The air traffic between Taiwan and Mainland China were prosecuted by Hong Kong and Macao. It didn't fit the economy, direc flight must be enforced. The air traffic market openness is not only economy but also polity. The government would especially take care with traffic right, because it will show the sovereignty. The research would analyze the air traffic right by economy and polity.

How does air cargo industry impact the development of global trading? Also, what does the global air cargo industry develop in nowadays? As being the world factory, how do we know the development of air cargo industry in China today? Particularly, how foreign investments enter this large market, prepare their strategic arrangements to share the cake with others under serious restrictions and limitations? In addition, what trends on Express Delivery Industry in China? This research is through the analysis of the development of global economy and the transformation of China¡¦s Industry to recognize the significant of air cargo. Via case study of Federal Express in China, this research determines that each Express Delivery service has to enter China under joint venture approach on early stage. Furthermore, we find that this service is the industry which highly depending on locations of network. Another key point here is the traffic right acquiring, it could be the significant factor for developing the express service in China. I hope this research will help reader to discover the actuality situation and the trends of development of Express Delivery Industry in China.

This thesis is based on ¡§Socialism of Chinese Characteristics¡¨which discusses development of civil aviation in China and strategies for Taiwan¡¦s aviation sectors to participate in China¡¦s aviation market. ¡§Socialism of Chinese Characteristics¡¨ have become a theory system which integrates from each general secretary¡¦s core policies of Communist Party of China. The theory is still reconstructing according to the development of a changing Chinese society. ¡§Socialism of Chinese Characteristics¡¨ has guided government¡¦s overall policies in every aspect of development which maintain economic growth as prime purpose by implementing market economy¡¦s strength and keeping the country and society under severe control that shows specialty of openness and tight regulation of its political and economy system. The incremental growth of ¡§Socialism of Chinese Characteristics¡¨ is then an important guideline to look at the future development of civil aviation in China. The civil aviation industry in China itself has already gone through administrative reform, deregulation of civil aviation, lax regulation on foreign direct investment, etc. which enormously changed civil aviation¡¦s system of management and operation since the ¡§Reform and Opening Up¡¨, the process has in turn led Chinese government take civil aviation as a unique industry that fits into China¡¦s macro-contexts of political, social, and economic plans on regional economic development, multi-model transport system, high-end technology and foreign policy adjustment. Civil aviation in China now incrementally march to ¡§Open Skies¡¨ policy under Chinese government¡¦s support and propel China¡¦s civil aviation as a heavyweight not only in East Asia but also in global perspective by constructing ¡§hub and spoke¡¨ system that aims to reach china¡¦s long term goal of becoming an aviation superpower. During this critical time, China would absorb modern management model, aviation technology and foreign investment by co-operating with global players and reaching global standards in every aspect in order to enhance sound development of China¡¦s civil aviation. Taiwan¡¦s aviation sectors at this juncture then could use current traffic rights and contents of bilateral agreements with mainland China to both open up mainland China¡¦s aviation market and serve as supplier of mainland China¡¦s whole aviation system in which Taiwan¡¦s actors could invest on related industries, aggrandize it¡¦s aviation performance so that both parties could benefits from each other and that is key element for Taiwan¡¦s aviation sectors to stand firmly on Asia Pacific market.

CIS目前一般譯為企業識別系統，或者稱為企業形象戰略。許多研究認為CIS即企業識別系統是一個社會組織(企業)為了塑造組織(企業)形象，透過統一的視覺識別設計，運用整體傳達溝通系統，將組織(企業)的經營理念、企業文化和企業經營活動的信息傳遞出去，以凸顯組織(企業)的個性和精神，與社會公眾建立雙向溝通的關係，從而使社會公眾產生認同感和共同價值觀的一種戰略性的活動和職能。 本研究之目的即在針對企業識別系統改變過程中有關行銷、推廣傳播此兩方面之手段、工具做一回顧與整理，並對視覺設計與企業理念協同發揮，做一實證的引申。並以類似相關企業做相互對照，希望能找出其間之關聯與比較，藉以收鑑往知來之功，作為後繼有志推動CIS的企業的實務參考。 繼企業識別之外，品牌對於企業而言，不單只是區隔與其他公司的差別，而應為一個企業在消費者心中的形象、承諾、品質、經驗的集合體。 採取的品牌識別與品牌打造行銷策略及其所隱含的思維與目的，是希望將此經驗以系統性的理論架構做出整理，重新詮釋品牌打造計畫，萃取出品牌經營的關鍵因素與策略，並給予其未來計畫建議。 「企業公民責任」，進入21世紀人們對企業的期望，已經不僅僅是解決就業、賺取利潤和繳納稅收的功能，人們更希望企業能有效地承擔起推動社會進步、關心環境和生態、扶助社會弱勢群體、參與社區發展、保障員工權益等一系列社會問題上的責任和義務。對於企業來說，經濟效益固然重要，但同時更應承擔相對的社會責任。一家真正成功的企業，應該在創業的同時心繫社會，擁有強烈的社會責任感。因此要促進社會和諧發展，強化企業的社會責任尤為必要。 在一連串的評比與對照兩家國際級航空公司面臨困境均極為相似的種況之下，在長達十年觀察的各項表現評比，雖互有擅長，但其獲利表現卻呈現極大的差異值得深究，依本研究長期工作所接觸之資訊、親身體驗與近距觀察，公司內部之「企業公民責任」氛圍是一重要關鍵因素，是決定內外部客戶滿意與獲利豐碩與否的重要指標。