Magistro darbe nagrinėjamos AB „Mažeikių nafta“ naftos produktų transportavimo geležinkeliu galimybes, išskiriami logistikos teorijos ypatumai ir jos įtaka įmonės veiklai, išanalizuoti vidiniai ir išoriniai veiksniai, veikiantys naftos produktų transportavimo geležinkeliu, išsamiai atlikta naftos produktų transportavimo geležinkelio transportu analizė, kurios pagalba atskleistos naftos produktų transportavimo geležinkeliu stipriosios ir silpnosios pusės bei efektyvios veiklos galimybės. Patvirtinama autorių suformuluota mokslinio tyrimo hipotezė, kad AB „Mažeikių nafta“ naftos produktų logistikos sistema geležinkeliu, su sąlyga, kad apimtys 2007-2009 metais �������� vietines rinkas padidės, yra optimali ir lengvai prisitaiko prie išorinių ir vidinių veiksnių pokyčių bei galės užtikrinti naftos produktų transportavimą geležinkeliu. / This Master Paper analyzes the opportunities of AB Mazeikiu Nafta related to petroleum products railway transportation, highlights characteristics of logistics theory and impact of logistics on the Company’s business activities, analyzes internal and external factors influencing transportation of petroleum products by railway. The Paper also contains comprehensive analysis of petroleum products transportation by railway, which analysis helps determining the strengths and weaknesses of petroleum products railway transportation and efficient operations opportunities. The analysis and, consequently, the Paper reinforces the hypothesis of scientific research stating that the railway logistics system of AB Mazeikiu Nafta utilized for transportation of petroleum products, assuming increase of the volumes to the local markets in 2007-2009, is an optimum system adaptable to any changes of external and internal factors and will be able to ensure transportation of petroleum products by railway in the future.

SANTRAUKA Magistriniame darbe išnagrinėta logistikos bei trečiųjų šalių logistikos esmė, būtinumas bei tinkamumas šiuolaikiniams rinkos reikalavimams. Darbo tikslas: atlikus mokslinės literatūros analizę, logistikos aspektu, bei išanalizavus trečiųjų šalių logistikos paslaugų teikimo rinką Lietuvoje, atskleisti 3PL logistikos paslaugų naudojimosi perspektyvas. Darbo uždaviniai: atlikti skirtingų autorių, mokslinės literatūros, analizę logistikos paslaugų teikimo klausimu, išsiaiškinti trečiųjų šalių logistikos organizavimo principus, išanalizuoti didžiausias trečiųjų šalių logistikos įmones Lietuvoje, paaiškinti atlikto tyrimo eigą ir metodus, kuriais buvo renkami tyrimui reikalingi duomenys ir išaiškinti trečiųjų šalių logistikos paslaugų vystymosi perspektyvas. Magistrinį darbą sudaro įvadas, teorinė dalis, praktinė, tiriamoji dalis bei išvados ir pasiūlymai. terorinėje dalyje atliekama analizė apie logistikos paslaugas, bei 3PL paslaugas. Praktinėje dalyje palyginamos didžiausios 3PL paslaugų įmonės Lietuvoje. Tiriamojoje dalyje analizuojamas 3PL paslaugų naudojimas Lietuvoje. Išvadose patvirtinama iškelta hipotezė, kad 3PL paslaugos Lietuvoje nėra populiarios. / SUMMARY This Master‘s Thesis deals with logistics services and Third Party logistics partners, these services organization and performance. The aim of this Master Thesis is to analyse logistics services, Third Party logistics management and performance in Lithuania, to do the research in order to find out whether the Third Party logistics is sufficiently using or using at all in Lithuania. The tasks of this paper are as follows: to analyse the scientific literature on logistics services, also to identify Third Party logistics planning rules, to analyze the biggest Third Party logistics companies in Lithuania, to explain the research process and methods, to do the research, identifying whether the Third Party logistics sufficiently are using. and with reference to the literature analysed and the results received to present conclusions and recommendations. This Master‘s Thesis consists of introduction, theoretical part, practical part, research part, conclusions and suggestions. The theoretical parts deals with the analysis of logistics and 3PL logistics services. The practical part includes the analyzing the biggest 3PL providers in Lithuania. The research part is important to analyze the using of Third Party logistics in Lithuania. Conclusions confirm the hypothesis, i.e., The Third Party logistics is not popular in Lithuania.

Magistro darbo objektas – marketingo kompleksas internete. Darbo tikslas – atlikus teorines marketingo komplekso internete studijas, parengti įmonei „Venipak“ marketingo kompleksą internete. Pagrindiniai darbo uždaviniai: atskleisti marketingo ir internetinio marketingo reikšmes įmonės veikloje; išnagrinėti marketingo komplekso formavimo internete teorinę prielaidą; atlikti įmonės veiklos analizę; pasiūlyti įmonės marketingo komplekso internete sprendimus. Naudojantis dokumentų analizės, bibliografiniu ir lyginamuoju metodais bei kiekybine mokslinių publikacijų analize, prieita prie išvados, kad marketingo komplekso internete formavimas įmonei gali padėti pasiekti platesnį vartotojų ratą, išplėsti įmonės galimybes, didinti pardavimus. Darbe nagrinėjama pagrindinių marketinge naudojamų terminų, apibrėžimų ir sąvokų reikšmė, išskiriamas paslaugų marketingo apibrėžimas, aptariami pagrindiniai marketingo mikro ir makroaplinkos veiksniai bei įmonės reakcija į juos, analizuojamas marketingo kompleksas, pateikiami pagrindiniai marketingo tikslai, uždaviniai bei funkcijos.Darbe taip pat aptariama interneto reikšmė marketingui ir susiformavusioms naujoms marketingo formoms: elektroniniam marketingui, interaktyviam marketingui, virtualiam marketingui, internetiniam marketingui; išskiriami pagrindiniai internetinio marketingo tikslai; analizuojami rinkos segmentų identifikavimo, tikslinių rinkų parinkimo bei pasiūlymo rinkai pozicionavimo klausimai; atskleidžiama interneto įtaka... [toliau žr. visą tekstą] / The Internet provides a fundamentally different environment for nowadays marketing. The purpose of this paper is to examine this new environment and to discuss the approaches to marketing via the Internet. Marketing decisions and obstacles a company will face in a global environment are also considered and finally this paper discusses the particular effect the Internet has had on the marketing mix for different companies. The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group. It is also referred to as the 4Ps: Product, Price, Promotion and Place, or the 7Ps - the 4Ps with the addition of People, Process and Physical Evidence. This paper examines the issues involved in marketing overall and on the Internet. The concept of e-commerce and its connections with marketing are also considered. This paper is based on an examination of relevant literature in science publications as well as a search through quality web sites. The basics of what marketing means for a company are talked about in section 1. The role internet plays on company’s marketing activity is considered in section 2. In section 3, the paper will discuss the decisions marketers would have to make in order to conduct business on the Internet BY marketing theory authors O.O. Otlacan and P.R. Smith and D. Chaffey. In section 4 we look at the evolution of a Lithuanian... [to full text]

Nowadays disabled persons are actively integrated into social life and different compensatory equipment allows them to work and travel independently. The wheelchair is one of such means; it provides mobility function for physically impaired persons. Not every disabled person has possibilities to travel by his own car, it is more convenient to use public transport facilities. Wheelchair users' transportation safety is one of the most important problems facing transit providers and engineers. Improperly or totally unsecured wheelchair can lose the stability and tip over during the emergency driving situations and result in passenger falling and becoming injured. The main object of the scientific research work is complex dynamic system "Man - Wheelchair - Vehicle", which is under action of environmental factors (road roughness, motion oscillations of vehicle). The main tasks of the work are to form and research non-linear model of dynamic system considered, to define system's stability limits and to provide means for save travel. Also to determine main characteristics of the external action and analyze its influence on to considered system; to build engineering computation methodology for estimation of the rational parameters to fasten the wheelchair to the vehicle.

Nowadays disabled persons are actively integrated into social life. Different compensatory equipment allows them to work and travel independently and one of such means is the wheelchair. Not every disabled person has possibilities to travel by his own car, it is more convenient to use public transport facilities. Transportation safety of the wheelchair users is one of the most important problems facing engineers and transit providers, becouse improperly or totally unsecured wheelchair can lose the stability and tip over during the emergency driving situations. The main object of the scientific research work is complex dynamic system "Man - Wheelchair - Vehicle", whis is under action of environmental factors (road roughness, motion oscillations of vehicle). The main tasks of the work are to form and research nonlinear model of dynamic system considered and to define system's stability limits, providing means for safe travel; to determine main characteristics of the external action and analyze its influence on to dynamic system; to build engineering computation methodology for estimation of the rational parameters to fasten the wheelchair to the vehicle.