ALMEIDA, Larissa Pereira de. Gênero carta-corrente digital: estudo dos aspectos formais e funcionais. 2007. 157f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Departamento de Letras Vernáculas, Programa de Pós-graduação em Linguística, Fortaleza (CE), 2007. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2014-08-20T12:35:48Z No. of bitstreams: 1 2007_dis_lpalmeida.pdf: 1310914 bytes, checksum: 5fa1aef5aa1db67d2c5ba2a73aa04430 (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2014-08-20T16:36:45Z (GMT) No. of bitstreams: 1 2007_dis_lpalmeida.pdf: 1310914 bytes, checksum: 5fa1aef5aa1db67d2c5ba2a73aa04430 (MD5) / Made available in DSpace on 2014-08-20T16:36:45Z (GMT). No. of bitstreams: 1 2007_dis_lpalmeida.pdf: 1310914 bytes, checksum: 5fa1aef5aa1db67d2c5ba2a73aa04430 (MD5) Previous issue date: 2007 / This research analyzes the digital chain letters through the sociorethoric perspective of gender, that consider speech gender as an interaction process between people and places where it is in. The approach of textual gender discourse is based on propositions of Bakhtin (1981, 1997), Swales (1990, 1992) and Bhatia (1993, 2004). The corpus is composed of 36 digital chain letters copies. The methodology procedure is based on Bhatia (1993) and allowed us to identify digital chain letters by others genders that are in the web. The main purpose is to analyze the formal and functional aspects of digital chain letters and the specific objectives are: to analyze digital chain letters specifics purposes; to identify the standardized form characteristics; to analyze the standardized functional characteristics in the samples. The characteristics analyzed showed the essence of digital medium inside the texts. Evidenced, either, a standardized constitution of linguistics and functional aspects, that are connected to their specific purposes and have digital evidence inside constitution and text. / Enviadas por e-mail a diversos destinatários, as cartas-corrente surgem cada vez mais freqüentes nos correios eletrônicos. Este trabalho de pesquisa analisa as cartas-corrente digitais por meio de uma orientação sócio-retórica de gêneros e possui fundamentação teórica composta pelos postulados de Bakhtin (1981, 1997), passando por concepções atuais de Swales (1990, 1992) e Bhatia (1993, 2004). A pesquisa nos permitiu alcançar os objetivos específicos de identificação das cartas-corrente e diferenciação dos outros gêneros que circulam por e-mail, analisar seus propósitos comunicativos específicos e identificar as regularidades formais e funcionais encontradas nos exemplares. Observamos que nas cartas-corrente digitais, assim como em outros gêneros, os aspectos formais e funcionais estão intimamente ligados e que as tornam diferentes entre si é o uso dos recursos lingüísticos e de apresentação da ordem de idéias, que estão ligados ao tema apresentado e ao conhecimento institucional do ambiente de replicação. A análise nos permitiu identificar as regularidades da carta-corrente digital e alguns aspectos que são específicas do próprio gênero não apenas por se tratar de uma mensagem que circula por e-mail, mas por levar em consideração as peculiaridades desse meio, as estratégias de escrita e a abordagem de assuntos que configuram como específicos.

The creative industry is a relatively new sector of the economy that grows rapidly and possesses huge potential. Multinational corporations have achieved a certain stage of development being highly globalized, vertically integrated and efficient. However, the problem of defining appropriate strategies and adjusting management approaches to industry's specifics arises. Therefore, the goal of this Diploma thesis is to analyze cultural industry market and to explain differences in business strategy between classical and cultural companies. In this academic work, the great part of attention will be devoted to a number of peculiarities. Among them firstly, the way of managing creative labor force that significantly differs from other industries. Secondly, risk management and level of intellectual property rights protection may either incentivize or discourage further development of creative products. The last but not the least, brand awareness exerts a significant impact on company's performance, therefore, analysis on this issue will be provided.

This thesis aims to compile and evaluate six monocriteria and one multi-criteria ranking in the meat processing industry. These rankings are primarily focused on the needs of smaller potential investors and their purpose is to facilitate their investment decisions and to recommend the most appropriate investment opportunity. In the theoretical part is analyzed the concept of ranking and other related concepts. In addition, there are described the interests of individual ranking users and briefly introduced the most well-known rankings. The content of the methodological part are particular steps in the process of compiling ranking and their subsequent detailed analysis including a brief theoretical interpretation of the selected methods of financial analysis. To contribute a better reporting ability to one of the implementation steps is included an expert opinion reflecting the specifics of the selected industry. In the practical part is applied the described steps and the rankings are compiled and evaluated. The recommended investment opportunity is LE & CO - Ing. Jiří Lenc, s.r.o.

The financial analysis - the classical and special ratios for insurance industry and financial analysis of Slavia Insurance Company, Inc.

This thesis looks into the Business environment, commercial customs and cultural specifics of Thailand. First chapter states general information about the country (geography, history, religion, political situation) and describes specifics of business negotiation. Second chapter deals with the development of macro-economic indicators in the context of global economic crisis, the status of foreign relations and nature of local business environment. The third chapter is dedicated to economic cooperation of Thailand and Czech Republic, maps their bilateral relations on the basis of a questionnaire survey and lists specific experience of Czech companies on the Thai market. The final part of the Thesis includes a SWOT analysis of the Thai business environment in relation to Czech economic subjects.

This thesis refers to the particular cultural and ideological specifics in Turkey. Firstly, it tries to find the answer to the question if there is any special importance of these specifics for the EU accession. Secondly, it tries to find out how crucial particular specifics such as different religion or an ideology of kemalism are for this accession.

The aim of this thesis was to create a business plan for the establishment of cafes and determine whether it would be better to lease or operate the café. The thesis is divided into theoretical and practical parts. The theoretical part describes business, profile businessmen and business women and the various components of a business plan. The practical part consists of the actual business plan and components defined in the theoretical part. In the end, the reader learns whether is better to run or to lease the cafe.

The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.

New school buildings are met with questions in growing cities like Stockholm: How to place them? Which scale? What use, degree of openness, and flexibility, and for whom? This reflection has been made in relation to a suburban area, resulting in a proposal for smaller schools supported by another, shared, building that welcomes more specific activities and is open to the public. It would offer more specialized and adapted spaces to cooking, sewing, music and dance classes, as well as a bigger library and would intensify their use.

The use of a typical model of budgeting does not guarantee a positive result, since the choice of one or another model should be determined by the specifics of the enterprise. Therefore, when choosing a budget model, it is necessary to take into account the specifics of the enterprise’s activities and to individualize the chosen model, with the result that the budgeting system being introduced will be most effective. The purpose of the master's thesis is to develop tools that allow to take into account the specifics of the enterprise when choosing and developing a budgeting system at the enterprise. In the framework of the thesis, the use of tools to take into account the specifics of the enterprise when selecting and developing a budget model was proposed, and an algorithm for its use was developed. The application of the developed algorithm will allow enterprises to achieve the greatest efficiency in the implementation of the budgeting system. The developed algorithm served as the basis for choosing a budget model for a particular enterprise. Within the framework of the formed system of budgets budgets for a particular enterprise have been drawn up. / Применение типовой модели бюджетирования не гарантирует положительного результата, поскольку выбор той или иной типовой модели должен определяться спецификой деятельности предприятия. Поэтому при выборе бюджетной модели необходимо учитывать специфику деятельности предприятия и индивидуализировать выбранную модель, в результате чего внедряемая система бюджетирования будет наиболее эффективна. Целью магистерской диссертации является разработка инструментария, позволяющего учитывать специфику деятельности предприятии при выборе и разработке системы бюджетирования на предприятии. В рамках диссертации предложено использование инструментария, позволяющего учитывать специфику деятельности предприятия при выборе и разработке бюджетной модели, и разработан алгоритм его использования. Применение разработанного алгоритма позволит предприятиям добиться наибольшей эффективности при внедрении системы бюджетирования. Разработанный алгоритм послужил основой при выборе бюджетной модели для конкретного предприятия. В рамках сформированной системы бюджетов составлены бюджеты для конкретного предприятия.