Social networking sites (SNSs) are designed to cure loneliness and fill a void left by the lack of face-to-face communication in this digital age. Given the rapid growth rate and extensive popularity of social networking sites, my research aims to investigate the validity of widespread claims indicating that members of the millennial generation who have grown up on SNSs are increasingly narcissistic and self-obsessed because of their involvement on these sites. To address these claims, I turn to key insights borrowed from computer sciences and social psychology, inspired by the exemplary work of Sherry Turkle and ideas from Michel Foucault. I find that the digital subject is caught in a vicious circle of narcissistic attachment and panic insecurity, driven to constant self-surveillance and examination in a digital form of the modern panopticon where cybercitizens can be left feeling alienated and alone despite continuous connection to others online. / Graduate / 0723 / 0451 / 0615 / naomikoit@gmail.com

This thesis explores how social networking sites are changing the way individuals socialize in everyday life, and how users mediate this social media. The hypothesis explored is that Facebook user’s perception of risk, when using the site, is related to how they frame the technology. Drawing on conceptual and theoretical tools from science studies and the sociologies of friendship, risk and surveillance, interview data is collected and analysed in order to identify the dynamics that structure Facebook use. It is concluded not only that, as hypothesized, participant’s awareness and perception of risk is based upon their framing of the social networking technology, but also that the framing processes arise from the technosocial hybrid nature of Facebook. That is to say, it is not exclusively based on technological possibility or on existing social practices but instead by a constant balance between the two.

Social networking sites (SNSs) are designed to cure loneliness and fill a void left by the lack of face-to-face communication in this digital age. Given the rapid growth rate and extensive popularity of social networking sites, my research aims to investigate the validity of widespread claims indicating that members of the millennial generation who have grown up on SNSs are increasingly narcissistic and self-obsessed because of their involvement on these sites. To address these claims, I turn to key insights borrowed from computer sciences and social psychology, inspired by the exemplary work of Sherry Turkle and ideas from Michel Foucault. I find that the digital subject is caught in a vicious circle of narcissistic attachment and panic insecurity, driven to constant self-surveillance and examination in a digital form of the modern panopticon where cybercitizens can be left feeling alienated and alone despite continuous connection to others online. / Graduate / 0723 / 0451 / 0615 / naomikoit@gmail.com

Master of Science / Department of Apparel, Textiles, and Interior Design / Melody L. A. LeHew / The Textile and Apparel (TA) industry has become increasingly criticized for its massive environmental pollution through unsustainable production and distribution. In addition, key stakeholders are equally recognizing the need for cleaning up the industry. However, TA manufacturers, brands, and retailers need to be more aware of the necessity of sustainable production and distribution. At the same time, TA consumers need to be more aware of the necessity of sustainable consumption, care, and disposal of clothing. The purpose of this study was to investigate whether social networking sites (SNS) have any potential to increase consumer awareness of TA-related environmental sustainability issues. The specific research objectives were to investigate 1) whether engagement with TA-related environmental information in a SNS platform (i.e., Facebook) enhanced participants’ knowledge of TA environmental sustainability issues; 2) which format of TA-related environmental information sharing stimulated a higher level of SNS engagement and greater knowledge change; and 3) which content of TA-related environmental information sharing stimulated a higher level of SNS engagement and greater knowledge change. One group pretest-posttest experimental design was used, and mixed method approach was employed. Participants responded to a study-specific textile and apparel environmental sustainability knowledge (TAESK) scale before and after a Facebook experiment. The experiment included engaging with TA environmental information for a two-week period in a Facebook page. The researcher was the creator and administrator of the page. Quantitative data analysis included descriptive statistics, the Wilcoxon Signed-Ranks test, and multiple regression analysis. Qualitative analysis included conventional content analysis techniques. Findings from Wilcoxon Signed-Ranks test indicated that the experiment increased participants’ knowledge of TA environmental sustainability significantly (Z= -5.274, p< 0.001). Descriptive statistics revealed that video and infographic-type posts stimulated greater participants engagement than weblink (i.e., text based) posts. Likewise, participants were engaged with water and waste-related content of TA environmental sustainability more so than chemical and energy related content. However, the multiple regression analysis which was employed to identify the weighted influence of different formats and content of TA environmental sustainability information towards knowledge gain, provided limited information. This exploratory study provided some support for the usefulness of incorporating SNSs as part of an educational strategy by TA brands and policymakers advocating for sustainable TA production and distribution. Such a strategy may be one way to increase consumer awareness. Also, the findings of this study may motivate TA educators to weigh the potential of SNSs in teaching and learning activities related to TA sustainability issues.

Magister Commercii (Information Management) - MCom(IM) / In recent years, the information systems / information technology industry has been one of the most fast growing industries. Regularly, existing technologies are being upgraded and new technologies are being introduced within the industry. For these reasons, business institutions have to stay abreast with market trends and understand what the market is doing. Since the inceptions of social media, a relatively new phenomenon within industry, institutions have to get on board in terms of using these technologies simply because of what the customers are doing. The augmentation of social media applications within business has proved valuable in the sense that institutions are capitalising on what the customers are really saying. Social media applications take many forms and in this particular paper, the benefits of social media within large financial institution will be analysed. The main aim is to identify the benefits of social media platforms and how large financial institutions are benefiting from these revolutionary communication mediums. In order to fully conceptualise the nature of this research study, it takes the form of a literature review at first, followed by empirical field research. Thereafter the research study uses case study methodology where interviews and survey questionnaires were used to make an in depth analysis of the benefits related to the financial companies. The outcomes of the study showed that there are many benefits of social media within financial institutions. The findings suggest that social media has the ability to enhance the brand, increase customer satisfaction as well as boost business services through innovation. Apart from this study adding to the existing body of knowledge, it could potentially create awareness of the benefits (if any) to financial industries and other industries as well and therefore could be advantageous. In essence, the study outcome could contribute to the improvement of current businesses.

This thesis explores how social networking sites are changing the way individuals socialize in everyday life, and how users mediate this social media. The hypothesis explored is that Facebook user’s perception of risk, when using the site, is related to how they frame the technology. Drawing on conceptual and theoretical tools from science studies and the sociologies of friendship, risk and surveillance, interview data is collected and analysed in order to identify the dynamics that structure Facebook use. It is concluded not only that, as hypothesized, participant’s awareness and perception of risk is based upon their framing of the social networking technology, but also that the framing processes arise from the technosocial hybrid nature of Facebook. That is to say, it is not exclusively based on technological possibility or on existing social practices but instead by a constant balance between the two.

Online social networking sites continue to grow as a medium of consumption, acting as a changing force for interpersonal communication and media interaction. It is important to understand how and why each demographic segment is using these sites. Facebook is the most popular social networking site in the U.S., with older adults representing a substantial portion of the site’s growth. Previous studies have investigated the use of Facebook among college students and young adults; however, older age demographics are a fairly new segment to the online social networking landscape that has not yet been investigated. Through a large-scale online survey, this study represents the first empirical investigation of Facebook members age 35 and older. Findings provide a baseline of knowledge for understanding time spent, frequent activities and gratifications obtained by this audience on Facebook. Results indicate adults 35 and older allocate a substantial amount of time to the site and use it most often for communication with people in their network. While many activities on the site were found to be similar between older and younger audiences, adults 35 and older in this study reported more passive activities of surveillance rather than participation. Factor analysis yielded five gratification factors for Facebook of which three were salient against the 35 and older audience: interpersonal habitual entertainment, passing time and self-expression. Exploratory open-ended questions also revealed some additional unique possible motives to be considered in future research among this audience.

Thesis advisor: Stephen Pfohl / This research project looks at components of gender socialization for cisgender college students. Expanding on pre-existing research, I consider traditional agents of socialization and argue that social media should be newly considered as a primary agent of socialization. To do this, I interviewed 12 cisgender college students (aged 19-23). The traditional routes of socialization and social media were both found to be important gender socialization factors. Interestingly, social media was found to have two contradicting functions. It served to counter traditional ideas of gender through its role providing education and exposure to diverse identities. At the same time, though, participants also reported normative ideas on the types of posts that different genders were expected to publish, feeling pressure to meet these standards. As social media only continues to become more pervasive, this provides an important avenue for research on the role that it has played in a population that has been on these websites for nearly a decade. / Thesis (BA) — Boston College, 2022. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Sociology.

AN ABSTRACT OF THE DISSERTATION OF Rania Hassan Talafhah , for the Doctor of Philosophy degree in Curriculum and Instruction, presented on 4 May 2017, at Southern Illinois University Carbondale. TITLE: SOCIAL NETWORKING SITES AND ENGLISH LANGUAGE LEARNING: JORDANIAN EFL LEARNERS’ PRACTICES AND EXPERIENCES MAJOR PROFESSOR: Dr. Christina C. McIntyre The purpose of this mixed-methods sequential explanatory study was to identify the EFL learners’ practices and understand their experiences with SNSs (social networking sites) as a tool for English language learning. The study was conducted in two phases. In the first phase, quantitative results were obtained from a survey of 144 undergraduate Jordanian EFL learners in the English and Translation Departments at Yarmouk University in Jordan. In the second phase, richer information and a deeper insight was gained through a qualitative case study. In the quantitative phase of the study, the research questions focused on the actual practices and strategies of EFL students on SNSs. In the qualitative phase, 12 participants were purposefully selected and interviewed in order to explain further the statistical results of the first phase, develop a rich descriptive picture of their lived experiences using social networking to improve their English language learning, and identify the factors and barriers that influence their practices. This study was guided by the following research questions: 1. To what extent do Jordanian EFL learners use Facebook as a tool for language learning? 2. What language learning practices do Jordanian EFL learners engage in on Facebook? 3. How do these Facebook practices affect their language learning experiences? The results revealed that most participants felt comfortable using Facebook in English language learning. However, less than half of them used Facebook on a regular basis to learn English. In addition, they tended to read and observe discussions in English rather than participate in them or produce language output. The results also revealed that learners’ practices or behaviors in the SNS environment changed depending on certain factors, such as the context, audience, sense of belonging, self – confidence, and the learners’ needs and interests. The results of the study brought to light some implications in the context of formal and informal language learning. The study might raise learner, teacher, and educator awareness about SNSs as a tool for language learning, particularly for countries with limited resources. The results also showed the need for a theoretical and pedagogical framework for the teaching and learning process that identifies the best practices and ways to avoid any harm in a SNS environment. Integrating SNSs in language teaching and learning is a topic that requires further study. Using SNSs inside and outside the classroom to practice different language skills is an important topic for future research.

Social networking sites, such as Facebook and MySpace, have become increasingly popular among teens and young adults because of the availability of the internet. Because these websites promote interpersonal connections and information sharing among individuals around the world, personal information to online "friends" may be shared carelessly. However, little is known about the correlation between engaging in online activities, sharing personal information online, and susceptibility to online victimization and cyberbullying. This study analyzes data from the Parents & Teens 2006 Survey to examine the applicability of Routine Activities Theory as a theoretical framework for understanding cybervictimization and cyberbullying. Online teens and teens on social networking sites (SNS) were examined separately in this study to determine if social networking (SNS) teens were at an increased risk. The results indicated that participating in online activities and sharing personal information increased the risk for receiving a threatening email, instant message or text message. Teens whose parents did not have rules regulating their online activities and behaviors were also at an increased risk for receiving a threatening email, instant message or text message. The logistic regression models show that for social networking (SNS) teens, gender and age increase the odds of receiving a threat, compared to online teens.