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Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie / Mornay Roberts-LombardRoberts-Lombard, Mornay January 2006 (has links)
Relationship marketing has received much attention and widespread publicity over the past ten
years and has moved to the forefront of research and practice. It provides companies with a
management tool to establish economically profitable relationships, networks and interactions
with different, but equally important stakeholder markets. The marketing concept as reflected in
the four P's of the marketing mix was prominent in marketing practice and thinking until the
mid-1980s, when reference to customer relationships and relationship building began to appear in
the literature and became the focus of much research. The marketing concept, although still
relevant, was expanded to include the dimension of relationships.
The shift fiom transactional to relationship-based marketing has many implications for product
and service based business. Marketing can no longer be viewed as a separate function to which an
organisation can assign responsibility for the customer while the rest of the organisation gets on
with their tasks. Rather, the relationship-based view of marketing places the responsibility for
marketing (as defined broadly) on everyone in the organisation. In other words, it is the
responsibility of every employee within the organisation to satisfy the needs of customers.
A relationship marketing orientation can therefore create a competitive edge for an organisation
and can also have a positive impact on organisational performance. In a highly competitive,
global environment organisations are focussing more attention on building sustainable,
competitive advantages by developing and maintaining close, cooperative relationships with a
limited set of suppliers, customers and channel members. Through these relationships,
organisations create value by differentiating their offering and/or lowering their costs. The term
"relationship marketing" is therefore applied to a number of different marketing activities ranging
from consumer frequency marketing programs to selling activities directed towards building
partnerships with key customers.
The focus of this study is to investigate the mutually beneficial nature of establishing long term
relationships in supplier markets, customer markets, internal markets, recruitment markets,
internal markets and influence markets. The different principles which are important to improve
and professionally manage the relationships in the markets listed above, are identified and
discussed. These principles were tested in travel agencies in the Western Cape province to
determine their current and ideal application in a travel and tourism environment. The calculation
of effect sizes were based on the difference between the current and ideal application of the
principles within travel agencies in the Western Cape. / Thesis (Ph.D. (Business Management))--North-West University, Potchefstroom Campus, 2007
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A study of Hong Kong travellers' perception on air travel industryMak, Kai-ming, Leo., 麥啓明. January 1997 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Verhoogde toerismevloei deur benutting van oormaatkapasiteit in lugvervoerVivian, Theuns Charles January 2000 (has links)
Study project (MEcon) -- University of Stellenbosch, 2000. / ENGLISH ABSTRACT: This assignment explains the search for a mechanism that can increase tourism
flow by improved utilisation of airline capacity. The inherent characteristics of air
transport indicate that the industry is subject to low short term marginal costs
and that it is very tempting to award discount tariffs for last minute bookings.
The challenge to management is to attract new passengers with discount tariffs
without loosing full tariff passengers. Travel clubs are one of the mechanisms
that are utilised to achieve aforementioned objective. These clubs offer mainly
discount tariffs on hotel accommodation, car hire and airline tickets to their
members.
The acceptability of a travel club that applies restricting measures such as for
example short notice periods, adaptable depart and return dates and shortened
lead times have been tested in the South African market. The majority of
respondents surveyed were in favour of such a travel club. An important finding
is that South Africans are prepared to travel in a chosen month but that the travel
dates within that month are adaptable in exchange for discount tariffs.
The research also indicate that the availability of funds was decisive in the
decision to travel or not to travel over seas. In order to overcome this problem
the introduction of a providence account is recommended as part of the travel
club's products. The challenge for the travel club is thus to consolidate the
demand and to match it with the excess airline capacity. / AFRIKAANSE OPSOMMING: Hierdie werkstuk beskryf die soeke na 'n meganisme wat toerismevloei kan
verhoog deur die verbeterde kapasiteitsbenutting van lugvervoer. Die inherente
kenmerke van lugvervoer toon dat die bedryf onderhewig is aan lae korttermyn
marginale koste en dat die versoeking groot is om afslagtariewe vir op die
nippertjie besprekings toe te staan. Die uitdaging vir die bestuur is om nuwe
passasiers met afslagtariewe te lok sonder om voltariefpassasiers prys te gee.
Reisklubs is een van die meganismes wat gebruik word om die voorgenoemde
doelwit te bereik. Hierdie klubs bied hoofsaaklik afslagtariewe op hotelverblyf,
motorhuur en vliegtuigkaartjies aan hul lede.
Die aanvaarbaarheid van 'n reisklub wat beperkende rnaatreels soos,
byvoorbeeld, kort kennisgewingstydperke, aanpasbare vertrek en terugkeer
datums en verkorte leityd toepas, is in die Suid-Afrikaanse mark getoets. Die
meerderheid van respondente in die ondersoek was ten gunste van so 'n
reisklub. 'n 8elangrike bevinding is dat Suid-Afrikaners bereid is om in 'n
gekose maand te reis, maar dat die spesifieke reisdatums in daardie maand
aanpasbaar is in ruil vir afslagtariewe.
Die navorsing toon ook dat die beskikbaarheid van fondse deurslaggewend is in
die besluit om oorsee te reis of nie. Om hierdie probleem te oorkom word die
instelling van 'n voorsieningsrekening aanbeveel as dee I van die reisklub se
produkte. Die uitdaging aan die reisklub is dus om die vraag te konsolideer en
dan af te stem op die oormaatkapasiteit van die lugrederye.
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Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråerWeijsenburg, Helena, Morales, Denisse January 2014 (has links)
The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel agencies took over a large part of the market. The authors have also decided to conduct interviews with an online travel agency and one travel company that works with marketing for travel agencies. The tour operators in Stockholm mainly use relationship marketing as a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than before and this has led an increased requirement for travel agencies. Travel agents and tour operators must offer something unique or give the client an xceptional service that they can not recieve in another place. Service in this case may involve travel on customers behalf, visa application, bookings for specific requests and helping to add travel insurance.
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A best practice framework for visitor information centres in Gauteng Province, South AfricaChikati, Shybow 04 1900 (has links)
Abstracts in English, Zulu and Afrikaans / Globally, Visitor Information Centres are increasingly recognised touchpoints contributing to the success
of tourism destinations. In Gauteng, South Africa, their numbers continue to decline. The service level of
these remaining VICs differ across and fall below expectation. Furthermore, most models of operation
are obsolete, with these centres having minimal exposure to best practices. Limited research focuses on
the supply side, namely the staffing and management of centres.
The study focuses on Gauteng VICs and the best practices that could improve future effectiveness. An
exploratory design was followed which commenced with a concise review of best practice literature,
global case studies and examples on the operation of effective VICs. An empirical study then reported
on the opinions of 25 VIC staff and eight managers from eight Gauteng VICs regarding the current
situation and future needs. A two-tiered approach was used to gather data via two custom-designed
surveys with Gauteng VIC staff and managers respectively. A snowball sample of 25 staff members and
a purposive sample of eight key informants were obtained. Data were analysed quantitatively using SPSS
and qualitatively using thematic content analysis; and presented in three parts. The literature, the
findings and the researcher’s recommendations culminate in a best practice framework for Gauteng
VICs. The framework advocates for an integration of traditional and new media services and platforms
in the dissemination of tourism information based on the funding available to a particular VIC. It is
envisaged that if managers implement the best practice framework, it could avert further decline in the
number of VICs. Moreover, it could improve their effectiveness in meeting the needs of the
technologically-savvy and the traditional visitor, thereby ushering the Gauteng VICs into the 21st century. / Emhlabeni jikelele, izikhungo zolwazi zabavakashi (VICs) ziya ngokuya ziqashelwa njengamaphuzu
okuxhumana abamba iqhaza ekuphumeleleni kwezindawo zezokuvakasha. EGauteng, eNingizimu Afrika
inani labo, liyaqhubeka ngokwehla. Amazinga okusebenza kwalokho kwama-VIC asele ahluka ezindaweni
zonkana futhi awela ngezansi kokulindelekile. Ngaphezu kwalokho, izinhlobo eziningi zezifanekiso
zomsebenzi azisetshenziswa, nalezo zikhungo nokuba nokubanakaliswa okuncane nemikhuba
ephambili. Ucwaningo olulinganiselwe lugxile ohlangothini lokunikezela, okuyizikhungo zabasebenzi
nokuphathwa.
Lolu cwaningo lugxile kuma-VIC aseGauteng kanye nemikhuba ephambili engase ithuthukise ukusebenza
ngokuzayo. Umklamo oyisibonelo walandelwa okuyinto eyaqala ngokubuyekeza okufingqiwe okuhamba
phambili kwezincwadi, izifundo zomhlaba nezibonelo zokusebenza ngempumelelo kwama-VIC.
Ucwaningo lomdlandla lwabika ngemibono yamalungu abasebenzi abangama -25 beVIC nabaphathi
abayisishiyagalombili abavela kuma-VIC ayisishiyagalombili aseGauteng mayelana nesimo samanje
kanye nezidingo esikhathini esizayo. Izindlela ezimbili zokuhlaziya zasetshenziswa ukuqoqa
imininingwane ngokusebenzisa izinhlolovo ezimbili ezenziwe ngokwezifiso nabasebenzi be-VIC
eGauteng nabaphathi ngokulandelana
Isampula yokudluliselwa (snowball sampling) kwamalungu abasebenzi abangama-25 kanye nesampula
yokwahlulela ekhethayo (purposive sampling) yabafundisi abamqoka abayisishiyagalombili yatholakala.
Imininingwane yahlaziywa ngokufanelekile kusetshenziswa iSPSS (Statistical Package for the Social
Sciences) futhi ngokufanelekile kusetshenziswa ukuhlaziywa kwezindikimba okuqukethwe futhi
yethulwa izingxenye ezintathu. Imibhalo, okutholakele kanye neziphakamiso zomcwaningi zifinyelele
emkhubeni ophezulu wohlaka lwama-VIC aseGauteng. Uhlaka lummela ukuhlanganiswa kwendabuko
futhi ukusebenzisa kwezokwazisa ngezinkundla ekusabalalisweni kolwazi lwezokuvakasha kusekelwe
ngokuxhaswa ngezimali okutholakala ku-VIC ethile. Kucatshangwa ukuthi uma abaphathi beqalisa
umkhuba ophambili wohlaka, kungase kugweme ukwehla okwengeziwe kwenani lama-VIC. Ngaphezu kwalokho, kungase kuthuthukise ukuphumelela kwabo ekuhlangabezaneni nezidingo zobuchwepheshe
zokwenza izinqumo ezinhle kanye nesivakashi sendabuko, kanjalo kubonise ama-VIC ku-21st Century. / Besoekersinligtingsentrums word wêreldwyd toenemend erken as kontakpunte (touchpoints) wat tot
die sukses van toerismebestemmings bydra. Die aantal besoekersinligtingsentrums in Gauteng, Suid-
Afrika, toon ’n afname. Die diensvlakke van die oorblywende sentrums verskil en voldoen nie aan
verwagtinge nie. Die bedryfsmodelle van die meeste van hierdie besoekersinligtingsentrums is ook
verouderd en die betrokke sentrums het minimale blootstelling aan beste praktyk. Beperkte navorsing
fokus op die aanbodkant, dit wil sê, die personeelvoorsiening en bestuur van
besoekersinligtingsentrums.
Hierdie studie fokus op besoekersinligtingsentrums in Gauteng en die beste praktyke wat hulle
doeltreffendheid in die toekoms kan verbeter. Die navorser het ’n verkenningsontwerp gebruik,
beginnende met ’n bondige oorsig van literatuur oor beste praktyk, wêreldwye gevallestudies en
voorbeelde van die werkswyse van doeltreffende besoekersinligtingsentrums. Die navorser het daarna
in ’n empiriese studie verslag oor die menings van 25 personeellede van besoekersinligtingsentrums en
8 bestuurders van 8 besoekersinligtingsentrums in Gauteng rakende die huidige stand en toekomstige
behoeftes van die sentrums gelewer. Die navorser het ’n tweevlakkige benadering gevolg om data in te
win deur twee aangemete opnames te gebruik om data van onderskeidelik personeellede en
bestuurders van besoekersinligtingsentrums in Gauteng te bekom. ’n Sneeubalsteekproef van 25
personeellede en ’n doelbewuste steekproef van 8 sleutelrespondente is bekom. Data is kwantitatief
met behulp van die Statistical Package for the Social Sciences (SPSS) en kwalitatief deur middel van ’n
tematiese inhoudsanalise ontleed en in drie dele aangebied. Die literatuur, die bevindings en die
navorser se aanbevelings het op ’n raamwerk van bestek praktyk vir Gautengse
besoekersinligtingsentrums uitgeloop. Ingevolge hierdie raamwerk moet tradisionele en nuwe
mediadienste en -platforms geïntegreer word na gelang van die befondsing wat tot ’n bepaalde
besoekersinligtingsentrum se beskikking is. Daar word voorsien dat indien sentrumbestuurders die
bestepraktyk-raamwerk implementeer, dit ’n verdere afname in die aantal besoekersinligtingsentrums
kan verhoed. Daarbenewens kan die raamwerk lei tot ’n verbetering in Gautengse besoekersinligtingsentrums se vermoë om in die behoeftes van beide tegnologies bedrewe en
tradisionele besoekers te voorsien, en sodoende daartoe bydra dat die sentrums by die 21ste eeu
aanpas. / Transport Economics, Logistics and Tourism / M. Com. (Tourism Management)
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