Title: Marketing research of merchandising of Czech national football team Objectives: The aim of this work is to try out the position of registered users on the website www.fotbal.cz the breadth of supply and affordability of products, merchandising Czech national football team in official e-shop and stand in the stadium for home matches, the Czech national football team. The interpretation of the results to be obtained through marketing research, the task of proposing suggestions for improvements to current product offerings and optimize merchandising and increase awareness of the official e-shop merchandising Czech national football team. Methods: To obtain data from respondents was used method of electronic polling. Questionnaires were stored using the Internet with Google Docs. Results: Respondents expressed a comprehensive merchandising Czech national football team. Evaluation of the data was the basis for the determination of proposals and recommendations to improve the overall merchandising. These proposals and recommendations aimed at the marketing agency STES and company BIGSPORT. Keywords: football, marketing research, merchandising, product, stadium, e-shop

Title: Attendance at home matches of FK Dukla Praha Objectives: The main objective of this thesis is to find ways of improving attendance at home matches of FK Dukla Praha based on data from marketing research. The goal of the thesis is designed in collaboration with FK Dukla Praha in a way that would provide them valuable data about their fans and their satisfaction with offered services. Methods: The method used in this thesis is marketing research. Its main part was made up of electronic survey using a questionnaire created specifically for the purposes of this thesis. The survey was supplemented by a semi-structured interview with a member of marketing team of FK Dukla Praha. Results: The results of this research revealed a few options that would lead to increase in attendance at home matches of FK Dukla Praha. Those options are mainly improving the services offered, adapting to fans and special offers. Keywords: football, spectators, fans, stadium, market research

<p>The purpose of this essay is to look at the Swedbank Stadion, which is a modern stadium in the south of Sweden. Swedbank Stadion is the home ground of Malmö FF, one of the largest football team in Sweden, and the goal is to create value for the team. The stadium owners have to get companies to hire premises inside of the stadium so they can pay for the home ground of Malmö FF. Therefore we have focused on the servicescape in the stadium and how it can create value for the companies that act on Swedbank Stadion on a daily basis.</p><p>This study of the Swedbank Stadion is based on a qualitative approach. The qualitative approach is chosen because we wanted to establish deeper understanding for the case itself. The empirical materials have been collected in six interviews with people who have a close insight to the stadium and knowledge of how the collaboration with the companies in it progress. Those interviews are our base for the analyses in this essay. In the last two chapters in this study you can read about our conclusions and what we think about the stadium and its customers.</p>

The purpose of this essay is to look at the Swedbank Stadion, which is a modern stadium in the south of Sweden. Swedbank Stadion is the home ground of Malmö FF, one of the largest football team in Sweden, and the goal is to create value for the team. The stadium owners have to get companies to hire premises inside of the stadium so they can pay for the home ground of Malmö FF. Therefore we have focused on the servicescape in the stadium and how it can create value for the companies that act on Swedbank Stadion on a daily basis. This study of the Swedbank Stadion is based on a qualitative approach. The qualitative approach is chosen because we wanted to establish deeper understanding for the case itself. The empirical materials have been collected in six interviews with people who have a close insight to the stadium and knowledge of how the collaboration with the companies in it progress. Those interviews are our base for the analyses in this essay. In the last two chapters in this study you can read about our conclusions and what we think about the stadium and its customers.

The thesis deals with the assessment of the investment project of the National Football Stadium through feasibility study. It covers market analysis, marketing mix, technical solution, outlines the financial plan and calculations of efficiency indicators.

My diploma thesis deals with one of the incomes of sports arenas and stadiums, which is known as naming rights. This term means the cooperation between the owner of sports facilities with private companies, which pay the fee for hiring the name of stadium or arena. In the first part I explain what the naming rights are and I refer also about other stadium's and arena's incomes. In further chapters I analyze the top football and hockey leagues in sports and economically developed countries all over the world. The survey follows. It covers the naming rights situation in the Czech Republic. Based on the results of the survey I compare naming rights in the Czech Republic and in the analyzed countries.

The theme of my diplom thesis is to create the architectural study of a football stadium in Brno behind Lužánky. The proposed stadium is to create facilities for football , athletes and fans. Stadium capacity is 22 thousands audience. The football stadium is part of a sports complex, which dominates the area. The project responds to the sloping ground and is creating a single complex. Foyer (football stadium) is one open space, where the exterior continuously changes the interior. It was created direct view from the foyer on the playing surface.

This diploma thesis looks into the area for sport and recreation in Brno-Komárov. The main part is the project of new arena for track cycling for Favorit Brno. Part of the assignment is also the solution for urban plan and redevelopment of the large area in the south of Brno in city district Brno-Komárov. Urban plan design is framed as conversion of the whole space into sport activities area for broad public. The velodrome itself is based on the idea of a bicycle and its parts as architecturally interesting part of the building, in this case particularly lacing of a wheel. Stadium could become new landmark for its surroundings and draw attention of the general public.

The new proposed building Fotball stadium has make to recover and remake place, where was destined to sport´s and leisure activities in history. Ponava´s sport area has a huge tradition. Area is without concept and realition in this time. The new sport´s proposed centre has given to continue green line Luzanecky park not only made sport potency. Projects is given a live face to urban place, which will be visited no only during by sport´s match. Basic idea mean to create the point out Fotball stadium like dominant in this place. Object have to be seen from the all views in the main roads like the symbol of sport´s town. Stadium has derived benefit from good situation first old building but object is suggested more under terrein. Organic shapes were motivating. Urchin´s shell was a inspirational for design wrapper. Suggestion of wrapper was made from the terms like dynamic, sport, move and speed. These motives were imporatnt in proposing perforable wrapper which gave her uncontrolled dynamic. Expression followed the function. Fotbal is a green place – grass. Green Fasade was suggested for many benefits. System has great properties but it has also poined up function of this object and made up reaction. The Project should extended green line Luzanky – Ponava – Arboretum. Green stadium is a dominant architectural jewel – like Green point, which is arouse public notice and representative for Brno town.

Sport in Brno has its own great tradition, which is visible on huge stadiums situated in the sports complex Za Luzankami. Unfortunately, stadiums dilapidated and the whole areal turn to brownfield. The proposal of new multipurpose Kometa Arena, located at the site of the original, now demolished stadium, together with the planned new football stadium will initiate the reconstruction of the district, and get it back to past glories. The stadium belongs to the category of buildings where form follows function, which in this case primarily allow for a quality perspective on the pitch for a large number of spectators. In this case, the stands are also the main supporting structure of the whole stadium. On platforms anchored to the stands are located the modifiable cells containing functions related to the arena. The appearance of the stadium is determined by transparent facade that allows the neighborhood to see what is happening in the stadium and provides interesting views from high arena of the surrounding park, arboretum and the city.