Due to the increased consumption of video streaming services, the user’s requirements increase, which strengthens the demands on the services and requires a well-functioning navigation system. This study aims to examine the user experience (UX) of the navigation system on the streaming service Netflix. The study has focused on the pragmatic and hedonic aspects to find out their significance for the result. This was investigated through a combination of both qualitative and quantitative studies, including user tests followed by a semi-structured interview and with the measuring tool AttrakDiff. By analysing the results from a phenomenological point of view, the results were reached. The results and analysis from the study show that the hedonic aspects are the ones that mainly contributes to the positive user experience. The user tests show that the individual steps towards the user goals are highly relevant and that less positive parts of the product do not necessarily mean that the user experience becomes negative.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-23718 |
| Date | January 2020 |
| Creators | Åfalk, Sanna, Samuelsson, Amanda |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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