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While the genre of travel writing has been popular with authors and audiences over centuries, developments in new media, social media and public use genres have caused an adaptation of the genre in the digital space. This genre, as it exists, claims two antecedents: first, the traditional and literary version of the genre and second, the blogs that emerged and were popularized in the late twentieth century. In exploring the genre of digital travel writing, hundreds of internet publications were read, reviewed and cataloged. Of these, many began to demonstrate the criteria which would be considered prototypical for the genre. Any publication in the genre demonstrates, in various ways and to varying degrees, the following characteristics: frequent updates, multiple platform-use and multimedia inclusions, discursive constructions of identity, engagement with economies, and entanglements with the ethical concerns proper to both the genre and its situated ideology. In addition to stabilizing this vast archive of open source media as a perceptible genre, this dissertation hints at ways that the literate practices of these authors speaks to a nuanced appreciation of literacy and one that reverses the classical binary privileging reading over writing. Further, some suggestions are made for using open source and new media genres productively in writing classrooms. / English

This dissertation explores how language has evolved as metastatic breast cancer (MBC) has shifted from an imminent death sentence to a potentially chronic disease. War rhetoric, of which the survivor trope is a part, has been the primary mechanism by which healthcare defines the cancer experience. Using Celeste Condit's framework of rhetorical formations, I question if a new rhetoric of breast cancer is indeed emerging as new developments in medicine allow women with terminal disease to live longer. My data reveals that this new rhetorical formation, of which metavivor rhetoric is the anchor point, contains its own key metaphors and rhetorical appeals. In metavivor rhetoric, the focus becomes living with cancer, in which simply existing through a sense of homeostasis develops as the central part of the rhetoric. In this homeostasis as the key part of metavivor rhetoric, a cure is not the focus, as it is in survivor rhetoric. I explore how this emerging rhetoric supersedes the war rhetoric that is deeply entrenched in medical discourse--especially breast cancer--for decades, and how metavivor rhetoric builds upon and repudiates the war rhetoric. Through my qualitative rhetorical analysis of a popular breast cancer message board for patients with metastatic disease, I coded 589 posts to see how women use language to discuss living with MBC, and Condit's concept of rhetorical formations allows me to argue more specifically for the changes I see in patient discourse. My analysis revealed that women living with MBC argue against war/survivor rhetoric and prefer metavivor rhetoric and its ancillary terms, allowing them to transition to an acceptance of their own mortality. I conclude that a new rhetorical formation has taken shape within MBC patient discourse, with implications for women's mortality as they live with a chronic disease, and as I look to the future of this research, my goal is to promote rhetorical changes that will help to enfranchise women with MBC into the broader breast cancer discourse in the United States. / Doctor of Philosophy / Metastatic breast cancer has become a disease that some women can live with for many years, as treatments have advanced for this specific type of cancer. As this disease has become a chronic condition for many women, the language that women use to discuss living with chronic cancer has also shifted. Using the framework of Celeste Condit's rhetorical formations, which encompasses uses of metaphors, topics, and values, among other rhetorical features, I examine how language has shifted from one of war and survivor rhetoric to that of metavivor rhetoric. In metavivor rhetoric, the focus becomes living with cancer, through a sense of homeostasis and of simply existing with cancer. Within homeostasis as the key part of metavivor rhetoric, a cure is not the focus, as it is in survivor rhetoric. By examining how women talk about living with cancer on a popular online breast cancer support group, I analyze the shifts that take place in their language and argue that women have moved from the dominant war and survivor rhetorical formation to one that is grounded in metavivor rhetoric and the idea of homeostasis. Within this evolution comes a transition to their own mortality as they come to better understand what it means to live with a chronic, yet ultimately, terminal, illness and an acknowledgment of the impact that their lives' perceived time has on these language choices.

This dissertation, Reading, Writing, Rhetoric: A Rhetorically Emplaced Study of an Appalachian Region, explores the themes of ideology, stereotypes, and rhetorical emplacement through a study of education in Southwest Virginia. In this project, I used two methods of data collection: historical research and interviewing. These two methodologies employed together construct a sweeping scope of Appalachian Virginia's experiences with rhetorical emplacement in relation to educational practices and ideologies by encountering some of the earliest stories told about the region and contemporary accounts of teachers who currently work in Appalachian Virginia. My main research questions ask how stories told about Appalachia have affected educational practices within the region, and to answer that question I sought out the history of the stories told about Appalachia through historical research, then, in order to attend to the present realities of the region, I interviewed high school English teachers who identify as Appalachian and work in Appalachian Virginia high schools. The historical and ethnographic methods I employed in this dissertation study allowed me to understand the circulation and variances of particular stories placed onto and developed within (Hsiung) the Appalachian region by first examining the historical interaction of the region with the stories about the region and then understanding how those narratives exist in the world today. By using grounded qualitative coding, I created codes from the historical data set—the codes were: isolation, language, education, expectations, culture, and literacy—and compared them to the interview transcripts, I conclude that while illiteracy has long been a stereotype of the region and one that Appalachians will likely combat for the foreseeable future, the teachers in my study build their pedagogies to support rhetorical thinking and rhetorical situation. / Doctor of Philosophy / This dissertation, Reading, Writing, Rhetoric: A Rhetorically Emplaced Study of an Appalachian Region, explores themes of ideology, stereotypes, and place through a study of writing education in Southwest Virginia. In this project, I used two methods of data collection: historical research and interviewing. These two methods construct a sweeping scope of Appalachian Virginian's experiences with stereotypes that are tied to place by encountering some of the earliest stories told about the region and contemporary accounts of teachers who currently work in Appalachian Virginia. My main research questions ask how stories told about Appalachia have affected educational practices within the region, and to answer that question I sought out the history of the stories told about Appalachia through historical research, then, in order to attend to the present realities of the region, I interviewed high school English teachers who identify as Appalachian and work in Appalachian Virginia high schools. The historical and ethnographic methods I employed in this dissertation study allowed me to understand the circulation and variances of particular stories placed onto and developed within the Appalachian region by first examining the historical interaction of the region with the stories about the region and then understanding how those narratives exist in the world today. I conclude that while illiteracy has long been a stereotype of the region and one that Appalachians will likely combat for the foreseeable future, the teachers in my study shape their classrooms to support students in combatting stereotypes of Appalachia by employing critical thinking activities in their classrooms.

Community is created, developed, and produced by CrossFit as an organization through their website mission statement and visual media, and the community of CrossFitters are able to respond in kind on CrossFit social media. CrossFit culture has become a tour-de-force in the health and fitness industry over recent years, where individuals come together from all walks of life to connect to others through a health and fitness-centric focused community. The high- quality promotional media produced by CrossFit HQ offers a glimpse into what the organization promotes and values, and the official webpage is the main starting point for potential new members to engage with CrossFit as an organization. Likewise, the CrossFit Facebook page offers research into how individuals in the CrossFit community engage with promoted material, as well as how they may shape their identity or understanding as a result. Fantasy theme analysis (FTA) is useful for analyzing the way CrossFitters define their identity through their membership in CrossFit culture. FTA can help explain how both the CrossFit website and Facebook posts present the "CrossFit way of life" as an ideal fitness community and its implications for members. Using symbolic convergence theory (SCT) as a lens, research will utilize fantasy theme rhetorical criticism as the methodology with which these CrossFit artifacts (both Facebook posts and corresponding comments) are analyzed in order to develop a better understanding of the fantasy themes found within the CrossFit community as well as how members develop a sense of shared reality and identity through their membership in the organization. / Master of Arts / Community is created, developed, and produced by CrossFit as an organization through their website mission statement and visual media, and the community of CrossFitters are able to respond in kind on CrossFit social media. CrossFit culture has become a tour-de-force in the health and fitness industry over recent years, where individuals come together from all walks of life to connect to others through a health and fitness-centric focused community. The high-quality promotional media produced by CrossFit HQ offers a glimpse into what the organization promotes and values, and the official webpage is the main starting point for potential new members to engage with CrossFit as an organization. Likewise, the CrossFit Facebook page offers research into how individuals in the CrossFit community engage with promoted material, as well as how they may shape their identity or understanding as a result. Using symbolic convergence theory (SCT) as a lens, research will look at CrossFit website content, Facebook posts, and corresponding content to develop a better understanding of the CrossFit community as well as how members develop a sense of shared reality and identity through their membership in the organization.

Why, despite the territorial fragmentation and unresolved conflicts in both countries, does NATO maintain a public commitment to a 2008 decision promising the future membership of Ukraine and Georgia? It can be argued that the "Bucharest decision" has prompted the very attack that NATO membership was meant to prevent. Russia has invaded both states to, among other things, prevent their likely incorporation in NATO. What causes publicly articulated military alliance policy aspirations to endure when they induce such geopolitical conflict, and geopolitical transformation, that it undermines their purpose? This dissertation takes these puzzles as its object of inquiry. The focus of the study is Ukraine and Georgia's partial integration into NATO from 2007 to 2020. This research uses the concepts of robust action and rhetorical action to examine the two countries' growing partnerships with the alliance during this period. It defines robust action as a series of ambiguous moves to achieve tactical goals while maintaining long term flexibility. Rhetorical action is defined as the strategic use of arguments to serve an agent's interests. By using a narrative analysis method, the study draws from a body of NATO official texts and speeches and a set of original interviews to illustrate the public and private narratives used by political and military officials to help them make sense of NATO's engagement with Ukraine and Georgia. Existing literature on NATO expansion has not addressed how the alliance has adapted the process of integrating aspirant countries short of membership. Moreover, the literature on robust action has not focused on how international security organizations like NATO can use ambiguous actions to tackle complex challenges and maintain flexibility. The study argues that NATO's engagement with Ukraine and Georgia since Bucharest constitutes a robust action strategy. Through a combination of rhetorical and material support, NATO has simultaneously been able to maintain the appearance of a commitment to the two countries, show Western resolve and solidarity in opposing Russia and sustaining the United States' preferred vision of Europe's security order, all while denying Ukraine and Georgia "full membership" in the alliance. Ukraine, Georgia, and their allies in NATO have used rhetorical action, arguments based on the self-defined liberal values and norms of the Euro-Atlantic community that NATO represents on the one hand, and the historical precedent of an open door policy toward membership, on the other, to rhetorically entrap NATO into staying committed. The study shows how multilateral commitments are more layered than the traditional membership/no membership choice and how NATO has been able to successfully maintain such a commitment through both rhetoric and action while avoiding a direct war with Russia. It concludes however that NATO's commitment is untenable for a military alliance based on defense and deterrence. This has implications for the future of NATO expansion and the overall trajectory of the alliance. / Doctor of Philosophy / The possibility of further expanding NATO to Ukraine and Georgia has been among the alliance's greatest challenges since the 2008 Bucharest summit decision, which promised the future membership of the two countries. Many accounts tend to focus on the original motivation behind the decision rather than NATO's practice of maintaining a commitment to such a decision in the light of the unresolved conflicts and territorial fragmentation of both states. This study, by contrast, examines the rhetoric and action in the making of the two countries' deepening partnerships with NATO since Bucharest. This research examines how through a set of ambiguous rhetoric and action NATO has been able to maintain the appearance of a commitment to Ukraine and Georgia, project Western resolve against Russian opposition, and sustain the United States' preferred vision of the European security order, all while denying the two countries membership in the alliance. Moreover, the advocates for Ukraine and Georgia use arguments based on NATO's identity, values, and the precedent of prior expansions to convince the alliance into staying committed to their eventual membership. The study shows how NATO has devised a formula for integrating aspirant members, short of "full membership." It is useful because it shows how, in practice, multilateral commitments are more layered than they are traditionally understood. While NATO has been able to successfully maintain this commitment through both rhetoric and action, such a commitment clashes with important qualities of adaptability and flexibility to changing strategic realities, crucial to the endurance of a military alliance over the long term.

O objetivo deste trabalho é analisar o uso das metáforas como figuras retóricas e analisar o uso das metáforas conceituais nos editoriais selecionados dos jornais: O Estado de S.Paulo, Folha de S.Paulo, Gazeta do povo, O Globo e Gaúcha Zero Hora. Essa análise parte da fundamentação teórica tem como base as metáforas como figuras retóricas de acordo com os preceitos elaborados por Perelman & Tyteca (2005 [1958]) em seu Tratado da argumentação - A nova retórica e as metáforas conceituais de acordo com os preceitos elaborados por Lakoff & Johnson (2002 [1980]) em Metáforas da vida cotidiana. Procura-se, nesse sentido, observar como o orador/editorialista faz a aplicação metafórica em seus textos, a fim de entender sua finalidade argumentativa para com o auditório/leitor. A análise do texto compreende a identificação das diferentes metáforas como figuras retóricas e como metáforas conceituais ambas estão examinadas em nossa pesquisa teórica. Demonstrar a operacionalização das teorias de Perelman & Tyteca e Lakoff & Johnson nos permite apontar como é possível criar condições técnicas-científicas para unir essas duas teorias em uma pesquisa das diferentes metáforas nas diversas construções linguísticas dos editoriais de jornais on-line. / The aim of the study is to analyze the use of metaphors as figures of language and to analyze the use of conceptual metaphors in selected newspaper editorials: O Estado de S.Paulo, Folha de S.Paulo, Gazeta do Povo, O Globo and Gaúcha Zero Hora. This analyzis is based in metaphors as rhetorical figures in accordance to Perelman & Tyteca (1958) in their The new Rhetoric A treatise on Argumentation, and the conceptual metaphors in accordance to Lakoff & Johnson (1980) in Metaphors We Live By. In this regard, we want to observe how the orator/editorialist makes the metaphorical application in their texts, in order to understand their argumentative purpose towards the audience/reader. The revision of the text includes the identification of the different metaphors as rhetorical figures and as conceptual metaphors based on our theoretical research. Therefore, we intend to demonstrate how it is possible to create technical-scientific conditions to unite these two theories (Perelman & Tyteca and Lakoff & Johnson in a research of the different metaphors in the diverse constructions linguistic of the editorials of online newspapers.