This work aims to describe the impact of the world financial crisis on the Czech insurance market from three different points of view. Firstly, it is the view concerning the macroeconomic indicators. Secondly, it focuses on the innovative aspects and finally, it is the view concerning the economy and legislation. The first part of the work deals with the macroeconomic indicators, their variation in time and impact on the insurance market. In this part, the variation of the insurance market indicators such as insurance companies' bottom line, the development of the technical account or the development of the premiums is assessed, too. The first part is followed by a chapter concerning innovations in life and non-life insurance. This chapter focuses mainly on the single premium life insurance as a trend closely related to the impacts of the financial crisis and the decline in financial-asset prices in the markets. Also, the chapter deals with the innovations in the particular insurance. In the conclusion of the work, the economic and legislative environment influenced by the financial crisis, which has lead to several proposals for legislative changes in the insurance, is outlined. My conclusion is that with the exception of the vehicle insurance market neither the world financial crisis nor the following depression has threatened the Czech insurance market in terms of the decline in the premiums. The financial crisis has changed the market in terms of product quality improvement and new innovations. Furthermore, it has started the debate and opened new space for the amendment of legislative documents. The legislative or product changes and processes caused by the crisis will continue in the market even in the nearest future.

The aim of the thesis is to find an appropriate analytic tool by which the infants good market can be first described and then surveyed. The research is focused on the questions -- what are the places with the major consumers frequency, whether the discounts are popular with the consumers or not, how frequently is the internet used in the connection with searching for and buying infants goods, what has the strongest influence on consumers decision-making processes. The results of the research confirm that there is almost no influence on consumers decision-making process caused by demografical characteristics but by consumers individual preferences.

This thesis is dedicated to the largest insurance company in the Czech insurance market, Ceska pojistovna, which also has the longest tradition. Position is evaluated from different perspectives. It takes into account the historical context, position in Generali PPF Holding and rating. The new strategy of Ceska pojistovna and some innovations in the insurance products are described. The analysis is performed on indicators such as premium written and market share, as well as profit and different ratios of the financial statements. At the end, it tries to estimate the future development.

This Master Thesis conducts a survey of the process of the liberalization of the electricity market, exclusively in the context of the European Union. The method of the review of the contemporary literatury is used to analyze reforms in the electricity supply industry. The thesis provides readers with the basic characteristics of the liberalization of this strategic net industry. The main focus is on one particular reform-unbundling- as it influences all principles of the eletricity energy markets. Scholars argue there are direct advantages and at the same time direct disadvanatges resulting from these reforms and it is almost impossible to find a clear agreement on if positive or negative effects prevails. In the thesis there is an attempt to evaluate whether contemporary research literature is able to decide if the liberalization reforms will bring about pure benefits for participants of the electricity markets.

As the title of my diploma thesis already suggests, the thesis deals with the analysis of the labour market in the largest of all Czech regions. The situation in the Central-Bohemian labour market may be considered stable and the unemployment rate in this region has ranked among the lowest in the whole country for a long period of time, but due to the size of the region broad district differences may be observed. This thesis seeks to evaluate and summarise the evolution of the Central-Bohemian labour market (mainly in the past decade) and to highlight the main factors causing the differences mentioned above. The thesis also deals with the impact of economic recession on the labour market in the Central Bohemia and on the number of employees of major employers in the region. Last but not least I try to suggest several ways to reduce unemployment and evaluate the measures that have already been taken by the government organizations in my thesis. The first part of the document discusses theoretical aspects of the labour market functioning, measuring of unemployment and explains related terms.

The paper reacts to tremendous increase in popularity of FX trading among retail investors in recent years, caused mainly by easy accessibility through numerous online trading platforms and dramatic fall in trading costs. One of the accompanying trends along with increasing trading speed is a departure from fundamental analysis and shift towards more technical approach. In reaction to that, the paper aims to review the most popular technical trading rules and puts the findings in contrast with existing empirical literature and efficient market hypothesis. Although being far from discovering an ultimate trading formula, the paper concludes that selected trading strategies do demonstrate a certain degree of predictability of future exchange rate movements.

This thesis is concentrated on the labor market in the past five years in region Karvinsko. The aim of thesis is to explore the ways in which is solved the imbalance of labor market in this region and to analyze effectiveness of spending money on active employment policy. The deman and supply sides of the labour market are detailly invastigated due to their great influence on the economic development. The thesis deals the efficiency of active employment policy in region Karvinsko, especially community services, retraining and socially useful jobs. Other part of my thesis is evaluation of the case study among the unemployed who are in evidence of the Job centre in Karvina.

The thesis deals with evaluation of czech entrepreneurial environment from the point of view of french small and middle sized companies doing business in selected sectors by author which entered or tried to enter to the market. It analyzes the development of companies on the czech market from the first contacts to the final establishment. On the basis of experience of these companies the thesis evaluates strong and weak points of the czech entrepreneurial environment. It gives recommendations to french companies which think of entering the czech market and don't know what to expect from it.

The goals of the master thesis are describing the strategic oligopoly environment of chosen industry of Czech telecommunications, together with introducing basic game theory principles with their possible real case application. It mentions historical shifts in Czech telecommunications sector which influence the actual industry conditions. The thesis briefly describes the individual players in the market and turns its attention towards the industry characterization through standard oligopoly models. Following, it introduces theoretical insight on possible market entry strategies into oligopoly industries. The application part focuses on game-theory in pricing strategies, market entry and entry deterring scenarios with examples. Final part summarizes the objectives in detail and provides final comments on the thesis.

Abstract: The aim of the Master's thesis was to perform strategic analysis of COLOR EXPERT ŠTORCH, CZ s.r.o. company. Theoretical-methodological instruments are presented in the first part of the thesis. The analysis of the microenvironment, macroenvironment, the analysis of the internal sources and the methods integrating the external and internal analysis are applied successively. The company is completely introduced in the practical part of the thesis. Then the particular methods are applied. The conclusion contains the results evaluation and the recommendations for the future of the company.