The purpose of this diploma thesis is to describe the features of the American culture by analyzing the cultural standards, use them for comparison with the Slovak culture and create a set of recommendations for easier adaptation of the Slovaks in the United States. The work is divided into three parts - theoretical, practical and empirical. In the theoretical section we define the concept of culture, cultural standards and cultural dimensions, and on this basis we compare the features of the American and Slovak culture. The practical part describes the characteristics of the USA - national symbols, history, geography, religion, population, economy, political system, basic features of the US market, the impact of globalization and the specifics of the US business environment. The empirical section uses a questionnaire survey to examine the American culture from the Slovak point of view. The result of this thesis is a manual created with the use of the synthesis and comparison methods.

The thesis aims to provide guidance to companies that desire to enter the French market with the aid of internet marketing. Recommendations are given based on a survey of specifics of the market and the environment that the market provides. It was also made its own research among French consumers who were the target group of marketing strategy described in thesis in details. The company has provided space for the practical testing of various marketing tools that were used while entering the French market of luxury products. The thesis is divided into five chapters which are devoted to describing the specifics of the French market, the issue of country of origin, brand perception and internet marketing. The last two chapters contain practical use of marketing methods and their evaluation. In conclusion, there are also evaluated three hypotheses, which had already been defined before the application of the chosen strategy. All information and datas are useful for companies that are interested in similar marketing strategy.

The aim of my diploma thesis is to explain the basic financial indexes in the Czech banking sector, to analyze Czech banks with the model of financial health RSW, which was modified according to the specifics of Czech enterprises, and to contribute to the conclusion, if it is possible to apply the model RSW in its modified form for testing financial health of Czech banks. The RSW model results will be compared with achieved results in the model, which I named alternative comparative model (S-model). S-model works with indexes from banks annual reports. The theoretical part will be defined by definition of bank and a brief description of Czech banking, by financial description of the specifics in bank statements and fundamental indexes. Then I will describe the way of using the model RSW in its modified form. In the practical part of my diploma thesis I will test eighteen Czech banks by RSW model and compare achieved banks ratings with the alternative comparative model. I choose the techniques of S-model based on my individually attained knowledge and read literature.

This master thesis deals with the specifics of the business environment of the United States of America as one of the most important economies in the world. The aim is to analyze main aspects of current US business environment according to the PEST analysis methodology and based on this analysis then identify its basic advantages and disadvantages. The paper then should provide comprehensive information to entrepreneurs considering the development of their business activities in the US market. To achieve the goal the thesis is divided into four chapters.

moderator's job in selected public stations of Český Rozhlas. It analyzes programmes Ranní interview and Dvacet minut Radiožurnálu on Radiožurnál, Káva o čtvrté on Český dio Wave and Dáme řeč and Host Dopoledního expresu on Český rozhlas Sever. It focuses on the moderator's role

My thesis is focused on the theme "The specifics of leadership and management of associates in the construction company”. First section describes the construction, building company and its surroundings. Than it deals with theories of associates leadership and management and employee motivation theories. In the practical part it examines to what extent the specificity of construction reflects in the personal and professional relationships among colleagues.

In my thesis I deal with the specifics of social work with clients with hearing defects. The purpose of my work was to find out what experiences the students of Czech schools have with people with hearing impairments and how they orient themselves in this issue. This thesis is divided into two main parts: Theoretical and Practical. The theoretical part of my work is divided into twelve chapters, which are focused on surdopaedia, hearing impairment, diagnostics, hearing screening, education and last but not least communication, compensatory aids and specifics of social work. In the practical part I used the questionnaire to find out basic information from students from the Hussite Theological Faculty. I was wondering if there are students at the faculty who are interested in this issue and whether they would like to work with people with hearing impairment in the future.

Pavlína Panáčková Učitelství pro první stupeň ZŠ 5. ročník ABSTRACT (MOTIVATION OF PUPILS FOR LEARNING AT PRIMARY SCHOOL) The master thesis deals with motivational quality of semantic support during teaching at first grade at primary school. The theory section consists of four parts. The first part concerns motivation and its sources and motivational problems at school and at the same time it is about communication. The specifics of learning pupils at primary schoo are in chapter 2. The last part deals with the didactic justification of the evocative and motivational function of semantic support for learning. At the same time we are looking for an answer to the question. Does semantics have more meaning in some subjects depending on the type of learning? The aim of the practical part is to find the answer to the question: How does the using of semantic supports influence the pupils' knowledge and their relation to learning? The research contains interviews of the teachers with main topic of semantics and its application during teaching. At the same time, the questionnaire survey is applied to pupils of the third class which compares three types of Mathematics - classical mathematics, Hejny method with semantic focus and Hejny method focused structurally. The thesis contains results evaluation of...

The master's thesis called The Care of the Holocaust Survivors and its Specifics is divided into a theoretical and practical part. The theoretical part is based on a premise that the specifics of the Holocaust survivors' care have three resources: the Holocaust trauma, the age of the elderly survivors, and Judaism. This part of the thesis discusses the Holocaust aspects and its impacts on the psyche of the survived victims, especially focusing on post-traumatic stress disorder as well as the consequences for the next generation, the children of survived Jews. Moreover, the following issues are examined: Judaism and the community life, the system of the special care of those survived, with regard to social and psychological services. The next chapter concentrates on the specification of this care differences and also of the elderly needs. The second, practical part of the thesis is based on the qualitative research conducted by the method of interviews with experts working with the target group of the survivors. The half- structured interviews imply that the survivors form a group of clients whose needs are partly different from the common elderly population and for whom the care reacting to their needs is preferable by most experts. However, it is impossible to generalise; each elderly who has not...

This thesis deals with phenomena of spatial visualization, application of spatial visualization in instruction and its educational specifics. The present thesis addresses the questions of definition of spatial visualization in instruction, specification of educational specifics and exploration of the relations between spatial visualization and cognitive processes. The experimental part of the thesis is focused on relations between the form of presentation of subject matter (planar visualization and spatial visualization), spatial intelligence, or the ability of mental rotation and the results of learning at students of lower secondary (ISCED 2) school. Elaboration of the theory given field of educational means, the thesis seeks to contribute to the development of theoretical bases of pedagogy with the context of increasing importance of technology for support education.