L’écriture de la presse féminine se caractérise aujourd’hui par une récurrence d’unités linguistiques en anglais ayant la valeur d’un énoncé (par exemple : Girl power !, What else ?, All they need is love, etc.), que nous appelons « énoncés fashion » et que nous considérons comme une manifestation d’alternance codique. Celle-ci est largement inexplorée dans les travaux sur les anglicismes en France, plutôt centrés sur la notion d’emprunt linguistique, ou bien privilégiant les interactions orales.L’objectif de cette thèse est de décrire les formes, le sens et les contextes d’emploi des énoncés anglais dans la presse féminine française contemporaine, et de caractériser linguistiquement et socioculturellement le style langagier dont ils font partie. En nous situant dans le cadre théorique de l’analyse du discours, nous articulons plusieurs approches : grammaire de la phrase, étude du figement, linguistique de l’énonciation et pragmatique, linguistique textuelle, étude de l’intertextualité, sémiotique des genres et des cultures, afin de rendre compte des différentes facettes de ces énoncés, remarquables par leur saillance et par la relation qu’ils créent entre les participants de la communication. / Now days, French women’s magazines offer examples of language units in English that form or can form a complete utterance (eg. Girl power!, What else?, All they need is love, etc.). We propose to refer to them as “vogue utterances” and consider them as a manifestation of codeswitching. As this phenomenon has received little interest among linguists who deal with Anglicisms in French, since the focus has been put on loanwords or on codeswitching in oral interaction.Our aim is to describe the forms, the meaning and the context of use of English utterances in contemporary French women’s press and to characterize the writing style they are part of from a linguistic and a socio-cultural point of view. Within the theoretical framework of the French discourse analysis, we combine different approaches: syntax, phraseology, enunciative linguistics and pragmatics, text linguistics, studies of intertextuality, semiotics of discourse genres and semiotics of cultures, in order to describe different aspects of these utterances, which are remarkable for their salience and the relation they create between the participants in the communication process.

This diploma thesis deals with women's magazines in the era of the First Republic and examines how these magazines have seen their readers. The theoretical part brings information about the context of the birth of the Czechoslovak Republic, the economic and social situation and the position of women in the society of Czechoslovakia. It also focuses on the structure of the press and specific periodicals that were published during the First Republic. It also deals with the political and independent press, women's magazines and the status of female journalists. Practical part of the thesis brings quantitative research. In this part, there are summarized research questions, methodology, research samples and the results of the quantitative content analysis. It includes, in particular, a description of the contents of magazines and the occurrence of female themes in individual selected papers, which were intended for bourgeois, workers and religious women living in the countryside.

Master of Science / Department of Journalism and Mass Communications / Robert W. Meeds / Recent research on magazine advertisements, for the most part, has examined race in terms of representation and gender in terms of stereotypical social roles and objectification. Very few content analyses have been done regarding the depictions of women in terms of specific body types portrayed in the advertising content of women's and teen magazines. In addition, very few, if any, studies have examined women's and teen's magazine advertisements for the presence of gender and racial stereotypes, overt sexuality, and depictions of a body ideal. This content analysis of six mainstream women's magazines explores the existence of all those variables and puts them in context with one another, examining the implications for what these advertisements say about our society. Specifically, this study focuses on the portrayals of women in women's and teen magazines, where previous studies have examined portrayals of women in general magazines or men's magazines, but no focus has been put on teen magazines or specifically women's magazines. Major findings include the obvious suggestions of specific body ideals for women and teens of different racial backgrounds, perpetuation of social role expectations and social stereotypes, and lack of sexual imagery prevalence in women's and teen magazines.

En raison de la différence culturelle, linguistique et religieuse, la transférabilité d’un message publicitaire vers le marché arabe peut présenter des erreurs. En se basant sur un corpus bilingue français/arabe, notre sujet traite de la traduction publicitaire dans le monde arabo-islamique. Notre attention s’est portée sur les magazines panarabes /HIA/ (Trad. litt. ELLE) et LAHA/ (Trad. litt. POUR ELLE), qui surpassent largement les autres magazines dans la publication de la publicité internationale et la qualité du travail éditorial, de la photographie et du papier. Ainsi, le magazine français ELLE et les deux magazines cités ci-dessus,constituent notre corpus de référence, à partir duquel nous avons constitué notre corpus d’étude et effectué une classification selon un double point de vue, qui peut-être aussi interprété culturellement, pour déterminer les contraintes auxquelles le traducteur a pu être confronté : types de problèmes linguistiques dans la traduction et opération de transposition sémiologique. / Because of cultural, linguistic and religious differences, portability of anadvertising message to the Arab market may present failures. Based on a French /Arabic bilingual corpus, our subject relates to advertising with translation in theArab-Islamic world. Our attention was focused on the pan-Arab magazines / HIA /(literal translation: HER) and LAHA / (literal translation: FOR HER), which farsurpasses the other magazines both in the publication of the international advertisingand the quality of the editorial work, photography and paper. Thus, the French ELLEmagazine and the two magazines mentioned above, are our body of reference fromwhich we formed our corpus study ; we performed a classification related accordingto two points of view - it can also be interpreted culturally - to determine theconstraints that the translator could face : linguistic problems in translation andsemiotic transposition operation.

In my work I map the transformation of gender through media editorial in the journal Vlasta topics in 1991 and 2010 and how tthe communist regime influenced the thematic transformation of magazine in Czechoslovakia. In my work I also examine whether Vlasta magazine in 1991, presents a feminist ideas that have a negative connotation, as Osvaldová mentioned. The work is divided into three basic sections of theoretical, methodological and analytical. The theoretical part describes the current scientific discourse and puts the work in a social media context. This section presents the main concepts such as feminism, gender, gender stereotypes and patriarchy. It also mentions the importance of media and women's magazines for the female audience and the transformation of women's role in society before 1989 and after. In the methodological part, through open and axial coding I examine media content. In my research, I identify and describe significant editorial issues with which woman is associated in Vlasta magazine in 1991 and in 2010. Furthermore, using content analysis, I compare the contents of the magazine Vlasta 1991 and 2010 in terms of private and public spheres. Data are analysed by methods of the grounded theory, as described by Strauss and Corbin. The data from the content analysis shows the...

The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.

This thesis examines how exclusive women's magazines readers approach the category of luxury, their relationship with products announced in these magazines and whether the feeling of luxury, aroused by such magazines, is affiliated with a certain social class. This thesis also focuses on question whether these readers regard physisal atractiveness as a sign of social status. The theoretical part of this thesis describes several concepts which are important in the context of media studies: social constructivism, the process of understanding media effects, the conception of uses and gratification and the role of mass media in the socialization process. This part further elaborates on exclusive women's magazines, conceptions of lifestyle, luxury, fashion and its importance for identity construction. The methodological part introduces the methodology of the analysis and the analysis itself. The sample used for this analysis was composed of ten respondents which were subjected to an in-depth interview. Each interview also included reception analysis. The following chapters describe the results of this analysis.

This thesis analyses discourses on health and wellbeing in three Swedish lifestyle magazines for women, Amelia, Tara and M-magasin, and how readers of these magazines reflect on and negotiate the values and identities presented in them. The aim of the thesis is to contribute to increased knowledge about mediatized religion, directed to women by commercial women's magazines on a secular market, and how this religion is presented, perceived and used as a resource for women's wellbeing, lifestyle and identity. The study is a qualitative case study combining a content analysis of what is referred to as the wellbeing discourses of the three magazines, and a reception study. This design was selected to combine a media centred and a consumer oriented perspective. Inspired by Nancy T. Ammerman, the magazines’ and the readers’ discursive understanding of religion and spirituality was approached through the concept of everyday religion. The magazines and the readers associated religion with institutional religion and a collective experience. Spirituality was related to non-institutional religion and individually chosen meaning-making elements from both non-institutional and institutional religion. This individualistic spirituality was, thus, still connected to institutional religion. This religion can, on an individual as well as structural level, be connected to a global holistic consumption spirituality and a standardization and homogenization of contemporary religion where practises like yoga and meditation occupied a prominent position. The understanding of religion and spirituality presented through the magazines’ wellbeing discourses, can be seen as “glossy-feminism”, a feminism that grows out of a neo-liberal self-help paradigm, and a feminisation of wellbeing in contemporary western society. Wellbeing is depicted as a female concern that legitimates the reader's attention to her own body as the primary tool to achieve control over her own life and social relationships, and for gender equality in society. This strategy is connected to female caring practice in traditional gender positions. The thesis draws on theories of deregulation of religion, the mediatization and individualisation of religion, and contributes to a deeper understanding of how these shape contemporary religious change. Through focusing the understudied area of commercial women's magazines, it contributes with new knowledge to the field of research on media as a primary source of peoples’ encounter with religion. / Impact of Religion

<p>Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don’t share feminism’s ideology about equality, gender, and feminism’s questions about power struggle. I therefore consider postfeminism having the tendency of being apprehended both as traditional and modern woman position, and not as radical as feminism. Therefore is postfeminism’s ideology a well fit to women magazine’s advertising ads which feminism criticizes of having a too traditional view on women.</p><p>The aim of this study is to analyze how ads reproduce and characterize postfeminism in women magazine’s advertising ads. To be able of answering this study’s question I have analyzed and characterized postfeminism’s different women representations that appears in advertising ads. After examining the advertising ads I divided them into postfeministic categories.</p><p>The results confirm that postfeminism does exist in women magazine’s advertising ads. This study can characterize seven postfeministic women representations that advertisers use. Postfeminism’s two main categories “chick” and “grrrl” is a previous theory which is also confirmed in this study, within the advertising market. The traditional “chick” women in advertising ads have a role to educate the female receivers. This by telling them how to take care of their appearance, how to be healthy, which products are good to use, what boys like etc. So to say, they educate the female receiver’s feminine things. Postfeministic “grrrl” women in advertising ads symbolize and embrace the individual, the uniqueness and the feminine, confident woman.</p> / <p>Kvinnotidskrifter är en guide för kvinnor och tjejer, då kvinnotidskrifterna ständigt uppdaterar sin kvinnliga publik om olika trender. Reklamannonser som är riktade till kvinnor trivs i denna miljö med tanke på dess frekventa närvaro i kvinnotidskrifternas innehåll. Postfeminismen anses vara en utflykt från feminismen eller är feminismens motsatts eftersom de inte delar feministernas ideologi om jämställdhet, kön och maktfrågor. Jag anser därför att postfeminismen tenderar att uppfattas som en både traditionell och modern kvinnoställning och inte lika radikal som feminismen. Därför passar postfeministernas ideologi bra in i kvinnotidskrifternas reklamannonser vilka feminismen kritiserar för sin traditionella kvinnosyn.</p><p>Syftet med denna uppsats är att undersöka hur reklam avbildar och karaktäriserar postfeminismen inom kvinnotidskrifternas reklamannonser. För att kunna besvarar denna studies frågeställning har jag utifrån reklamannonserna analyserat och karaktäriserat postfeminismens olika kvinnoframställningar. Efter granskning av reklamannonserna har jag delat in dessa i postfeministiska kategorier som jag har utvecklat efter att jag har granskat reklamannonserna.</p><p>Resultatet är att postfeminismen existerar i kvinnotidskrifternas reklamannonser. Denna studie kan karaktärisera sju stycken postfeministiska kvinnoframställningar som reklamannonserna använder sig av. De två postfeministiska huvudkategorierna ”chick” och ”grrrl” är en tidigare teori som i denna studie bekräftas även inom reklammarknaden. De kvinnliga traditionella ”chick” kvinnorna i reklamannonserna har en roll att utbilda de kvinnliga mottagarna. Detta genom att tala om hur att ta hand om sitt utseende, hur att vara hälsosam, vilka produkter som är bra att använda, vad killar tycker om etc. Med andra ord utbildar de kvinnliga mottagarna feminina saker. De postfeministiska ”grrrl” kvinnorna i reklamannonserna symboliserar och hyllar individen, unikheten och kvinnan som både är feminin och självsäker.</p>

Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine’s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don’t share feminism’s ideology about equality, gender, and feminism’s questions about power struggle. I therefore consider postfeminism having the tendency of being apprehended both as traditional and modern woman position, and not as radical as feminism. Therefore is postfeminism’s ideology a well fit to women magazine’s advertising ads which feminism criticizes of having a too traditional view on women. The aim of this study is to analyze how ads reproduce and characterize postfeminism in women magazine’s advertising ads. To be able of answering this study’s question I have analyzed and characterized postfeminism’s different women representations that appears in advertising ads. After examining the advertising ads I divided them into postfeministic categories. The results confirm that postfeminism does exist in women magazine’s advertising ads. This study can characterize seven postfeministic women representations that advertisers use. Postfeminism’s two main categories “chick” and “grrrl” is a previous theory which is also confirmed in this study, within the advertising market. The traditional “chick” women in advertising ads have a role to educate the female receivers. This by telling them how to take care of their appearance, how to be healthy, which products are good to use, what boys like etc. So to say, they educate the female receiver’s feminine things. Postfeministic “grrrl” women in advertising ads symbolize and embrace the individual, the uniqueness and the feminine, confident woman. / Kvinnotidskrifter är en guide för kvinnor och tjejer, då kvinnotidskrifterna ständigt uppdaterar sin kvinnliga publik om olika trender. Reklamannonser som är riktade till kvinnor trivs i denna miljö med tanke på dess frekventa närvaro i kvinnotidskrifternas innehåll. Postfeminismen anses vara en utflykt från feminismen eller är feminismens motsatts eftersom de inte delar feministernas ideologi om jämställdhet, kön och maktfrågor. Jag anser därför att postfeminismen tenderar att uppfattas som en både traditionell och modern kvinnoställning och inte lika radikal som feminismen. Därför passar postfeministernas ideologi bra in i kvinnotidskrifternas reklamannonser vilka feminismen kritiserar för sin traditionella kvinnosyn. Syftet med denna uppsats är att undersöka hur reklam avbildar och karaktäriserar postfeminismen inom kvinnotidskrifternas reklamannonser. För att kunna besvarar denna studies frågeställning har jag utifrån reklamannonserna analyserat och karaktäriserat postfeminismens olika kvinnoframställningar. Efter granskning av reklamannonserna har jag delat in dessa i postfeministiska kategorier som jag har utvecklat efter att jag har granskat reklamannonserna. Resultatet är att postfeminismen existerar i kvinnotidskrifternas reklamannonser. Denna studie kan karaktärisera sju stycken postfeministiska kvinnoframställningar som reklamannonserna använder sig av. De två postfeministiska huvudkategorierna ”chick” och ”grrrl” är en tidigare teori som i denna studie bekräftas även inom reklammarknaden. De kvinnliga traditionella ”chick” kvinnorna i reklamannonserna har en roll att utbilda de kvinnliga mottagarna. Detta genom att tala om hur att ta hand om sitt utseende, hur att vara hälsosam, vilka produkter som är bra att använda, vad killar tycker om etc. Med andra ord utbildar de kvinnliga mottagarna feminina saker. De postfeministiska ”grrrl” kvinnorna i reklamannonserna symboliserar och hyllar individen, unikheten och kvinnan som både är feminin och självsäker.