This project created a first step prototype interface for a document clustering search engine. The goal is to facilitate the needs of people with reading difficulties as well as being a useful tool for general users when trying to find relevant but easy to read documents. The hypothesis is that minimizing the amount of text and focus on graphical representation will make the service easier to use for all users. The interface was developed using previously established persona and evaluated by general users (i.e. not users with reading disabilities) in order to see if the interface was easy to use and to understand without tooltips and tutorials. The results showed that even though the participants understood the interface and found it intuitive, there was still some information they thought were missing, such as an explanation for the reading indexes and how they determined readability.

Syfte - Detta examensarbete utreder vad som påverkar vilken länk studenterna på Jönköping University väljer att klicka på i Googles sökresultat vid en produktsökning. För vissa e- handelsföretag kan det vara avgörande att användarna klickar på deras länk i sökresultatet. Men vad väljer studenter att klicka på? Väljer de en länk i det organiska sökresultatet eller väljer de att klicka på en annons? Arbetet har utförts med syftet att hjälpa e-handelsföretag som säljer produkter med målgruppen studenter. Under arbetes gång besvarades följande frågeställningen: • Vad påverkar vilken länk Jönköping Universitys studenter väljer att klicka på i Googles sökresultat? Metod - För att kunna besvara frågeställning har tre olika metoder används för att samla in data. Metoderna som används är tre intervjuer med experter inom SEO-branschen, 114 observationer med studenter och i samband med observationerna fick studenterna också genomföra en digital enkät. Resultat - Utifrån den insamlade datan från intervjuer, observationer, digitala enkäter och sekundärdata har ett resultat tagits fram gällande vad som påverkar studenters val av länkar på sökmotorn Google. I resultatet framkommer det att sökmotoroptimering är viktigt för att ett e- handelsföretag skall synas på Google, finns du inte med på förstasidan finns du inte. Även att igenkänningsfaktorn spelar störst roll i valet av vilken länk studenter klickar på. Där framkommer det två olika typer av beteenden båda med igenkänningsfaktorn i baktanke. Antingen klickar studenterna på första länken de känner igen eller så väljer de medvetet bort annonserna och klickar på första vanliga länken de känner igen. Implikationer - Arbetet är endast genomfört på studenter från Jönköping University. Ett representativt urval gjordes från den teoretiska populationen för ett generaliserbart resultat. Men för att kunna generalisera resultatet på studenter i en större utsträckning krävs det att samma undersökningen görs på olika högskolor/universitet i Sverige. Begränsningar - Fokus och mest tid lades på att genomföra observationerna vilket gav mindre tid till att genomföra flera intervjuer. Detta är en avgörande faktor som påverkade studiens omfång och resultat. Om det funnit mer tid hade även en undersökning på andra sökmotorer varit genomförbar. Alla sökningar gjordes på Google som är den största och den ledande sökmotorn i världen. Om Google skulle förändra något väsentligt i deras sökmotor kan resultatet bli oanvändbart. / Purpose - This examination paper examines what affects which link students at Jönköping University choose to click on the Google search results when they do a product search. For some e-commerce companies, it may be crucial that users click on their link in the search results. But which link do students choose to click on? Are they choosing to click on a link in the organic search results or are they choosing to click on an ad? This examination has been carried out with the aim to help e-commerce companies that sells products that target students. During this paper has following question has been answered: • What affects the link Jönköping University students choose to click on the Google search results? Method - To answer the question three different methods has been implemented to collect data. The methods conducted three interviews with experts in the SEO industry, 114 observations with students and in connection with the observations did the students answer a digital survey. These three methods gave a good and comparable results that ultimately strengthen each other. Results - Based on data collected from interviews, observations, digital surveys and secondary data have a result been developed shrill guessed what affects students' choice of the links on the search engine Google. The result shows that search engine optimization is important for an e- commerce business that must appear on Google, if you are not on the front page you are not existing. Although the recognition factor plays the most important role in the choice of which link students click. Where it appears two different kinds of behaviour both with the recognition factor of ulterior motive. Either the students click on the first link they recognize or choose them consciously remove the ads and click on the first common link them recognize. Implications - This work is only carried out on students from Jönköping University. A representative selection was made from the theoretical population of a generalizable results. But to generalize the results of the students to a greater extent it is required that the same survey conducted at various colleges / universities in Sweden. Limitations - Focus and most time was spent on implementing the observations which gave less time to conduct more than three interviews. This is a crucial factor that affected the study's scope and results. If there were more time had an investigation on other search engines would have been feasible. All searches were made on Google, which is the largest and the leading search engine in the world. If they are doing any big changes or updates our results may be unusable.

In this dissertation, I explore the implications of the advances in information and communication technology on democracy. In particular, I examine the roles of online institutions—search engines, news aggregators, and social media—in information readership and political outcomes. In Chapter 1, I show that information consumption pattern is more concentrated and polarized in online news traffic than in offline newspaper circulation. I then show that this pattern occurs not because online traffic better reflects people’s demand, but because online institutions generate a cascade. Using this evidence, I argue that online institutions produce a trade-off between the benefits involved when people access information and the costs of the cascade. In Chapter 3, I compare information consumption pattern on various online institutions. In Chapter 2, I explain why the cascade may become increasingly significant over time. An increase in Internet users suggests not only a reduced digital divide but also an even more concentrated and polarized online information consumption pattern as, ceteris paribus, the magnitude of the cascade will increase with an increase in the number of Internet users. I then empirically show a positive association between the traffic to an online institution and the estimated magnitude of the cascade observed on that site. In Chapter 4, I show that the observed concentrated and polarized online information consumption may affect political outcomes. For instance, if such an information consumption pattern affects political behaviors, we can expect the same pattern in measurable political outcomes. I test this prediction by investigating the association between U.S. Representatives using Twitter and their fundraising. Evidence suggests that, after politicians started using Twitter, their individual collected contributions became more concentrated, ideologically polarized, and geographically diverse. Finally, I discuss the implications of these findings for political equality, polarization, and democracy. In sum, online institutions may result in political outcomes becoming more concentrated and polarized. Given that a significant part of the observed concentration and polarization can be attributed to the cascade effect, this paper challenges the notion that Internet-mediated political actions or communications will necessarily promote democracy.

The Web is comprised of a vast quantity of text. Modern search engines struggle to index it independent of the structure of queries and type of Web data, and commonly use indexing based on Web‘s graph structure to identify high-quality relevant pages. However, despite the apparent widespread use of these algorithms, Web indexing based on human feedback and document content is controversial. There are many fundamental questions that need to be addressed, including: How many types of domains/websites are there in the Web? What type of data is in each type of domain? For each type, which segments/HTML fields in the documents are most useful? What are the relationships between the segments? How can web content be indexed efficiently in all forms of document configurations? Our investigation of these questions has led to a novel way to use Wikipedia to find the relationships between the query structures and document configurations throughout the document indexing process and to use them to build an efficient index that allows fast indexing and searching, and optimizes the retrieval of highly relevant results. We consider the top page on the ranked list to be highly important in determining the types of queries. Our aim is to design a powerful search engine with a strong focus on how to make the first page highly relevant to the user, and on how to retrieve other pages based on that first page. Through processing the user query using the Wikipedia index and determining the type of the query, our approach could trace the path of a query in our index, and retrieve specific results for each type. We use two kinds of data to increase the relevancy and efficiency of the ranked results: offline and real-time. Traditional search engines find it difficult to use these two kinds of data together, because building a real-time index from social data and integrating it with the index for the offline data is difficult in a traditional distributed index. As a source of offline data, we use data from the Text Retrieval Conference (TREC) evaluation campaign. The web track at TREC offers researchers chance to investigate different retrieval approaches for web indexing and searching. The crawled offline dataset makes it possible to design powerful search engines that extends current methods and to evaluate and compare them. We propose a new indexing method, based on the structures of the queries and the content of documents. Our search engine uses a core index for offline data and a hash index for real-time V data, which leads to improved performance. The TREC Web track evaluation of our experiments showed that our approach can be successfully employed for different types of queries. We evaluated our search engine on different sets of queries from TREC 2010, 2011 and 2012 Web tracks. Our approach achieved very good results in the TREC 2010 training queries. In the TREC 2011 testing queries, our approach was one of the six best compared to all other approaches (including those that used a very large corpus of 500 million documents), and it was second best when compared to approaches that used only part of the corpus (50 million documents), as ours did. In the TREC 2012 testing queries, our approach was second best if compared to all the approaches, and first if compared only to systems that used the subset of 50 million documents.

The thesis is focused on the analysis of the communication mix of Memos Software s.r.o. company which develops the custom software. Before the main analysis the theoretical part takes place in which the traditional components of the communication mix are explained. After that the attention is oriented on the communication mix which is done through the internet. In the practical part the analyzed company is introduced and after that the contemporary status of its communication mix is being described. Based on the analysis in the end of this thesis the recommendations are given with the aim to retrieve the imperfections and to optimize the communication mix of this company.

This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.

The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.

Identification of commonly known information about search engine optimization (SEO) on Czech Internet market. Real test the impact of "off page" factors, which may include links pointing to a live web or articles such as PR, but even more. Likewise, the evaluation of "on page" factors, which include "description", "title" or "key words". Subsequent mapping the effects of changes in both the economic and the turnover in a particular shop Trenýrkárna.cz. The main objective of this work is an attempt to identify functional SEO techniques that have real impact on the position of the shop in search engine. An important parameter for evaluating the functionality will change while profitability and sales shop. Therefore, great emphasis will be placed on percentage of visitors turned in customers and time burden. The theoretical part I used mainly books published due to clarify the issue of SEO, as well as various Internet blogs and discussion. Output will then evaluate the results of specific adjustments to the SEO shop Trenýrkárna.cz.

Tidigare studier visar på att när en resa planeras används oftast sökmotorer som verktyg för att tillfredsställa de informationsbehov som existerar hos en användare. Det är också bevisat att det upplevs vara problematiskt för användarna att särskilja på vad som är relevant information. Den här studien undersöker användarens upplevelser samt attityder till informationssökning online. Är dagens användare nöjda med hur sökresultaten presenteras i dagsläget i dess semesterplanering? I studien genomförs en enkätundersökning på Arlanda flygplats med 121 respondenter samt intervjuer. Vidare deltog även fem informanter som beskriver sina upplevelser och sökbeteenden. Resultatet visar på att majoriteten av respondenterna är nöjda med sökresultatet från sin informationssökning där deras upplevelser av användningen av sökmotorer riktar sig mot det positivare hållet. / Research has shown that when a travel is being planned, users tend to use search engines in order to satisfy their need for information. It has also been proven that problems occur when users must distinguish which information that is relevant. This study examines users’ attitudes to searching of information with the use of search engines prior to an outbound trip. In this study, a survey is conducted at Arlanda Airport with 121 respondents participating. Furthermore, five informants partook in an interview where they would elaborate their experiences as well as search behaviors. The results indicate that the majority of our participants are satisfied with the search results presented today. The participants also showed a positive attitude towards the user experience.

En las tres últimas décadas la llamada cultura .COM ha causado una revolución tan grande como la de la imprenta en su momento, revolución que potenció las comunicaciones y por ende la manera de comerciar y consumir. Con un crecimiento mundial continuo y orgánico ha logrado migrar la costumbre de los consumidores obligando a los medios de comunicación tradicionales a reinventarse o desaparecer. Nuestro país no es ajeno a este cambio registrando un aumento importante en los 15 últimos años y aunque todavía se considera la web como soporte del negocio original, la exposición de productos nacionales a nivel mundial, y de negocios transversales han crecido exponencialmente, muchas veces obteniendo márgenes en mercados donde no se esperaba una penetración. En el 2010 el número de peruanos con acceso a información digital era de 34.8%, para el 2017 este número ya era del 48.8% con un crecimiento promedio de 2% por año; esto coloca a los medios de comunicación tradicional en una encrucijada; pero también nos brinda una gran oportunidad. Bajo esta oportunidad presentamos nuestro proyecto: Una plataforma digital de comunicación deportiva, la cual gracias a tecnologías de información (Big Data) dirigiría sus contenidos a los mercados que mejor paguen por los espacios de publicidad. Los contenidos se ajustarán en tiempo real según la información que obtengamos vía SEM y serán trabajados en tiempo real por redactores especializados en generar contenido deportivo polémico y divertido. Esto permitiría captar visitas que sean fieles y regresen, y además rentabilizaría por la venta de espacios vía publicidad programática, gracias a la cual venderemos nuestros espacios a los mejores postores en tiempo real. / In the last three decades the so-called .COM culture has caused a revolution as big as the printing press in its time, a revolution that enhanced communications and therefore the way we trade and consume. With a continuous and organic worldwide growth, it has managed to migrate the consumers' habits, forcing traditional media to reinvent themselves or disappear. Our country is no stranger to this change, registering a significant increase in the last 15 years and although the web is still considered as the support of the original business, the exposure of national products worldwide, and transversal businesses have grown exponentially, often obtaining margins in markets where penetration was not expected. In 2010 the number of Peruvians with access to digital information was 34.8%, by 2017 this number was already 48.8% with an average growth of 2% per year; this places the traditional media at a crossroads; but also gives us a great opportunity. Under this opportunity we present our project: a digital platform for sports communication, which thanks to information technologies (Big Data) would direct its contents to the markets that best pay for advertising spaces. The contents will be adjusted in real time according to the information we obtain via SEM and will be worked on in real time by writers specialized in generating controversial and entertaining sports content. This would allow us to capture visits that are loyal and return, and would also be profitable through the sale of spaces via programmatic advertising, thanks to which we will sell our spaces to the best bidders in real time. / Trabajo de investigación