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Yes / Fiction film is one of the most influential vehicles for the popularization of dementia. It is likely to have a particular influence on the way dementia is constructed by society at large, not least due to its consumption in the guise of entertainment. In this paper, we will argue that such popularization is rarely innocent or unproblematic. Representations of people with dementia in film tend to draw heavily on familiar tropes such as global memory loss, violence and aggression, extreme dependency on heroic carers, catastrophic prognosis, and early death. Audiences may therefore uncritically absorb discourses which reinforce negative stereotypes and perpetuate the biomedical orthodoxy that everything a person with dementia says or does is ‘a symptom of the disease.’

Thesis (M.A.) -- University of Texas at Arlington, 2008.

“Violent men and superficial women” (“Våldsamma män och utseendefixerade kvinnor”) by authors Magda Wendel Bommarco and Lina Larsson aims to evaluate how male and female stereotypes are constructed in Super Bowls commercials 2023. The subject illustrates the issues behind stereotypes as a part of wider social ideologies and power relations, which makes the topic highly relevant to examine. The study examines how male and female stereotypes are constructed in the commercials, how they differ as well as how they can be understood. The research questions are examined through a semiotic content analysis of 10 commercials from Super Bowl 2023. The essay's theoretical framework consists of hegemonies, stereotypes and the gender system. The main results reveal that women are stereotyped as dumb, crazy, fixated on appearance as well as motherly in the commercials. This differs from the male stereotypes, which are related to violence and criminality, beer-drinking, sports and being a father. The results reveal that both genders are stereotyped as clichés, but that the female stereotypes are portrayed as more problematic than the male stereotypes are. The results can complement previous research in the field as well as display the stereotypes' function in society as a whole. The results are therefore relevant for the academic field as well as society.

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Stereotypes surrounding race and socioeconomic status often have overlapping attributes. That is, we tend to stereotypically associate African Americans and poor individuals with being incompetent. Further, people automatically associate African Americans with the concept of poor. The current research examined people’s mental representations of a homeless person, a poor person, and a person with a home, to see if people’s mental representation of a homeless varied from that of a poor person. Results from Study 1 (N = 524), using a bi-racial base image indicate that people, on average, mentally represent the poor and homeless in a similar manner. The results from Study 2 (N = 496), using a White base image, replicate the findings from Study 1, and indicate that the findings from Study 1 were not the result of idiosyncratic features of the original base image. Future directions are discussed.

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