Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-06-29T17:53:44Z No. of bitstreams: 1 2006 - Cassio Dias dos Santos.pdf: 1409499 bytes, checksum: 3e4eb75652ad8d76ba015238a888bd54 (MD5) / Made available in DSpace on 2017-06-29T17:53:44Z (GMT). No. of bitstreams: 1 2006 - Cassio Dias dos Santos.pdf: 1409499 bytes, checksum: 3e4eb75652ad8d76ba015238a888bd54 (MD5) Previous issue date: 2006-02-15 / The objective of this study of case, is to supply given, to information and analyses, that can come to collaborate with the classification and professionalization of a carnival organization, thus allowing to pass to be used as reference a model of planning for this this sector, therefore the carnival is the main popular party of Brazil. Trying to show that the G.R.E.S. Nilopolis de Beija-Flor samba school that presents all the characteristics of an organization of Quality, 1? ranking of the LIESA. Our it analyses will be based on the criteria of PQRio (leadership, strategy and plans, customers, society, information and knowledge, people and processes). Approaching with this its strategical planning, its social and cultural action. Indicating factors that had made Beija-Flor to become a successful organization in its segment. Thus getting a comprehensive and significant picture of the organizations (schools od Samba) of the Carioca Carnival. / O objetivo deste estudo de caso ? fornecer dados, informa??es e an?lises que possam vir a colocar a classifica??o e profissionaliza??o de uma organiza??o de carnaval, permitindo assim passar a ser utilizado como referencia para o modelo de planejamento para este setor, pois o carnaval ? a principal festa popular do Brasil.Tenta-se mostrar que o G.R.E.S. Beija-Flor de Nil?polis ? uma escola de samba que apresenta todas as caracter?sticas de uma organiza??o de qualidade, a primeira do ranking da LIESA. Nossa an?lise ser? baseada nos crit?rios do PQRio (lideran?a, estrat?gia e planos, clientes, sociedades, informa??o e conhecimento, pessoas e processos), abordando assim, o planejamento estrat?gico, as A??es sociais e culturais da agremia??o. Indicam-se fatores que fizeram a Beija-Flor torna-se uma organiza??o bem-sucedida em seus segmentos, obtendo-se, por conseguinte, um quadro compreensivo e significativo das organiza??es (escolas de Samba) do carnaval carioca.