The aim of the diploma thesis is to analyze the current developments in the enterprise, consider the future business at a medium-size, to determine the potential market and propose the optimal marketing policy of the company. The main objective is to draft recommendations to expand business and increase the competitiveness of the transformed company. The work is to monitor the development of enterprise in terms of finance, purchasing, production, storage, distribution, human resource management and marketing. It is also analyzed the internal environment, which includes financial analysis and an analysis of resources and competencies. Analysis of the external environment involves an analysis of competition, analysis of the attractiveness and STEP analysis. SWOT analysis summarizes the enterprise internal factors (strengths and weaknesses) and external environmental factors (opportunities and threats) analysis of the two. The analysis and evaluation is used of the data from the years 2004 to 2008. The result of this dissertation is the finding that the company is able to transform the medium-sized enterprise within two years, which take 10 - 12 employees. However, it should be to reduce the indebtedness of the company and is currently disinvest. To increase the competitiveness and the increase in sales on the market introduces a new product and using the Czech Trade Agency reach new foreign markets.

In my thesis I am analyzing the construction industry in the South Bohemia. I have chosen this theme because I had been working for several years in real estate industry. I am focusing on the housing construction, because I think it is an important issue. First I am writing about the sources and also about the definition used in the thesis. The main practical chapters deal the analysis of the building industry. First I analyze the sector in the whole Czech Republic. I am showing on several graphs the development of construction in past few years and also its structure and problems. The same I do with specific part of construction {--} the housing construction. After characterizing South Bohemia from the demographic, geographic and economic aspects, I am describing its construction industry with focus on the housing construction and the real estate market. I am also comparing the prices of dwellings in several towns in South Bohemia and. At the end I am trying to estimate the future of the construction industry in Czech Republic and South Bohemia.

The aim of this thesis is to determine possibilities and conditions for extending the concept of franchising in the foregn market and develop a project of establishment of the chain process in the selected country. For the practical part I addressed Czech franchising chain. First, I analyzed the conditions for its extension chain and then I analyzed the conditions for entry to the selected country. In the last part I elaborated a project proposal for the entry of franchising chain Švejk restaurant to the Slovak republic.

The main task of my thesis has been to make an analysis of consumer behaviour on apparel market. And suggest any improvements based on obtained informatik. Required informatik has been gained in Quelle clothing retail, which is located in Jemnice town. I have done over the Internet consumer research. Questionnaire was completed by a total of 300 respondents. I´ve processed results into coding format from which the graphs has been created.

The aim of this thesis is to characterize the evolution of women´s employment and unemployment in the labor market in South region of Czech Republic and find out what are the conditions for the women´s admission to occupation, particularly after maternity leave. For this purpose I examined the necessary information from the Czech Statistical Office and the Ministry of Labour and Social Affairs. Then I prepared the questionnaire concerning the issue. My aim was to explore the labor market situation and verify that it is very difficult to manage currently maternal responsibilities and job.

This diploma work tries to describe the situation of working migrants from Ukraine and Vietnam. The theoretically part includes topics from the description of the elevation of working migrants on contemporary Czech labour market to social and cultural background of workers from Ukraine and Vietnam. The second practical part is based on four detailed interviews with a working migrant from Ukraine, a working migrant form Vietnam, a Czech co-worker of working migrant and an employer of working migrants. The sight of view of these four interviews is that working migrants have the same conditions as Czech employees, they came to Czech Republic to make money to rise the life standard of their families living abroad. There is enough work in their countries but they aren´t paid so well as in Czech Republic there. The working grades they execute are not interesting for Czech workers so these positions hadn´t been casted before they came to our country. They know that people have many prejudices to them there but they don´t admit them and try to pass judgment on Czechs individually. At the beginning each of them had an experience with some negotiator or {\clqq}client`` who had vindicated them their jobs and accommodations. They see the biggest problem in communication in our language but they are willing to learn speaking Czech. They don´t follow the progression of Czech justice and legislation and they rely on their employers in this case. They think that the biggest difference between their countries and Czech Republic is folks´attitude towards family and religion. They are willing to cooperate on changing the unfriendly attitude of our people towards them.

This diploma project focuses on evaluation and recommendation of the most efficient form of financing in the case of an acquisition of a long-term corporeal property if the company does not have enough financial means as well as on the Czech leasing trade trends ascertainment, description of development in the period 2003 to 2007 and proposition of the future progress prediction. The project firstly deals with the principles and meanings of the leasing, its division and processes from the leasing company selection to final contract signature. A space is also devoted to the Czech law adaptation, leasing insurance and bank loans division and processes. In the practical part a comparison of the acquisition of a long-term corporeal property by a leasing and a bank loan is shown while the analysis is made with the help of the current money value. The project contains detailed information of the events of the Czech leasing market, its concentration, operational and financial leasing development, movable and fixed property leasing development and its trends.

Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).

The thesis is focused foreigners on the Czech labour market activity as both employees and entrepreneurs. It evaluates Czech Republic as a whole and Pilsner region.Theoretical part focuses on the supply and demand on the labour market, migration, arrival and residence of foreigners, their employment and economical impacts of the immigration.The practical part focuses on the development of foreigners' numbers in Czech Republic, their age structure, their influence on demographical structure of Czech Republic citizens and development in the numbers of employed and entrepreneuring foreigners.Until 2008, the impact of foreigners on Czech economy was quite considerable. However, due to the economical recession, many foreigners were laid off, which lead to decrease in their economical activity.

Unemployment is a long term problem of the present society. For many people, finding a new job is complicated because of some kind of handicap. Such handicaps include age, gender, lack of qualification, or even belonging to certain minority group. In these cases, people remain unemployed for a longer time, which leads to further devaluation of the human capital. Employment offices try to help their job-seekers using active employment policy instruments. This paper is then focused on the vocational retraining instrument in relation to long term unemployed. The objective of the paper is to establish efficiency of vocational retraining and the factors that influence it. The technique of secondary analysis of public documents of the Employment Office in Písek for the period 2005 through 2010 was chosen for the performance of the research. The research has shown that short-term unemployed having secondary education with school-leaving examination (SSLC) and younger age groups (up to 30 years of age) are more often placed in vocational retraining. On the contrary, members of the group of job-seekers with low ? primary education and/or aged over 50 is very rarely placed in vocational retraining. Yet lack of qualification and higher age are risk factors for long term unemployment origination. If these two factors are joined also with very long unemployment (over 1 year), there is a minimum chance to participate in vocational retraining. The positive effects of vocational retraining for long term unemployed include that they have large chance of placement in the labour market within 6 months. Selection for vocational retraining is performed on the basis of cooperation of the labour provision consultant with the job-seeker. Unfortunately, there is noticeable tendency to select rather the less problematic and better motivated job-seekers. Consequently, the approach to clients should change and those who really need help should be targeted.