While the concept of brand loyalty is well-researched, qualitative studies pertaining specifically to generational transfer of brand loyalty in a South African fast-moving consumer goods context are few and far between. This study used the dishwashing liquid product category in the Western Cape Province of South Africa to analyse generational transfer of brand loyalty. Following a qualitative research methodology, using in-person interviews across two generations - children and parents/guardians - raw data was obtained. Participants were asked to provide information relating to their preferred brand of dishwashing liquid, as well as their reasons for using the brand, their loyalty towards the brand, as well as their likelihood of brand switching. The data underwent a thorough thematic data analysis. Codes, categories, and themes were identified, with the researcher continually seeking to identify patterns in responses. A number of findings were laid out, offering insights into the concept of generational transfer of brand loyalty, as well as a foundation for future research into the topic. The study established that, in the dishwashing liquid product category in the Western Cape, there is a strong degree of generational transfer of brand loyalty, and at times, the transfer has taken place across three generations. Aspects such as consumers’ use of a brand out of habit and brand associations also appear to transfer generationally at times. There is also a strong occurrence of brand loyalty in the product category - mostly towards Unilever’s Sunlight brand. Brand switching across generations is uncommon in this sector, prevented by factors including enthusiastic brand loyalty and budgetary limitations. When switching does occur, it is driven mainly by a desire to discover whether a better brand exists, and changes in price and availability. Price and effectiveness frequently combine to form assessments of value during consumers’ purchase decision process in this product category. This study provides insight into the phenomenon of generational transfer of brand loyalty, within the context of the FMCG industry in the Western Cape. The findings within may prove useful both to brand marketers as well as researchers seeking a foundation upon which to conduct further studies in this area. The implications of this study, and recommendations for future, related studies, have been discussed in this report.

In this study, the intersections between Equine Assisted Psychotherapeutic interventions and adolescence are explored. Equine Assisted therapeutic work has recently gained much popularity in the field of psychology, due to many reported benefits, which include the value of the use of the horse as a tool in psychotherapy. Adolescence is acknowledged to be a difficult transitional phase, punctuated with many challenges, such as identity development. As this study is conducted by a trainee psychotherapist and researcher, the work also contains a reflexive exploration of these fields, with personal reflections regarding the researcher‟s own experience in the fields. This study is framed as a transtheoretical bricolage, which includes elements of reflexivity, heuristics, transpersonal, and phenomenological research approaches. Data was gathered from individual interviews with co-researchers, focus group interviews, personal reflections, and inclusion of non-verbal information from the horses who formed part of this study. Data analysis was done by means of a Thematic Data Analysis. The research findings reflect themes on different levels, which are: content themes, process themes, meta-reflections on the research process, and a meta-analysis of the research and individual developmental process which took place in the production of this work / Psychology / M.A. (Clinical Psychology)

Some chapters have bibliographical references at the end of the chapter / Strategic recruitment and retention efforts improve the capacity of a research unit in delivering outputs such as collaborative research, increased grant funding and peer-reviewed journal articles (Chung, Clifton, Rowe, Finley, & Warnock, 2009). At the same time, knowledge of employees’ experiences can help organisations improve HRM strategies and practices. In this regard, the motivation driving this study was that exploring the recruitment and retention experiences of staff in a university research unit could reveal significant insights that could assist in refining the organisation’s HRM practices, thereby facilitating attraction and retention of valuable talent. This qualitative study was designed from an interpretive paradigm and a constructivist perspective in order to facilitate the exploration and understanding of employees’ subjective experiences. Findings indicate that professional development, organisational appeal and networking opportunities make this research unit an employer of choice. These factors, among others, are both attractors and incentives to remain with the organisation which significantly outweigh factors that discourage attraction and retention. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

Psychotherapy is an interpersonal encounter where a therapist collaborates with clients to facilitate a healing process. Due to the personal nature of the therapeutic encounter, the therapist requires the necessary skills and knowledge, as well as a differentiated sense of self. The importance of supporting the psychotherapy trainee’s own differentiation process seemed to have been neglected in research in recent years. In South Africa there has recently been increasing pressure to select larger groups of trainees which has the risk that the tending to differentiation would further be neglected. The purpose of this research study is to reemphasise the importance of differentiation of self of the psychotherapy trainee by examining my own process of differentiation during my psychotherapy training. This study introduces the reader to these concepts and explores psychotherapy training in general and the Unisa training method specifically. The research design of this study is autoethnography which falls in the realm of social constructionism and the coding method is Thematic Data Analysis. The research findings as reflected in the two global themes namely individuation; and gaining and strengthening authentic relationships, seem to accurately reflect the process of differentiation. The specific training method of the Unisa training team in combination with the way in which I engaged with this process seemed important for the facilitation of this process of differentiation. / Psychology / M.A. (Clinical Psychology)

Some chapters have bibliographical references at the end of the chapter / Strategic recruitment and retention efforts improve the capacity of a research unit in delivering outputs such as collaborative research, increased grant funding and peer-reviewed journal articles (Chung, Clifton, Rowe, Finley, & Warnock, 2009). At the same time, knowledge of employees’ experiences can help organisations improve HRM strategies and practices. In this regard, the motivation driving this study was that exploring the recruitment and retention experiences of staff in a university research unit could reveal significant insights that could assist in refining the organisation’s HRM practices, thereby facilitating attraction and retention of valuable talent. This qualitative study was designed from an interpretive paradigm and a constructivist perspective in order to facilitate the exploration and understanding of employees’ subjective experiences. Findings indicate that professional development, organisational appeal and networking opportunities make this research unit an employer of choice. These factors, among others, are both attractors and incentives to remain with the organisation which significantly outweigh factors that discourage attraction and retention. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

Psychotherapy is an interpersonal encounter where a therapist collaborates with clients to facilitate a healing process. Due to the personal nature of the therapeutic encounter, the therapist requires the necessary skills and knowledge, as well as a differentiated sense of self. The importance of supporting the psychotherapy trainee’s own differentiation process seemed to have been neglected in research in recent years. In South Africa there has recently been increasing pressure to select larger groups of trainees which has the risk that the tending to differentiation would further be neglected. The purpose of this research study is to reemphasise the importance of differentiation of self of the psychotherapy trainee by examining my own process of differentiation during my psychotherapy training. This study introduces the reader to these concepts and explores psychotherapy training in general and the Unisa training method specifically. The research design of this study is autoethnography which falls in the realm of social constructionism and the coding method is Thematic Data Analysis. The research findings as reflected in the two global themes namely individuation; and gaining and strengthening authentic relationships, seem to accurately reflect the process of differentiation. The specific training method of the Unisa training team in combination with the way in which I engaged with this process seemed important for the facilitation of this process of differentiation. / Psychology / M.A. (Clinical Psychology)

In this study, the intersections between Equine Assisted Psychotherapeutic interventions and adolescence are explored. Equine Assisted therapeutic work has recently gained much popularity in the field of psychology, due to many reported benefits, which include the value of the use of the horse as a tool in psychotherapy. Adolescence is acknowledged to be a difficult transitional phase, punctuated with many challenges, such as identity development. As this study is conducted by a trainee psychotherapist and researcher, the work also contains a reflexive exploration of these fields, with personal reflections regarding the researcher‟s own experience in the fields. This study is framed as a transtheoretical bricolage, which includes elements of reflexivity, heuristics, transpersonal, and phenomenological research approaches. Data was gathered from individual interviews with co-researchers, focus group interviews, personal reflections, and inclusion of non-verbal information from the horses who formed part of this study. Data analysis was done by means of a Thematic Data Analysis. The research findings reflect themes on different levels, which are: content themes, process themes, meta-reflections on the research process, and a meta-analysis of the research and individual developmental process which took place in the production of this work / Psychology / M. A. (Clinical Psychology)

The concept of integration is complex and multifaceted and is widely discussed in the social sciences, social and political debates, as well as the media. Previous research in the field of integration has identified different modes of immigrant integration, i.e., multiculturalism, assimilation, and civic integration. The general trend in Europe is that of abandoning the multicultural approach to integration, and Sweden is considered an outlier in this regard. The purpose of this paper is to investigate the political integration rhetoric in Sweden over time by conducting a multiple case study and comparing three major political parties in the Swedish parliament, namely, the Social Democratic Party, the Moderate Party, and the Sweden Democrats. The goal is to analyze their respective definitions of integration and framings of immigrants over time. This paper conducts a qualitative analysis using the matic data analysis and deductive logic. The empirical findings of this study point to the fact that Sweden is no longer an outlier regarding the general trend in Europe in abandoning the multicultural approach to integration. This paper concludes that regardless of any external factors, party politics and the growing support for SD among voters, a populist radical right party with its anti-immigrantsentiments, have to some extent influenced both S and M and their integration policies overtime, which has resulted in a shift in the political integration rhetoric in Sweden. Currently, all the parties examined in this paper view rights as the end goal of the integration processes at an individual level, despite the differences in the definition of integration and modes of integration policy between the parties. This is also evident in the contemporary political integration rhetoric in Sweden, where all three parties agree that previous integrationstrategies have failed. Another major finding in this thesis is that the time period for integration processes is often neglected both in party politics and in the scholarly literature; therefore, further research is needed on this aspect to determine whether the time frame for integration processes should be country-specific or path-dependent.

This study aims at exploring how fathers' parenting strategies and the relationship they have with their children influences the children's ability to form other relationships outside the home. The study is based on parenting strategies identified by Diana Baumrind. Reviewed literature state that where a relationship between the father and his children is good, the children are more confident, stable and secure and therefore able to form seemingly stable social relationships. Where the relationship between father and his children is unhealthy, the children may be unsure of themselves and find it harder to form relationship outside the home. The parenting strategy resulting in the best relationships between the father and his children is the authoritative parenting strategy. Authoritative fathers set rules and follow them through while allowing dialogue. They encourage the development of self-identity and are lovingly involved in their children's lives. All participating fathers in this study have a son and daughter in the age range 13 to 25 years and all are able to communicate in English. The four participating fathers are from different ethnic groups, religious faith and professions. For each father interviewed, a son and a daughter were interviewed too. The same father parenting strategies identified in the literature were identified in this study. Three fathers fit the description of the authoritative parental strategy. Their six children agree that their relationships with their fathers are good. Even though these fathers are strict, they are loving and therefore the children feel secure and confident. These children are able to form stable relationships outside the home. The fourth father is an abusive father whose relationship with his children is unhealthy. His children are not very secure and are withdrawn. They have very few friends because they are afraid of the repercussions from friends discovering they have problems with their father. This study is a door opener in an area with little documented research namely parenting strategies in Africa in general and fathering strategies in particular. There is a need to explore the field further in order to develop training and care-giving structures based on African parental voices. / Psychology / D.Litt. et Phil. (Psychology)

This study aims at exploring how fathers' parenting strategies and the relationship they have with their children influences the children's ability to form other relationships outside the home. The study is based on parenting strategies identified by Diana Baumrind. Reviewed literature state that where a relationship between the father and his children is good, the children are more confident, stable and secure and therefore able to form seemingly stable social relationships. Where the relationship between father and his children is unhealthy, the children may be unsure of themselves and find it harder to form relationship outside the home. The parenting strategy resulting in the best relationships between the father and his children is the authoritative parenting strategy. Authoritative fathers set rules and follow them through while allowing dialogue. They encourage the development of self-identity and are lovingly involved in their children's lives. All participating fathers in this study have a son and daughter in the age range 13 to 25 years and all are able to communicate in English. The four participating fathers are from different ethnic groups, religious faith and professions. For each father interviewed, a son and a daughter were interviewed too. The same father parenting strategies identified in the literature were identified in this study. Three fathers fit the description of the authoritative parental strategy. Their six children agree that their relationships with their fathers are good. Even though these fathers are strict, they are loving and therefore the children feel secure and confident. These children are able to form stable relationships outside the home. The fourth father is an abusive father whose relationship with his children is unhealthy. His children are not very secure and are withdrawn. They have very few friends because they are afraid of the repercussions from friends discovering they have problems with their father. This study is a door opener in an area with little documented research namely parenting strategies in Africa in general and fathering strategies in particular. There is a need to explore the field further in order to develop training and care-giving structures based on African parental voices. / Psychology / D.Litt. et Phil. (Psychology)