Thesis (M.A.)--University of North Carolina at Wilmington, 2007. / Includes bibliographical references (leaves: 33-34)

Thesis (M.J.)--Carleton University, 1992. / Also available in electronic format on the Internet.

Thesis (M. Tech. degree in Journalism) -- Tshwane University of Technology 2009. / Provides a better understanding of the factors contributing to the overall success of the newspaper. A revised version of Machado's marketing mix model was used. The results showed how the elements of the marketing mix model had been successfully implemented.

Thesis (M.S.)--West Virginia University, 2009. / Title from document title page. Document formatted into pages; contains iii, 23 p. Includes abstract. Includes bibliographical references (p. 21-23).

Thesis ((M. A. (Media Studies)) --University of Limpopo, 2018 / This is a comparative study on the coverage of the consumption of nyaope in two South African tabloid newspapers, namely the Sowetan and the Daily Sun. The study examines how the tabloids understudy reported on the consumption of the street drug; nyaope, by determining the frequency and nature of news reports, assessing the quality of the news reports and comparing the news reporting styles adopted by both newspapers. The research report draws from media effects theoretical propositions, namely the agenda setting and framing theories. Detailed literature review on tabloids and coverage of illicit drugs particularly nyaope is discussed in this study. The study adopted quantitative-qualitative as the research approach through the use of descriptive design. In addition, data were collected through quantitative-qualitative content analysis. The study used the check list as a method of collecting data. Subsequently, Interpretative Phenomenological Analysis (IPA) was adopted for the data analysis process. The study noted that the quality of any tabloid newspaper is centred on the manner in which it reports on societal issues like drug use and abuse, crime, health issues, politics, et cetera. The study results revealed that both tabloids’ frequency on the coverage of the consumption of nyaope was minimal as part of the requisite contribution towards combating drug use among young people. Furthermore, the study noted that the quality of news reports in both newspapers was truthful, accurate, fair, and balanced. The styles of news reporting indicated that the two newspapers made conscious efforts to avoid deliberate derogatory or discriminating references discriminatory towards nyaope users. In conclusion, the study examined the employment of mechanisms by the South African print media (tabloids) to ensure frequent, non-sensational, informed and detailed reporting, regarding issues on the consumption of illicit drugs particularly nyaope.

Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.

This dissertation analyzes a set of innovative literary practices happening in the popular press in Argentina in the 1920s. It takes its departure from two theoretical premises: that what precipitated the historical avant-garde was the spread of mass culture and that art redraws its limits by incorporating the foreign into it. With these premises in mind, the dissertation shows that the aguafuertes of novelist Roberto Arlt and the women’s columns by poet Alfonsina Storni, because they were written especially for the popular press and because their authors positioned themselves as artists of and in the media, the two—Arlt and Storni—were able to process political, social, and economic changes in a forceful and unprecedented way. Technologically accelerated modernization became their vehicle, and it allowed them to contribute to the democratization of the Argentine cultural field in that decade. Further, analysis of this under-read corpus allows me to assert that it was their journalistic texts in which Arlt and Storni experimented with novel poetics, which “modernized” their own more literary practices. Published in discardable formats that were hardly prestigious in the center of the mass media of the day, these texts have passed largely unperceived by critics, although in their moment they formed part of a broad cultural agitation that they themselves in part created. Their marginal placement doesn’t obscure the same procedures used in them as was used by the classic avant-garde. In their newspaper writings, Arlt and Storni erased the borders between genres, re-used found materials and did not shun low materials, provoked the public and at the same time included the public, transgressed reigning norms for the behavior of women. No understanding of the 20s in the Río de la Plata can dispense with these texts, and others like them. They were an integral part of the cultural network; more than this, they worked through the extreme transformations of the epoch—as this dissertation shows—with a radicality beyond that of the local avant-gardes.

The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In particular, it explores the meanings obtained from the content of the paper and the relevance of this content to the readers’ everyday lives. In undertaking this investigation, the study draws primarily on qualitative research methods, particularly qualitative content analysis and in-depth interviews (both group and individual). As the study demonstrates, these methods uncover the complex manner in which Bulawayo readers are attracted to uMthunywa and how they appropriate its textual meanings to their lived realities. The study establishes that despite uMthunywa being state-controlled, it offers space through which the conventional ways of presenting reality are challenged, and the importance of the newspaper being written in isiNdebele. As the study indicates, the popularity of the newspaper is largely dependent on its excessive formulaic and sensational stories, which cover issues experienced by its readers in their lived circumstances. The study thus argues that the newspaper constitutes an alternative mediated public sphere that finds space in the deeper social conditions that have alienated the people of Bulawayo from the macropolitical life of the nation and the ‘power bloc’.

Thesis (MBA)--Stellenbosch University, 1999. / ENGLISH ABSTRACT: The general decline in newspaper circulation indicates that the newspaper industry is under threat from other media such as television and radio (Swift, 1995: 1 00). However, closer inspection of individual newspaper titles reveals that highly targeted newspapers like Sowetan, Business Day, Beeld, etc. manage to maintain or increase circulation (Audit Bureau of Circulation, 1986-1998). On the other hand, newspapers that caters for disparate market segments, experienced circulation declines between 1986 and 1998 (Audit Bureau of Circulation, 1986-1998). Newspaper's share of total advertising revenue is also in decline (Adindex, 1986-1998). However, advertising revenue for the newspaper industry as a whole increased in line with total advertising revenue between 1986 and 1998. Although newspapers enjoy a smaller piece of the total advertising pie, the steady growth in revenue indicates substantial support and confidence from the advertising market for newspapers as a whole. Swift (Marketing Mix, 1995: 100) argues that newspapers must change their way of doing "news" in order to compete effectively against television, radio, the illtemet and other forms of popular media. "If newspapers are to survive, they must either become niche products by providing in-depth coverage and interpretation of specialists aspects of human endeavour or emulate the British tabloids and peddle entertainment for all they're worth" (Swift, 1995: 101). The latter aspect of Swift's assertion is the basis of the attached study. The study project examines the South African newspaper market in general and the greater Gauteng newspaper market specifically in the form of a business plan, with the aim of finding a viable niche for a daily, English-medium tabloid newspaper. The African Sun Business Plan concludes that the market for such a newspaper does exists amongst working class South Africans in and around selected urban centres. The plan examines the target market and the economics ofthe newspaper business. The marketing plan examines the best options to reach the target market. The product development plan and the operations plan describe the product and the operations ofthe proposed business and the financial plan examines the feasibility ofthe venture. The data suggests that national circulation and advertising trends favour newspapers that are highly targeted and driven by the information needs of their selected target markets (Audit Bureau of Circulation, 1986-1998, Adindex, 1986-1998). The business plan concludes that there is a lucrative market in South Africa for a daily, English-medium, mass circulation tabloid newspaper. The plan also proposes an operating structure including the financing requirements of the business, required staff, location product specifications and a market entry strategy. "It's time to emulate the Sun and the Mirror (of England) because if the liberal consensus is correct and all men are equal, why shouldn't the British tabloid approach work for our whinging masses as effectively as it does for the whining Poms?" (Swift, 1995: 102). / AFRIKAANSE OPSOMMING: OPSOMMING Die algemene afname in koerantsirkulasies dui daarop dat die koerantbedryf deur ander media soos televisie en radio bedreig word (Swift, 1995: 100). By nadere ondersoek van individuele koeranttitels het dit egter aan die lig gekom dat hoeteikenkoerante soos Sowetan, Business Day, Beeld, ensovoorts, daarin slaag om sirkulasie te behou en selfs te verbeter (Audit Bureau of Circulation, 1986-1998). In teenstelling het koerante wat vir ongelyksoortige marksegmente voorsiening maak 'n sirkulasie afname ondervind tussen 1986 en 1998 (Audit Bureau of Circulation, 1986-1998). Koerante se aandeel in die totale reklame-inkomste is ook besig om te daal (Adindex, 1986- 1998). Die reklame-inkomste vir die koerantbedryf in sy geheel het egter op een lyn met die totale reklame-inkomste toegeneem tussen 1986 en 1998 (Adindex, 1986-1998). Alhoewel koerante 'n kleiner deel van die totale reklamebesteding geniet as voorheen, dui die geleidelike toename in koerant reklame inkomste groei, aansienlike ondersteuning en vertroue deur die reklamemark in koerante oor die algemeen. Swift (Marketing Mix, 1995: 100) voer aan dat koerante hulle metode van "nuusaanbieding" moet verander ten einde doeltreffend teen televisie, radio, die Internet en ander vorme van populere media te kompeteer. "If newspapers are to survive, they must either become niche products by providing in-depth coverage and interpretation of specialists aspects of human endeavour or emulate the British tabloids and peddle entertainment for all they're worth" (Swift, 1995: 101). Laasgenoemde aspek van Swift se bewering vorm die grondslag van die megaande studie. Die African Sun Business Plan stel voor dat 'n daaglikse, kompakte, Engelsmediumkoerant van stapel gestuur word wat op Suid-Afrikaners in die werkersklas in en om aangewese stedelike sentra gerig is. In navolging van Swift se redenasie ondersoek die meegaande sakeplan die koerantbedryf in sy geheel en die groter Gauteng mark in besonder. Die plan ondersoek besonderhede van die teikenmark en die ekonomie van die koerantbedryf. 'n Volledige bemarkingsplan ondersoek die beste opsies waardeur die teikenmark bereik kan word. Die produkontwikke1ingsplan en die bedryfsplan beskryf die produk en die werksaamhede van die voorgestelde sake-ondememing, en die finansiele plan ondersoek die uitvoerbaarheid van die ondememing. Die data suggereer dat nasionale koerant sirkulasie en reklame-tendense meer gunstig teenoor koerante wat markgerig is en gedryf word deur die inligtingsbehoeftes van geselekteerde teikenmarkte (Audit Bureau of Circulation, 1986-1998). Die sakeplan kom tot die gevolgtrekking dat daar 'n winsgewende mark in Suid-Afrika bestaan vir In daaglikse, Engels-medium, massasirkulasie kompakte koerant. Die plan stel ook 'n bedryf struktuur voor, met inbegrip van die finansieringsvereistes, personeelbehoeftes, ligging, produkspesifikasies en 'n marktoetrede strategie. "It's time to emulate the Sun and the Mirror (of England) because if the liberal consensus is correct and all men are equal, why shouldn't the British tabloid approach work for our whinging masses as effectively as it does for the whining Poms?" (Swift, 1995: 102).

The aim of this study was to investigate how the media portrays the social workers professional practice and to investigate how media reports on childcare issues. The method used to answer our questions was critical discourse analysis in which Norman Fairclough's three-dimensional model was in focus. The study also contains the social constructivism as the science theoretical approach and media logic as the theory. The study's approach is based on reading news articles from the Swedish tabloid newspapers Aftonbladet and Expressen. Relevant text from the news articles was extracted as quotes, which underlies the result presented. In our study we found, based on our questions, a pattern in the newspaper reports where there are links to attentive events such as children's deaths or inadequate interventions in a custody. From the knowledge gained from research and theory, it is easier for a newspaper to highlight drama and sensation of something that is negative, rather than positive. Based on our method and the result presented, we also identified a discourse that we chose to term as an acting discourse. Because on one hand, the tabloid newspapers criticizes social workers and their occupational role by questioning when a custody has taken place. On the other hand, the social workers are criticized when they have not intervened. It can be concluded that the underlying newspaper reports describe that the occupational role and competence of current social workers are a question of their behavior and non-action. From what we noted in the papers' reports, the image appears to be that the way newspapers portray/describe social workers is that, regardless of their actions social workers are perceived as not fulfilling the responsibility connected with their professional role.