Sustainability has become increasingly important in global debates and in world politics, where the UN has formulated 17 sustainability goals. This has led to increased pressure on companies to focus more on sustainability. However, sustainability is a broad and difficult concept, where there is a lack of understanding of sustainable working methods. The purpose of the thesis is thus to study how companies transforms strategic approaches into something concrete and how it is communicated to organizations. Through a case study of a sustainability-leading IT consulting company, the research questions; "How does management translate sustainable strategies into concrete initiatives for communicating sustainable approaches?" and "What can be understood about the challenges of communicating sustainable ways of working through the organisations internal communicative processes?", is being answered. Based on the theoretical framework of the thesis, on Sensemaking and Double Loop Learning, the communication process has been mapped within the company, through semi-structured interviews supplemented with qualitative document analysis. The results show three main challenges: (1) to concrete sustainability and sustainable working methods; (2) to communicate and establish a unified understanding of sustainability and sustainable working practices throughout the organization; (3) to establish systems thinking for sustainable working methods.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-416775 |
| Date | January 2020 |
| Creators | Pettersson, Anna, Larsson, Anna |
| Publisher | Uppsala universitet, Institutionen för informatik och media, Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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