The Master's Thesis analyzes a logistic background of the Czech Republic in the context of the recent economic crisis and its influence on the development of selected indicators of the logistic market. The objective of the Thesis is to evaluate the impact of these aspects on lo-gistic competitiveness of the Czech Republic in Central and Eastern Europe. The Thesis de-scribes the current situation of the European logistic market together with the main future development trends. The recent development on logistics and industrial property market is worked out in detail, including the changes in attractiveness of logistics locations and criteria influencing developers' activities. Subsequently the Thesis analyzes the situation in logistics and transport infrastructure, characterizes the freight transport and presents current options for their further development. The final part of the Thesis introduces options for education in logistics available in the Czech environment.

The subject of this thesis is to evaluate the main causes of instability in the foreign exchange market in selected countries. The first part is devoted to a summary of the basic theoretical knowledge about the foreign exchange market, its organization and operations of entities intended to hedge against exchange rate risk. The second part focuses on the exchange rate systems. The third chapter focuses on chosen economies, which are included in the final analysis. The main point of the analytical part is focused on the development of turnover on the foreign exchange market in selected countries in terms of the nature of the operations, currency and traded entities. The comparison of the dynamics and structure of the foreign exchange market turnover in selected countries, the system takes into account the applicable exchange rate. Sweden, Denmark, Hungary and Bulgaria were chosen for the analysis, performed during the period 2002 - 2011

Volatility spillovers in stock markets have become an important phenomenon, especially in times of crises. Mechanisms of shock transmission from one mar- ket to another are important for the international portfolio diversification. Our thesis examines impulse responses and variance decomposition of main stock in- dices in emerging Central European markets (Czech Republic, Poland, Slovakia and Hungary) in the period of January 2007 to August 2009. Two models are used: A vector autoregression (VAR) model with constant variance of resid- uals and a time varying parameter vector autoregression (TVP-VAR) model with a stochastic volatility. Opposingly of other comparable studies, Bayesian methods are used in both models. Our results confirm the presence of volatility spillovers among all markets. Interestingly, we find significant opposite trans- mission of shocks from Czech Republic to Poland and Hungary, suggesting that investors see the Central European exchanges as separate markets. Bibliographic Record Janhuba, R. (2012): Volatility Spillovers in New Member States: A Bayesian Model. Master thesis, Charles University in Prague, Faculty of Social Sciences, Institute of Economic Studies. Supervisor: doc. Roman Horváth Ph.D. JEL Classification C11, C32, C58, G01, G11, G14 Keywords Volatility spillovers,...

This thesis described the issue of using social media as a part of marketing communication for selected company. The main object was to analyse the current situation and propose tools that can be used in marketing communication for upcoming years. The analysis of the current situation included the analysis of internal and external environment, assessment of the current situation of the company and its competitiveness. Based on these data and interviews with company management has been proposed plan for improving the use of social media for the company.

This thesis deals with development of structure of vacancies in relation to economic growth. Objective of the thesis was to assess the development of vacancies in terms of economic growth in the selected region. The thesis was divided into theoretical and practical part. Terms regarding the given issues were clarified in the theoretical part. This part also deals with offer, demand and balance on the labor market, unemployment, employment policy, economic growth ? it´s measurement and patterns. The region České Budějovice, which will be further discussed in the thesis, is characterized in the first chapter of the practical part. The thesis answers the question, what the unemployment rate, number of job applicants or number of vacancies in the region is. It also deals with the structure of vacancies according to education, profession or length of vacancy and on the other hand it deals with the structure of job applicants according to sex, age, profession or length of unemployment. The effect of economic growth on the structure of jobs is assessed in the next chapter. There´s a certain mismatch between the structure of vacancies and the structure of the unemployed. Main problems of this mismatch are defined in the final chapter of the practical part. There are an overall summary of the results and recommendations for the future in the conclusion of the thesis.

The marketing fish research in the Czech Republic is directed to the sale of the fresh water fish, which are typical for our country. The consummation of fresh water fish has a long tradition in the Czech Republic, by contrast the marine fish are of the business in the modern life, which made possible to import this raw from the seaside country. In spite of the long term of the being fish in our market its consummation has got a low level. I directed above all to the young people and their board custums considering to the fish consummation in my dissertation. More than two third of inhabitants consumms fish, that means that it is a big chance for the motivation directed to the higher consummation of the fresh water fish. The Czech people eat much more salt water fish than fresh one. The reason is the wider choise of the salt water fish in the market , its better preparation for cooking purposes and lower prices than by the fresh water fish products. There is a low or almost no choice of the fresh water fish meals in the restaurants. With the boarder fish advertisiment by chefs and education it is possible to reach the more frequent using of fresh water fish in the reastaurant´s menus, which the young generation likes.

The thesis deals with the analysis and description of the development of the wood market between Czech Republic, Saxony and Baden-Wuerttemberg. For the reference period 2004 to 2011 the harvested volumes and the obtained prices for the main assortments and quality grades were considered. For a better overview of the analysis only the main tree species were used. Spruce (Picea abies), pine (Pinus sylvestris), oak (Quercus spec.) and beech (Fagus sylvatica). Further, it was analysed how the prices and volumes of the wood assortments developed over the years and which parameters could have an influence on that. Also the development of the import and export between Germany and Czech Republic was observed and as a closure the price indices of the three states (Czech Republic, Saxony, Baden-Wuerttemberg) for raw wood were calculated and finally analysed.

This diploma thesis analyses the degree of nominal convergence in the market for new passenger cars in selected classes. The selected classes are a class of small, medium and large cars. Analysed areas are the European Union, the euro area and the 15 traditional members of EU. The evaluation period of convergence is 2007-2011. There are identified countries with the lowest and highest price levels. Part of the work is devoted to recommendations for the final consumer when buying a new car in another EU country.

This diploma thesis focuses on residential real estate development activities in the field of housing construction in Brno. The main focus is the prediction of the de-mand for property development. To achieve this goal, primary research with the aid of secondary research was used. Based on an analysis of time series, interrela-tionships between the development of the residential market and the various fac-tors that affect it were examined. By establishing statistical relationships and using forecasts and surveys produced by professional institutions, it was possible to as-sess the likely evolution of development activities in the city. An important part of this work was also an analysis of the city's urban area for further development activities. The theoretical part provides a basic overview of the residential market and focuses primarily on development activities.

This diploma thesis deals with consumer behavior and decision making on the pharmacy retail market. The main objective is to identify characteristics of consumer behavior on the pharmacy market in Czech Republic and to provide recommendations for independent pharmacy owners and managers. This thesis focuses on identification of factors, which influence consumers when choosing and visiting a pharmacy. The main source for analysis of consumer behavior come from the data obtained from 456 respondents via questionnaire survey. The data was processed and assessed using the software Statistica v. 12. One of the main finding is the big importance of sales personnel in pharmacy detail for consumer satisfacti-on. The quantitative survey was supplemented with in-depth interviews with inde-pendent pharmacy owners (n = 5). The survey results allowed to formulate recom-mendations for independent pharmacies.