The essay is about small publishing houses and their position onthe Swedish book market 2002-2015. Focus is on the Internetand digitization, and the study would examine what commonconditions that exist for publishers to start publishing, as well asthe forces that affect the development of the Publishingbusiness. As the theory used Chris Anderson's long tail, whichsays that products from the narrow niches can compete with thebig sellers on the same terms. Through qualitative interviewswith publishers and a representative from Noff study shows thatsmall publishers in part, has been formed because it is cheaperand easier to print now. The study also shows that the Internethad great importance for publishers developing for example,facilitated the distribution, marketing, availability and sales.With the help of the long tail theory three forces such as thedemocratization of production tools, the democratization ofdistribution and good filter, the study shows that there is amarket for narrow and niche literature, which small publisherscan meet. Finally, it appears that publishers should be driven andhave a genuine interest in the literary publishing housepublishes.

The purpose of this thesis is to examine a selection of ideological publishing houses in Sweden today. We want to examine where they are situated in the literary society, their terms and prerequisites. This is achieved through interviews with informants from each of the publishing houses, which we analyze with concepts from the culture sociologist Pierre Bourdieu. The publishing houses are also put in context through information from other actors in the literary field, together with previous research and other material about the Swedish book market. The main research problem in the thesis is to examine the relations between the selected publishing houses – which profile themselves as ideological – and the literary field where they exist. The theoretical framework consists of Bourdieu’s theories on the literary field. One of the main conflicts in the field is that between the cultural and the economical pole, both aspects that must be considered by the publisher. The increased market adaptation in the book business can lead to standardized publications and difficult conditions for smaller actors. The results show that independent publishing houses are an important complement to the larger publishing houses as they serve as a guarantee for variety within the field. Furthermore, the examined publishing houses function as a meeting place for readers, authors and other literary collaborators with the correct kind of symbolic capital. The publishing houses create alternative ways of book-selling and distribution. They also co-operate with agents/actors with a similar position in the field, to reach out with their publishing and ideology. / Uppsatsnivå: D