Global ETD Search

11	Two-way communication : a win-win model for facing activists pressure : a case study on McDonald's and Unilever's responses to Greenpeace / Two way communication Cooper, Adrienne D. January 2009 (has links) This thesis consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted major multinational corporations, McDonald’s and Unilever, in attempt to stop destructive agricultural processes in the developing world. This multiple case study examined how these corporations responded to activist pressure and offers prescriptive insight on how corporations can turn criticism in to an opportunity to achieve mutually beneficial outcomes when responding to activist pressure. These case studies will suggest that if public relations practitioners can create a dialogue with activists publics through two-way communication the profession of public relations can be a guiding force for creating more sustainable business practices, fostering corporate social and environmental responsibility, and creating positive social change. This paper examined recent literature on changing attitudes toward environmental issues, the credibility of corporate sustainability, and symmetrical communication. By studying the use of two-way dialogue in the practice of corporate communications with environmental activist organizations, these case studies will help to test the real world validity of theoretical propositions about symmetrical communication (L. Grunig 1992). Rather than directing its campaigns toward Cargill and other agriculture suppliers, Greenpeace chose to focus their efforts on McDonald’s and Unilever, two large highly visible international corporations using their products. Both companies chose to work with Greenpeace, pressured their suppliers to change their environmental policies, and worked toward creating moratoriums to end deforestation. / Department of Journalism Unilever (Firm)--Case studies Greenpeace International--Case studies McDonald's Corporation--Case studies
12	Nové trendy CSR strategií a jejich aplikace pro lokální strategii vybrané společnosti, včetně možností komunikace / New Trends of CSR Strategies and the Implementation into the Local Strategy of a Chosen Company Including Possibilities of its Communication Nováková, Kateřina January 2012 (has links) This thesis covers topic of actual trends in CSR strategies of the multinationals, especially of the global company Unilever. It presents drivers and bariers to the implementation of the CSR strategies. The goal of this paper is to understand new trends of the corporate social responsibility and sustainablity using the analysis of current TNC strategies. The thesis is divided into the two parts, theoretical based on the literature reading and practical based on PEST analysis, SWOT analysis, survey and the content analysis in order to prove or disprove specified hypotheses.
13	Enabling and using local communication channels in rural India Book, Jonathan, Lindahl, Jesper January 2013 (has links) The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. The BOP-segment may seem lucrative but it is however risky and challenging to enter a market characterized by poverty. One of the risks that are pointed out in research is minimal local marketing expertise. A key to succeed in a BOP-market is finding innovative ways of building awareness for a product. Earlier research have pointed at local partners as important for creating that awareness. This study aimed to find how companies have enabled and used non-traditional partners as a communication channel. The findings of the study indicate that companies have used enabling efforts and that CSR approaches and NGO partnerships had been important for enabling the communication channel as well as important for delivering a trustworthy message for all investigated cases BOP rural India NGO local entrepreneurs awareness four A's CSR Godrej & Boyce First Energy Limited Hindustan Unilever
14	Dispelling the myth of a global consumer Willer, Ragnar Karl 12 October 2006 (has links) Welche Bedeutung hat Kultur für das Konsumverhalten? Die hier vorgelegte Auseinandersetzung mit dieser Frage im Kontext der Mischkultur Indonesiens zeichnet sich aus, dass sie über die Binnenräume der jeweiligen Wissenschaftsfächer, wie der Südostasienkunde und der Betriebswirtschaftslehre, weit hinausragt und für die Beantwortung der Fragestellung ein neu entwickeltes analytisches Diagramm zur strukturierten Analyse kultureller Einflüsse auf das Konsumverhalten aufweist, das die Möglichkeit, Märkte interkulturell zu erschließen, eröffnet. Die Untersuchung der den indonesischen Konsumenten beeinflussenden Kulturelemente ist ein Indizienbeweis gegen die so häufig postulierte Vorstellung eines global, homogen denkenden und universalistisch handelnden Konsumenten, die mit der Fallstudie eines für das Nischensegment der verschleierten Musliminnen in Indonesien geschaffenen Shampoos eines Weltkonzerns abschließt. / What impact does culture have on consumer behavior? The discussion of the above question in the multicultural context (Mischkultur) of Indonesia is characterized by the fact that it goes far beyond the limits of the respective scientific fields like Southeast Asian studies or business studies. It provides a new analytical diagram for structural analysis of cultural influences on consumer behavior which offers the possibility to develop new markets in an intercultural manner. Investigation of cultural factors influencing Indonesian consumers has indicated that the often postulated globally homogenous thinking and universally acting consumer is merely a myth. This investigation concludes with a case-study dealing with a shampoo developed by a multinational for the niche segment, Indonesian veiled Muslim women. Globalisierung Südostasien Indonesien Kultur Marketing Internationales Marketing Interkulturelles Marketing Globales Marketing Konsumverhalten Glokalisierung Hofstede Unilever Southeast Asia Indonesia Culture Marketing International Marketing Intercultural Marketing Global Marketing Consumer Behavior Globalization Glocalization Hofstede Unilever 100 Philosophie 10 Philosophie MS 5560 QW 300 ddc:100
15	A critical analysis of the practical man principle in Commissioner for Inland Revenue v Lever Brothers and Unilever Ltd Grenville, David Paul January 2014 (has links) This research studies the practical person principle as it was introduced in the case of Commissioner for Inland Revenue v Lever Brothers and Unilever Ltd 1946 AD 441. In its time the Lever Brothers case was a seminal judgment in South Africa’s tax jurisprudence and the practical person principle was a decisive criterion for the determination of source of income. The primary goal of this research was a critical analysis the practical man principle. This involved an analysis of the extent to which this principle requires judges to adopt a criterion that is too flexible for legitimate judicial decision-making. The extent to which the practical person principle creates a clash between a philosophical approach to law and an approach that is based on common sense or practicality was also debated. Finally, it was considered whether adopting a philosophical approach to determining the source of income could overcome the problems associated with the practical approach. A doctrinal methodology was applied to the documentary data consisting of the South African and Australian Income Tax Acts, South African and other case law, historical records and the writings of scholars. From the critical analysis of the practical person principle it was concluded that the anthropomorphised form of the principle gives rise to several problems that may be overcome by looking to the underlying operation of the principle. Further analysis of this operation, however, revealed deeper problems in that the principle undermines the doctrine of judicial precedent, legal certainty and the rule of law. Accordingly a practical approach to determining the source of income is undesirable and unconstitutional. Further research was conducted into the relative merits of a philosophical approach to determining source of income and it was argued that such an approach could provide a more desirable solution to determining source of income as well as approaching legal problems more generally. Unilever (Firm) South African Revenue Service Income tax -- South Africa -- Cases Law -- South Africa -- Philosophy

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