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Made available in DSpace on 2014-12-17T14:55:03Z (GMT). No. of bitstreams: 1 FabioAPP.pdf: 1226499 bytes, checksum: 476c4c4dd5d62663a94a43090900b128 (MD5) Previous issue date: 2006-05-19 / The popularization of the Internet has stimulated the appearance of Search Engines that have as their objective aid the users in the Web information research process. However, it s common for users to make queries and receive results which do not satisfy their initial needs. The Information Retrieval in Context (IRiX) technique allows for the information related to a specific theme to be related to the initial user query, enabling, in this way, better results. This study presents a prototype of a search engine based on contexts built from linguistic gatherings and on relationships defined by the user. The context information can be shared with softwares and other tool users with the objective of promoting a socialization of contexts / A populariza??o da Internet estimulou o surgimento das M?quinas de Busca, que t?m como objetivo auxiliar os usu?rios no processo de pesquisa da informa??o na Web. Por?m, ? comum usu?rios formularem consultas e receberem resultados que n?o satisfazem a sua inten??o inicial de pesquisa. A t?cnica Information Retrieval in Context (IRiX) permite que informa??es relacionadas a um determinado tema possam ser atribu?das ? consulta formulada originalmente pelo usu?rio, possibilitando, dessa forma, melhores resultados. Este trabalho apresenta um prot?tipo de M?quina de Busca baseada em contextos constru?dos a partir de um conjunto de sintagmas e de relacionamentos definido pelo usu?rio. As informa??es de contextos podem ser compartilhadas com softwares e com outros usu?rios da ferramenta a fim de promover a socializa??o de contextos.

Millions of people are using search engines every day when they are trying to find information on the Internet. The purpose of this report is to find out how people formulate search queries. The result in this report is based on an empirical study which is based on a search log from the Swedish search engine Seek.se. One of the results in this thesis is that nearly all search queries are based on keywords. / Miljoner människor använder sökmotorer varje dag när de försöker hitta information på Internet. Syftet med den här uppsatsen är att ta reda på hur individer formulerar sökfraser. Resultatet i rapporten är baserad på en empirisk studie som är baserad på sökloggen för den svenska sökmotorn Seek.se. Uppsatsen kommer bl.a. fram till att nästan alla sökningar som görs på Internet är nyckelordsbaserade.

Recursos Educacionais Abertos (REA) podem ser definidos como materiais de ensino, aprendizagem e pesquisa, em qualquer meio de armazenamento, que estão amplamente disponíveis por meio de uma licença aberta que permite reuso, readequação e redistribuição sem restrições ou com restrições limitadas. Atualmente, diversas instituições de ensino e pesquisa têm investido em REA para ampliar o acesso ao conhecimento. Entretanto, os usuários ainda têm dificuldades de encontrar os REA com os mecanismos de busca atuais. Essa dificuldade deve-se principalmente ao fato dos mecanismos de busca na Web serem genéricos, pois buscam informação em qualquer lugar, desde páginas de vendas até materiais escritos por pessoas anônimas. De fato, esses mecanismos não levam em consideração as características intrínsecas de REA, como os diferentes padrões de metadados, repositórios e plataformas existentes, os tipos de licença, a granularidade e a qualidade dos recursos. Esta dissertação apresenta o desenvolvimento de um mecanismo de busca na Web especificamente para recuperação de REA denominado SeeOER. As principais contribuições desta pesquisa de mestrado consistem no desenvolvimento de um mecanismo de busca na Web por REA com diferenciais entre os quais se destacam a resolução de conflitos em nível de esquema oriundos da heterogeneidade dos REA, a busca em repositórios de REA, a consulta sobre a procedência de dados e o desenvolvimento de um crawler efetivo para obtenção de metadados específicos. Além disso, contribui na inclusão de busca de REA no cenário brasileiro, no mapeamento de padrões de metadados para mecanismos de busca na Web e a publicação de uma arquitetura de um mecanismo de busca na Web. Ademais, o SeeOER disponibiliza um serviço que traz um índice invertido de busca que auxilia encontrar REA nos repositórios dispersos na Web. Também foi disponibilizada uma API para buscas que possibilita consultas por palavras chaves e o uso de palavras booleanas. A forma de validação em mecanismos de busca na Web, como um todo, e de forma quantitativa e específica por componentes foi feita em grau de especialidade. Para validação de qualidade foram considerados 10 participantes com grupos distintos de escolaridade e área de estudo. Os resultados quantitativos demonstraram que o SeeOER é superior em 23.618 REA indexados em comparação a 15.955 do Jorum. Em relação à qualidade o SeeOER demonstrou ser superior ao Jorum considerando a função penalizada e o score utilizada nesta pesquisa. / Open Educational Resources (OER) has been increasingly applied to support students and professionals in their learning process. They consist of learning resources, usually stored in electronic device, associated with an open license that allows reuse, re-adaptation and redistribution with either no or limited restrictions. However, currently the Web search engines do not provide efficient mechanisms to find OER, in particular, because they do not consider the intrinsic characteristics of OER such as different standards of metadata, repositories and heterogeneous platforms, license types, granularity and quality of resources. This project proposes a Web search engine, named SeeOER, designed to recover OER. Main features of SeeOER are: schema-level con ict resolution derived from the heterogeneity of OER, search for Brazilian OER repositories, query considering data provenance and the development of an effective crawler to obtain specific metadata. In addition, our project contributes to the inclusion of the search OER research issues in the Brazilian scenario, to the mapping of metadata standards to Web search engine. In addition, SeeOER provides a service which internally has an inverted index search to find the OER which is different from traditional Web repositories. We also provide an API for queries which make it possible to write queries based on keywords and boolean. The validation of the search engine on the Web was both qualitative and quantitative. In the quantitative validation it was observed in level of specialty of the search engines components. In conclusion, the quality and quantitative results experiments showed that SeeOER is superior in OER indexed 23,618 compared to 15,955 the Jorum. In relation to the quality SeeOER shown to be superior to Jorum 27 points considering the metric used in project.

Made available in DSpace on 2015-04-11T14:03:08Z (GMT). No. of bitstreams: 1 Celia Francisca dos Santos.pdf: 545200 bytes, checksum: 1be2bb65210d0ea7f3239ecdd2efa28d (MD5) Previous issue date: 2006-02-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Neste trabalho são propostos e avaliados experimentalmente novos métodos de poda estática especialmente projetados para máquinas de busca web. Os métodos levam em consideração a localidade de ocorrência dos termos nos documentos para realizar a poda em índices de máquinas de busca e, por esta razão, são chamados de "métodos de poda baseados em localidade". Quatro novos métodos de poda que utilizam informação de localidade são propostos aqui: two-pass lbpm, full coverage, top fragments e random. O método two-pass lbpm é o mais efetivo dentre os métodos baseados em localidade, mas requer uma construção completa dos índices antes de realizar o processo de poda. Por outro lado, full coverage, top fragments e random são métodos single-pass que executam a poda dos índices sem requerer uma construção prévia dos índices originais. Os métodos single-pass são úteis para ambientes onde a base de documentos sofre alterações contínuas, como em máquinas de busca de grande escala desenvolvidas para a web. Experimentos utilizando uma máquina de busca real mostram que os métodos propostos neste trabalho podem reduzir o custo de armazenamento dos índices em até 60%, enquanto mantém uma perda mínima de precisão. Mais importante, os resultados dos experimentos indicam que esta mesma redução de 60% no tamanho dos índices pode reduzir o tempo de processamento de consultas para quase 57% do tempo original. Além disso, os experimentos mostram que, para consultas conjuntivas e frases, os métodos baseados em localidade produzem resultados melhores do que o método de Carmel, melhor método proposto na literatura. Por exemplo, utilizando apenas consultas com frases, com uma redução de 67% no tamanho dos índices, o método baseados em localidade two-pass lbpm produziu resultados com uma grau de similaridade de 0.71, em relação aos resultados obtidos com os índices originais, enquanto o método de Carmel produziu resultados com um grau de similaridade de apenas 0.39. Os resultados obtidos mostram que os métodos de poda baseados em localidade são mais efetivos em manter a qualidade dos resultados providos por máquinas de busca.

Företaget Rebtel ville ha en ny landningssida som riktade sig till internationella studenter. Denna sida skulle vara optimerad för målgruppen både gällande design och innehåll. En förundersökningen bestående av bland annat intervjuer med målgruppen, målgruppsanalyser och research gjordes därför. Förundersökningen bestod också av intervjuer med olika roller på företaget Rebtel för att få en inblick i olika arbetsrollers perspektiv och uppgifter under en sådan process. Med hjälp av förundersökningens fynd togs skisser fram och en landningssida utvecklades bland annat genom programmeringsspråken HTML5, CSS3, LESS, JavaScript, .NET och C#. Resultatet blev en landningssida på tre språk: Engelska, Franska och Spanska. En särskild rapport med resultat från intervjuer, utveckling med mera levererades även till Rebtel. / The company Rebtel wanted a new landing page that was aimed at international students. This page would be optimized for the target group in terms of both design and content. An investigation including interviews with the target audience, target user analysis and research were made. The investigation also consisted of interviews with various roles at the company Rebtel, to get an insight into their perspectives and tasks during this kind of process. Using the findings from these investigations sketches were made and a landing page was developed through the programming languages HTML5, CSS3, LESS, JavaScript, .NET and C#. The result was a landing page in three languages: English, French and Spanish. A special report with results from interviews and development was also delivered to Rebtel.

In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis will analyze where on the web page these keywords should be placed, and a case study will be performed in which the goal is to increase the rank of a website with knowledge from previous tests in mind.

Principal aim of this thesis is the design of new website development process model and the design and implementation of its automated support by information technologies instruments. Process design itself will be build on identified best practices of available methodics for web applications development and this process will also respect and apply SEO (Search Engine Optimization) principles Biggest contribution of this thesis is designed web application development process model which is based on web application development methodics best practices and also contains additional activities which have to be done but they aren't part of these methodics. Mapping of the optimization process and designed process activities and implementation of automated support for these activities via desktop application are next important contributions of this thesis. This thesis is divided into five main chapters (except introduction and conclusion). First chapter is focused on definition of application development basic concepts and mainly on analysis of web application development methodics. Second chapter takes up analysis outputs and it forms the basis of this thesis. Design and description of web development process model generate the content of this chapter. Third chapter deals with SEO problems, in the concrete, it deals with definition of SEO, presentation of optimization process and especially with presentation of optimization recommendations. Fourth and fifth chapters are focused on automated support for web development process model with emphasis on SEO. Within the scope of fourth chapter, process model activities which can be supported by application are identified and user requirements are defined for these activities. Last fifth chapter is focused on presentation of implemented application for web development with emphasis on SEO support.

Quick growth of internet users worldwide as well as significant technological improvements has had an extensive impact on a traditional marketing communication. First part of the thesis focuses on the basic framework that would leverage the internet marketing implementation. In its second part, the Google advertising products (AdWords, Maps, YouTube) and tools(for planning, optimization and implementation) are analyzed and their role in the internet marketing process is explained and demonstrated.

Motivée par l'annonce d'une société de l'information, l'école entreprend sa modernisation par l'informatisation et la diffusion des techniques d'information et de communication, les (TIC). Elle installe les bases de nouveaux comportements d'apprentissage, de nouveaux modes de transmission du savoir qui privilégient l'accès à l'information comme sources de connaissances sans tenir compte de la manière de faire des élèves. Dans ce cadre nouveau, l'activité de recherche d'information est conçue comme une activité rationnelle, guidée par l'intention de répondre à un besoin d'information en faisant l'usage d'outils de recherche considérés comme « boite noire ». La question de l'appropriation de l'outil et de sa technique auprès du jeune public pose problème.Dans une perspective exploratoire, notre étude interroge ce que font les élèves de collège des moteurs de recherche. A partir du cadre théorique de l'activité instrumentée de Rabardel nous montrons par une étude qualitative que les collégiens détournent le moteur de recherche pour gérer leur activité de recherche avec les situations qu'ils rencontrent, investissant alors les outils de recherche de propriétés symboliques tout en développant des schèmes nouveaux d'interaction avec les interfaces, de nouvelles littéracies. Cette étude permet de mieux comprendre la signification de l'usage des moteurs chez les jeunes collégiens, rappelant que l'usage impose une nouvelle organisation. Les collégiens développent trois types de stratégies, aménageant des territoires d'habileté distincts qui peuvent faire l'objet d'apprentissages spécifiques. / Motivated by the announcement of an information society, schools begin their modernization through computerization and through the dissemination of innovative technics.Access to information is becoming a new way of learning. In this new framework, information retrieval is conceived as a planned activity, guided by the intention of fulfilling a need for information by the use of search engines without technical explanations.The question of the « Cognitive dimensions of artefacts information » is not addressed. The problem of human versus machine communication is set aside as well. From the perspective of Rabardel's instrumented activity theory, we show through a qualitative study that young students divert the search engine to manage their activity : they use what the machine gives them as a new situation. Secondary school students build new patterns of interaction with interfaces, new literacies.This study provides a better understanding on the meaning of students' research behavior with the search engine. Young students develop three types of strategies, landscaping distinct skill areas which may help the development of specific learnings.