Within the framework of urban communication, this thesis attempts to "read" the urban space of West Kabul in Afghanistan, as a social and cultural text in order to understand the social exclusion of the Hazara people, a socially and politically disenfranchised ethnic group who predominantly inhabit that area. Based on data gathered through documentary research and non-participant field observations, this thesis argues that the urban space of West Kabul is the spatial manifestation of a systematic exclusionary process, through which, the Hazara people have been deprived from access to political, economic and cultural resources, services and opportunities. It interprets the city planning, distribution of resources, urbicide, streetscape, architecture and the body as the main sites where the social exclusion of the Hazaras in West Kabul is exercised. This study also provides a discussion about the historical evolution of West Kabul as an ethnic ghetto, as well as the various forms of conflict which led to spatial and social division in Kabul city.

Within the framework of urban communication, this thesis attempts to "read" the urban space of West Kabul in Afghanistan, as a social and cultural text in order to understand the social exclusion of the Hazara people, a socially and politically disenfranchised ethnic group who predominantly inhabit that area. Based on data gathered through documentary research and non-participant field observations, this thesis argues that the urban space of West Kabul is the spatial manifestation of a systematic exclusionary process, through which, the Hazara people have been deprived from access to political, economic and cultural resources, services and opportunities. It interprets the city planning, distribution of resources, urbicide, streetscape, architecture and the body as the main sites where the social exclusion of the Hazaras in West Kabul is exercised. This study also provides a discussion about the historical evolution of West Kabul as an ethnic ghetto, as well as the various forms of conflict which led to spatial and social division in Kabul city.

Within the framework of urban communication, this thesis attempts to "read" the urban space of West Kabul in Afghanistan, as a social and cultural text in order to understand the social exclusion of the Hazara people, a socially and politically disenfranchised ethnic group who predominantly inhabit that area. Based on data gathered through documentary research and non-participant field observations, this thesis argues that the urban space of West Kabul is the spatial manifestation of a systematic exclusionary process, through which, the Hazara people have been deprived from access to political, economic and cultural resources, services and opportunities. It interprets the city planning, distribution of resources, urbicide, streetscape, architecture and the body as the main sites where the social exclusion of the Hazaras in West Kabul is exercised. This study also provides a discussion about the historical evolution of West Kabul as an ethnic ghetto, as well as the various forms of conflict which led to spatial and social division in Kabul city.

Within the framework of urban communication, this thesis attempts to "read" the urban space of West Kabul in Afghanistan, as a social and cultural text in order to understand the social exclusion of the Hazara people, a socially and politically disenfranchised ethnic group who predominantly inhabit that area. Based on data gathered through documentary research and non-participant field observations, this thesis argues that the urban space of West Kabul is the spatial manifestation of a systematic exclusionary process, through which, the Hazara people have been deprived from access to political, economic and cultural resources, services and opportunities. It interprets the city planning, distribution of resources, urbicide, streetscape, architecture and the body as the main sites where the social exclusion of the Hazaras in West Kabul is exercised. This study also provides a discussion about the historical evolution of West Kabul as an ethnic ghetto, as well as the various forms of conflict which led to spatial and social division in Kabul city.

Les nouvelles technologies de l’information et de la communication sont à l’origine de multiples transformations spatiales et de mutations sociétales (Bouquillon, 2010). De plus en plus ancrées dans nos modes de vie, elles représentent désormais une composante du fonctionnement de l’infrastructure urbaine, les strates numériques deviennent un support supplémentaire qui élargit le champ d’interaction et d'échanges dans la ville (Proulx, 2002). Ces divers changements commencent à imprégner, à la marge, des services numériques qui permettent d'inventer de nouvelles expériences urbaines. Notre travail de thèse propose de comprendre et d’évaluer ces nouvelles manières d’explorer et de vivre la ville. Nous avons décidé de nous intéresser à une catégorie particulière de ces services que nous nommons services numériques interactifs créatifs (SNIC), nous les définissons comme des outils de médiatisation produits par les technologies de l’information et de la communication, intégrants un contenu ludique, culturel et/ou artistique. L’objectif de la recherche est double : (i) théorique d’une part, par la définition et la compréhension des formes de l’expérience-usager dans la ville ; (ii) et opérationnel d’autre part, par le développement d’un outil d’aide à la décision pour évaluer les nouveaux services créatifs de la ville. Cet outil est destiné aux concepteurs/décideurs. De par la complexité de notre objet de recherche et pour atteindre notre objectif, nous élaborons une approche mixte au sens de Johnson et Onwuegbuzie (2004) la méthode mixte ad hoc (MMah). En effet, celle-ci nous permettra de mettre en place des analyses afin de mieux saisir la spécificité de l’expérience-usager des espaces urbains médiatisés afin de la rendre intelligible et exploitable. La formalisation des éléments dégagés à partir de la méthode MMah participera à la conception de services créatifs mieux adaptés aux nouveaux besoins des usagers contemporains. / The new information and communication technologies are sourcing multiple spatial transformations and societal mutations (Bouquillon, 2010). More and more rooted in our nowadays of life, they turn out to be actually an embedded functioning component of the urban infrastructure. These digital “strata” become an additional support that expands people fields of interaction and exchange in the city (Serge Proulx, 2002). Marginally, these multiples changes start to pervade services, offered by digital applications, allowing to create a new urban experiences. Thus, this thesis work proposes to understand and assess these new ways of exploring and living in the city with the support of these creative and innovative digital services. We have decided to focus on a particular category of services so-called interactive digital creative services (SNIC), defined like the mediation tools produced by NTIC, integrating the digital playful, cultural or/ and artistic content. The objectives of the research are double: (i) the first one is theoretical and based on the definition and the understanding of the experience-user forms in the city; (ii) the second is operational and based on the development of a supportive decision-making tool to evaluate new creative services dedicated to the city. This tool is for the designers/decision makers. To achieve the objectives of our thesis and due to the complexity of our research domain, we have elaborated a specific mixed method (Johnson and Onwuegbuzie (2004) : Ad hoc Mixed Method (AhMM). Indeed, this approach will allow us to better evaluate and assess the specificity of the urban space user experience, in order to decode it and make it more exploitable. The formalisation of the emerged elements from the MMah method will then participate to the future design of new creative services that will be more adapted and appropriate to the contemporary urban space user needs.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2017-06-22T14:48:30Z No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissert_SthaelFiabane-BC.pdf: 2736453 bytes, checksum: f31b1898abf485b2489244317e497e55 (MD5) / Made available in DSpace on 2017-06-22T14:48:30Z (GMT). No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Dissert_SthaelFiabane-BC.pdf: 2736453 bytes, checksum: f31b1898abf485b2489244317e497e55 (MD5) Previous issue date: 2016-02-29 / Em uma chave conceitual propositiva, a dissertação busca delinear uma modalidade de publicidade que chamamos de vernacular. Essa variante está à margem dos limites da publicidade oficial, abordada por Maria Eduarda Rocha (2010) como a retórica do capital, que se define pela relação agência, anunciantes e veículos de comunicação de massa, e dos padrões de produção publicitária já postos no mercado. O trabalho surge da intenção em definir e abordar ações que não se encaixam nos métodos e espaços de mídia tradicionalmente utilizados como suportes para as narrativas publicitárias. Fala-se de uma comunicação marginal, uma vez que a centralidade foi definida pela publicidade ao se formalizar, se definir por meio de um discurso, estabelecer regras e códigos pertinentes ao seu campo de atuação, para assim se fortalecer como instituição e sustentar um mercado para a produção capitalista de mercadorias, excluindo toda e qualquer forma de comunicação persuasiva que não se encaixe na agenda dos modelos estandardizados. Para construir o mapa conceitual a que nos propomos, valemo-nos das noções de Michael de Certeau (1998) ao diferenciar os modos de ação tático, que atribuímos à publicidade vernacular, e estratégico, que relacionamos à publicidade oficial. Mais do que determinar um espaço de produção, acreditamos com esse trabalho contribuir para pensar a publicidade contemporânea, que parece, a nosso ver, precisar cada vez mais do agir taticamente, sobretudo no tocante às redes sociais digitais. / In a conceptual purposeful key, the dissertation aims to outline a mode of advertising we call vernacular. This variant is on the fringes of official advertising limits, approached by Maria Eduarda Rocha (2010) as the rhetoric of capital, that is defined by the relationship agency, advertisers and mass media outlets and advertising production standards already placed on the market. The work comes from the intention to define and address actions that do not fit in the methods and media spaces traditionally used as supports for advertising narratives. We speak of a marginal communication, since the centrality was defined by advertising when it was formalized, defined through a speech and established rules and pertinent codes to its field so as to strengthen as an institution and sustain a market for the capitalist production of goods, excluding all forms of persuasive communication that do not fit the agenda of standardized models. In order to build the conceptual map that we propose, we make use of notions of Michael de Certeau (1998) to differentiate the tactical modes of action, which we attribute to the vernacular and strategic advertising, which we relate to official advertising. Rather than determining a production space, we believe that this work will be an useful way to think the contemporary advertising, which seems, in our point of view, to be in need of tactical acting, especially when it comes to social media networks.

Made available in DSpace on 2016-04-26T18:17:45Z (GMT). No. of bitstreams: 1 Adriana Gurgel.pdf: 40988231 bytes, checksum: 31948832e4eed61e45007a44e7a0a3b9 (MD5) Previous issue date: 2009-03-31 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The intent of this research, based on the study of Icapuí s (Ceará) porched loam houses, and through the understanding of architecture as a language, is to comprehend the resources utilized by home builders and residents to communicate and create meaning, with the purpose of investigating the existing relationship between the construction of the home space and its representations (spatialitys) and the urban and communicative sociability originated from the interactive exchange of values, which start within the private area and expands into the public space. Through the understanding of architecture as a language, this research analyzes Icapuí s porched loam houses to comprehend the resources utilized by home builders and residents to create and communicate meaning. The research investigates the existing relationship between the construction of the home space and its representations (spatialitys) and the urban and communicative sociability originated from the interactive exchange of values that start within the private area and expand into the public space. The object of this paper is, therefore, Icapuí s porched loam houses and the relationship that this architecture establishes with the habitants and the city, especififically how the home becomes the means of communicating everyday habits, values and specifific and not transferable behaviors. It will be necessary, along this analysis, to document a specifific architectonic typology and indentify the values, implicit or explicit, that justify this typology s endurance or that stimulate its disappearance. Apart from identifying these values, it is necessary to investigate the mediation processes that prompted the value transmission and also indentify how the changes on the way of living influence the characterization of the communicability of the home values. It was found, so far, that home building and home inhabiting constitute a mediation to a communicative sociability, and that the typological changes in the architecture of the Icapuí s porched loam houses (multiples and mutant spatialitys) characterize sociability and meaning changes in the communication processes. The methodology consisted in the characterization of the object (through a fifield research, realized within 2006 and 2008) and the confrontation and analysis of the obtained data (based on C.S. Peirce Semiotic), from a plural and theoretical perspective that provides a dialogue between communication, space and culture. Concepts such as space, spatialitys and urban sociability (l. Ferrara), means and mediation (M.Mcluhan, J.M-Barbero), inhabit and live in (M.Heidegger, N.Leach), and communicate, transmit and methodology (R.Debray), are fundamental to the development of the research / A pesquisa pretende, a partir do estudo das casas de taipa alpendradas de Icapuí / Ceará, e através da compreensão da arquitetura como linguagem, estudar o repertório utilizado por aquele que constrói e aquele que habita para comunicar e constituir sentido, a fifim de investigar as relações existentes entre a construção do espaço do habitar e suas representações (espacialidades), e a sociabilidade urbana e comunicativa decorrente das trocas interativas de valores, que se dão no âmbito privado, e expandem-se para o espaço público. O objeto de estudo deste trabalho consiste, portanto, nas casas de taipa alpendradas de Icapuí e nas relações que esta arquitetura estabelece com os habitantes e a cidade, ou seja, no modo como o habitar se transforma em meio que produz um ambiente comunicativo e um cotidiano com hábitos, valores e comportamentos específificos e intransferíveis. Será necessário, ao longo deste percurso, documentar uma tipologia arquitetônica específifica e identifificar os valores, implícitos e explícitos, que justifificam sua permanência ou estimulam seu desaparecimento. Ao perceber tais valores, deve-se ainda investigar os processos de mediação através dos quais sua transmissão se deu e continua ocorrendo -, bem como identifificar como as alterações no modo de morar influenciam a caracterização da comunicabilidade dos valores do habitar. Verififica-se, até então, que os processos do habitar constituem uma mediação para uma sociabilidade comunicativa, e que as alterações tipológicas na arquitetura das casas de taipa alpendradas de Icapuí (múltiplas e mutantes espacialidades) caracterizam alterações na sociabilidade e nos modos de signifificação dos seus processos de comunicação. A estratégia metodológica consiste na caracterização do objeto (a partir de pesquisa de campo, realizada entre 2006 e 2008), comparação e análise dos dados obtidos (a partir da Semiótica de C.S. Peirce), partindo de um horizonte teórico múltiplo que permita o diálogo entre a comunicação, o espaço e a cultura. Conceitos como espaço, espacialidade e sociabilidade urbana (L. Ferrara), meio e mediação (M.McLuhan, J.M-Barbero), habitar e morar (M.Heidegger, N.Leach), e comunicar, transmitir e mediologia (R.Debray), são fundamentais para o desenvolvimento da pesquisa

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Abstracts in English, Zulu and Afrikaans / This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)

Abstracts in English, Afrikaans and Zulu / This Grounded Theory study focused on understanding how South Africa’s two numerically-dominant political parties, the African National Congress (ANC) and Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their electioneering arsenal in the 2016 municipal elections to promote party-political digital issue ownership within an urban context. Using each party’s 2016 election manifesto and corpus of tweets, this three-phased study found that while both the ANC and DA used Twitter as a digital political communication platform to communicate their election campaigns, the DA notably leveraged the social networking site for intense ‘focused’ messaging of its negative campaign against the ANC while simultaneously promoting positive electoral messages around its own ‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to an emphasised urban campaign here to either activate the party’s own support base and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it was found that both the ANC and DA used Twitter for explicit and implicit partypolitical issue ownership claiming in the 2016 municipal elections. Lastly, this study also culminated in the proposal of three but interconnected different elements of a conceptual framework for digital political communication that political parties could use to promote digital party-political issue ownership within a pronounced urban electioneering setting. These elements – ‘coordinating and managing how an election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a message-tailoring strategy’ – when used in unison can help political parties communicate better and ultimately more effectively in a highly mediatised technological media landscape. / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee numeriese dominante politieke partye, die African National Congress (ANC) en Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die party se eie kernkwessies en metro burgermeesters kandidate gesentreer het. ‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress (ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini. Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye, nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali (ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza, kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)