The textile industry in Kenya was once an important sector in the country but due to theliberalisation of trade and the second hand industry’s impact, the industry has declined inrecent years. The increased competition from import has boosted the costs of raw material andoutrivaled the local textile production. Further, the government’s lack of investments in thecountry’s electric power supply has also contributed to the current situation. Consequently,the domestic textile entrepreneurs are today facing a complex and competitive marketplacebut despite these obstacles there are women that have managed to overcome the entrancebarriers.It is an unfavourable climate for being a woman entrepreneur in Kenya since the socioculturalnorms restrain women to work outside their homes and in some business sectors. Though, ourfindings have shown that the Kenyan women have the handicraft skills but lack access tofinancial resources as well as management skills to start-up businesses in the textile industry.Access to credit is regarded as one of the main obstacles to establish a firm. There are lendinginstitutes but the interest rate is high and the collateral requirements hard to fulfil. Moreover,there are micro-loan institutes but the loans are not sufficient to companies with growthpotential.The purpose of this study was to map-out key success factors for becoming a womanentrepreneur in the competitive textile marketplace in Nairobi, Kenya. We aimed tounderstand how some entrepreneurs have managed to overcome the obstacles women face intheir social- and cultural context and how mapping of their shared supportive variables canencourage other females to become entrepreneurial.Our results find that there is not one way to handle difficulties along the dynamic andcompetitive textile market in Kenya. The respondents come from different social- and culturalcontexts that in diverse ways have influenced their management ways. We have though beenable to map out shared factors that have been supportive when overcoming obstacles in theprocess of a business start-up; being a visionary and opportunity seeker, counterbalancemissing knowledge, effective use of limited resources, fighter instinct, find a niche in themarketplace, networking skill and manage employees and unsupportive surroundings.Textilindustrin i Kenya var en gång en betydelsefull sektor för landet men under de senareåren har dess relevans minskat på grund av ett ökande inflytande från frihandeln samt enväxande försäljning av andrahandskläder. Konkurrensen från import har lett till högreråvarukostnader som succesivt spelat ut den lokala textilproduktionen. Vidare har regeringenvarit sparsam med att investera i landets elförsörjning vilket också har bidragit till denrådande situationen. Följaktligen står den inhemska textilindustrins företagare idag inför enkomplex och konkurrensutsatt marknad, men trots många hinder finns det kvinnor som harlyckats övervinna inträdesbarriärerna.För kvinnliga entreprenörer i Kenya är företagsklimatet ogynnsamt då det föreliggersociokulturella normer vilka begränsar kvinnor att arbeta utanför hemmet och även inom vissabranscher. Vår studies resultat har visat att kenyanska kvinnor besitter ett hantverkskunnande,men saknar tillgång till finansiella resurser samt färdigheter för att starta och leda ett företag itextilindustrin. Tillgängligheten till ekonomiska medel har betraktas som ett av de störstahindren för att upprätta en verksamhet. Det finns utlåningsinstitut, men där är räntan hög ochkraven på kreditsäkerhet svåra att uppfylla. Det finns dessutom mikrolånsinstanser men lånensom ges där är inte tillräckliga för företag med tillväxtpotential.Intentionen med denna studie var att kartlägga viktiga framgångsfaktorer för att bli enkvinnlig företagare på den konkurrensutsatta textila marknaden i Nairobi, Kenya. Vårt syftevar att förstå hur vissa entreprenörer lyckats övervinna hinder som kvinnor möter i sinsociala- och kulturella kontext samt kartlägga gemensamma stödjande variabler som i sin turkan inspirera andra kvinnor till att bli företagare.Vårt resultat belyser att det finns flera sätt att hantera svårigheter på den dynamiska ochkonkurrensutsatta textila marknaden i Kenya. Respondenterna i denna rapport kommer frånolika sociala- och kulturella kontexter vilket på olika sätt har påverkat deras sätt att hanteraföretag. Vi har dock kunnat kartlägga gemensamma faktorer som har hjälpt att övervinnahindren i processen med att starta företag; vara en visionär och en möjlighetssökare, hanteraavsaknad av kunskap, effektivt använda begränsade resurser, ha en kämparinstinkt, hitta ennisch på marknaden, vara skicklig på att använda sitt nätverk och att hantera sina medarbetaresamt en icke stödjande omgivning. / Program: Textilekonomutbildningen

The ABSA Klein Karoo National Arts Festival (KKNK) is one of the biggest and most popular Afrikaans arts festivals in South Africa, and since its modest beginnings in 1994, the festival has grown significantly with an estimated 85518 visitors attending the festival in 2010. The festival furthermore has a considerable economic impact on the host community of Oudtshoorn and the surrounding regions. The direct spending by festival visitors during the 2010 festival was estimated at R109.7 million, that consists of tickets bought at the festival, memorabilia, food, restaurants and beverages, transport, accommodation and entertainment. Benefits associated with these spending patterns include an increase in job opportunities for the residents, more entertainment opportunities, improvement of residents’ lifestyles and opportunities for expanding businesses to name but a few. However, the number of tickets bought for shows and productions at the KKNK has decreased drastically over the last six years, visitor numbers have decreased and this will result in a decrease in the total revenue and economic impact this festival has on the local community of Oudtshoorn. Therefore, the festival needs to be managed in a sustainable way through improving the entertainment offered at the festival. The festival guide and promotion material should be designed in such a way that they meet the needs of visitors and offers the necessary information services to create a unique festival experience for visitors. The specific services visitors need must be provided, such as shuttle services and security. The purpose of this research is to identify the key success factors (KSFs) in managing the visitors’ experience at the KKNK. To achieve this, a quantitative survey was done by distributing 500 questionnaires amongst the visitors to the festival in 2010 from the 1st to the 8th of April. A total of 443 completed questionnaires were received back. In Chapter 2, an analysis on the background and different theories of event tourism, special events, arts festivals, management and KSFs were investigated. Previous studies on the KSFs were also identified which rendered valuable and proved that different tourism operations including events and arts festivals have different KSFs. Furthermore, this analysis revealed that there exist different markets with their own individual needs and reasons for attending the arts festivals and therefore have their own expectations of what needs to be included in a unique festival experience. Chapter 3 consists of Article 1, and the main purpose of this article was to identify the various key success factors visitors to the KKNK see as important in satisfying their needs and providing a unique festival experience. A factor analysis was performed and identified the following KSFs: Safety and Personnel, Marketing and Accessibility, Venues, Accommodation and Ablutions, General aspects and Social impact, Parking and Restaurants and Shows and Stalls. The results indicated that professional staff, adequate safety and emergency services, clear indications, easy accessible venues, quality accommodation, affordable children activities, quality food providers and a variety of shows are important KSFs to provide visitors with an unforgettable festival experience. Chapter 4’s (Article 2) main purpose was to divide or segment visitors to the KKNK based on their travel motivation to attend the festival and their rating of the importance of the KSFs into separate markets. This purpose was achieved by performing a factor analysis on the travel motivations to identify the main travel motives for visitors to attend the KKNK, this was followed by a cluster analysis based on the travel motives where three clusters were identified namely Escapists, Festival Junkies and Culture seekers. The clusters festival organisers should focus their management skills and resources on are the Festival Junkies and Culture Seekers. After performing ANOVA and Chi–square tests the results showed statistically significant differences between the three clusters based on age, years attended the festival, length of stay, total spending, all the KSFs, gender and rock shows as visitors preferred type of show or production. The results therefore reveal that there are three different markets based on their travel motives who attend the KKNK, furthermore each of these three clusters has their own preferences, characteristics and ratings on which KSF will contribute in enhancing their festival experience. This was the first study of its kind in South Africa. Therefore, it contributes to the event management literature. Festival organisers can also use the results of this research to improve the KKNK’s sustainability and success by applying the KSFs and increase tickets sales for shows and productions, attract a younger market and attract visitors who spend more at the festival, by providing for the needs of specific markets and creating a unique festival experience for each visitor. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

The event tourism industry is one of the fastest growing tourism industries worldwide. One type of event that is growing immensely is festivals, especially music festivals such as the Cape Town International Jazz Festival. As a result of the fast growing pace of festivals, it has become crucial for a festival to sustain itself in the market place to stay competitive. The Cape Town International Jazz Festival (the Jazz Festival) is a fast growing music festival and hosts numerous well–known local and international jazz artists, as well as young up–and–coming artists. For this exciting Jazz Festival to keep growing, it needs to be sustainable. To achieve this, the organisers and managers of the Jazz Festival need to know what is important to the visitors of the Jazz Festival, so they can fulfil their needs. This in turn leads to satisfied visitors that will return to the Jazz Festival and keep the festival sustainable. Generally speaking, music festivals have a more professional management approach than other tourism events and thus are more likely to be more successful. Key Success Factors (KSFs) are a precondition for the success of any event and will influence the competitiveness of the event in the market place. It is imperative for organisers to identify the KSFs that are important to the visitors so as to provide them with a satisfactory experience. This will also assist in measuring the achievement of the event’s goals and objectives. The main purpose of this study was to determine the KSFs in managing the visitor experience at the Cape Town International Jazz Festival. To reach this goal, the study is divided into two articles. Research for both articles was conducted at the Cape Town International Jazz Festival through distributing 400 questionnaires randomly throughout the two days of the festival, which was held on 3 and 4 April 2010. Article 1 is titled: “Key aspects for efficient and effective management of the Cape Town International Jazz Festival: a visitor’s perspective”. The main purpose of this article was to identify the Key Success Factors in managing the Cape Town International Jazz Festival, to determine what visitors deemed as important when attending the Jazz Festival. A factor analysis was done to achieve this goal. Results indicated that Hospitality Factors, Quality Venues, Information Dissemination, Marketing and Sales, and Value and Quality are the KSFs that are of importance when managing the Jazz Festival. The results of this article provided festival managers with valuable information when organising an event such as the Cape Town International Jazz Festival. Article 2 is titled: “The importance of different Key Success Factors to different target markets of the Cape Town International Jazz Festival based on travel motives”. The main purpose of this article was to determine whether different target markets that are visiting the Jazz Festival, deemed different KSFs as important, depending on their travel motives. An analysis of variance (ANOVA) was done to determine if there were statistically significant differences between the three clusters and the KSFs that they deemed important. Results showed that the three clusters, namely, Escapists, Culture Seekers and Jazz Lovers, deemed different KSFs as important when they are visiting the Jazz Festival. The results of this article gave festival organisers and marketing managers insight as to which markets to focus scarce marketing resources on and which markets to keep growing, as they will sustain the festival in the long term. Therefore, this research revealed the KSFs that are of utmost importance when managing the Cape Town International Jazz Festival, and that these aspects differ for certain markets. Organisers therefore need to assess the KSFs to provide products that will satisfy the visitor in order for him/her to return each year and keep the festival competitive and sustainable. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

The ABSA Klein Karoo National Arts Festival (KKNK) is one of the biggest and most popular Afrikaans arts festivals in South Africa, and since its modest beginnings in 1994, the festival has grown significantly with an estimated 85518 visitors attending the festival in 2010. The festival furthermore has a considerable economic impact on the host community of Oudtshoorn and the surrounding regions. The direct spending by festival visitors during the 2010 festival was estimated at R109.7 million, that consists of tickets bought at the festival, memorabilia, food, restaurants and beverages, transport, accommodation and entertainment. Benefits associated with these spending patterns include an increase in job opportunities for the residents, more entertainment opportunities, improvement of residents’ lifestyles and opportunities for expanding businesses to name but a few. However, the number of tickets bought for shows and productions at the KKNK has decreased drastically over the last six years, visitor numbers have decreased and this will result in a decrease in the total revenue and economic impact this festival has on the local community of Oudtshoorn. Therefore, the festival needs to be managed in a sustainable way through improving the entertainment offered at the festival. The festival guide and promotion material should be designed in such a way that they meet the needs of visitors and offers the necessary information services to create a unique festival experience for visitors. The specific services visitors need must be provided, such as shuttle services and security. The purpose of this research is to identify the key success factors (KSFs) in managing the visitors’ experience at the KKNK. To achieve this, a quantitative survey was done by distributing 500 questionnaires amongst the visitors to the festival in 2010 from the 1st to the 8th of April. A total of 443 completed questionnaires were received back. In Chapter 2, an analysis on the background and different theories of event tourism, special events, arts festivals, management and KSFs were investigated. Previous studies on the KSFs were also identified which rendered valuable and proved that different tourism operations including events and arts festivals have different KSFs. Furthermore, this analysis revealed that there exist different markets with their own individual needs and reasons for attending the arts festivals and therefore have their own expectations of what needs to be included in a unique festival experience. Chapter 3 consists of Article 1, and the main purpose of this article was to identify the various key success factors visitors to the KKNK see as important in satisfying their needs and providing a unique festival experience. A factor analysis was performed and identified the following KSFs: Safety and Personnel, Marketing and Accessibility, Venues, Accommodation and Ablutions, General aspects and Social impact, Parking and Restaurants and Shows and Stalls. The results indicated that professional staff, adequate safety and emergency services, clear indications, easy accessible venues, quality accommodation, affordable children activities, quality food providers and a variety of shows are important KSFs to provide visitors with an unforgettable festival experience. Chapter 4’s (Article 2) main purpose was to divide or segment visitors to the KKNK based on their travel motivation to attend the festival and their rating of the importance of the KSFs into separate markets. This purpose was achieved by performing a factor analysis on the travel motivations to identify the main travel motives for visitors to attend the KKNK, this was followed by a cluster analysis based on the travel motives where three clusters were identified namely Escapists, Festival Junkies and Culture seekers. The clusters festival organisers should focus their management skills and resources on are the Festival Junkies and Culture Seekers. After performing ANOVA and Chi–square tests the results showed statistically significant differences between the three clusters based on age, years attended the festival, length of stay, total spending, all the KSFs, gender and rock shows as visitors preferred type of show or production. The results therefore reveal that there are three different markets based on their travel motives who attend the KKNK, furthermore each of these three clusters has their own preferences, characteristics and ratings on which KSF will contribute in enhancing their festival experience. This was the first study of its kind in South Africa. Therefore, it contributes to the event management literature. Festival organisers can also use the results of this research to improve the KKNK’s sustainability and success by applying the KSFs and increase tickets sales for shows and productions, attract a younger market and attract visitors who spend more at the festival, by providing for the needs of specific markets and creating a unique festival experience for each visitor. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

The event tourism industry is one of the fastest growing tourism industries worldwide. One type of event that is growing immensely is festivals, especially music festivals such as the Cape Town International Jazz Festival. As a result of the fast growing pace of festivals, it has become crucial for a festival to sustain itself in the market place to stay competitive. The Cape Town International Jazz Festival (the Jazz Festival) is a fast growing music festival and hosts numerous well–known local and international jazz artists, as well as young up–and–coming artists. For this exciting Jazz Festival to keep growing, it needs to be sustainable. To achieve this, the organisers and managers of the Jazz Festival need to know what is important to the visitors of the Jazz Festival, so they can fulfil their needs. This in turn leads to satisfied visitors that will return to the Jazz Festival and keep the festival sustainable. Generally speaking, music festivals have a more professional management approach than other tourism events and thus are more likely to be more successful. Key Success Factors (KSFs) are a precondition for the success of any event and will influence the competitiveness of the event in the market place. It is imperative for organisers to identify the KSFs that are important to the visitors so as to provide them with a satisfactory experience. This will also assist in measuring the achievement of the event’s goals and objectives. The main purpose of this study was to determine the KSFs in managing the visitor experience at the Cape Town International Jazz Festival. To reach this goal, the study is divided into two articles. Research for both articles was conducted at the Cape Town International Jazz Festival through distributing 400 questionnaires randomly throughout the two days of the festival, which was held on 3 and 4 April 2010. Article 1 is titled: “Key aspects for efficient and effective management of the Cape Town International Jazz Festival: a visitor’s perspective”. The main purpose of this article was to identify the Key Success Factors in managing the Cape Town International Jazz Festival, to determine what visitors deemed as important when attending the Jazz Festival. A factor analysis was done to achieve this goal. Results indicated that Hospitality Factors, Quality Venues, Information Dissemination, Marketing and Sales, and Value and Quality are the KSFs that are of importance when managing the Jazz Festival. The results of this article provided festival managers with valuable information when organising an event such as the Cape Town International Jazz Festival. Article 2 is titled: “The importance of different Key Success Factors to different target markets of the Cape Town International Jazz Festival based on travel motives”. The main purpose of this article was to determine whether different target markets that are visiting the Jazz Festival, deemed different KSFs as important, depending on their travel motives. An analysis of variance (ANOVA) was done to determine if there were statistically significant differences between the three clusters and the KSFs that they deemed important. Results showed that the three clusters, namely, Escapists, Culture Seekers and Jazz Lovers, deemed different KSFs as important when they are visiting the Jazz Festival. The results of this article gave festival organisers and marketing managers insight as to which markets to focus scarce marketing resources on and which markets to keep growing, as they will sustain the festival in the long term. Therefore, this research revealed the KSFs that are of utmost importance when managing the Cape Town International Jazz Festival, and that these aspects differ for certain markets. Organisers therefore need to assess the KSFs to provide products that will satisfy the visitor in order for him/her to return each year and keep the festival competitive and sustainable. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-05-24T14:49:00Z No. of bitstreams: 1 71070100694.pdf: 3087524 bytes, checksum: 28f7797fdc05a8da457608ae7810dcff (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T15:00:36Z (GMT) No. of bitstreams: 1 71070100694.pdf: 3087524 bytes, checksum: 28f7797fdc05a8da457608ae7810dcff (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T15:04:14Z (GMT) No. of bitstreams: 1 71070100694.pdf: 3087524 bytes, checksum: 28f7797fdc05a8da457608ae7810dcff (MD5) / Made available in DSpace on 2011-05-24T15:10:53Z (GMT). No. of bitstreams: 1 71070100694.pdf: 3087524 bytes, checksum: 28f7797fdc05a8da457608ae7810dcff (MD5) Previous issue date: 2011-02-10 / This thesis aims at analysing the influence of incubator’s marketing support and entrepreneurial orientation of the firms on the new product development process of incubated technologically-based firms. In order to analyse this process, a model of product development for technologically-based firms was developed from a base model, which was improved regarding the definition and measurement of some of its constructs and to which the influence of the two factors above were included. The developed model was operationalized by a structural equation model. The research methodology is a survey where pretested scales were applied to measure the constructs. The target population is technologically-based firms developed in technological incubators in Brazil, the response rate was 63%, respondents represent incubators in all regions of Brazil and 22 high-tech sectors. This research presents academic and managerial contributions. Among the academic contributions, it was found empirical evidence about the relationship between incubators’ marketing support and firms’ marketing synergy, however, this support does not change accordingly to the uncertainty of the business environment of the firms, which should happen because the entrepreneurs need more support to make decisions in a high uncertainty environment. Another contribution was the empirical evidence that the way entrepreneurs align their business according to the turbulence of environment contradicts to some previous studies, specifically in relation to the degree of product innovation and marketing synergy. In relation to the degree of product innovation, the results show that in a low uncertainty environment there is a higher correlation between entrepreneurial orientation and the degree of product innovation, according to previous studies this should happen in high uncertainty environment where the clients are not able to specify precisely product’s requirements, so there are more opportunities for the firms to develop innovative products. In relation to the marketing synergy, the results show that in a high uncertainty environment there is a higher correlation between entrepreneurial orientation and marketing synergy, according to previous studies this should happen in low uncertainty environment where the clients are able to define clearly product’s requirements, which are often incremental innovations. Among the managerial contributions, the research provides a comprehensive view of the number of technology-based firms per geographical region and per sector, which enables the identification of high-tech sectors where there are not so many firms, so such sectors can be good opportunities to develop new firms. Besides, the research allows entrepreneurs to assess their positioning in relation to other firms in the same sector about the product development time and sales growth rate. The research will also provide to incubator managers an assessment of their marketing support in relation to that of other incubators in Brazil. / Esta tese visa analisar a influência do suporte de marketing da incubadora e da orientação empreendedora das empresas no processo de desenvolvimento de novos produtos de empresas de base tecnológica incubadas. A fim de se analisar tal processo, elaborou-se um modelo de desenvolvimento de produtos de empresas de base tecnológica a partir de um modelo base, que foi melhorado quanto à definição e mensuração de alguns construtos e ao qual foram acrescentadas as influências dos dois fatores acima mencionados. O modelo elaborado foi operacionalizado por intermédio de um modelo de equações estruturais. A metodologia de pesquisa é um survey em que se utilizou de escalas pré-testadas a fim de se mensurar os construtos. A população-alvo é composta por empresas de base tecnológica desenvolvidas em incubadoras do tipo tecnológica situadas no Brasil, a taxa de resposta foi de 63% e os respondentes representam incubadoras em todas as regiões do Brasil e 22 setores de alta tecnologia. Esta pesquisa apresenta contribuições acadêmicas e gerenciais. Dentre as contribuições acadêmicas, encontrou-se evidências empíricas da relação entre o suporte de marketing da incubadora e a sinergia de marketing das empresas, no entanto, tal suporte não se altera em função da incerteza do ambiente de negócios da empresa, o que deveria ocorrer pois os empreendedores necessitam de maior suporte para tomar decisões em ambientes com alta incerteza. Outra contribuição acadêmica foi a evidência empírica de que a forma como os empreendedores orientam seu negócio em função da turbulência do ambiente contradiz alguns estudos anteriores, especificamente em relação ao grau de inovação do produto e a sinergia de marketing. A respeito do grau de inovação do produto, os resultados indicam que em um ambiente de baixa incerteza há uma maior correlação entre a orientação empreendedora e o grau de inovação do produto, segundo estudos anteriores tal fato deveria ocorrer em ambiente de alta incerteza em que os clientes não conseguem especificar precisamente os requisitos do produto, assim, haveria maior oportunidade para as empresas desenvolverem produtos inovadores. A respeito da sinergia de marketing, os resultados indicam que em um ambiente de alta incerteza há uma maior correlação entre a orientação empreendedora e a sinergia de marketing, segundo estudos anteriores tal fato deveria ocorrer em ambiente de baixa incerteza em que os clientes conseguem definir claramente os requisitos de produto, que em geral são inovações incrementais. Dentre as contribuições gerenciais, a pesquisa fornece um panorama do número de empresas de base tecnológica por estado e por setor, o que favorece a identificação de setores de alta tecnologia onde não existem muitas empresas, e portanto, tais setores podem se constituir em boas oportunidades para desenvolver novas empresas. Além disso, a pesquisa possibilita aos empreendedores avaliar seu posicionamento em relação a outras empresas do mesmo setor em função do tempo de desenvolvimento de produtos e da taxa de crescimento de vendas. A pesquisa também fornecerá aos gerentes de incubadoras uma avaliação do seu suporte de marketing em relação ao de outras incubadoras no Brasil.

金融科技是當前歐美先進國家之潮流趨勢，由於資訊科技的進步，現今金融業者面對外在競爭者不再只侷限於傳統金融業者，新創科技業者也加入角逐金融服務這塊大餅，破壞式創新正在我國加速發酵中。金融科技新興商業模式的興起，涉及各個不同面向與關鍵成功因素，這些面向與關鍵因素之間的相對權重，乃是相關產業與政府部門值得深入探討的課題。 本研究旨在探討台灣金融科技關鍵因素之權重分析，藉由相關文獻的蒐集與彙整，建立層級架構，主層級架構包含四個面向：政府面向指標、業者面向指標、顧客面向指標、以及技術安全指標，藉由此四項指標整合出各項次層級之影響因素，透過層級分析法進行研究分析，整理出各項影響因素的權重排序。 本研究透過市場調查，將問卷對象分為兩類，包括專家以及學生群組，經過問卷調查後發現，不論專家或是學生群組，皆認為「技術安全指標」是金融科技發展中最重要的關鍵指標。在整體問卷實證結果中，關鍵因素之權重排序依次為：「提升消費者信賴程度」(0.0864)、「法規的鬆綁與調整」(0.0563)、「使用者身份加密機制」(0.0523)、「勒索軟體之威脅」(0.0488)、以及「殭屍病毒之威脅」(0.0475)。 不同群組的問卷對象之調查結果顯示，專家群組認為「提升消費者信賴程度」(0.1112) 以及「擴增消費者體驗」(0.0586)為前二重要的影響因子；學生群組認為「提升消費者信賴程度」(0.0630)、以及「使用者身份加密機制」(0.0575)為前二重要的影響因子。專家以及學生群組皆認為「提升消費者信賴程度」為金融科技發展中相對重要的影響因子。 / Financial technology is the current trend of the advanced countries such as Europe and the United States. Due to the progress of information technology, the current financial industry that faces the external competitors are no longer confined to the traditional financial industry, the new technology industry also joined the financial services. Disruptive Innovation is accelerating fermentation. The rise of the emerging business model of financial technology involves various different aspects and key success factors. The relative weight between these and the key factors is the subject of the relevant industries and government departments that are worthy of further study. The purpose of this study is to explore the weight analysis of the key factors of Taiwan's financial science and technology, and to establish a hierarchical structure through the collection and compilation of related literature. The main level structure includes four aspects: government-oriented indicators, industry-oriented indicators, customer orientation, and technical safety Index. Through the four indicators of the integration of the sub-level of the influencing factors, and also through the hierarchical analysis of research and analysis, it is sorted out the impact of the weight of the factors. Through the market survey, the questionnaire will be divided into two categories, including experts and student groups. It is found that regardless of the expert or student groups, both of them think that "technical safety indicators" is the most important financial technology development Key indicators. In the whole questionnaire, the key factors are ranked as follows: "Enhancing the degree of consumer trust" (0.0864), "Relaxation and adjustment of regulations" (0.0563), "User identity encryption mechanism" (0.0523)," the threat of the software " (0.0488), and "the zombie virus threat " (0.0475). The results of the questionnaires of the different groups show that the group of experts considered " Enhancing the degree of consumer trust" (0.1112) and the "Expanded Consumer Experience" (0.0586) as the first two influencing factors; the student groups consider " Consumer trust" (0.0630), and the" user identity encryption mechanism" (0.0575) for the first two important factors. Experts and students consider that "Enhancing the degree of consumer trust" for the development of financial technology is a relatively important factor.

Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.

This thesis is about the characterization and analysis of regional tourism and macro-environment analysis of the potential boarding house with restaurant. The purpose is to provide sufficient informations for strategic decisions and recommendations of the strategic plan.

Diplomová práce je zaměřená na návrh nejvhodnější podnikové strategie pro vstup Jolly na Český trh chytrých zařízení. Rozbor teorie internacionalizace a internacionalizačních podnikových strategií je důležitým podkladem pro analýzu procesu vstupu Jolly. Na konci se zaměření přesune na návrh přijatelné strategie pro vstup a činnost na trhu.