Background: A shift from physical trading to online shopping has taken place. Generation W trades online to a lesser extent compared to generations X and Y, even though they have strong purchasing power. Perceived risk is one of the reasons why consumers choose to refrain from shopping online. Previous research in the area of risk recommends future research to study more profound older adults' perceived risks with e-commerce. When consumers experience risks, they develop risk-reducing methods to reduce the risks. Riskreduction methods can range from consulting a friend to completely refraining from shopping. Research question: What is generation Ws view regarding risk and risk reduction methods? Purpose: The purpose of this study is to explore what risks and risk reduction strategies are perceived among generation W when shopping online. Theory: Risk and risk reduction theories, buyer process models and decision making modelsare used in this study. Method: The essay is based on a qualitative descriptive study where primary data has been collected using semi structured interviews. Conclusion: Many previously known risks as well as some newly found risks like environmental risks and the risk of urban environment degradation are presented. Generation W uses risk-reducing methods or chooses to refrain from shopping online. Respondents explained the importance of their previous experience in e-commerce, which has laid the foundation for how they act in online trading today.

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Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. The purpose of this study was to explore consumers’ perspectives on live shopping as an experience, with the experience economy theory as a lens. Furthermore, this study utilized the four realms of an experience and five principles of design to analyze and explain the collected data. The empirical data was gathered through semi-structured interviews with respondents aged 18-27. The findings showed that consumers perceive the live shopping experience as mostly educational in conjunction with aspects of entertainment. Escapist and esthetic aspects are considered complementary and can strengthen the experience. This study contributes to an increased understanding of the live shopping experience from consumers’ perspectives. In addition, the theory of experience economy has not been previously applied to live shopping. In turn, this study has contributed to an increased use of experience economy theory in areas other than tourism and hospitality.

Thesis: Mech. E., Massachusetts Institute of Technology, Department of Mechanical Engineering, 1977 / Includes bibliographical references. / Mech. E. / Mech. E. Massachusetts Institute of Technology, Department of Mechanical Engineering

Přikrylová, M. Mystery guest as a tool for quality management in services. Diploma thesis. Brno: Mendel University, 2017. The thesis focuses on the issue of quality management tools and techniques while marketing research called mystery guest or mystery shopping as well. The work is divided into two parts, of which the theoretical part is focused on explaining the issues in marketing services and practical part subsequently deals with the application of lessons learned and their use in quality control services, specifically in the enterprise providing wellness services

Denna studie undersöker individers möjligheter och begränsningar till att nyttja både den fysiska och virtuella handeln, med analys ur ett tidsgeografiskt perspektiv. Möjligheterna och begränsningarna har identifierats med de tidsgeografiska begreppen restriktioner och handlingsutrymme, och undersökningen avgränsas till kvinnor i Uppsala. Studien grundas i ett intresse av att granska hur det moderna samhällets stora tillgång till shopping ställs i kontrast mot personliga begränsningar och värderingar. För att erhålla studiens empiriska material och fånga in individuella perspektiv har en kvalitativ metod använts. Informationsinsamlingen har innefattat intervjuer, som har kompletterats med formulär för att samla in data om enskilda inköp. Undersökningen visar att individuella förutsättningar och platsspecifika faktorer påverkar hur individerna upplever shopping. Individernas möjligheter till shopping beror av personlig inställning, tid och ork relaterad till arbete, transportmöjligheter, kunskap och preferenser. De platsrelaterade parametrarna avser bland annat infrastruktur och tillgängligt utbud av butiker. Dessa faktorer spelar in på hur respondenterna väljer mellan shopping i fysisk butik och onlinebutik. Resultaten är specifika för både platsen och individerna, men kan likväl belysa samband som kan återfinnas även på andra handelsplatser eller hos andra människor.

The aim of diploma thesis is to design and create a project documentation of a multifunctional building. The building is situated in Banská Bystrica in a slightly sloping terrain. The building is divided into 3 parts - A, B, C, that are connected by 2 floors of underground garages and the first floor, where are situated commercial premises. There are apartments located on the next 5 floors, 18 of them in each part, with a layout of 2+kk and 3+kk. The load-bearing system of this building consists of a reinforced concrete skeleton, supplemented by reinforced concrete and masonry perimeter walls. The roof is flat and rugged, partly walkable and partly covered with gravel and vegetation. The overall character of the building fits into the surrounding buildings.

Thesis (M.Urban Design) / Cannot copy abstract

Using the resource-based view (RBV) of the firm, this research examines how organizations integrate organizational resources with Web technology to implement Web functionalities to support the four stages of the Customer Service Life Cycle (CSLC). This research examines how combinations of Web functionalities impact the relative importance of the stages of the CSLC in determining customer satisfaction. The relative important of the stages of the CSLC varied depending on the product being considered for purchase (textbook, personal computer, and pair of jeans) and the gender of the online customer. Results of six regressions using policy capturing indicate that, overall, customers consider Web functionality support for the pre-purchase stages of the CSLC to be most important, with the requirements stage or acquisition stage consistently being first in importance. Post-purchase support showed increased importance with the purchase of a personal computer and textbook, and with male shoppers. Significant differences were limited with the retirement stage being significantly different from all the other stages in five post hoc tests, and from just the acquisition stage in the jeans test. By considering the products sold online and gender of the targeted online customer, organizations can invest their resources to build Web functionalities that incorporate values, culture, and processes to increase customer satisfaction with the Web site and influence firm performance.

Original project of Skärholmen was composed of a system of public spaces, but this was `broken´  by the closure of the connection between the two squares in 1986. Street between shopping buildings became part of the shoping mall. The current situation is dominated by the activity of consumption, and Storholmsgatan is characterized by an atmosphere of anxiety and constant over-stimutation. The project aims to think through what form of ´restoration´ of this system of public spaces could take. How can we work with quite constrained, long, linear spaces as site for architecture? What is the role of rhythm in producing experience? A theme for design is to produce spacial hierarchy and make  a contemporary variation on modernism’s approach of the funcional color in design process.