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Social media interaction, the university brand and recruitment performanceRutter, R., Roper, Stuart, Lettice, F. 12 1900 (has links)
Yes / Commentators and academics now refer to Higher Education (HE) as a market and the language of the market frames and describes the sector. Considerable competition for students exists and the marketplace is global as institutions compete for students not just from their own country, but from the lucrative international market. Universities are aware of the importance of their reputations, but to what extent are they utilizing branding activity to deal with such competitive threats? Can institutions with lower reputational capital compete for students by increasing their brand presence?
This study provides evidence from research into social media related branding activity from 56 UK universities and considers the impact of this activity, in particular social media interaction and social media validation, on performance in terms of student recruitment. The results demonstrate a positive effect for the use of social media on brand performance, especially when an institution attracts a large number of Likes on Facebook and a high number of Followers on Twitter. A particularly strong and positive effect results when universities use social media interactively.
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IT is a gender thing, or is it? Gender, curriculum culture and students' experiences of specialist IT subjects in a New Zealand High SchoolAbbiss, J. January 2005 (has links)
This thesis explores students' experiences of specialist information technology (IT) courses at the secondary school level in New Zealand. It asks whether students experience a gendered curriculum culture in relation to specialist IT subjects. The exploration involves a survey of national curriculum arrangements and detailed consideration of the manner in which the curriculum is implemented in practice by teachers and experienced by students in three case study classes in a conventional high school, Kahikatea High School (KHS). These classes are year 12 computer studies (CPS) and years 12 and 10 text and information management (TIM). Twenty-two students were the focus of detailed observation in the course of a year. It is found that students experience a gendered IT curriculum culture at KHS, which takes form in both gendered subject and classroom cultures. Gendered subject cultures are established in part through national curriculum structures that maintain subjects from historically gendered domains. Conservative local subject arrangements at KHS contribute to a gendered curriculum in practice. The curriculum takes on a gendered character as a function of choice - teachers' choices about subjects they will offer and the way courses are organised and presented, and students' choices about what subjects they will take. Particular subjects and courses are associated with nominally masculine and feminine computer practices and are thereby imbued with masculine and feminine subject identities. There is considerable variation and nuance in the way students experience different IT courses and in the meanings they make of their experiences. In short, individual students experience the same course differently. They are influenced to greater and lesser degrees by a range of factors, including expectations, prior experience, classroom pedagogy, classroom relationships and performance. Also, individual students are negotiating their masculine and feminine identities as students of IT and computer users as they participate in specialist IT courses and in other arenas of their lives. As they negotiate their roles as computer users and students of IT at KHS, males and females are established in relations of power or authority with the technology and with each other - as computer controllers, aspirant controllers and competent users. These relationships have a gendered character that derives from the attribution of the status of controllers to (some) males and the exclusion of females from this group. However, individual males and females aspire to and are attributed the characteristics and status commensurate with a range of user roles. Gender is a factor in individual students' experiences, but in ways that defy stereotyping and that are highly individualised. All this suggests that gender is not essential in the sense that it implies sameness, but also that gender is not passé or inconsequential as a factor in students experiences of specialist IT courses. Gender relations are a fundamental and inescapable feature of students' experiences of the IT curriculum in practice at KHS.
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The seminary experience: conceptual worlds of first-career and second-career seminariansLincoln, Timothy Dwight 10 November 2009 (has links)
This study explored the conceptual worlds of first- and second-career seminarians enrolled in the M.Div. program at New Creation Theological Seminary (NCTS), a mainline Protestant school. Research questions were: 1) What themes do first- and second-career seminarians use to describe their seminary experience? 2) How do first and second-career seminarians relate these themes into a system of thought (mindmap)? 3) How do the systems of thought described by first- and second-career seminarians compare? 4) Do first- and second-career seminarians identify an over-arching message to their theological education? Using interactive qualitative analysis, the researcher discovered 12 key themes common to the conceptual worlds of first- and second-career students. For both types of students, school bureaucracy and church requirements were drivers that influenced many aspects of the seminary experience. The outcomes of the seminary experience were transformation in knowledge, pastoral skills, and sense of vocation. Students became satisficers to meet the competing demands of school, church, and family. Students reported that theological education required vigorous engagement and self-discipline. Students affirmed that God was active in their life worlds. The life worlds of younger and older participants were similar in terms of themes and in the way that these themes combined into mindmaps, although second-career students were more frustrated than first-career students about the way that seminary shrank life outside of school. First-career students reported that the seminary’s over-arching message was about community. Second-career students concluded that the over-arching message was about training for ministry. Ecological theory suggests that students received the over-arching messages that they did because of how they had been shaped by involvement in various social microsystems. Two distinctive findings of the study were the importance that participants placed on fulfilling church requirements for ordination and the role that campus facilities played in assisting or hindering their theological studies. Based on the study’s results and previous literature about seminary students, the researcher proposed a model to describe student experience in seminary. / text
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An exploration of learning tool log data in CS1: how to better understand student behaviour and learningEstey, Anthony 02 February 2017 (has links)
The overall goal of this work is to support student success in computer science. First, I introduce BitFit, an ungraded practice programming tool built to provide students with a pressure-free environment to practice and build confidence working through weekly course material. BitFit was used in an introductory programming course (CSC 110) at the University of Victoria for 5 semesters in 2015 and 2016.
The contributions of this work are a number of studies done analyzing the log data collected by BitFit over those years. First, I explore whether patterns can be identified in log data to differentiate successful from unsuccessful students, with a specific focus on identifying students at-risk of failure within the first few weeks of the semester. Next, I separate out only those students who struggle early in the semester, and examine their changes in programming behaviour over time. The goal behind the second study is to differentiate between transient and sustained struggling, in an attempt better understand the reasons successful students are able to overcome early struggles. Finally, I combine survey data with log data to explore whether students understand whether their study habits are likely to lead to success.
Overall, this work provides insight into the factors contributing to behavioural change in an introductory programming course. I hope this information can aid educators in providing supportive intervention aimed at guiding struggling students towards more productive learning strategies. / Graduate / 0984 / 0525 / 0710 / aestey@uvic.ca
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Creating connections : an investigation into the first year experience of undergraduate nursing studentsTaylor, Ruth Fiona January 2009 (has links)
The aim of the research is to explore the first year experiences of two groups of undergraduate student nurses. The research takes a holistic approach to the investigation of the first year experience. In part, a curriculum change is used as a way to find out about the first year experience, with the research looking at how the introduction of enquirybased learning (EBL) into a curriculum impacted on the first year. The curriculum change is described in detail in chapter 1. The objectives of the thesis were to: 1. Examine the first year experience of nursing students. 2. Describe the curriculum change, the rationale for the change and the context within which this occurred. 3. Compare the demographic profiles of two groups of students one following a ‘traditional’ curriculum and the other using ‘EBL’; to compare students who chose to leave the courses with those who successfully completed first year. 4. Compare experiences with expectations of first year between nursing students undertaking a ‘traditional’ and an ‘EBL’ curriculum. 5. Propose strategies to enhance the student experience and rates of retention in first year undergraduate nursing students. The context for the research is described in chapter 1 – the literature review. This chapter explores the literature on the first year experience from both national and international perspectives. Inevitably, it reviews issues relating to student retention, which is the focus for much of the first year experience literature. The literature review argues that the contemporary context of nursing education requires nurse educators to consider the whole first year student experience when developing curricula that are fit for purpose. While the content of a course is important, the approaches to teaching need to facilitate learning within a diverse student population and need to prepare students to continue to learn in an increasingly dynamic healthcare environment. The chapter goes on to 2 argue that the issues that impact on the students’ first year experiences (e.g. relationships with peers and with academic staff, external domestic and personal circumstances) can be mitigated through curriculum development and other means (such as the availability and effectiveness of student support). The context of the particular nursing course along with the curriculum change and the rationale for the change are described. It can be argued that the retention literature takes a deficit approach to the improvement of the first year experience. Such an approach can be viewed as one that emphasises the factors that cause people to leave (or puts them ‘at risk’), and attempts to address these. On the other hand, a positive approach to the improvement of the first year is one in which measures and interventions aim to enhance the overall experience for all students, not just those who are seen as ‘at risk’. That said, the policy drivers for improving retention cannot be ignored and are discussed within the context of HE and nursing education. Finally, it is contended that the first year experience has not been widely explored within nursing literature and merits attention for a number of reasons, including the policy context and the need to determine whether student nurses have differing needs from students within other specialities. In chapter 2 the research methodology and research methods are described. An overview of case study research is provided and the approach taken within this thesis is described, along with a rationale for its use. The philosophical perspective is discussed with particular emphasis on the relationships between the methodology and the methods used to investigate the first year experience of students. It is argued that case study research is an appropriate methodology to investigate a complex area and provides an opportunity to utilise a number of methods so as to get to a ‘thick’ description of the phenomenon (the first year experience). All students in the two groups under investigation were asked to complete an expectations questionnaire, and an experiences questionnaire. Everyone who chose to leave the courses was asked to undertake an in-depth focused interview, although not all agreed. A sample of students who successfully completed first year was also asked to undertake an in-depth 3 focused interview. Finally, a sample of students was asked to complete a diary for the duration of the first year. The use of multiple methods is fitting, given the case study approach and the aim to create a ‘thick’ description, and an in-depth understanding of the first year experience. The use of the same research methods across the different groups of students allows for some comparisons to be made between the ‘traditional’ and ‘EBL’ curriculum students, and between leavers and stayers. The chapter also describes the approaches to data analysis. Chapter 3 presents the findings from the two questionnaires. Relevant demographic variables are reported, and the quality of the educational experience is measured in relation to the ways in which experiences meet expectations. This chapter shows that the two groups (‘traditional’ and ‘EBL’) are similar in terms of demographic variables. It also shows that the participants appeared to expect a ‘connected’ curriculum experience, but that the experience did not always match expectations. In chapter 4 the findings from the interviews and diaries are presented. Four themes are identified, with a number of categories in each. The themes (and categories) are: relationships with people (broadening horizons, knowing self and others, being supported and valued); the classroom experience (feeling inspired, becoming empowered, engaging with the learning experience); the practice experience (feeling inspired, becoming empowered, engaging with the learning experience); and professional education (motivation, preparedness, making adjustments). The chapter demonstrates the differences and similarities between the groups of students, before introducing the links to the quantitative findings, and to relevant research findings from the literature. Chapter 5 – the Discussion - brings together the findings from the qualitative and quantitative data as the case study. A conceptual framework is presented as a way in which the findings can be framed and through which future research can be organised. The assertion is made that the better the relationships, and the closer that experiences meet 4 expectations, the more likely it is that the student will have a ‘good’ experience and therefore be successful. The first year is seen as the foundation for future experiences on a course. While there are some areas that are particularly relevant to nursing students, it seems that the first year experience of student nurses is similar to that seen in other disciplines. Similar issues are identified within the thesis as within the wider literature, although nursing students’ issues may manifest themselves in slightly different ways (e.g. issues with practice placements/learning). In chapter 6, a number of conclusions are drawn that may enable future curriculum development to take a more holistic view of the student experience. Recommendations for practice are made and a focus for future systematic research is proposed. It is asserted that the conceptual framework that has been developed from the findings has allowed for a contribution to be made to the theoretical debate that relates to enhancing the first year experience and, in particular, to propose policy changes within the HE sector that may improve retention rates. This opening section has provided the reader with the context from which the ideas and focus for the thesis have developed, and has provided an overview of the aim and objectives of the research. It provided signposts for the full thesis and its component parts.
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Women's Doctoral Student Experiences and Degree Progress in Education versus EngineeringMasterman, Ann Katherine January 2014 (has links)
Thesis advisor: Heather Rowan-Kenyon / This study's purpose was to compare the lived experiences of doctoral women studying Education, a prototypically female field, with women studying Engineering, a prototypically male field to illustrate the phenomenon of doctoral degree progress in the two fields. Using critical feminist theory and Valian's (1999) concept of gender schemas, this study examined doctoral education culture in Education and Engineering and how these cultures influence women's doctoral student experiences and in turn their degree progress (Tong, 2009). Although women represent over 50% of doctoral student enrollment and degrees earned, gender disparities exist in Education and Engineering. Once enrolled, women are proportionally more likely to complete Education doctorates and less likely to complete Engineering doctorates (Council of Graduate Schools, 2008; Gonzales, Allum, and Sowell, 2013; Nettles and Millett, 2006). This trend is important because it implies there is something about Education and Engineering doctoral environments that make them more and less conducive for women's success, respectively (Gardner and Mendoza, 2010). This study used a qualitative interpretive phenomenological analysis (IPA) approach to capture the essence of women's doctoral degree progress by interpreting the lived experiences of 10 Education and 11 Engineering doctoral women (Smith, Flowers, and Larkin, 2009). After 63 in-depth interviews and two focus groups, four themes emerged. Overall, the Education women reported fewer positive doctoral experiences and more barriers to degree progress than the Engineering women due to the funding and research assistantship structure, the faculty advisor relationship, and the department environment. Both groups of women described doctoral education culture as proactive, independent, and competitive - characteristics more consistent with masculine gender schemas. Doctoral education culture also reflected the feminine gender schemas of flexibility and collegiality/collaboration, which were more apparent in the prototypically masculine Engineering field than in the prototypically feminine Education field. Implications for how doctoral education can be re-conceptualized, delivered, and researched are provided, calling for the incorporation of more feminine gender schemas into doctoral education culture in order to promote and achieve gender equity. / Thesis (PhD) — Boston College, 2014. / Submitted to: Boston College. Lynch School of Education. / Discipline: Educational Leadership and Higher Education.
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Dimensóin territorial de lasexperiencias estudiantiles : entre dominación, conflicto y emancipación en la Universidad Technológica de la Costa Grande de Guerrero (Petatlán, GRO, México) y en la Facultad de Filosofia y Letras de la Universidad Nacional Autónoma de México (DMX, México) / Dimension territoriale des expériences étudiantes. : entre domination, conflit et émancipation à l'Université Technologique de la Costa Grande du Guerrero (Petatlan, Guerrero, Mexique) et à la Faculté de Philosophie et Lettres de l'Université Nationale Autonome du Mexique (Ville de Mexico, Mexique)Lariagon, Renaud 05 November 2018 (has links)
En s’appuyant sur la production de l’espace d’Henri Lefebvre (1974) et sur le concept d’expérience, nous avons relié les mondes subjectif et objectif, rendant possible l’exploration des conditions spatiales de possibilités de formation de sujets collectifs. Ainsi, étudier la dimension territoriale des expériences signifie entreprendre la spatialisation des relations de pouvoir existantes entre étudiants et institutions universitaires, dans lesquelles s’entremêlent des rapports de domination et/ou de conflit et/ou d’émancipation.La recherche a été menée sur deux terrains choisis pour leurs caractéristiques qui supposent des expériences radicalement opposées. L'UTCGG est une petite université qui forme des étudiants d’origines indigènes et paysannes, et dont l'objectif est d’impulser le développement économique d'une région rurale économiquement défavorisée. Quant aux étudiants de la Faculté de Philosophie et Lettres de l’UNAM, ils suivent des formations en sciences humaines dans l'une des institutions les plus prestigieuses d'Amérique latine. Située dans la mégalopole mexicaine, cette faculté a connu et continue d’être le théâtre et l'épicentre d'un fort activisme étudiant.Nous avons mis au jour deux séries d'expériences territoriales caractérisées par des relations spécifiques entre les origines sociales des étudiants, les contenus idéologiques des formations universitaires, et des apprentissages différenciés de l'espace. Les principaux résultats permettent d'établir que les processus de subjectivation politique sont spatialement lisibles et de commencer à caractériser territorialement la subalternité, l’antagonisme et l’autonomie. / Based on both Henri Lefebvre's production of Space (1974) and the concept of experience, we have linked the subjective and objective worlds, making possible the exploration of the spatial conditions of collective subjects’ conformation. So, studying the territorial dimension of experiences means undertaking the spatialization of power relations existing between students and academic institutions, in which relationships of domination and/or conflict and/or emancipation are intermingled.The research was conducted on two places chosen for their characteristics that involve radically different experiences. The UTCGG is a small university that trains students of indigenous and peasant origins, with the aim of boosting the economic development of a rural and economically disadvantaged region. As for the students of the Faculty of Philosophy and Letters of the UNAM, they follow courses in human sciences in one of the most prestigious institutions in Latin America. Located in the Mexican megalopolis, this faculty has known and continues to be the theater and the epicenter of a strong student activism.We have discovered two series of territorial experiences characterized by specific relations between the social origins of students, the ideological contents of university courses, and differentiated learning of space. The main results make it possible to establish that the processes of political subjectivation are spatially readable and to begin to characterize territorially the subalternity, the antagonism and the autonomy.
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Understanding undergraduate student engagement: motivations and experiencesChan, Mannix 31 August 2017 (has links)
An undergraduate student’s level of engagement in non-academic activities has demonstrated to be a robust predictor of their success in higher education. Previous research indicates positive outcomes associated with student engagement including social benefits and sense of community gained by the students. Little is known about what motivates millennial students to join these activities and what students gain through these types of experiences. This study explores motivations and experiences of 11 undergraduate millennial students involved with student-run organizations at the University Of Victoria. The findings of the study suggest that today’s students are motivated to become engaged in non-academic activities due to professional and social benefits, encouragement from others, and personal interests. Additionally, through their participation, students have a better experience in university and learn about ideas of leadership and leadership skills. The findings from this study provide insight on how universities can create programs and policies to foster student engagement and student success. / Graduate
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Public funding of higher education and student access: A comparative study of two public universities in AfricaKwasi-Agyeman, Fredua January 2020 (has links)
Doctor Educationis / This study examines changes in public funding and student access, factors influencing the
changes in public funding, and strategic responses towards influencing variations in student
access under fluctuations in public funding at two African public universities, the University
of the Western Cape in South Africa and the University of Ghana in Ghana. Underpinned by
resource dependence theory, the study uses a qualitative methodology via in-depth
interviewing of twenty-two respondents and documentary analysis to gather data to explore the
study’s objective. The public funding of higher education and student access in South Africa
and Ghana have been changing over time, where various issues of concern have been raised
about the changes. This study explores the relationship between changes in public funding and
student access at both universities.
The study finds that the levels of change in public funding have a significant effect on the
variations in student access at the University of the Western Cape. In other words, changes in
public funding are a major factor in changing student access. The analysis shows that,
statistically, approximately 94 percent of the variation in student enrolment between 2007 and
2016 is accounted for by public funding. However, the study finds an insignificant relationship
between changes in public funding and student access at the University of Ghana.
The findings reveal that the state of the economy; competing needs of the various sectors; low
prioritization of higher education; sectoral planning and budgeting; a shift of focus from
education; funding mechanism; and overspending in election years are factors that influence
changes in public funding at both institutions. Strategic responses such as government subsidy;
low-tuition fee structure; payment arrangement; recruitment strategy; containment strategy;
special grants; financial support system; policy for the admission of athlete students; and policy
for less-endowed schools have been employed by the two universities to influence variations
in student access in the face of fluctuations in public funding.
The study concludes by generating practical and conventional propositions on public funding
of higher education and student access. A recommendation for further research into changes in
public funding and student access is also suggested. A similar study could thus be undertaken
to investigate the relationship between changes in tuition fees and student access.
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Reverse Mentoring in the Classroom: A Qualitative StudyGubler, Shandon Miles 01 December 2019 (has links)
The intent of this paper is to understand the lived experiences of higher education students engaging in reverse mentoring. A literature review aims to discover how reverse mentoring is being implemented. Reverse mentoring, framed by social exchange theory and leader-member exchange theory, is a method focused on younger generations teaching technology to older generations, such as current-day Millennials with Baby Boomers. This review examines reverse mentoring practices, analyzes what has worked, and seeks to determine if this learning method has a place in the classroom. Due to the segmented, yet evolving application of reverse mentoring, there is a lack of research in environments like education. There is potential to use reverse mentoring as a vehicle to share knowledge, showcase students' work, demonstrate competencies, improve soft skills, develop lasting relationships, and potentially improve recent graduate new hire retention. As a means to understand the essence of and the lived experiences of students in reverse mentoring, interpretative phenomenological analysis-a qualitative research approach-is used to frame student experiences in the reverse mentoring in an educational context.
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