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The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. Therefore, the architectural design is a significant strategy to increase commercial performance and a vital element for the store environment. This research aims to investigate the architectural concepts in retail research and to comprehend the design strategies for the spatial attractiveness. Based on the retail design research reviews, it is expected to find and comprehend the relation between available architectural concepts in retail research and the application for the shopping experience. / Detaljhandeln är en av de viktigaste områdena inom fastighetsbranchen. Inom detaljhandeln används design i flera aspekter för att skapa en kommunikativ och attraktiv miljö. Detaljhandeln söker konstant efter de mest avancerade designmetoderna för att marknadsföra sitt varumärke och och öka kundattraktion. Därför är arkitekturen en viktig strategi för att öka de kommersiella resultaten och ett viktigt element för butiksmiljön. Denna uppsat s syftar till att undersöka de arkitektkoncepten inom detaljhandeln och att förstå designstrategierna för rumslig attraktionskraft. Baserat på studier av detaljhandelsdesign och analys av designmetoder förväntas man hitta och förstå förhållandet mellan tillgängliga arkitektoniska koncept inom detaljhandelsforskning och applikationen för shoppingupplevelsen.

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An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden. / Program: Master programme in Applied Textile Management

An effective process for translating contextual inquiry data into usable design concepts is described. A literature survey, field observations and laboratory simulations preceded contextual inquiry sessions with seven cashiers working in retail checkstands. Data from this field research was communicated with a graduate student design team during interpretation sessions. Diagrams and pictures from the physical workspace were introduced, work behaviors and breakdowns were discussed and design ideas and insights were recorded during these sessions. The final communication tool is a wall-sized affinity diagram created by members of the design team. The affinity diagram tells the story of peoples experiences working in retail front end work environments by incorporating patterns of cashiers behavior and concerns, while maintaining details of each participants comments. It translates the applied research from basic contextual inquiry data to a sustainable communication tool for contextual researchers, workspace designers and other project stakeholders. The design research method presented yields valuable qualitative results for physical workspace design that can be communicated to people who are not involved in data collection.

abstract: The study of lighting design has important implications for consumer behavior and is an important aspect of consideration for the retail industry. In today's global economy consumers can come from a number of cultural backgrounds. It is important to understand various cultures' perceptions of lighting design in order for retailers to better understand how to use lighting as a benefit to provide consumers with a desirable shopping experience. This thesis provides insight into the effects of ambient lighting on product perception among Americans and Middle Easterners. Both cultural groups' possess significant purchasing power in the worldwide market place. This research will allow marketers, designers and consumers a better understanding of how culture may play a role in consumer perceptions and behavior Results of this study are based on data gathered from 164 surveys from individuals of American and Middle Eastern heritage. Follow up interviews were also conducted to examine the nuances of product perception and potential differences across cultures. This study, using qualitative and quantitative methods, was executed using a Sequential Explanatory Strategy. Survey data were analyzed to uncover significant correlations and relationships using measures of descriptive analysis, analysis of variance (ANOVA), and regression analysis. Interviews were analyzed using theme-based coding and reported in narrative form. The results suggest that lighting does in fact have an impact on product perception, however despite minor differences, this perception does not vary much between individuals from American and Middle Eastern cultures. It was found that lighting could affect price and quality perception with reference to store-image and store atmospherics. Additionally, lighting has a higher impact on subjective impressions of product (such as Freshness, Pleasantness, and Attractiveness), more than Price and Quality perceptions. This study suggests that particular lighting characteristics could be responsible for differences in product perception between these two cultures. This is important to note for lighting designers and marketers to create retail atmospheres that are preferable to both cultures. / Dissertation/Thesis / M.S.D. Design 2013

This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company.

An essential area within every store's environment is the cash wrap area. This study was conducted to identify user needs and expectations of the cash wrap area in retail stores and to develop design recommendations. Women's apparel specialty stores in vicinity of Virginia Tech, and two women's groups at Virginia Tech were selected for the study. The study consisted of (1) a survey to assess employee perceptions of the cash wrap area; (2) a survey to assess the customer perceptions of the cash wrap area; and (3) field measurements of cash wrap areas in participating stores. The surveys were divided into the following four sections: (1) environmental dimensions, (2) ideal conditions for the cash wrap area, (3) open ended questions on the cash wrap area design, and (4) demographic information. Respondents were asked to divide 100 points among the environmental dimensions (ambient conditions, space and function, and signs, symbols and artifacts) to indicate their relative importance; and to agree or disagree on a six - point Likert scale. Mean values for the variables were calculated separately for both employees and customers. Field measurements of the cash wrap areas were documented in seven of the participating women's apparel specialty stores. The data were analyzed descriptively and statistically. A significant finding was that customers regard the environmental dimension of space and function to be most important. Ideal conditions identified by customers and employees were itemized. The results indicated that employees have high expectations about their work environment and what they hope to accomplish within it. Responses to the open-ended questions were categorized and prioritized. Design recommendations were developed and categorized into: general recommendations, cash wrap area size recommendations, design feature recommendations, design recommendations specific to employee needs, and ADA design recommendations. / Master of Science

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ABSTRACT OUT OF THE GREYZONE: EXPLORING GREYFIELD DESIGN AND REDEVELOPMENT Konstantinos Pavlou Advisor: University of Guelph, 2013 Professor Cecelia Paine Community shopping centres in many North American suburban areas have been in decline for two decades. Failed community shopping centres, termed ‘greyfields’, have resulted in large parcels of unused lands in core urban areas, forcing residents to travel longer distances to regional malls. The decline of community shopping centres may have a number of causes, but for this study it was hypothesized that successful community shopping centres share a number of design qualities that unsuccessful shopping centres do not have. A design framework was developed based on retail design and planning literature. The framework was applied to assess an existing redevelopment, the Shops at Don Mills in Toronto. The assessment findings derived from site observations and key informant interviews resulted in a revised design framework. The final framework provides a guide to those interested in transforming commercial greyfields into vibrant components of our urban communities.