¡§Market orientation will improve performance¡¨, this issue has been discussed over 30 years. Most of scholars think market orientation is the core of modern marketing management and strategy. However, there are numerous empirical studies that have examined the association between market orientation and organizational performance. Many studies have found a positive association between market orientation and organizational performance, but some studies have found no significant relationship. Therefore, some scholars interpret the mixed findings by incorporating the mediating variables. Some studies incorporate the innovation as a mediating variable between market orientation and organizational performance. Additionally, a series of recent studies have found that a firm¡¦s organizational learning is likely to indirectly affect organizational performance by facilitating the type of generative learning that leads to innovations in products, procedures, and systems. Therefore, this research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variable between market orientation and organizational performance. The sample of this study has 145 companies of Information Technology Industry in Scientific Industry Park. Many quantitative methods, including t-test, ANOVA, regression analysis, and LISREL analysis, and used to test the hypothesis of this research. The major findings of this study are summarized as following: (1) Overall, the global model fit is acceptable. This empirical result supports the relationships among the market orientation, organizational learning, organizational innovations, and organizational performance. (2) Market orientation has a positive impact on organizational learning, administrative and technical innovation. Furthermore, the direct effect of market orientation on technical innovation is greater than the direct effect of market orientation on administrative innovation, but the total effect of market orientation on technical innovation is smaller than the total effect of market orientation on administrative innovation. (3) Organizational learning has a positive direct impact on administrative and technical innovation, but the direct effect of organizational learning on performance is not statistically significant. However, organizational learning has a positive indirect impact on performance by organizational innovations. Moreover, the direct effect of organizational learning on administrative innovation is greater than the direct effect of organizational learning on technical innovation. The indirect effect of organizational learning on performance by administrative innovation is greater than the indirect effect by technical innovation. (4) The direct effect of administrative innovation on performance is greater than the direct effect of technical innovation on performance. However, the effect of the two innovations types (administrative and technical) interact impact with each other is not statistically significant.

Recent trends in the global business market point to the increasing importance of technology and technical innovations to gain and maintain competitive business strategic advantage. However, the marketing of technical innovations throughout the supply chain is still governed by traditional strategies and practices. Such strategies and practices are ineffective in a highly technologically advanced marketplace. As a result the marketers of technologically innovative products and concepts are left with many questions and very few practical answers. This research offers a practical, integrated approach to marketing technical innovations. The approach offered is presented within an organisational, people and technology strategic context. A field study is utilised to illustrate the utility of the proposed approach.

The attitude of the building sector towards innovation and its intellectual and organizational preparedness for dealing with the issues of innovation is the aim of this study. The core question can be formulated as follows: Why does a building company accept certain innovations but not others? The fundamental ideas of the study are rooted in the central European tradition of the historico-qualitiative school of thought. Another basic idea for the thesis is Dewcy’s and Bcntley's theory of transactional cognition introduced in Sweden by Hanssen under the term ""field concept" according to which the content and object of knowledge are seen as an entirety. The reason for approaching the problem qualitatively. that is through not highly structured interviews based on the author's long personal experience in the sector, is its compound and many face ted nature a long with the fact that verbal discussion is firmly grounded in building sector tradition. Innovations has to pass trough three different filters. These filters are at the point where the innovation enters the company, during the bid preparation process and upon the absorption of the innovation into the project. Important factors influencing the passage through these filters arc papyrophobia, the old boy network (OBN) and the structure of the production system. Papyrophobia is expressed in a general reluctance to deal with theoretical issues and documentation. OBN denotes an informal communication network. Production is run by and within project organizations. i.e. repetitive ad hoc aggregates independent of the parent organization. These factors in combination with time and financial pressure obstruct the possibility of creating a research tradition. Characteristic features of the socio-cultural tradition of the sector are that it is male dominated, that the educational system classifies those working in the field according to trade and profession, and that the strong position of production aspects have brought to the forefront the energetic practitioner. His values are strictly professional. Information is to a great extent transmitted orally. There is strength in the ability of Swedish construction firms to plan and improvise within an established frame. However, a certain streak of marginalism with the potential of inhibiting innovation does exist in their pattern of action. Also typical of the tradition is the ideal of the free entrepreneur and the organization of large companies as confederations of a number of small and medium size firms. Finally, a fundamental cultural feature of the construction industry is openness. News spreads rapidly to a competitor. Innovations are disseminated in several ways, but one dominant pattern persists that cannot be seen in other industries. While the projects are important for testing and diffusion of innovations, the companies arc more intrumental in propagating information of innovations. The building materials industry's R&amp;D work follows a pattern similar to that of production companies in other sectors. The building sector's readiness to follow and work with innovation issues can generally be rated as low. The confinement of interest to production aspects combined with the marked open· ness provides ample room for the materials manufacturers and companies outside the sector to introduce new products and materials. In the long run, it is the gradual change in this assortment that will transform building techniques and technology. Change is generated by other sectors. / <p>Felaktigt ISBN <em>91-7870-087</em> är angivet i avhandling. ISBN är korrigerat till <em>91-7870-087-6</em>.</p>

Made available in DSpace on 2017-07-10T17:51:34Z (GMT). No. of bitstreams: 1 Vania_Salete_Klein_Oliveira.pdf: 9240519 bytes, checksum: 5562efc496928a2b1633e3156985132a (MD5) Previous issue date: 2013-05-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Whereas the socioenvironmental consequences vary according to occupational characteristics of the geographic space and historical time, this dissertation aims to analyze the socioenvironmental implications occurred in Western Paraná between the 1940s and 1980. The study was conducted based on a bibliographic review and analysis of data from the Brazilian Institute of Geography and Statistics (IBGE) that contributed for the preparation of charts and tables that are considered important to the analysis and discussion of the results. Grounded in literature was found that: a) the process of productive occupation of the West Region of Paraná with participation of Government, colonizers companies and migrants from several Brazilian states, especially South and Southeast contributed, directly and indirectly, to trigger socioenvironmental implications in different historical periods in the region; b) the period from 1940 to 1960 was marked by the activity of the colonizing companies that marketed the lands of the Mesoregion contributing to the problems of land conflicts and deforestation; c) the period from 1960 to 1980, marked by innovation in production techniques contributed to the practice of monoculture production, the expulsion of farmers and rural workers of the field, the intensification of deforestation and soil degradation, and further, the rivers pollution. The review of the literature and of the data from the IBGE enabled to consider that: a) even with the acting of colonizing companies in the process of the West Mesoregion occupation of the State of Paraná occurred the conflicts for land possession and the migration of people from the states not southerners, not reflecting the organization desired by the companies; b) there was intense changes in the natural characteristics of the West of Paraná, especially from 1960 with the acceleration of the production mechanization, the deployment of monoculture and the use of pesticides and chemical fertilization / Considerando que, as consequências socioambientais variam de acordo com as características ocupacionais do espaço geográfico e do tempo histórico, esta dissertação tem o objetivo de analisar as implicações socioambientais ocorridas na Região Oeste do Paraná entre as décadas de 1940 e 1980. O estudo foi realizado por meio de revisão bibliográfica e de análise de dados do Instituto Brasileiro de Geografia e Estatística (IBGE) que contribuíram a elaboração de gráficos e quadros considerados importantes para a análise e discussão dos resultados. Fundamentado na literatura foi constatado que: a) o processo de ocupação produtiva da Região Oeste paranaense com participação do Governo, de empresas colonizadoras e de migrantes de vários estados brasileiros, principalmente do Sul e Sudeste do país contribuiu, direta e indiretamente, para desencadear implicações socioambientais em diferentes períodos históricos na região; b) o período de 1940 a 1960 foi marcado pela atuação das empresas colonizadoras que comercializaram as terras da Região contribuindo com os problemas de conflitos de terra e de desmatamento; c) o período de 1960 a 1980, marcado pela inovação de técnicas produtivas, contribuiu com a prática da produção monocultora, a expulsão de agricultores e trabalhadores rurais do campo, a intensificação do desmatamento e da degradação do solo e, ainda, a poluição dos rios. A análise da literatura e dos dados do IBGE permitiu considerar que: a) mesmo com a atuação das empresas colonizadoras no processo de ocupação da Região Oeste do Estado do Paraná ocorreram os conflitos pela posse de terras e a migração de pessoas naturais de estados não sulistas, não refletindo a organização pretendida pelas empresas; b) houve intensas alterações nas características naturais do Oeste paranaense, principalmente a partir de 1960 com a aceleração da mecanização produtiva, a implantação da monocultura e o uso de agrotóxicos e adubação química

QC 20110812

Die schnelle Urbanisierung weltweit treibt die Expansion, Erneuerung und Modernisierung der gebauten Umwelt, die als Raum für menschliches Wohnen und gesellschaftliches Handeln dient, voran. Dieses Wachstum hat zu einem erheblichen Ressourcenverbrauch und Emissionen geführt, die die globale Ressourcengewinnung und den Klimawandel beeinflussen. Daher ist das Verständnis der Ressourcendynamik innerhalb der gebauten Umwelt von entscheidender Bedeutung. Auf Grundlage dieses Verständnisses kann die Entwicklung von Aktivitäten der Kreislaufwirtschaft (CE) den Ressourcenaufwand und Umweltprobleme mindern, eine effiziente Ressourcennutzung fördern und den Übergang zur CE in der gebauten Umwelt erleichtern. Die Zirkularität von Baumaterialien variiert aufgrund der Unterschiede in den räumlichen Kontexten im geografischen Sinne erheblich, sodass identische CE-Strategien und sie antreibende technische Innovationen (TIs) nicht in allen Regionen anwendbar sind. Die aktuelle Forschung liefert oft fragmentierte und teilweise unvollständige Einblicke in die räumlichen Auswirkungen und Anwendungen von TIs innerhalb der zirkulären gebauten Umwelt; beispielsweise werden oft nur einzelne CE-Strategien untersucht, lokale räumliche Kontexte häufig vernachlässigt und es fehlt an dynamischen Bewertungen von TIs. Folglich bleibt es eine Herausforderung, die Dynamik von Baumaterialien systematisch zu verstehen und zu analysieren sowie geeignete Strategien und TIs anzuwenden, um ihrer Zirkularität zu verbessern. Diese Dissertation zielt darauf ab, den Einfluss von TIs in unterschiedlichen räumlichen Kontexten hinsichtlich der Materialdynamik in der gebauten Umwelt zu untersuchen und die Frage zu beantworten: „Wie wirken sich TIs und räumliche Merkmale auf die Zirkularität der gebauten Umwelt aus?“ Basierend darauf wird die Hypothese aufgestellt, dass die Anpassung von TIs an lokale Kontexte den Beitrag von CE-Strategien zur Ressourceneffizienz in der gebauten Umwelt verbessern kann. Zu diesem Zweck wird ein methodologischer Rahmen gesetzt, der sich auf die Materialflussanalyse (MFA) stützt und Bibliometrie, Systemdynamik, dynamische MFA (dMFA), kontinuierliche MFA (cMFA) sowie Lebenszyklusbewertung (LCA) integriert. Dieser Rahmen wird verwendet, um die linearen und zirkulären Dynamiken von Baumaterialien zu analysieren. Der auf dem MFA-Konzept basierende CE-Rahmen wird in drei Studien eingesetzt, um die Auswirkungen von räumlichen Merkmalen, TIs und Fall-TI auf die Zirkularität von Baumaterialien zu erforschen. Ausgehend von diesen Ergebnissen werden kontextspezifische CE-Strategien und entsprechende TIs vorgeschlagen, um die Materialzirkularität zu verbessern und Rohstoffe zu schonen. Darüber hinaus wird die Anwendung von Fall-TI in verschiedenen Regionen untersucht, um die Bedeutung der räumlichen Merkmale für die Zirkularität von Materialien und deren Einfluss auf die Reduzierung des globalen Erwärmungspotentials herauszuarbeiten. Erstens wurde eine Literaturrecherche durchgeführt, um Publikationen zur gebauten Umwelt und CE zu sammeln und die fragmentierten und impliziten räumlichen Informationen zu extrahieren. Diese Informationen wurden dann mithilfe des Closing-Slowing-Narrowing (CSN)-Ansatzes systematisiert. Die Ergebnisse zeigen, dass unterschiedliche räumliche Merkmale die Zirkularität von Materialien in der gebauten Umwelt durch drei Hauptstrategien beeinflussen können (CSN-Ansatz): Schließen (Schaffung geschlossener Kreisläufe zwischen Endnutzung und Produktion), Verlangsamen (Verlängerung der Lebensdauer von Produkten) und Verengen (Reduzierung des Materialverbrauchs). Die effektive Nutzung räumlicher Informationen in Regionen mit unterschiedlichen Urbanisierungsgraden kann dazu beitragen, kontextspezifische CE-Strategien zu entwerfen und so den Wert von Baumaterialien zu maximieren. Zweitens wurde mithilfe eines Systemdynamikmodells der cMFA der Einfluss von TIs unter verschiedenen CE-Strategien bezüglich der linearen und zirkulären Dynamiken von Beton, dem am meisten verwendeten Baumaterial der gebauten Umwelt, untersucht. Die Ergebnisse zeigen, dass verschiedene TIs die Systemzirkularität und Ressourceneffizienz verbessern können, indem sie die vier zirkulären Flüsse beeinflussen: Reduzieren, Wiederverwenden, Recyceln und Reparieren. Unter stabilen Bestandsbedingungen kann die kombinierte Anwendung ausgewählter TIs im Vergleich zu einem Referenzszenario (ohne TI) den Zufluss um bis zu 71 % reduzieren und den Verlust von 65 % der natürlichen Ressourcen verhindern. Dabei zeigen die Untersuchungen auch, dass die Szenarien, die mit den höchsten zirkulären Flüssen verbunden sind, nicht notwendigerweise die größten Ressourceneinsparungen erzielen. In der Praxis sollten daher die Wirkungen der zirkulären Flüsse über die bloße Maximierung der Flüsse selbst gestellt werden. Drittens und letztens zielt diese Studie darauf ab, die Ergebnisse der ersten und zweiten Schritte am Beispiel der aufstrebenden Technik der Karbonatisierung von recyceltem Betonzuschlag, die derzeit im Rahmen des CE einer ersten industriellen Anwendung unterzogen wird, zu bewerten und zu validieren. Diese Analyse bewertet Ressourcenschonungen, CO2-Emissionsreduktionen und wirtschaftliche Vorteile in verschiedenen Regionen und zeigt, dass die Verfeinerung lokalisierter technischer und räumlicher Parameter den Beitrag der TIs zu Umwelt- und Wirtschaftsziele verbessern kann. Dieses Beispiel dient als Referenz für die Bewertung der Anwendung anderer TIs in räumlichen Kontexten. In dieser Doktorarbeit wird die Integration von Systemdynamik in dMFA und cMFA Methoden innerhalb der industriellen Ökologieforschung für die gebaute Umwelt untersucht. Die Ergebnisse liefern wertvolle Erkenntnisse für die Entwicklung und Gestaltung von CE-Strategien sowie die Bewertung technischer Parameter, insbesondere für sich verstädternde Gebiete, mit dem Fokus, den Übergang der gebauten Umwelt hin zur Zirkularität aus der Lebenszyklusperspektive von Baumaterialien voranzutreiben. / Rapid urbanization worldwide is driving the expansion, renewal, and modernization of the built environment, which serves as the space for human habitation and societal operation. This growth has led to substantial resource consumption and emissions, influencing global resource extraction and climate change. Therefore, understanding resource dynamics within the built environment is essential. Developing circular economy (CE) activities based on this understanding can mitigate resource pressure and environmental issues, promote efficient resource utilization, and facilitate the transition towards a CE in the built environment. The circularity of construction materials varies significantly due to the difference in spatial contexts in the geographical sense, making identical CE strategies and the technical innovations (TIs) driving them inapplicable across all regions. Current research often provides fragmented and partial insights into the spatial impacts and applications of TIs within the circular built environment, e.g. they have typically focused on single CE strategy, frequently neglected local spatial contexts, and lacked dynamic evaluations of TIs. Consequently, it remains challenging to systematically understand and analyze the dynamics of construction materials and apply suitable strategies and TIs to enhance their circularity. This thesis aims to investigate the influence of TIs applied in different spatial contexts on material dynamics in the built environment, addressing the question: 'How do TIs and spatial characteristics impact circularity in the built environment?' Based on this, the study hypothesizes that adopting TIs according to local contexts can enhance the contribution of CE strategies to resource efficiency in the built environment. To this end, the study establishes a methodological framework centered on Material Flow Analysis (MFA), integrating bibliometrics, dynamic MFA (dMFA), continuous MFA (cMFA), and Life Cycle Assessment (LCA). This framework is used to analyze the linear and circular dynamics of construction materials. The CE framework, based on the MFA concept, is employed across three studies to explore the impact of spatial characteristics, TIs, and case TI on the circularity of construction materials. From these findings, the research proposes context-specific CE strategies and corresponding TIs to improve material circularity and conserve raw materials. Additionally, the research examines the application of case TI in different regions to underscore the importance of spatial characteristics in the materials’ circularity and its impact on reducing Global Warming Potential. Firstly, a literature review was conducted to gather publications on the built environment and CE, extracting the fragmented and implicit spatial information addressed. This information was then systematized using Closing-Slowing-Narrowing (CSN) approach. The results indicate that different spatial characteristics can influence the circularity of materials in the built environment through three main strategies (CSN approach): closing (creating closed loops between end-use and production), slowing (extending product lifespan), and narrowing (reducing material consumption). Effectively utilizing spatial information in regions with varying urbanization levels can help design context-specific CE strategies, thereby maximizing the value of construction materials. Secondly, leveraging a System Dynamics model of cMFA, the study examined the impact of TIs under different CE strategies on the linear and circular dynamics of concrete, the most consumed material in the built environment. The findings reveal that various TIs can enhance system circularity and resource efficiency by influencing the four circular flows: Reduce, Reuse, Recycle, and Repair. Under stable stock conditions, the combined application of selected TIs can reduce inflow by up to 71% and prevent the loss of 65% of natural resources compared to a reference scenario lacking such initiatives. Importantly, the study also reveals that scenarios contributing the highest circular flows do not necessarily yield the greatest resource savings. Therefore, in practical applications, the impact of circular flows should be prioritized over merely maximizing the flows themselves. Lastly, using the emerging technique of recycled concrete aggregate carbonation, which is currently undergoing preliminary industrial application within the CE framework, this study aims to evaluate the results obtained from the first and second steps. The analysis assesses resource savings, CO2 emission reductions, and economic benefits in different regions, demonstrating that refining localized technical and spatial parameters can enhance the contribution of the TIs to environmental and economic goals. This example provides a reference for evaluating the application of other TIs in spatial contexts. This doctoral thesis offers an exploration of dMFA and cMFA methodologies within industrial ecology research for the built environment. The findings provide valuable insights for designing CE strategies and evaluating technical parameters, particularly for urbanizing areas, with a focus on advancing the transition of the built environment towards circularity from a lifecycle perspective of materials.

Neste trabalho discutem-se as políticas de implementação de software livre no Brasil dos governos do Estado do Rio Grande do Sul, do Paraná e da União Federativa, de 2002 a 2008. O objetivo foi compreender os procedimentos de legitimação pública destas políticas. E para esta análise focou-se a atuação dos gestores das políticas, cujos objetivos mais destacados eram o de alcançar a autonomia tecnológica e o de instituir práticas colaborativas para o desenvolvimento. Como referencial teórico, discutiu-se a inovação técnica situada como parte da teoria habermasiana sobre a racionalização moral-prática das relações sociais institucionalizadas de uma sociedade histórica. Coletou-se, para tanto, material jornalístico e documentos disponíveis na internet, que contivessem os discursos dos gestores em busca da legitimação pública das políticas analisadas. Com o material empírico se pôde observar uma ação administrativa, no que diz respeito ao discurso dos gestores, para a legitimação das políticas. Entre as instâncias observadas, que validaram tal hipótese, está a predominância da atuação do Poder Executivo na condução das políticas, a identificação das qualidades técnicas do software livre com a solução de problemas sociais e a assimilação imediata de uma ética particular no âmbito da vida pública. Conclui-se que as políticas de implementação do software livre no Brasil, sem passarem pelo crivo de uma justificação pública e racional, não engendraram um ambiente autônomo de inovação para este setor da economia informacional. Elas tiveram por base a conquista de privilégios políticos por um grupo particular da sociedade civil, em um país de marco institucional historicamente refratário à autonomia dos sujeitos. / In this article we discussed the free software implementation policies in Brazil in the federal government, in the state of Rio Grande do Sul and Paraná, from 2002 to 2008. The aim of this study is to comprehend the procedure behind the public legitimation of these policies. In order to develop this analysis, we have focused on the action of the managers of these policies, whose most highlighted objectives were those of trying to achieve technological autonomy and of establishing collaborative practices towards economic growth. As a theoretical framework, the technical innovation debate was placed as part of Habermas' theory about the moral-practical rationalization of a society. Journalistic material available on the Internet which contained those managers' discourse to pursue the public legitimation of the analysed policies was therefore gathered. Thus it was possible to observe an administrative action towards the legitimations of the policies. Among the observed instances that have validated such hypothesis are the predominant action of the Executive Branch in dealing with the policies and the identification of the technical qualities of the free software with the solution of social problems. The conclusion that can be drawn from this is that the policies of implementation of the free software in Brazil did not create an autonomous environment of innovation for this sector of the national informational economy. Those policies were based on the achievements of political privileges by a particular group of the civil society, in a country of institutional framework historically contrary to citizen’s public autonomy.

The concept of ‘Industry 4.0’ signalises the rise of innovative manufacturing technologies, including industrial robots. Wider applicability of robotic automation and higher efficiency of production processes shift the profitability analysis of strategic relocation decisions. Despite the technological feasibility, diffusion of technology lowers the profitability threshold for robots. Consequently, competitive labour cost advantages, formerly motivating manufacturing firms to offshore production become less relevant. In fact, robots additionally gain importance in the case of shifted global economic realities, such as stricter environmental regulation on global trade and the convergence of the global wage gap. However, the heterogeneous levels of automation among manufacturing firms have not been taken into account when studying the macroeconomic phenomenon of reshoring. This study adds novelty by offering an agent-based perspective which has allowed insights on how the behaviour of firms, guided by simple economic rules on the micro-level, is dynamically influenced by their complex environment in regard to relocation, decision-making hypotheses. Testing various variables sensitive to initial conditions, increased environmental regulations targeting global trade and upward shifting wage levels in formerly offshore production locations have shown to be driving and inhibiting mechanisms of this socio-technical system. Therefore, the dynamic demonstrates a shift from predominantly cited economic reasoning for relocation strategies towards sustainability aspects, pressingly changing these realities on an environmental and social dimension. The popular debate is driven by increased environmental awareness and the proclaimed fear of robots killing jobs. In view of reshoring shaping the political agenda, interest in the phenomenon has recently been fuelled by the rise of populism and protectionism claiming to “bring jobs back home”.

Neste trabalho discutem-se as políticas de implementação de software livre no Brasil dos governos do Estado do Rio Grande do Sul, do Paraná e da União Federativa, de 2002 a 2008. O objetivo foi compreender os procedimentos de legitimação pública destas políticas. E para esta análise focou-se a atuação dos gestores das políticas, cujos objetivos mais destacados eram o de alcançar a autonomia tecnológica e o de instituir práticas colaborativas para o desenvolvimento. Como referencial teórico, discutiu-se a inovação técnica situada como parte da teoria habermasiana sobre a racionalização moral-prática das relações sociais institucionalizadas de uma sociedade histórica. Coletou-se, para tanto, material jornalístico e documentos disponíveis na internet, que contivessem os discursos dos gestores em busca da legitimação pública das políticas analisadas. Com o material empírico se pôde observar uma ação administrativa, no que diz respeito ao discurso dos gestores, para a legitimação das políticas. Entre as instâncias observadas, que validaram tal hipótese, está a predominância da atuação do Poder Executivo na condução das políticas, a identificação das qualidades técnicas do software livre com a solução de problemas sociais e a assimilação imediata de uma ética particular no âmbito da vida pública. Conclui-se que as políticas de implementação do software livre no Brasil, sem passarem pelo crivo de uma justificação pública e racional, não engendraram um ambiente autônomo de inovação para este setor da economia informacional. Elas tiveram por base a conquista de privilégios políticos por um grupo particular da sociedade civil, em um país de marco institucional historicamente refratário à autonomia dos sujeitos. / In this article we discussed the free software implementation policies in Brazil in the federal government, in the state of Rio Grande do Sul and Paraná, from 2002 to 2008. The aim of this study is to comprehend the procedure behind the public legitimation of these policies. In order to develop this analysis, we have focused on the action of the managers of these policies, whose most highlighted objectives were those of trying to achieve technological autonomy and of establishing collaborative practices towards economic growth. As a theoretical framework, the technical innovation debate was placed as part of Habermas' theory about the moral-practical rationalization of a society. Journalistic material available on the Internet which contained those managers' discourse to pursue the public legitimation of the analysed policies was therefore gathered. Thus it was possible to observe an administrative action towards the legitimations of the policies. Among the observed instances that have validated such hypothesis are the predominant action of the Executive Branch in dealing with the policies and the identification of the technical qualities of the free software with the solution of social problems. The conclusion that can be drawn from this is that the policies of implementation of the free software in Brazil did not create an autonomous environment of innovation for this sector of the national informational economy. Those policies were based on the achievements of political privileges by a particular group of the civil society, in a country of institutional framework historically contrary to citizen’s public autonomy.

Neste trabalho discutem-se as políticas de implementação de software livre no Brasil dos governos do Estado do Rio Grande do Sul, do Paraná e da União Federativa, de 2002 a 2008. O objetivo foi compreender os procedimentos de legitimação pública destas políticas. E para esta análise focou-se a atuação dos gestores das políticas, cujos objetivos mais destacados eram o de alcançar a autonomia tecnológica e o de instituir práticas colaborativas para o desenvolvimento. Como referencial teórico, discutiu-se a inovação técnica situada como parte da teoria habermasiana sobre a racionalização moral-prática das relações sociais institucionalizadas de uma sociedade histórica. Coletou-se, para tanto, material jornalístico e documentos disponíveis na internet, que contivessem os discursos dos gestores em busca da legitimação pública das políticas analisadas. Com o material empírico se pôde observar uma ação administrativa, no que diz respeito ao discurso dos gestores, para a legitimação das políticas. Entre as instâncias observadas, que validaram tal hipótese, está a predominância da atuação do Poder Executivo na condução das políticas, a identificação das qualidades técnicas do software livre com a solução de problemas sociais e a assimilação imediata de uma ética particular no âmbito da vida pública. Conclui-se que as políticas de implementação do software livre no Brasil, sem passarem pelo crivo de uma justificação pública e racional, não engendraram um ambiente autônomo de inovação para este setor da economia informacional. Elas tiveram por base a conquista de privilégios políticos por um grupo particular da sociedade civil, em um país de marco institucional historicamente refratário à autonomia dos sujeitos. / In this article we discussed the free software implementation policies in Brazil in the federal government, in the state of Rio Grande do Sul and Paraná, from 2002 to 2008. The aim of this study is to comprehend the procedure behind the public legitimation of these policies. In order to develop this analysis, we have focused on the action of the managers of these policies, whose most highlighted objectives were those of trying to achieve technological autonomy and of establishing collaborative practices towards economic growth. As a theoretical framework, the technical innovation debate was placed as part of Habermas' theory about the moral-practical rationalization of a society. Journalistic material available on the Internet which contained those managers' discourse to pursue the public legitimation of the analysed policies was therefore gathered. Thus it was possible to observe an administrative action towards the legitimations of the policies. Among the observed instances that have validated such hypothesis are the predominant action of the Executive Branch in dealing with the policies and the identification of the technical qualities of the free software with the solution of social problems. The conclusion that can be drawn from this is that the policies of implementation of the free software in Brazil did not create an autonomous environment of innovation for this sector of the national informational economy. Those policies were based on the achievements of political privileges by a particular group of the civil society, in a country of institutional framework historically contrary to citizen’s public autonomy.