本研究旨在藉由2008年馬英九當選「中華民國第十二屆民選總統」後電視新聞相關報導內容的敘事分析，探討其試圖傳達的意義、形象，以了解電視新聞媒體對廣大閱聽眾「說了什麼」及「如何說」馬英九之神話故事，藉此歸納出新聞媒介「造神運動」的過程。
Barthes (1972)指出，神話系統可劃分為一級語言系統與隱含意識形態的二級神話系統。本研究循此從古代神話進而論述媒體神話、電視新聞神話於兩階層不同深度的意義，並根據Chatman (1978 )敘事理論和考量電視新聞之媒體特質將電視新聞神話第一層分為故事內容與敘事手法，以敘事分析之研究方法分析馬英九相關電視新聞。
研究結果發現，馬英九新聞故事多描述其個人形象塑造、兩岸與經濟政策、520就職典禮相關事宜及內閣人事等情節，並不時突顯其領導才能、公共議題與政見、政黨代表因素、政治風格、本土化特質、個性與個人背景等特色，且多報導其於公共流行文化領域之內容。其敘事手法則多以全景、長景與中景鏡頭拍攝，且記者多使用非干擾性旁白聲調述說新聞故事，而聽覺的後製效果應用較少。
資料分析亦顯示馬英九新聞故事暗示之意識形態可分為人民認為優秀總統應具備的條件與期許、兩岸關係爭議、親美思想以及新時代來臨等四類，此亦反映台灣社會價值觀、國際與政治情勢以及人民對新政府的期待。 / The research aims at exploring the meaning and individual image presented in Ma Ying-Jiu’s television reporting after his election of R.O.C president in 2008. By means of narrative analysis, the study is expected to understand the TV news media “what to tell” and “how to tell” the mythical news story of Ma Ying-Jiu, and to generalize the “Mythmaking Movement” process.
As Barthes (1972) points out, myth is a second-order system constructed of linguistic system and ideological myth system. Based on the structure, this research discusses two orders of “myth” from ancient myth to media and television news myth respectively. Besides, with the concerns of television features, the linguistic system of TV news myth can be further divided into narrative “content” and “techniques” according to narrative theory proposed by Seymour Chatman.
Results of this analysis indicate that, in terms of news plots, Ma Ying-Jiu’s TV news stories can be classified into the following categories such as individual image presentation, cross-Strait relations and economic policy, 520 inauguration ceremony and government personnel. For the role traits part, news stories are generally focused on Ma’s leadership, public issue, political party and style, localization, personality, and personal background. Even more, the sphere of public and popular is the most used setting in Ma’s news story according to this analysis. As for the technique, the full, long and medium shot and non-interrupted reporting tone are regularly used, while the other postproductions are not.
In respect of ideology, Ma’s television reporting reflects four categories as follows: condition and expect of an outstanding president, cross-Strait controversy, pro-America thinking, and the coming of new epoch.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0096451022 |
| Creators | 簡淳怡 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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