The global fashion retail industry has been characterised by fierce competition for numerous years. Boutiques face increasing pressure to distinctly differentiate themselves from competing retail stores offering fashion merchandise, since customers are becoming ever more demanding as fashion evolves and new trends reach South African retail stores. Accordingly, marketers have to ensure customer satisfaction, build store loyalty, and stimulate repurchase intentions in the fashion retail industry in order to survive and prosper. For marketers to attract and retain customers, they have to adjust their marketing strategies and utilise various elements in the marketing mix to compete for customers’ attention, satisfy their retail experience needs, and encourage them to return. Shopping for clothes forms a significant part of many South African females’ lifestyles. Customers to whom fashion is important, have specific needs and wants and desire specific retail experiences. These customers are also becoming increasingly more sophisticated and individualistic, and therefore turn to small, speciality retailers such as boutiques, which they believe can accommodate them by providing unique and tailored retail experiences. Essentially, these customers do not merely purchase the retailer’s merchandise; they want to experience the store atmosphere the retailer offers. Therefore, it is important for boutiques to be aware of their store atmosphere which can offer customers a satisfying, consistent and sound retail experience. Customers who positively experience a retailer’s store atmosphere may feel more satisfied with the boutique, and may return to the retail store in the hope of receiving a similar retail experience. Once the customer returns to the same retail store, the possibility arises that the customer may become store loyal. As soon as the customer keeps on returning to the same retail store, the probability of repurchase intentions becomes real. That said, store atmosphere is considered to be a significant marketing tool, given that it provides boutiques with the power to manipulate a customer’s retail experience which could ultimately influence, customer satisfaction, store loyalty and repurchase intention. The primary objective of this research study is to investigate store atmosphere as a second-order construct model comprised from four sub-dimensions (factors) namely the retail store exterior, interior, layout and design and point-of-purchase and décoration in order to determine the interrelationships between these sub-dimensions (factors), customer satisfaction, store loyalty and repurchase intention in the fashion retail industry. In order to address this, a descriptive research design was followed and self-administered questionnaires were fielded amongst females, 18 years and older with an average monthly household net income of more than R14 000 (medium-to-high household income) who have bought items most recently from boutiques in Potchefstroom and Klerksdorp during the past six months. Judgemental, convenience and quota sampling methods were used to select the sampling units and sampling elements. A total of 361 questionnaires were ultimately analysed. With respect to the empirical results of this research study, respondents agreed the most that the exterior location of the boutique is convenient, the entrance to the boutique is inviting, the interior of the boutique is clean and that the temperature in the boutique is comfortable. Regarding the layout and design of the boutique, respondents agreed the most that the checkout and service points in the boutique are well placed and that all the spaces in the boutique are creatively utilised, as well as that the furnishings in the boutique are attractive. Finally, regarding the point-of-purchase and décoration of the boutique, respondents agreed the most that the pricing of the merchandise in the boutique is clearly visible and that the merchandise is well displayed. All the measurement scales measuring the sub-dimensions (factors) and constructs of this research study exhibit internal consistency reliability as well as content, construct and criterion validity. The standardised model results indicate that all statements included in the measurement model exhibit significant factor loadings above the recommended cut-off point, exhibiting a large effect in all instances, leading to the retention of all statements for further statistical analysis. With respect to the assessment of the structural model, the fit indices indicate an acceptable model fit. Based on the empirical results obtained from this research study, it became clear that store atmosphere has a large direct influence on customer satisfaction and store loyalty, albeit with no direct influence on repurchase intention. Both mediation relationships realised a medium indirect effect between store atmosphere and repurchase intention with customer satisfaction and store loyalty as mediators. The recommendations of this research study mainly focus on strategies to improve the store atmosphere of boutiques, since it positively influences customer satisfaction and store loyalty directly and repurchase intention indirectly. Limitations the researcher encountered were mainly related to budget and time constraints. Recommendations for future research include extending this research study to other Provinces of South Africa in order to determine the status quo in these Provinces and to determine whether statistical significant differences exist between respondents based upon demographic and geographic differences with respect to the constructs of this research study. / MCom (Marketing Management), North-West University, Potchefstroom Campus, 2015

Since the introduction of the internet, to go on a shopping spree doesn’t require more than a computer or a smartphone. Channels of communication for companies to reach out to consumers has expanded, and personalized marketing is a fact. For physical retailers, product placement and merchandising in the department store is one way to compete against e-commerce and personalized marketing. The purpose of this study was to examine how department stores works with product placement and other means to reduce consumers buying decisions with regard to modern e-commerce and personalized marketing. With qualitative, semi-structured interviews. These where analyzed using theories built with behavioral patterns of the individual and of theories about product placement. The results showed that product placement´s main role is to keep customers in the store longer and attract customers to more purchasing decisions. E-commerce is considered according to the department stores to not pose any threat. To create added value for customers in department stores are just as important as product placement, which is the largest difference between e-commerce and department stores.

ITC/USA 2006 Conference Proceedings / The Forty-Second Annual International Telemetering Conference and Technical Exhibition / October 23-26, 2006 / Town and Country Resort & Convention Center, San Diego, California / The Image Data Automated Processing System (IDAPS), developed by the 96th Communications Group Test and Analysis Division at Eglin AFB, uses a CAD-based image matching technique to calculate a 6DOF trajectory of a store separation event. The system has been used successfully for single camera release sequences, but needed to be extended for multi-camera releases. This is vital for bomber missions where several cameras are needed to cover a store separation event.

ITC/USA 2005 Conference Proceedings / The Forty-First Annual International Telemetering Conference and Technical Exhibition / October 24-27, 2005 / Riviera Hotel & Convention Center, Las Vegas, Nevada / The Image Data Automated Processing System (IDAPS), used by the 96th Communications Group, Test and Analysis Division at Eglin AFB, has proven to be a valuable tool for evaluating flight releases of fuel tanks, bombs, missiles, and other stores. The legacy VMS-based system can digitize 16mm or 35mm film and superimpose a computer-generated model over the store, allowing the user to calculate a 6DOF trajectory. This paper describes upgrades to the system, including re-hosting from a VMS/Alpha VME rack-based system to a Linux-based PC system and adding color image capability, increased image resolution, image enhancement, and CADbased modeling of stores.

ITC/USA 2008 Conference Proceedings / The Forty-Fourth Annual International Telemetering Conference and Technical Exhibition / October 27-30, 2008 / Town and Country Resort & Convention Center, San Diego, California / This paper explains the development of a wireless network system implemented to streamline grocery store checkout procedures. The design employs a wireless telemetry network consisting of a base station and wireless motes (Micaz MPR2400) that will be located on certain aisles, and attached to shopping carts. This system allows customers to scan items while they shop and uses cashiers for payment purposes only. The objective is to minimize the amount of processing performed by cashiers in order to reduce waiting times in line. The system was tested in a simulation environment and waiting times were reduced by 65%.

ITC/USA 2007 Conference Proceedings / The Forty-Third Annual International Telemetering Conference and Technical Exhibition / October 22-25, 2007 / Riviera Hotel & Convention Center, Las Vegas, Nevada / The Image Data Automated Processing System (IDAPS), developed by the 96th Communications Group Test and Analysis Division at Eglin AFB, uses a CAD-based image matching technique to calculate a trajectory of a store separation event. The latest evolution of this system has been in production for several years and has proven to be both an accurate and a valuable tool for evaluating flight releases of bombs, fuel tanks, missiles, and other stores. This paper describes a prototype capability that is being developed for assessing fin and wing deployment angles.

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The thesis ―Inside, Outside is a poetry collection of twenty-five poems organized by themes that fit into chapters titled ―Heart and Mind, ―Family, and ―The World

Estágio realizado na Wipro Retail e orientado pelo Eng.ª Cláudia Bartolo Araújo / Tese de mestrado integrado. Engenharia Informática e Computação. Faculdade de Engenharia. Universidade do Porto. 2009