På europeiska stränder utgör plast som bland annat muggar och bestick en stor andel av det marina skräpet. För att begränsa resursanvändning och nedskräpning bedriver IVL Svenska Miljöinstitutet ett forskningsprojekt där ett retursystem för take away-förpackningar implementerats på elva restauranger och kaféer i Sverige. Syftet med denna rapport är att undersöka materialvalet för matlådorna och muggarna som används och retursystemet i sin helhet ur ett användarperspektiv. För att göra detta genomfördes en enkätundersökning som riktade sig mot studenter på universitet och högskolor i Sverige. Detta retursystem är en typ av cirkulärt system som anses vara eftersträvansvärt inom både Sverige och EU. Inom ramarna för en cirkulär ekonomi kan det uppstå möjligheter för företag att utveckla nya affärsmodeller. Därmed finns det också ett flertal exempel på andra återbrukssystem. Som en del av det forskningsprojekt som samordnas av IVL genomförde också Antrop tre olika typer av undersökningar under år 2019 där viktiga faktorer för ett välfungerande retursystem diskuterades. För den enkät som genomfördes inom ramarna för denna rapport behandlades 217 stycken svar. Enkäten behandlade både allmänna frågor om respondentens attityd till retursystemet för take away-förpackningar och specifika frågor om retursystemet. De viktigaste slutsatserna som dragits är att faktorer som att systemet är enkelt och bekvämt att använda samt att hygienen inom systemet kan säkerställas har stor betydelse för kunderna. Det är möjligt att vissa av dessa potentiella hinder skulle kunna minimeras genom att retursystemet är tillgänglig i så stor utsträckning som möjligt. Viktigt att ha i åtanke är dock att attityder kan vara svåra att mäta, till exempel eftersom de inte alltid är kopplade till faktiska beteenden. / Plastic, for example cups and cutlery, constitutes a large portion of marine debris on european beaches. IVL, the Swedish Environmental Research Institute, is conducting a research project where a system of reuse for take away packaging has been implemented on eleven restaurants and cafés in Sweden to minimise resource utilization and littering. The purpose of this report is to examine this system of reuse as well as the materials used for the food containers and beverage cups within the system from a users perspective. To do this, a survey aimed at students at swedish universities was conducted. This system of reuse is a type of circulatory system which is something that is regarded as desirable in both Sweden and the EU. There is a possibility for companies to develop new business models within the limits of a circular economy, and evidently there are numerous examples of other systems of reuse that has been developed. As a part of the project that is coordinated by IVL, different surveys were conducted by Antrop during 2019 where important factors for a well functioning system of reuse were discussed. Regarding the survey that was conducted as a part of this report, 217 responses were processed. The survey dealt with both general questions regarding the respondents view of the system of reuse for take away packaging as well as specific questions regarding the system of reuse. The most important conclusions drawn where that it is important for the customers that the system is easy to use and that requirements regarding hygiene is fulfilled. It is possible that some of these obstacles could be minimised if the system of reuse have as good accessibility as possible. However, it is important to keep in mind that it can be difficult to measure attitudes as they are not always directly connected to behavior.

Single use plastic products (SUPs) are a primary cause of plastic pollution causing significant environmental harm. These products have little to no value after use and are challenging to recycle cost efficiently. In a bid to combat this issue and foster circular economy, the European Union has declared a series of directives to gradually phase out SUPs as a strategy to eliminate these disposables from the market. This approach allows the market time to discover alternative solutions to replace SUPs, promoting the adoption of reusable products. To make a sustainable system of reusable products feasible and profitable, the key lies in devising a business model designed for a circular strategy of repeated use of goods. One effective approach involves establishing a closed-loop supply chain (CLSC) which entails the entire life cycle of a product, from sourcing raw materials, through manufacturing, utilisation, collection, reverse logistics and recycling. The purpose of this study was to develop a CLSC system for reusable plastic products between a plastic producing small or medium sized enterprise (SME) and an incumbent firm customer to attain a smooth transition from linear to circular economy. Employing an inductive approach, this case study considered the EU-directives as observational data, the change of business model as the result, and a general recommendation as the rule. The research method encompassed conducted interviews, mathematical prototyping, product design, and life cycle analysis, using various tools and methods in the process. Two case companies were involved: one large incumbent firm and one plastic producing SME. The aim was to design a circular business model (CBM) to capture the value of the collaboration between these two companies. After an analysation of the current situation, the main obstacles to a successful transition were identified. A comprehensive solution was developed, including a network of partners for the CLSC, a reusable product design, and the necessary implementation calculations. The finalised business model was anchored in the principles of the CLSC, the product design specifications and the calculations that determined the system’s viability. Implementation of the CBM would yield economic advantages for both stakeholders, as well as an improved green image factor and advancement in circular economy. Furthermore, this transition would cultivate valuable and lasting business relationships for both companies. These case findings harmonise with established theories which emphasise the significance of business models that are dependent on collaboration and long-term strategic planning. Lastly, they also underscore that value is created in product utilisation and not ownership.