Master of Science / Department of Journalism and Mass Communications / Nancy Muturi / Collegiate student-athletes have been identified as an especially at-risk subgroup for heavy alcohol use as compared to the general college student population. Despite the intense physical demands required for athletic participation, national studies have found that intercollegiate athletes consumed more alcohol, engaged in more frequent heavy episodic drinking, and experienced more negative alcohol-related consequences as compared with non-athletes. A combination of structured open-ended and closed-ended questions was used in the current study. Data was collected from student-athletes across the United States through semi-structured, individual interviews informed by the theory of planned behavior (Ajzen, 1991) and its constructs (attitudes, subjective norms, and perceived behavioral control). Open coding was the chosen method for data analysis for the study. Codes, accompanied by descriptives, were organized into themes as they related to the research questions and the theory of planned behavior. Results show that nearly half (49%) of student-athletes report drinking five or more drinks in one-sitting, with the majority of student-athletes consuming alcohol only 1-2 times per week at parties. Student-athletes’ attitudes towards heavy drinking and alcohol outcome expectancies are apparent in two themes: sexual risk taking and athletic training justification. Many respondents expressed alcohol-drinking relationships with other student-athletes at their institution. The NCAA has recognized the importance of addressing alcohol related issues among collegiate athletes. However, the type of educational programming being assigned by the NCAA has been generally ineffective in reducing alcohol use of student-athletes. In fact, of the student-athletes surveyed in this study, the majority struggled with recalling NCAA alcohol prevention programs that they are familiar with—only 13% of student-athletes use alcohol prevention skills and tools taught by the NCAA or their athletic department to reduce alcohol consumption. Similarly, there is a belief among student-athletes that the NCAA is not doing enough to reduce alcohol use among student-athletes is exemplified by the fact that the majority (57%) gave the NCAA an F letter-grade for their current alcohol intervention and prevention strategies that are being taught to student-athletes. Although the NCAA requires student-athletes to participate in alcohol, tobacco and other drug education programming, only approximately 25% of student-athletes surveyed recalled viewing a NCAA drug and alcohol educational video or reading a brochure detailing the effect alcohol has on athletic performance at the beginning of the academic year. Furthermore, 85% of student-athletes reported that they were not informed of the counseling or alcohol treatment options that the NCAA provides.

Doctor of Philosophy / Department of Hospitality Management and Dietetics / Rebecca A. Gould / Congregate meal programs under Older Americans Act Title IIIC provide hot meals for individuals 65 and older in a community setting during lunch time. The program focuses on preventing the problems associated with malnutrition and social isolation. From 1980 to 2002, the number of congregate meals served decreased by 18% while home-delivered meals increased almost 290%. To further understand reasons for declining program participation factors that impact participation were examined. The Theory of Planned Behavior (TPB) was used in this study to explain participation intention of community-dwelling elderly who lived in the Kansas North Central-Flint Hill region. A two-phased elicitation study including: 1) focus groups and 2) salient beliefs study was administered to uncover participation beliefs and identify and clarify salient belief items. Based on the results of an elicitation study and a literature review, a valid questionnaire was developed. Data were collected at a senior fair, senior centers, senior living facilities, senior exercise classes, and a monthly meeting of retired seniors yielding a total of 238 samples. Descriptive statistical analysis was used to summarize the respondent’s demographic characteristics. A two-step modeling approach including confirmatory factor analysis and structural equation modeling was performed to assess measurement model fit and checked causal relationships between factors. Five advantages that respondents believe influence participation include: convenience, social interaction, low-price, nutritious and balanced meals, and less waste. Family members, friends, neighbors, cooks at the meal site, and heath professionals were important referents who affected seniors’ program participation intention. The salient facilitators of program participation were activities at senior centers, the availability of transportation, the inclusive culture of senior centers, the lack of motivation and ability to cook, and poor weather. Results show the data fits the TPB moderately well: all predictor variables (attitude, subjective norm, perceived behavior control (PBC), and past behavior) had a significant positive effect on participation intention. Among the four factors, PBC had the greatest predictive power on intention. Attitude had the least impact on participation intention. Seniors provide thoughtful and insightful opinions about meal program. Results suggest program provider should focus on remove participation barriers and implement effective strategies to increase congregate meal program participation. The ultimate goal is to encourage the elderly to participate, improving their nutritional intake and thus, their quality of life.

E-Government is the use of information technology particularly web applications to deliver convenient services for citizens, business and government. Governments worldwide spend billions of their budgets in order to deliver convenient electronic services to their citizens. There are two important points; government offers online services, and citizens consume these services. In order to maximize the benefits of these projects and to avoid possible failures, the gap between these points should be addressed. Yet there are few empirical studies that have covered the relevant issues of adoption from the citizen perspective in developing countries. This research study investigates citizens’ acceptance of e-government services in the context of Saudi Arabia. It posits an integrated model of the key elements that influence citizens’ adoption of e-government. The framework includes a combination of attitudinal, social, control and trust factors as well as the influence of gender. The model is validated by surveying 533 citizens and utilising the structural equation modeling technique for data analysis. Findings show that both measurement and structural models exhibit good model fit to data. The study shows that all constructs satisfy the criteria of constructs reliability and convergent and discriminant validity. The paths estimations show that of the sixteen designed casual relationships, eleven paths relationships were found to be significant while the other five paths remained unsupported.

The purpose of this dissertation was to use the theory of planned behavior (TPB) to predict Texas pharmacists’ intention to report serious adverse drug effects (ADEs) to the Food and Drug Administration (FDA). The study explored the utility of the TPB model constructs (attitude [A], subjective norm [SN], perceived behavioral control [PBC]), as well as past reporting behavior (PRB), and perceived moral obligation (PMO) to predict pharmacists’ intention to report serious ADEs to the FDA. The study also determined if the pharmacists’ A, SN and PBC were related to practice characteristics and demographic factors. A survey was developed based on two focus group interviews, pretested and mailed to 1,500 Texas practicing pharmacists. An overall response rate of 26.4 percent was obtained (n = 377 pharmacists). Overall, pharmacists intended to report serious ADEs, had a favorable attitude towards reporting, were somewhat influenced by social norms regarding reporting and perceived themselves to have some control over reporting serious ADEs to the FDA. For direct measures, A and SN were significant predictors of intention to report serious ADEs, but PBC was not. The TPB constructs together accounted for 34.0 percent of the variance in intention to report serious ADEs to the FDA. Using indirect measures, A, SN and PBC were significant predictors of intention and together accounted for 28.8 percent of the variance in intention to report serious ADEs. PRB and PMO improved the explanatory power of the regression models (direct and indirect measures) over and above the TPB constructs. Unlike most other practice characteristics and demographic factors examined, knowledge was significantly related with the TPB constructs. In summary, A, SN, PBC (indirect measures), PRB, and PMO influence the formation of pharmacists’ intention to report serious ADEs. The TPB has utility in predicting ADE reporting behavior. Pharmacy educators should explore pharmacists’ attitudes, beliefs, and expectations of important others in designing educational programs. Strategies to help pharmacists report more serious ADEs should focus on altering their perception of social pressure towards reporting and addressing the barriers towards ADE reporting (e.g., lack of knowledge). / text

Genital human papillomavirus (HPV) is the most common sexually transmitted infection (STI) in the US, with an estimated incidence rate of 6.2 million new cases each year. Men have higher instances of certain HPV related outcomes (e.g., head/neck cancers) when compared to women, so male vaccination with the HPV vaccine is also paramount to preventing cancer. The present study examined the theory of planned behavior (TPB) as a model for predicting HPV vaccination intentions among men. Results suggest the TPB was a well-fitting model to the data, but not all aspects of the TPB model were predictive of HPV vaccination intentions. Behavioral beliefs (e.g.., the belief that vaccination will provide a beneficial outcome) were the only significant predictor of HPV vaccination intention in the next 6 months. Perceived norms, motivations to comply with norms, attitudes towards the HPV vaccine, and self-efficacy were not significant predictors of HPV vaccination intentions.

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.

Syftet med den här uppsatsen var att undersöka varför individer i Uppsala kommun källsorterar och vad som möjliggör och hindrar deras källsortering utifrån olika aspekter såsom bostadsform, upplevda samhällsnormer och ålder. För att besvara syftet ställdes frågeställningarna: Vilken inverkan har bostadsform på individers källsortering?, Hur påverkar tillgängligheten till avfallsrum och upplevelsen av det individers källsortering?, Hur påverkar upplevelsen av normer olika individers källsortering? och På vilket sätt påverkar generationstillhörighet individens källsortering?. Metoden för undersökningen var kvalitativa intervjuer i kombination med observation. Resultatet visar på att orsaker till varför en individ källsorterar eller inte ligger på individnivå snarare än generation. Individens syn på miljön har en viktig påverkan på om en individ källsorterar eller inte. Det är den specifika bostaden med dess förutsättningar för källsortering som har större inverkan på källsortering än bostadstypen i sig. Tillgänglighetsaspekten var viktig för samtliga respondenter men det varierade från individ till individ beroende på deras egen attityd och värderingar.

Syftet med denna studie var att undersöka programmet Pedagogik med inriktning ungdoms – och missbruksvårds påverkan på studenters subjektiva beteende gentemot personer med missbruksproblematik. Som metod i denna kvantitativa uppsats användes frågeformulär för insamling av data. Respondenterna var utexaminerade behandlingspedagoger samt förstaårsstudenter vid programmet pedagogik med inriktning ungdoms- och missbruksvårds. Resultatet pekade på en påverkan av attityder, sociala normer samt tron på den egna förmågan, vilka tillsammans utgjorde grunden till beteende, bland majoriteten av de utexaminerade studenterna. Uppsatsens slutsatser visade på att Institutionen för Pedagogik (tidigare Institutionen för Pedagogik, psykologi och idrottsvetenskap), vilka tillhandahåller utbildningen haft framgång i arbetet med att nyansera och utveckla grundläggande synsätt för professionella inom missbruksvården. Trots detta bör den grupp av personer som inte påvisar en sådan subjektiv påverkan uppmärksammas för att förbättra resultatet än mer.

The present study employed Ajzen’s theory of planned behaviour (TPB) to understand the motivational factors associated with peoples’ intention to: (a) increase their physical activity levels in response to Vancouver 2010 Olympic Winter Games; (b) watch the event on television; and (c) purchase products or services from companies because they were sponsors of the event. According to the theory, behavioural intentions are determined by individuals’ attitude toward performing the behaviour (i.e., their overall evaluation of the behaviour); the subjective norms they associate with the behaviour (i.e., their beliefs about whether most people approve or disapprove of the behaviour); and perceived behavioural control (i.e., the perceived ease or difficulty of performing the behavior). As well, this investigation hypothesized that additional variables could predict intention. In particular, past behaviour and descriptive norms (i.e., people’s perceptions about the degree to which other people would perform the behavior) were examined in terms of their ability to explain significant proportions of variance in respondents’ intentions above and beyond TPB variables. Participants were enrolled in first and second year undergraduate classes at the University of Waterloo and the University of Victoria during the Fall 2009 and Winter 2010 term (n = 405). The questionnaire assessed each TPB construct (excluding actual behaviour) using standardized Likert-type scaling procedures suggested by Ajzen (2006). Additionally, the questionnaire assessed gender, geographic proximity to the event (i.e., whether students were enrolled at the University of Waterloo or the University of Victoria), past behaviour, and descriptive norms. Results from the regression analyses revealed that the TPB-based models accounted for 50.7%, 61.5% and 66.6% of the variance in respondents’ intentions to become more active in response to the event, watch the event on television, and purchase products or services from event sponsors respectively. Attitude toward the behaviour was the only TPB construct to play a prominent role in the prediction of all three responses of interest in the present investigation. The importance of the attitude construct in predicting such a diverse set of intentions suggests that sport consumer behaviour might be best understood in terms of expectancy-value cognitive theories such as the TPB. These theories suggest that people will be motivated to perform a particular behaviour (e.g., watching a sport event on television) when they expect to attain a valued outcome as a result of performing the behaviour (e.g., feelings of national pride). Descriptive norms and past behaviour explained an additional 29%, 9.3%, and 21% of the variance in respondents’ intention to become more active in response to the event, watch the event on television, and patronize event sponsors respectively. Among this sample of undergraduate students, responses to the event appeared to be strongly associated with beliefs about whether or not referent others would perform each behaviour. Additionally, much of what motivates sport consumer behaviour within this segment of the population may be related to notions of tradition and nostalgia. Implications for future research and the design of behaviour change interventions are discussed.

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