Kiswahili has many ways to express different relations that may hold between two events occurring at the same time. In this paper I examine and contrast the meanings of two types of verbal forms: those with the class 16 relative concord marker -po- and those with the tense marker -ki-. All examples are taken from a single small novel. I conclude that forms with PO tell us where or, more frequently, when something else occurred, whereas events presented in the KI-tense describe the situation existing at the time of some other event (`situative´). When that other event is non-factual the situation presented in the KI-tense expresses a condition. Elsewhere, the situation presented in the KI-tense may be backgrounded (in the discourse analysis sense of the term), but it may also be the main event that is hidden behind a more superficial situation (pace Contini-Morava 1989).

Kiswahili has many ways to express different relations that may hold between two events occurring at the same time. In this paper I examine and contrast the meanings of two types of verbal forms: those with the class 16 relative concord marker -po- and those with the tense marker -ki-. All examples are taken from a single small novel. I conclude that forms with PO tell us where or, more frequently, when something else occurred, whereas events presented in the KI-tense describe the situation existing at the time of some other event (`situative´). When that other event is non-factual the situation presented in the KI-tense expresses a condition. Elsewhere, the situation presented in the KI-tense may be backgrounded (in the discourse analysis sense of the term), but it may also be the main event that is hidden behind a more superficial situation (pace Contini-Morava 1989).

Titel: Är influencers vampyrer? En studie om influencer-baserad marknadsföring och brand recall. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Julia Jansson och Christina Najm Handledare: Jonas Kågström Datum: 2018 - maj Syfte: Syftet med studien är att analysera hur influencer-baserad marknadsföring, vad gäller brand recall, påverkas av tidsaspekten, vampire effect, source credibility och match-up hypotesen. Metod: Data har insamlats med hjälp av två enkäter med 1461 respondenter. Respondenterna fick svara på enkäter gällande två olika influencers och dess samarbete med ett företag. Materialet har sedan analyserats och bearbetats med hjälp av deskriptiv statistik, T-test, korrelationsanalyser, faktoranalyser samt klusteranalys. Resultat & slutsats: Studien visade betydelsen för företag att välja en lämplig influencer för deras marknadsföring. Dessa influencers har möjligheten att nå en stor del av konsumenterna och det är då viktigt att de kan sända ut rätt information om varumärket. I fallet om vampire effect kom studien fram till att detta hot inte nödvändigtvis behöver påverka varumärkets brand recall, utan vid val av en lämplig och rätt influencer kan istället varumärket gynnas av influencer-baserad marknadsföring. Uppsatsens bidrag: Studiens bidrag till marknadsföringens forskningsområde är en ökad kunskap om influencer-baserad marknadsföring, vad gäller brand recall och dess effekter. Studien bidrar också med olika aspekter för företag att ta hänsyn till i valet av lämplig influencer. Förslag till fortsatt forskning: Forskning bör vidare undersöka hur tidsaspekten har en påverkan på brand recall, då tidigare forskning varit begränsad. Vi anser att fler studier ska göras om influencer-baserad marknadsföring och brand recall då detta fält är relativt nytt och outforskat. Nyckelord: Brand recall, the vampire effect, source credibility model, match-up hypotesen, influencers, tidsaspekt. / Title: Are influencers vampires? A study about influencer-based marketing and brand recall. Level: Student thesis, final assignment for Bachelor Degree in Business Administration. Authors: Julia Jansson and Christina Najm Supervisor: Jonas Kågström Date: 2018 – may Aim: The purpose of this study is to investigate how influencer-based marketing, in terms of brand recall, is affected by the time aspect, vampire effect, source credibility and match-up hypothesis. Method: Data were collected from two surveys, with 1461 respondents. The respondents answered surveys about two influencers and their collaboration with a company. The data has been analysed and processed with descriptive statistics, T-test, correlation as well as factor and cluster analyses. Results & Conclusion: The study showed the importance for companies to choose an appropriate influencer for marketing. These influencers have the ability to reach a large portion of consumers and it is, therefore, important that they can send accurate information about the brand. Regarding the vampire effect, the study showed that it is not necessarily a threat to brand recall, but if the appropriate influencer is chosen, the brand can benefit from influencer-based marketing. Contribution of the thesis: The contribution of this study to the marketing research area is an increased knowledge about influencer-based marketing, in terms of brand recall and its effects. The study also contributes with different aspects for companies to consider in selecting an appropriate influencer. Suggestions for future research: Future research should examine how the time aspect can affect brand recall, since prior research has been narrowed. We believe that more studies should be done especially about influenced-based marketing and brand recall since it is relatively new and unexplored. Key words: Brand recall, the vampire effect, source credibility, match-up hypothesis, influencers, time aspect

Bakgrund: I slutet av 2019 upptäcktes coronaviruset vilket föranledde den pandemi vi befinner oss i än idag. Tidigare studier visar på att en kris likt coronapandemin kan innebära förändringar hos revisorers oberoende. Olika företagsskandaler och andra kriser har inneburit att revisionslagar och regler kopplade till revisorers oberoende fått genomgå förändringar. Många tidigare studier belyser en ökad press hos revisorerna i samband med kriser likt coronapandemin. Syfte: Studiens syfte är att utreda hur revisorers oberoende har blivit påverkat av coronapandemin och om pandemin lett till en påverkan på revisorernas förmåga att följa principer och lagar. Metod: Vid datainsamlingen i studien har kvalitativ metod använts. Studien gjordes genom semistrukturerade intervjuer med auktoriserade och erfarna revisorer. Urvalet bestod av revisorer med lång erfarenhet vilket innebar att de arbetat med revision både innan och under coronapandemin. Resultat och slutsats: Studiens resultat visar på att revisorers oberoende har varit opåverkat under coronapandemin men att andra faktorer under revisionen har påverkats. Faktorer så som arbetssättet och att fler uppgifter tillkommit. I empirin framkom det att de intervjuade revisorerna ändå har upplevt en ökad press bland annat i bedömningen om företags fortsatta drift. Många företag har haft det tufft i coronapandemin vilket har lett till att revisorer fått medverka i en del obekväma diskussioner med klienter men enligt revisorerna har det ändå inte påverkat deras oberoendeställning. Det framkom också att revisorerna inte såg en ökad risk för vänskapshot när revision sker på distans. Slutligen har revisorerna fått i uppdrag att granska olika stödåtgärder under pandemin. Dessa granskningsåtgärder kan anses gynna revisionens roll som ett legitimitetsstärkande verktyg för företag. / Background: The COVID-19 virus was first observed in late 2019. This virus has set the stage for the pandemic situation we still are living in today. Earlier studies show that a crisis like the COVID-19 pandemic may result in changes in auditor independence. Different business scandals as well as other crises has resulted in changes in auditing laws and regulations connected to auditor independence. Several studies also express an increasing pressure for auditors during crises such as the COVID-19 pandemic. Purpose: The purpose of the study is to examine how auditor independence has been affected due to COVID-19 and if the pandemic situation has resulted in an effect on the auditors’ ability to follow auditing laws and regulations. Method: In order to collect data a qualitative method has been used. The study used semi-structured interviews with authorized and well-experienced auditors. The sample consisted of experienced auditors who have worked in the field of auditing both before and during the pandemic. Result and conclusion: The result of the study shows that auditor independence has not been affected during the COVID-19 pandemic. The study does however show that other factors of the auditing has been affected. Factors such as changes in working methods and additional work tasks to be completed. In the empirical findings it was shown that the interviewed auditors had been experiencing an increased pressure in connection with their assessment of the companies’ going concern. Many companies have been experiencing a tough economic situation during the coronavirus pandemic, which has led to auditors having uncomfortable discussions with clients. However, according to the auditors interviewed the auditor independence have not been affected. Moreover, the empirical findings show that the auditors did not see an increased risk for familiarity threat when the auditing is held virtually. Lastly, the result of the study show that auditors have taken on the responsibility to revise different support measures during the pandemic. These revisions can be seen as a way of promoting the role of auditing as a tool for companies to achieve legitimacy.

This study examines individuals’ motivational factors when it comes to participation in surveys, and how these are reflected in their social actions. The empirical data consists of semi-structured interviews with six individuals, three men and three women. The empirical data has been analyzed on the basis of Max Weber's ideal types of social action (Weber, 1983) and Edwin Locke’s motivational theory (2000). The study finds several aspects that affect the decision making when it comes to participating in a survey, or not to participate. The most central theme is that the research topic in a survey needs to be significant to motivate the respondents to participate. The respondents all share the view that research within the field of health and medicine is important, accordingly expressing motivation to participate in surveys regarding the subject. Another central theme is that a survey needs to favor the participants in some way for them to feel motivated to participate. / Denna studie undersöker vad som motiverar individer till att delta i undersökningar, och hur detta avspeglas i deras sociala handlande. Empirin består av semistrukturerade intervjuer med sex personer, varav tre män och tre kvinnor. Det insamlade materialet har analyserats utifrån Max Webers idealtyper för det sociala handlandet (Weber, 1983) samt Edwin Locke´s motivationsteori (Locke, 2000). Resultatet i studien visar att det finns flera olika aspekter som väger in när det kommer till att ta beslutet att delta, eller att inte delta i undersökningar. Det mest centrala temat hos samtliga respondenter forskningsämnet i en undersökning måste kännas betydelsefullt för att de ska motiveras till att delta i studien. Gemensamt hos samtliga respondenter är att undersökningar samt forskning gällande medicin och hälsa är ytterst viktigt, samt att de upplever större motivation till att delta i dessa undersökningar. Utöver detta är ävenett annat centralt tema individuella nyttor samt incitament i undersökningar för att öka motivationen.

Abstract In this study, the role-playing game Final Fantasy 7 was analysed in regards of its qualities for English language development. Areas concerning language, specifically vocabulary, and video games explored in this study were academic words, words that express time, collocations, frequency, and keywords. Other areas investigated in this study are video games in connection to the syllabus for English, students’ outside of school interests, and implications for teaching. Data from a corpus-based vocabulary analysis showed that the players of Final Fantasy 7 will encounter a rich variety of words and linguistic features. Further, the text of Final Fantasy 7 shares a lot of the same qualities with texts from English 5 and 6, concerning academic words. Although, an analysis of keywords in the game and in the school texts also showed some differences, mainly in terms of grammatical variations, which indicate that Final Fantasy 7 can function as a complement to typical school texts.