Users of Social Networking Sites (SNSs) like Facebook, MySpace, LinkedIn, or Twitter face two problems 1) their online social friendships and activities are scattered across SNSs. It is difficult for them to keep track of all their friends and the information about their friends online social activities. 2) they are often overwhelmed by the huge amount of social data (friends updates and other activities). To solve these two problems, this research proposes an approach, named SocConnect. Soc- Connect allows users to create personalized social and semantic contexts for their social data. Users can blend their friends across different social networking sites and group them in different ways. They can also rate friends and/or their activities as favourite, neutral or disliked. SocConnect also can recommend unread friend updates to the user based on user previous ratings on activi- ties and friends, using machine learning techniques. The results from one pilot studies show that users like SocConnects functionalities are needed and liked by the users. An evaluation of the effectiveness of several machine learning algorithms demonstrated that , and machine learning can be usefully applied in predicting the interest level of users in their social network activities, thus helping them deal with the network overload.

Users of Social Networking Sites (SNSs) like Facebook, MySpace, LinkedIn, or Twitter face two problems 1) their online social friendships and activities are scattered across SNSs. It is difficult for them to keep track of all their friends and the information about their friends online social activities. 2) they are often overwhelmed by the huge amount of social data (friends updates and other activities). To solve these two problems, this research proposes an approach, named SocConnect. Soc- Connect allows users to create personalized social and semantic contexts for their social data. Users can blend their friends across different social networking sites and group them in different ways. They can also rate friends and/or their activities as favourite, neutral or disliked. SocConnect also can recommend unread friend updates to the user based on user previous ratings on activi- ties and friends, using machine learning techniques. The results from one pilot studies show that users like SocConnects functionalities are needed and liked by the users. An evaluation of the effectiveness of several machine learning algorithms demonstrated that , and machine learning can be usefully applied in predicting the interest level of users in their social network activities, thus helping them deal with the network overload.

The purpose of this thesis was to study the students’ perspective on their use of Facebook to further their studies. There were three research questions: (1) To what extent do students use Facebook to further their studies? (2) In what ways do students use Facebook to further their studies? (3) What do students believe are the ways that Facebook can be used by colleges and universities to help students with their studies? There were three major themes relating to usage of Facebook: non-academic usage, curricular, and co-curricular. Most of the students indicated they used Facebook to stay in touch with people they already knew. With regard to academic usage, the answers given related mostly to professors’ offers of support, collaborations with projects and assignments, and cheating on exams. There were mixed responses about whether students wanted professors to make use of Facebook in classes and how, with many indicating that they wanted to keep Facebook separate from their curricular activities. Students that were in the education fields were more than willing to use Facebook to help them in their studies than students in other majors.

Facebook is the reigning king of Social Networking Sites (SNSs). Due to Facebook’s impact on current culture, researchers have been focused on how it interacts with its members on a variety of issues including well-being, personal identity, personality type, and motivation. While the topics of personality type and motivation have been investigated separately, their possible relationship has not been examined until now. Participants consisted of 415 students from the University of Central Florida were surveyed with an International Personality Item Pool (IPIP), a Facebook Intensity Survey, and a Facebook Motivation Scale. Results showed that the personality traits of agreeableness, conscientiousness, and emotional stability were positively related to intrinsic and extrinsic motivation to make posts on Facebook, extraversion was found to be related to extrinsic motivation to make posts, and intellect was found to have almost no relationship to motivation. In addition, participants who were higher in the traits of agreeableness, conscientiousness, and emotional stability were more likely to be more intensely involved in Facebook than those who were high in extraversion and intellect. Finally, I found that participants who were more intensely involved in Facebook experienced more motivation to make posts on Facebook.

Biological factors, attachment styles, socioeconomic status, and religion are among some of the variables researched as casual factors of infidelity. However, limited research is available for infidelity originating online. This study aimed to investigate causal factors for engaging in online infidelity via social networking site use. A cognitive behavioral perspective guided the research. Review of literature on offline infidelity, online behavior, and Davis' work on generalized problematic internet use identified the variables relationship satisfaction, impulsivity, permissive sexual values, and the intensity of social networking site use for exploration. Research questions addressed any contribution these four variables may have to engaging in online infidelity. A cross-sectional online survey including the Relationship Assessment Scale, Barrett Impulsivity Scale, Brief Sexual Attitudes Scale, and Problematic Internet Use Questionnaire targeting individuals 21 years of age and older, who reside in the United States, as well as, the U.S. Virgin Islands was available to the public. 136 respondents completed the survey. The study identified relationship satisfaction, rather than relationship dissatisfaction, as the primary predictor of engaging in online infidelity. Additionally, a stronger presence of permissive sexual values was associated with an increase in relationship satisfaction. Those attempting to engage in online infidelity, a group not previously researched, is predicted by impulsivity. The findings from this study can be used by individuals and professionals alike for improving individualized therapeutic practice. The research findings indicate future research in respect to online infidelity, social networking site use, and the population of individuals that attempt to engage in infidelity would be beneficial.

隨著網際網路的蓬勃發展，虛擬網路社群的概念興起，高中圖書館開始應用社群網站的功能特性來拓展圖書館各種服務，讓讀者進行討論、交流，提供更便利的溝通管道與讀者互動。近年來國內外均有高中圖書館應用blog、facebook、plurk、twitter等社群網站建立家族、社團、粉絲專頁，發佈圖書館最新消息、活動公告、相簿與影音等應用程式，而粉絲讀者亦可藉此管道發表意見、增加社群粉絲間互動。 本研究之目的在瞭解國內高中圖書館網路社群之設置與經營之情形，探討讀者利用圖書館網路社群參與推廣服務之經驗，瞭解館員對於應用高中圖書館網路社群行銷服務之看法等，並透過問卷和訪談調查高中圖書館應用網路社群行銷推廣服務，進而歸納建議高中圖書館應用社群網站推展行銷圖書館服務的方向。 本研究透過內容分析法瞭解國內圖書館應用網路社群行銷情形與讀者互動情況；採用問卷調查法分析高中圖書館讀者利用網路社群參與之經驗及對於圖書館應用網路社群的看法，經由Google文件網路問卷的發放，共回收796份有效問卷。最後，並透過訪談探討高中圖書館經營網路社群之困境。 研究結果發現高中圖書館網路社群設置比例偏低、社群功能特性尚未充分發揮，圖書館館員人力資源配置不足、專業背景人才缺乏，facebook的社群互動性較blog、plurk、twitter為高；多數讀者較喜歡瀏覽blog或facebook了解圖書館最新動態，對於圖書館的回應速度與內容表示滿意，但讀者不一定會透過網路社群向圖書館提問。多數館員認為網路社群有助於圖書館服務之行銷，未來圖書館結合虛擬社群平台是時代趨勢；資訊素養影響圖書館網路社群行銷推廣服務品質。 最後建議高中圖書館擴大行銷推廣服務，應用不同行銷模式並增加不同網路社群平台工具，滿足讀者的需求，積極回應讀者的提問。 關鍵字：blog、facebook、plurk、twitter、網路社群、社群網站 / In recent years, both domestic and abroad, high school libraries have used blogs, facebook, plurk, twitter, and other social-networking sites to establish specially designed pages for families, communities, and fans (e.g., Disseminating news, event announcements, photo albums, videos, etc.). Furthermore, fans can also use the channels or sites to express their opinions for the purpose of increasing community interaction among other fans or members. The purpose of this study was to gain a better understanding of the settings and operating conditions of the Internet communities within senior high school libraries. Specifically, this study evaluated the experiences of readers who participated in these activities which promoted community services through libraries. In addition, this study evaluated the perceptions of high school librarians about the application of marketing services via the Internet community within high school libraries. Furthermore, the study investigated the efficacy of high school libraries at promoting marketing services through the Internet community. Based on the summarized results of the data, suggestions were made for high school libraries regarding how to apply Internet community sites to promote and market services. The survey showed that the number of Internet communities within high school libraries has grown. Promoting library extension services by using Internet communities has become a mission for many high schools. Using “content analysis,” this study attempted to analyze the interaction between the situation of applied marketing by the Internet community within libraries and the readers’ experiences. The study utilized a questionnaire to understand the participating experiences for high school library readers utilizing the Internet community and the perceptions regarding library applications of the Internet community. Through the release of a “Google Docs” online-questionnaire, 796 valid-questionnaires were yielded for the study. The results showed that the proportion of high school library network-groups is low; community features are not well-developed; libraries lack human resources and librarians lack professional background regarding Internet community services. The interaction of the facebook community is higher than that of a blog, plurk, or twitter. Most readers prefer to gain the latest news by browsing a blog or facebook. In general, readers are satisfied with the speed and contents of Internet responses, but may or may not ask questions of the library through the Internet community. Most librarians believe that the Internet community helps in the promotion of library services. The trend is for libraries to incorporate a platform of Virtual Internet Community. Information literacy will affect the quality of promotional and marketing services of a library within the Internet community. In summary, this survey-study suggested that high school libraries should set up social network communities to meet readers’ needs, actively respond to readers’ questions, expand the services of marketing and promotion, use a variety of different marketing models and increase various community platform tools. Keywords: blog, facebook, plurk, twitter, online communities, social networking site

This thesis explores the effects of new media, specifically the Internet and the popular social networking site Facebook, on alumni engagement among Millennials in the University of Kentucky College of Health Sciences. Millennials are defined as those born in or after 1982. Alumni engagement is defined as part of the larger social science term of social capital and is defined here as consisting of volunteerism and financial giving. To explore this topic, a survey was constructed and sent electronically to all Millennial alumni from the UK College of Health Sciences. Data reveal Millennial alumni from the College of Health Sciences are not particularly engaged through volunteerism or financial giving. Survey responses, however, indicated that most young alumni are recommending the college to prospective students and plan to give financially in the future. Practical implications from this study may prove beneficial for advancement practitioners and administrators in the University of Kentucky College of Health Sciences.

The current research study examined the way that social networking site use impacts individuals’ self-esteem in relation to their romantic relationship, relationship satisfaction, and social comparison orientation. Previous research has established links between SNS use and negative mental health outcomes, but no current research studies SNS use, specifically time spent on SNS use, and how it relates to self-esteem, relationship satisfaction, and social comparison orientation. Using social comparison theory, this study predicted that increased time spent on SNSs would negatively impact relationship satisfaction, self-esteem, and positively predict social comparison orientation. An online survey was used to test the relationship among these variables by asking questions and using scales related to relationship satisfaction, relationship contingent self-esteem, and social comparison orientation, while looking at how time spent on SNS impacted these results, as well as how often an individual posts about their relationship impacted the results. Structural equation modeling was used to analyze the data. This study found that increased time spent on SNS platforms did negatively impact relationship satisfaction and self-esteem, as well as positively predict social comparison orientation. Although, some of the hypotheses were not supported or were only partially supported, the findings from this study further show the importance of understanding SNS use, especially in the clinical context, so it can be assessed and utilized in the therapy setting.

The presence of both narcissism and social capital in the digital social networking site Facebook is altering the dynamic of relationship development. Therefore, the central research question directing this study is as follows: What role do narcissistic personality traits play in bridging social capital on Facebook? From this, two sub-questions are raised: 1) What are the motives for users to express narcissistic traits through Facebook? 2) How is narcissistic-motivated activity influencing social capital development through Facebook? Guiding this thesis are concepts of social tie relationships (as they apply to narcissism), and digital social networks. An exploratory study of in-depth interviews was utilized to conduct such research. A key objective in this thesis is understanding motive and purpose for generating social capital in an online environment. The findings from this study suggest Facebook is a facilitator for the expression of narcissistic traits. As a result, this is influencing the disconnected and questionable value of digital social capital.

USERNAME TAB PASSWORD RETURN Social Networking Site, User Generated Content, Screen Identity, Gender, Sexuality, YouTube, Booty Video, Reaction Video, Digital Culture, Archive