Spelling suggestions: "subject:"invested interest"" "subject:"harvested interest""
1 |
Essays on intersectorial dynamicsBurlón, Lorenzo 21 June 2011 (has links)
Vegeu lbresum1de1.pdf
|
2 |
Building a Case for the Unfamiliar Cause in Cause-Related Marketing: The Importance of Cause Vested InterestO'Brien, Charles G 15 November 2004 (has links)
Marketing and advertising practitioners are currently matching up a brand with a cause and broadcasting the association to consumers in a practice called cause related marketing (CRM). Scholars are building a stream of academic research which seeks to understand the relationship between a brand and a cause (a.k.a., alliance) in relation to the final outcome of a CRM campaign. Ostensibly, both partners benefit from this alliance, although many CRM studies seek to understand how to optimize this relationship for each partner.
In professional practice and academic research both practitioners and researchers have focused on established, popular, well-known causes in consideration of successful alliances. Less established, unfamiliar, unknown causes have yet to be considered for possible alliances.
This research seeks to build a case for the successful alliance between a brand and an unfamiliar cause with an outcome that will outperform an alliance between the same brand and an established, popular, well-known cause. An experiment was conducted in which familiarity with the brand, familiarity with the cause, and vested interest in the cause were manipulated, and their effects on attitude towards the brand, attitude towards the cause, and attitude towards the brand-cause alliance measured. Results indicated that cause vested interest had a significant influence on attitude towards the brand and attitude towards the cause, regardless of brand and cause familiarity.
|
3 |
The Survival of Small Businesses in Northeastern Florida After a Natural DisasterKemp, Harry 01 January 2017 (has links)
Many small business owners lack strategies needed to prevent permanent business closure in the wake of extreme natural disaster situations. After a natural disaster, small businesses suffer financial losses in millions of dollars related to damage and destruction that disrupt their lives, families, and communities. This multiple case study explored strategies that 5 small business owners in northeastern Florida used to avoid permanent business closure in the aftermath of a natural disaster. The theory of planned behavior and vested interest theory were the conceptual frameworks used in this multiple case study. In-depth interviews with purposively selected small business owners were supplemented with a review of documentation from archival records. Yin's 5-step analysis guided the coding process of participants' responses, and member checking was used to validate the transcribed data. The major themes of the study revealed the owners' strategies relating to flood barriers, maintaining adequate insurance coverage, damage and destruction aftermath, and experience with natural disasters. This study's implications for social change include contributing to social stability and continuing economic growth by benefitting small business owners without a natural disaster plan or a plan that needs updating, new small business owners, and community organizations. This study may benefit small businesses by providing lessons learned on how to survive natural disasters.
|
4 |
Distinguishing perceptions of bias from perceptions of untrustworthiness: Independent perceptions with shared as well as unshared consequences and antecedentsWallace, Laura Emily 17 October 2019 (has links)
No description available.
|
5 |
A vested interest approach to the understanding of agriculture and environmental attitudes in the state of OhioKarim-Sesay, Peter Abdul 09 December 2004 (has links)
No description available.
|
6 |
Exploring the vested interest perspective as it applies to public involvement in watershed management planning: lessons from an Ohio watershedCockerill, Coreen H. 08 August 2006 (has links)
No description available.
|
7 |
A Qualitative Approach to Spiral of Silence Research: Self-Censorship Narratives Regarding Environmental and Social ConflictRyan, Christopher John 06 July 2011 (has links)
No description available.
|
Page generated in 0.5265 seconds