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No. of bitstreams: 1 Ivan_Rizzo.pdf: 2595347 bytes, checksum: 1586a46a8ae1843dc9e9692ee54c0dec (MD5) Previous issue date: 2017-03-13 / Entidades esportivas tais quais clubes, federações, ONGs (Organizações Não Governamentais) e outras formas de organizações esportivas não lucrativas se tornaram organizações de interesse público mundial e não podem mais ser consideradas como fenômenos meramente locais, sendo reconhecidas tanto em mercados tradicionais (como Europa) ou mercados emergentes como Brasil, China e Índia e novas praças para o futebol como a América do Norte. Entre tanto, a grande disparidade entre clubes que pertencem aos principais mercados do futebol (chamados de “Big Five – Alemanha, Espanha, França, Inglaterra e Itália) representa um potencial de distanciar-se de equipes de outras ligas que pode afetar a capacidade de estes outros times investir além de seus mercados originais. O objetivo esta pesquisa é identificar os principais fatores para a internacionalização de uma equipe de futebol brasileira, por meio da abordagem teórica de redes estratégicas e visão institucional e identificar a dinâmica entre estes fatores, por meio da proposição de um modelo conceitual que descreve o desempenho de Organizações Esportivas Não Lucrativas. A revisão da literatura revela que os laços e conexões que permitem acesso a recursos inimitáveis, corridas de aprendizado e tornarse líder ou estar em posição estratégica em determinada rede estratégica são os principais fatores para a formação de uma rede visando a internacionalização de determinada entidade esportiva. Para atingir este objetivo, esta pesquisa foi realizada por meio de uma pesquisa exploratória qualitativa em estudo de caso único, utilizando a organização Sport Club Corinthians Paulista como objeto, com dados coletados via entrevistas semiestruturadas com 15 (quinze) atores-chave da organização (entre gestores e ex-gestores, jornalistas e parceiros de negócio). Os principais achados da pesquisa e o modelo proposto ao final desta pesquisa consideram a capacidade de aquisição de recursos de terceiros e as capacidades organizacionais internas como vetores do desempenho superior, além do tamanho da organização, sua imagem ou reputação além de fatores institucionais são fatores relevantes para a internacionalização de uma organização esportiva em redes estratégicas. Como contribuição teórica, organizações com marcas ou imagem superiores à média são fatores relevantes para a criação ou entrada em uma rede estratégica. Em relação à contribuição gerencial, destaca-se uma sequência de fatores que viabilizam a internacionalização de uma organização esportiva que visa audiência global. / Sports entities such as clubs, federations, NGOs (Non-Governmental Organizations), and other forms of nonprofit sports organizations (NPSOs) can no longer be considered as local phenomenon to become organizations known broadly all over the world and public interest and awareness can be perceived not only in Brazilian market, as in traditional markets (such as European audience) and on emerging markets as China and India, new markets to football such as North America. However, the great disparity among clubs that belong to the called “Big Five” (English, French, German, Italian and Spanish Leagues) has potential to develop such a great distance to teams from other leagues that can have an effect on these teams capacity to invest beyond their original markets. The objective of this research is to identify the main factors for Brazilian football team internationalization by strategic networks and institutional view approaches by proposing a conceptual model which describes NPSO’s performance. Literature review reveals that ties and connections to inimitable resources, learning races and being a leader or to be in an important position in network are main factors for network formation in order to achieve internationalization. For that purpose it was adopted a qualitative exploratory research in single case study, with a Brazilian NPSO, Sport Club Corinthians Paulista – in this research called Corinthians, data was collected by in depth-interviews with fifteen key respondents. These depth-interviews were conducted with Corinthians’ management, business partners, as well as sports management journalists from major Brazilian media companies. At the end of this research it is proposed a performance model for nonprofit sports organizations, which considers the resource acquisition capacity, internal capabilities as antecedents to its performance. Main findings revealed that resource acquisition capabilities, organization`s size, brand and image reputation, in addition of institutional environmental are relevant factors for internationalization by networks. As a theoretical contribution, firms having strong brand and image reputation with resources that will strength network are an important factor for a firm entering a network or to form one. Regarding managerial perspective, a main contribution is to propose a sequence of factors for sports organizations aiming to achieve global audience.

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P’s of the Marketing mix. Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation. The theory was collected via scientific articles and literature. Result & Conclusions: The result indicates that both studied objects use all 7P´s of the Marketing mix, but in shifting extent. For example they both use a variety of different pricing strategies, but none of them to it’s full potential. Further on we have seen that some parts from different theories are being used but no overall strategy. The marketing strategy rather seems to focus on the individual P´s from the Marketing mix and especially on the parts they think they could influence. The unusual character of the sports industry and the scarce resources makes marketing difficult. The organizations express that they would like to be more effective when it comes to marketing but they feel restricted for several reasons.   Suggestions for further research: There´s a demand within the sports industry for a dynamic pricing model, research in this area could contribute to increasing revenues from spectators. Research on whether marketing efforts result in higher revenues for sports organizations would be valued. It would also be interesting if someone executed the same study as us but studied different objects.

Title: Leadership in non-profit sports organizations Objectives: The main objective of the thesis is to find out how managementship and leadership in non-profit sport organizations in the territory of the Czech republic. The issue of managementshipu is focused on the specific requirements of employers on workers, their qualifications, knowledge and skills. Then on employee motivation including evaluation and remuneration of workers, non-financial incentives and their opportunities for further personal growth. The issue of leadership is focused on the characteristic features of the manager, his leadership style and role in the organization. Then the situational conditions of success and failure. Methods: Research issues managementshipu is carried out using a questionnaire. Another used method is the interview, which is focused on the issues of leadership. Interviews will be conducted with the managers in the management of non-profit organizations in the sport. Results: On the basis of the results of the questionnaire research, it was found that the essence of managementshipu in non-profit organizations are not fundamentally different from the general principles. Interviews have shown that non-profit organisations in the sport seek out similar types of personalities, prefer the same style of...

Lietuvoje kaip ir visame pasaulyje, darbuotojų pasitenkinimas darbovietės aplinka bei pačiu darbu, daro didelę įtaką darbo našumui bei įmonės konkurencingumui. Dėl šios priežasties įmonių vadovai priimdami sprendimus kurie įtakoja organizacinius pokyčius turi detaliai įvertinti pasėkmes, kurios gali atsirasti įvykus pokyčiui ir pakeisti organizacijos klimatą, viena ar kita linkme. Darbo tyrimas atskleidė, jog skirtingų charakteristikų darbuotojai atsižvelgiant į jų amžių, lytį bei darbo stažą organizacinių pokyčių yra veikiami skirtingai. Tačiau dauguma pokyčių sporto organizacijų darbuotojus veikia neigiamai. Todėl galima daryti išvadą jog didelė dalis darbuotojų yra neigiamai nusiteikę betkokiems pokyčiams organizacijoje. Tai dar labiau apsunkina vadovų darbą siekiant įgyvendinti pokyčius, kurie šių dienų ekonomikoje yra būtini norint išlikti rinkoje. Organizaciniai pokyčiai natūraliai įtakoja organizacijos klimato pakitimus. Tik esant geram organizaciniam klimatui, darbuotojai gali parodyti visas savo geriausias kompetencijas ir padėti sporto organizacijai prisitaikyti prie kintačių išorinių sąlygų. Tyrimo problema – kaip organizaciniai pokyčiai veikia organizacijos klimatą? Tyrimo objektas – Sporto organizacijos klimato vertinimas vykstant organizaciniam pokyčiui Darbo tikslas – Įvertinti sporto organizacijų klimatą vykstant organizaciniam pokyčiui. Darbo uždaviniai: 1. išnagrinėti organizacinio pokyčio ir organizacinio klimato sampratas, remiantis mokslinės literatūros... [toliau žr. visą tekstą] / Lithuania and throughout the world, employee satisfaction with the workplace environment and the job itself, have a significant impact on productivity and competitiveness of enterprises. For this reason, corporate executives making decisions that affect organizational changes to the detailed assessment of the consequences that can result from a change in the organizational climate and change one or the other direction. The research found thatorganizational change diferently influence workers, it depends on their characteristics. However a lot of changes in sports organizations influence workers negatively. It can therefore be concluded that a large proportion of workers are negatively disposed to any changes in the organization. This is further complicated by the managers work to implement the changes that today's economy is essential to survive in the market. Organizational changes naturally affect the organization's climate changes. Only good at the organizational climate, employees can show all your skills and help the best sports organization to adapt to changing external conditions. Subject of the study – Sports organization climate evaluation during the organizational change The aim - to eveluate the climate during the organizational change in sports organization Tasks: 1. Examine organizational change and organizational climate perceptions of the scientific literature. 2. Disclosure of organizational change and organizational climate links. 3. Based sports... [to full text]

Title: Cooperation of public administration and third sector in sport promotion in Prague 11 Objectives: To describe and to assess the status of providing promotion of sport in Prague 11 Methods: Mixed research, case study, personal interview, questionnaire Results: The status of providing promotion of sport in Prague 11 was described. Based on the ascertainment of local sport organizations representative's opinions on sport environment in Prague 11 current problems in cooperation of public administration and third sector were. Key words: Sport, public administration, municipality, sports organizations, promotion of sport

Šiuolaikiniame pasaulyje įmonės vis didesnį dėmesį skiria įvaizdžio formavimo veiklai. Tinkamas įvaizdis – tai realus organizacijos turtas, kuris įtakoja sėkmingą organizacijos veiklą bei didina organizacijos vertę. Todėl tinkamo įvaizdžio sukūrimas yra pirminė bet kokios organizacijos užduotis.Tyrimo objektas- nacionalinės krepšinio lygos įvaizdžio formavimas.Tyrimo tikslas – nustatyti nacionalinės krepšinio lygos įvaizdžio formavimo aspektus.Uždaviniai:1. Išanalizuoti organizacijos įvaizdžio sampratą.2. Atskleisti svarbiausius veiksnius formuojančius įvaizdį.3. Nustatyti veiksnius lemiančius NKL įvaizdį.Išvados. 1. Atlikus mokslinės literatūros analizę, nustatyta, jog vieningos ir visa apimančios organizacijos įvaizdžio sąvokos nėra. Bet vis dažniau organizacijos įvaizdis yra apibrėžiamas, kaip idėjų, jausmų, suvokimų ir įsivaizdavimų, kuriuos asmuo ar jų grupė turi organizacijos atžvilgiu, visuma, jai turi įtakos materialūs ir nematerialūs organizaciniai elementai, komunikacija bei asmeninės ir socialinės vertybės. 2. Svarbiausi veiksniai formuojantys organizacijos įvaizdį yra fizinis akivaizdumas, firminis stilius, komunikacijos (viešųjų ryšių) ir rėmimo kompleksas, personalas, kokybė, organizacijos vertė bei reputacija. Tikslingai formuoti, valdyti įvaizdį galima tik susipažinus ir ištyrus šiuos veiksnius ir analizuojant jų poveikį.3. Visi išskirti svarbiausi organizacijos įvaizdį formuojantys veiksniai yra aktualūs ir reikšmingi, tačiau remiantis respondentų NKL įvaizdį... [toliau žr. visą tekstą] / In today's world, more companies are focusing on image building. Appropriate image is a real estate of organization, which influences the success of the organization's operations and increase value to the organization. Therefore, the creation of  proper image is the primary task of any organization. The object of investigation – the national basketball league imageThe aim - the National Basketball League's image aspects.Objectives: 1. Analyze the concept of the organization's image. 2. Reveal the most important factors shaping the image.3. To identify the factors which determine the image of NBL. Conclusions. 1. From an analysis of the literature showed that a single and unified image of the organization's concept does not exist. But increasingly the organization's image is defined as ideas, feelings, perceptions and perceptions by an individual or group has the organization, a whole, it must affect the tangible and intangible elements of the organizational, communication and personal and social values.2. The most important factors shaping the image of the organization's physical evidence, corporate identity, communications (public relations), and support complex, staffing, quality, value and reputation of the organization. Targeted to develop, manage image only after hearing and examination of these factors and analyzing their impact.3. All identified the key factors shaping the image of the organization are relevant and important, but according to the respondents' image of... [to full text]

1. Tyrime dažniau dalyvavo moterys (62 proc.). Savanoriais dažniausiai dirba 22-30 m. (32 proc.) asmenys, turintys aukštąjį universitetinį išsilavinimą. Didžiąją dalį tyrimo dalyvių (91 proc.) sudarė savanoriai. Daugiau nei pusė tiriamųjų (64 proc.) yra vieniši asmenys. Visi tyrimo dalyviai (100 proc.) savanoriauja „Kauno krepšinio lygoje“. 2. Savanoriška veikla yra teigiamai vertinama sporto organizacijų vadovų ir savanorių (p>0,05). Visi tyrimo dalyviai yra dalyvavę savanoriškoje veikloje (p>0,05). Savanoriai dažniau nei sporto organizacijų vadovai, nurodo, kad nuo savanoriavimo juos sulaiko laiko stoka (p<0,05), savanoriai dažniau atlieka administracinius vaidmenis organizacijoje, o sporto organizacijų vadovai – rengia ir apmoko organizacijos narius (p<0,05). Savanorystę sporto organizacijose skatina galimybė įgyti naujų įgūdžių bei patirties (p>0,05). Savanoriai dažniau nei sporto organizacijų vadovai, kaip priemonę, skatinančią dalyvauti savanoriškoje veikloje sporto organizacijose išskiria karjeros galimybes (p<0,05). Sporto organizacijų vadovai dažniau nei savanoriai nurodo, kad savanorystę riboja biudžeto limitai, įgalinantys suteikti tinkamą atsilyginimą savanoriams (p<0,05). 3. Sporto organizacijų vadovų ir savanorių nuomone, savanorių dalyvavimas sporto organizacijų veikloje yra teigiamas veiksnys (p>0,05). Savanoriai sporto organizacijoje turi skirtingą potencialą, pateikia naujų idėjų, yra lankstūs dirbti sutartomis valandomis, dėl ko jų įtaka sporto... [toliau žr. visą tekstą] / 1. The study involved more women (62 percent). In sport organizations usually work 22-30 years (32 percent) volunteers with higher education. The majority of survey participants (91 percent.) were volunteers. More than half (64 percent.) of volunteers are single. All study participants are volunteers in “Kaunas basketball league”. 2. Volunteering is positively valued by sports organizations leaders and volunteers (p>0.05). All study participants have participated in voluntary activities (p> 0.05). Volunteers more often than managers of sports organizations, indicate that lack of time is keeping them from volunteering (p <0.05), volunteers more often perform administrative roles in an organization, and managers of sports organizations - develop and train members of the organization (p <0,05). Volunteering in sport organizations, encourages opportunity to gain new skills and experience (p> 0.05). Volunteers are more likely than managers of sports organizations promote mean of volunteering by distinguishing career (p <0.05). Managers of sports organizations more often than volunteers indicate that volunteering is limited by budget limits, what enables to provide adequate settling for volunteers (p <0.05). 3. Managers of sports organizations and volunteer consider that volunteering in sport organizations is positive factor (p> 0.05). Volunteers in sports organization have different potential, present new ideas, ate flexible to work flexible in agreed hours, that’s why they... [to full text]

This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. The methods used to gather the data involved a qualitative content analysis process that consisted of conducting in-depth interviews and analyzing the organization’s Facebook posts. The findings concluded that in this case study, social media aids in achieving the organization’s goals for developing softball in Europe by communicating ways to overcome the challenges through informing about softball and development programs, fostering a community for softball in Europe, and encouraging followers to take action. In addition, the organization uses social media to reinforce the identity and values of the European softball community that consists of defining its place, interest and communion through symbolic and linguistic communication strategies. As a whole, this study reveals the importance of the organization using communication to sustain the community online and offline in order to achieve its goals of developing softball in Europe. Further implications would focus on understanding how organizations can build and maintain communities through strategic communication within other fields outside of the non-profit sports sector.

The master's thesis deals with the issue of the strategy-making process and the development of the strategic planning cycle in sports organizations. The purpose of this thesis is to provide a qualitative study of how managers of the hockeyball club SK Suchdol nad Lužnicí are working with the strategy within the whole strategic planning cycle. The aim of this thesis is to point out the differences between theory and practice and to offer some recommendations for the improvement of the efficiency of the strategy-making process in the above mentioned club. The theoretical part of this thesis is concerned with the research and the synthesis of the contemporary Czech and foreign literature related to the strategy, strategic planning cycle and its perception in the sports environment. The practical part of this thesis deals with the analysis of the strategy-making process in the hockeyball club SK Suchdol nad Lužnicí. This analysis is executed by the qualitative method, i. e. by personal interviews with the individual members of the club, who are participating in the strategy-making process and working within the strategic planning cycle. To conclude this thesis, specific outputs are generated, which are based on a comparison of the obtained information with the theory. These outputs can serve as recommendations for the improvement of the efficiency of the strategy-making process, both for managers of the analysed sports club, as well as for other executives and managers of similar sports organizations.

The thesis deals with the sponsorship in small sports organizations. The theoretical part of thesis specifies the term sponsorship, sports sponsorship and also defines the concept of a small sports organizations and their importance in sport. In the practical part, we used a mixed method approach. The first phase was qualitative survey and we conducted semi-structured interviews in 9 sports organizations. The second part is a quantitative survey among officials and members of sports clubs and fans (the target group of advert). The results reveal the level of sponsorship within the small sports organizations and define its importance for these organizations and the sponsors itself. The work provides useful advice for sports organizations in acquisition of new sponsors.