This study aims to investigate how religious education in Swedish schools is portrayed in the Swedish media. Retriever's media archive is used by searching for the word’s religious education (religionsundervising*) and religious knowledge (religionskunskap*) in five of the most read newspapers in Sweden, Dagens Nyheter, Göteborgs Posten, Sydsvenskan, Aftonbladet and Expressen during the years 2010-2021. Furthermore, a qualitative content analysis is used to find similarities and differences between the articles and then group the articles into different themes that are presented in the results section of the study. The study uses the framing theory to analyze the results by using the theory's concepts of “frame building”, “journalistic framing” and “framing effects”. The results showed an overall picture of how religious education is presented in the Swedish media. Together with the framing theory, it could also show that depending on the writer, media source and basic source of the article, the portrayal will look different. This is explained with the help of the concepts of frame building and journalistic framing.

The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue through advertisements and brand partnerships. The influencers create relationships with their subscribers that lead to loyalty in the form of video views and merchandise purchasing. This study provides a content analysis of common characteristics within 10 popular beauty YouTubers’ videos examining the strategies used by the influencers. The top five videos from each beauty YouTuber were selected resulting in a total of 50 videos analyzed. Parasocial Interaction and Framing theories were the theoretical frameworks for this study. The results of this study indicated a series of commonly used characteristics within the most popular videos posted by the top beauty influencers on YouTube.

This paper studies how the new phenomenon of being woke is framed in cultural journalistic articles inswedish newspaper media from January 2017 to May 2021 (present day). Although the subject ofwokeness is rarely explored in academic articles, this study provides a basic knowledge about how thephenomenon is talked about in the Swedish context. With a qualitative content analysis connected totheories of framing, agenda-setting and cultural journalism, it provides new knowledge in the field.Results show how the use of the word and, in that respect, the agenda setting of the word started in 2019and increased during 2020. Also, the results in 2021 could indicate further increase during the rest ofthe present year. Mostly, cultural articles mentioning woke held a neutral approach, although therelatively high number of negatively approached articles could also be connected to frames of woke asleft political spheres, censur, identity politics, radicality and as destroyers of good quality art. Positiveframing of woke often tends to use the term as “something you should be” and the neutral frames oftenmention woke with an acceptance by mentioning it in passing or with a describing frame.

The aim of this study is to examine disinformation about the covid-19 vaccine in posts from Swedish Facebook groups. At the end of 2019, the coronavirus started to spread around the world and became a global pandemic. On social media, especially Facebook, disinformation started to spread around about the virus. The study was based on 58 posts from 4 different Facebook groups where a qualitative thematic analysis was conducted to see which themes that were common in the disinformation. This method was paired with framing theory to see how the senders were framing their message and the disinformation. The research questions of this study are which themes can be identified in the disinformation about the covid-19 vaccine in the Swedish Facebook groups? And how are the covid-19 vaccines framed in these themes? This study resulted in 4 themes with 9 subcategories. The first theme is conspiracy theories with the subcategory mRNA. The second theme is scientific resistance with the subcategories questioning the content of the vaccines, critical of the manufacturing and approval of the vaccines, effectiveness, critical of pharmaceutical companies and alternative cure. The third theme is criticism of senders, and the fourth theme is warnings with the subcategories exhortation, swine flu and side effects. In the theme conspiracy theories, the posts are framing vaccine as something dangerous, untrustworthy and that it is a fraud. The posts can also be connected to already existing theories about the virus. In the second theme, scientific resistance, are the posts framing resistance against scientific proven fact about the vaccines. The posts also frame that there are other solutions for covid-19 than the vaccine. In the third theme, criticism against senders, the common frames were that the senders of information about the vaccine and vaccination were smeared, for example the Swedish government and the public health authority. These senders were framed as traitors and that the Swedish population would become their slaves. In the last theme warnings, the posts framed warnings and tried to influence people to not take the vaccine because of several reasons like side effects. The posts also framed that these reasons could lead to death or other health issues for the rest of their lives.

1 REPERTOIRE OF INTERPRETATIVE FRAMEWORKS OF HELP FOR THE VICTIMS OF DOMESTIC VIOLANCE Abstract This thesis analyzes domestic violence theoretically and supports the hypotheses through empirical data. The Framing Theory is being widely used as a theoretical starting point and it is employed mainly to study the mobilization of social movements and organizations. A list of objectives of the theory is provided, usage of micromobilization processes is explained. This part concludes with a critique of the theory. A description of the current situation and solutions of domestic violence with a focus on the Czech Republic follows. The empirical component provides semi-structured interviews with three public sector professionals and two non-profit organizations, followed by an analysis of public statements of another non- profit organization. Both sectors perceive the current system as functional. They indicate the main problem is a lack of public awareness, including victims of domestic violence, and propose solutions to the problem. The disputes over the frames are hidden, and they are probably not realized by both of the sectors. The non-profit sector define the domestic violence more broadly and more about making change on a social level, not just individual.

The increasing presence of sustainability in multiple contexts of today’s societies has led to the phe- nomenon of proliferating representations of the term. A lack of consensus towards the terminology within theory and media representations formed the base for uncertain understandings in public. Corre- spondingly, this supports the argument for investigating the public’s representation of sustainability to contribute knowledge about the current understanding of the term in public. As a platform for open and globalized communication, social media, Instagram in specific, is considered as the research field for investigation. In detail, this analysis aims to investigate large-scale user-generated data with the ‘#sus- tainability’ on Instagram as the research context, to provide knowledge on the users’ representation of the phenomenon. A mixed-method approach of computational and human-driven qualitative and quan- titative content analysis enriched the scope of the analysis to an amount of 50.000 Instagram posts. Correspondingly, the analysis of over 770.000 co-occurred hashtags within the posts allowed a contex- tualization of the phenomenon to key themes represented by the platform’s users. According to framing and agenda-setting theory as theoretical frameworks of this thesis, the findings reveal a dominant fram- ing of sustainability from an environmental perspective, in correlation to the current media agenda. Moreover, the results disclose four key meta-frames, indicating dominant patterns of representing sus- tainability in the context of Eco-Efficiency, Accountability, Consumerism, and Identity. In addition to that, the findings revealed primarily positive framing towards sustainability by the public.The theoretical contribution is an analytical investigation of sustainability representation on Insta- gram, whereby co-occurred themes help to guide further initiatives to improve behavior change and the shift towards a sustainable future.

Problemformulering och syfte: Företagen får större och större möjlighet att själva välja hur nyheter om företaget ska framställas, samtidigt som journalisterna ständigt kämpar mot deadlines och fortsatta krav på hög läsning. Syftet med studien är att med avstamp i gestaltningsteorin undersöka hur de tre största medieföretagen inom landsortspress i Sverige bevakar den största privata arbetsgivaren på orten.  Metod och material: I uppsatsen undersöks gestaltningen av den största privata arbetsgivaren i respektive kommun som de tre största tidningarna inom kategorin landsortspress har sin huvudort i. Detta görs genom att undersöka rubriker och ingresser i de artiklar där företaget berörs.  Huvudresultat: Resultatet visar att gestaltningen skiljer sig åt mellan tidningarna dels i omfång, men även i gestaltning. Däremot visar resultatet att tidningarna strävar efter en jämn fördelning av positivt och negativt gestaltade artiklar angående respektive företag.

2020 was the year of the American presidential election. Joe Biden, the former senator and vice president won against the incumbent president and business magnate Donald Trump. Because of the coronavirus it was an unusual election. Vote counting was not over on election night but continued a few more days and Donald Trump claimed the result to be false.  The study aims to understand what Swedish newspapers focused on under the American election 2020 and what they choose to frame from a political journalist perspective. We focused on four of the biggest Swedish newspapers to see how they differ and relate. To do that we used 29 articles from every newspaper, 116 in total and with help of framing theory and a quantitative content analysis we could find correlations between the four newspapers. Thanks to earlier studies we could compare how Donald Trump was portrayed in 2016 and what both Swedish and American media framed last election.  The study concluded that Donald Trump was mentioned more in the Swedish press than his opponent Joe Biden. None of the vice presidents were ever mentioned as much as the presidential candidates. The study also concluded that more articles focused on the political game more than the political issues, that the articles were more often neutral or negative than positive and that politicians were the most quoted.

Previous research on framing has proved its strong effects on the social perception and political preferences of individuals. Therefore, the aim of this research is to explore how Saudi women's issues have been framed in a sample of United States and Saudi newspapers. Saudi Vision 2030 is the post-oil plan for the Kingdom of Saudi Arabia that was announced on April 25, 2016. The sample of this thesis was 300 news stories from eight newspapers. The U.S. newspapers were the New York Times, the Washington Post, the Wall Street Journal, and the Los Angeles Times. The Saudi newspapers were Al Riyadh, Okaz, Al Jazirah, and Al Watan. This thesis explores how these issues have been covered before and after Saudi Vision 2030 by answering five basic questions. Quantitative and qualitative methods were used to analyze the news stories. For the quantitative analysis, five pre-defined generic frames from Semetko and Valkenburg were adopted: conflict frame, human interest frame, morality frame, economic consequences frame, and responsibility frame. An inductive approach to find the new frames was used for the qualitative analysis. Moreover, this thesis looked at how U.S. and Saudi newspapers have visually framed Saudi women through an analysis of the types of images used in the news stories related to Saudi women's issues. The main finding suggests that within the used frames in the newspapers, the U.S. newspapers focused more on the human-interest frame, while the Saudi newspapers mostly used the economic frame. Furthermore, the types of issues covered are discussed.

This thesis attempts to analyze how the Tidö agreement, signed on October 14, 2022, is framed by prominent Swedish media during the period of October 14, 2022, to April 30, 2023. The focus of this study is on the immigration and integration part. The thesis analyses 20 editorial articles from four major newspapers in Sweden which are Dagens Nyheter (DN), Aftonbladet, Expressen, and Sydsvenskan. The study used framing theory as a theoretical framework and employs qualitative content analysis as the methodology. The findings reveal a consistent negative tone in most of the editorials toward the Tidö agreement. The media often framed it as a paradigm shift in Swedish policies, raising concerns about its potential threats to democracy and its adverse effects on Swedish society. The study also brought contrasting viewpoints, and significant arguments surrounding the Tidö agreement's immigration and integration aspects. Keywords: Content analysis, Swedish newspapers, Tidö Agreement, Framing theory, Migration and Integration