledare: Dr Jonas Kågström Datum: Juni 2011 Syfte: Syftet med denna uppsats är att med hjälp av SDT (Self- Determination Theory) undersöka om de anställda upplever sin arbetsplats som autonom eller kontrollerad. Grundförutsättningen för att kunna få en anställning på Samhall är att man har enfunktionsnedsättning. Samtidigt har företaget som mål att få så många som möjligt attlämna företaget för andra reguljära arbetsgivare. Detta med anledning av att man är ettstatligt personalutvecklingsföretag. Samhall jobbar i motsatt riktning till skillnad frånliknande företag, och vi har därför valt att undersöka detta företag. Metod: Vi har använt oss av kvantitativ metod. Data har samlats in genom enenkätundersökning hos Samhalls anställda i Bollnäs, Gävle och Söderhamn. Enkäten i sintur är uppbyggd och framtagen av de främsta forskarna inom SDT (University ofRochester) och genomfördes i pappersform. Vi har sedan sammanställt svaren i GoogleDocuments för att enklare kunna se resultaten med hjälp av tabeller och diagram. Istatistikprogrammet SPSS har vi sedan kunnat ta fram medelvärden och standardavvikelserför djupare analys samt en faktoranalys. Redovisningen av resultatet har skett i form avskrift, diagram samt tabeller från SPSS. Resultat & slutsats: Resultatet av undersökningen visar att de anställda upplever Samhallsom en autonom arbetsplats. Dock visar resultatet även på att en av fem anställda inte vetvilket mål de har och inte heller vad de måste göra för att ta sig dit. Vi har kunnat visa påatt vår empiri korroborerar SDT teorin (Self-Determination Theory) vilket vi visar medhjälp av en faktoranalys. Förslag till fortsattforskning: Man kan genomföra en liknande undersökning på ett annatföretag och sedan jämföra resultaten. Med hjälp av SDT mäta samtliga faktorer på Samhallmen man kan också välja ut ett bredare geografiskt urval för undersökningen. Uppsatsens bidrag: Genom vårt arbete har vi kunna påvisa Samhalls position påautonomitermometern. Arbetet visar även på att företaget bör bli bättre inom vissaområden. Nyckelord: Autonomi, faktoranalys, motivation, respondenter, Samhall, SelfDetermination Theory(SDT) och korroborerar. / Title: Autonomy vs. Control. –What´s the situation like at Samhall? Level: Final assignment for Bachelor Degree in Business Administration Authors: Thomas Christiansson & Per Fredrik Tranfeldt Supervisor: Dr Jonas KågströmDate: June 2011 Aim: The purpose of this paper is that by using the SDT (Self- Determination Theory) todetermine whether the employees perceive their workplace as autonomous or controlled. Thebasic requirement to get a job at Samhall is being disabled. Samhall aim to get as manypeople as possible to leave the company for other regular employers. The reason for this isthat Samhall is a state-owned company assigned to provide development opportunities forpeople. Samhall works in the opposite direction in contrast to similar companies and we havetherefore chosen to study this company. Method: We used the quantitative method. Data were collected through a survey of Samhallemployees in Bollnäs, Gävle and Söderhamn. The questionnaire, in its turn, is built anddesigned by the leading researchers in the SDT (University of Rochester) and was completedin paper form. We have then compiled it in Google Documents to more easily see the resultsusing tables and graphs. By using the statistical program SPSS, we have been able to calculatemeans and standard deviations for deeper analysis, in addition, we accomplished a factoranalysis. The presentation of the results has been in writing, diagrams and tables from SPSS. Results & Conclusions: The results of the survey show that employees perceive Samhall asan autonomous place of work. However, the results also show that one in five workers do notknow their goal nor what they must do to get there. We have shown that our empiricismcorroborate SDT theory (Self-Determination Theory), which we prove by the factor analysis. Suggestions for future research: Conduct a similar study at another company and thencompare the results. Using the SDT and measure all elements at Samhall, but also to select awider geographic range of the survey. Contributions of the thesis: Through our work we have been able to show Samhall´sposition on our autonomy thermometer. This work has also shows that Samhall should be better in some areas. Keywords: Autonomy, factor analysis, motivation, respondents, Samhall, Self- DeterminationTheory (SDT), corroboration.

The significancy of small and medium enterprise is really important. Small and medium enterprise creates working stations and competitive enviroment. In these days are these enterprise in impasse situation. The tendency of globalization destroys small and medium enterpriseurs, because they cannot create good earnings and sufficient profit. The purpose of this diploma paper was analysis of competition which is situated in local region and which stand to enterpriseur of company Nový Byt in good stead. Nový Byt has a big tradition in local market and the owner offers good services and quality furniture. Feature of this diploma paper was analysis of local and potencional competion and consumer analysis. The biggest competition for the company Nový Byt is definetely Nábytek u Kozů. This company is not situated in Žďár on Sázava, but in Nové Město on Morava. The owner is prepared to establish another store in Žďár on Sázava in future. The company started in 2005 and made a big progress in selling furniture. Nábytek u Kozů sells the same kinds of furniture and accessories like Nový Byt. Prices of that furniture are on the same level and the company offers better and cheaper services. The owner is well-educated in selling furniture, because he worked like a business assistant of furniture company calls Pohoda. Another rival companies are A JE TO and Bexim. These companies are situated in same department store in Žďár on Sázava. A JE TO tries to sell a good-price furniture and offers many services. Bexim sells furniture only from czech suppliers and relies on quality products. The purpose of questionnaire searching is founding segment of customers, which will be usefull for company Nový Byt. It should be persons from 20 ? 59 years old. The most of these respondents were satisfied with the price and quality of furniture. Many of these respondents have no experience with buying products by the internet. This finding was very suprising and it gives the owner big potencial to the future of selling furniture by the internet.

This diploma thesis deals with the ethics of marketing research conducted with underage respondents. Child security is a very hot topic these days; therefore the field of market research should use only methods tolerated by parents. Global as well as local market research associations regularly publish codes of conduct and guidelines dealing with the ethics in market research. However, they define only basic rules and regulations and do not reflect the specificity of each method and technique. The goal of this diploma thesis is to identify methods used in market research that are not perceived as ethical by parents. Results should motivate research agencies to eliminate using such methods or at least modify them to decrease the level of controversy among general public. In order to identify unethically perceived market research methods, the author of the thesis conducted a quantitative research among the needed target group: parents of school kids. The survey found 5 methods that are considered ethical and thus do not pose any significant threat to the industry of market research: taste test, observation, product test, eye-tracking and communication test. Two methods were labeled as unethical by the respondents: field experiment and online discussion groups. Those methods can be used without any major changes provided that agencies communicate openly with parents all details regarding the research. They have to make sure that parents understand the methodology and are sure to let their children participate in such a project. Finally, three methods were recognized as highly unethical or even illegal: neuromarketing, netnography and geolocation (geomarketing). These methods carry a high probability of damaging the positive image of market research industry among general public. Less than one quarter of respondents consider these methods as suitable for use with kids and at the same time more than 25 % of parents think that those methods are illegal. In case of neuromarketing, it is recommended to firstly explain the used methodology in detail and, if possible, demonstrate its 100 % safety in presence of a doctor. Netnography was evaluated as highly unethical. On the other hand, it is a type of observation; therefore, its use in reality is unlikely to be registered by public. As a result, there does not have to be any severe steps taken to regulate this method. Geolocation scored as the most unethical market research method in the survey. This method is therefore not recommended for use as it carries an enormous risk of damaging the whole market research industry.