Den här studien behandlar Facebookgruppen #jagärhär och hur de som social rörelse arbetar för att främja ett moraliskt debattklimat. Syftet med studien är att genom en kvalitativ forskningsintervju och digital observation analysera organisering och deltagande i #jagärhär och diskutera detta utifrån teorier om sociala rörelser, medierat kollektivt agerande och moral. Frågor om deras betydelse på nätet såväl som deras samhälleliga relevans diskuteras löpande i analysen. Studien visar att medlemmarna i #jagärhär utnyttjar digitala medier med syftet att bedriva en politisk fråga. Med hjälp av Facebooks funktioner mobiliserar sig medlemmar för att samordna aktivistiska aktiviteter i vilka de tillsammans visar civilkurage för att motarbeta det hatiska klimatet i kommentarsfälten. Samtidigt indikerar #jagärhärs existens och engagemang att det finns ett etablerat problem i samhället på grund av bristfälliga lagar och regler relaterade till internet. / This study examines the Facebook group #jagärhär and how they could be seen as a social movement that promotes a moral debate atmosphere. The purpose of this study is, through a qualitative interview and digital observation, to analyse the arrangement and participation in #jagärhär and to discuss this through theories about social movements, mediated collective action and morality. Questions related to their purpose and importance both on the Internet as well as their role in the society is discussed throughout the analysis. The study shows that members of #jagärhär utilize digital media to pursue a political matter. Members mobilize with the help of functions provided by Facebook to coordinate activist actions in which they together show moral courage to prevent the hateful debate atmosphere in the comment sections. At the same time could the existence and engagement of #jagärhär indicate that there is an established societal issue due to deficient laws and rules related to the Internet.

Online disinformation damage on the world’s democracy has been critical. Yet, states fail to handle online content harms. Due to exception from legal liability for hosted content, Facebook, used by a third of the world population, operates ‘duty-free’ along with other social media companies.Concerned with solutions, this has given rise to the idea in studies that social resistance could be one of the most effective ways for combating disinformation. However, how exactly do we resist, is an unsettled subject. Are there any socially-driven processes against disinformation happening out there?This paper aimed to identify such processes for giving a boost to theory-building around the topic. Two central evidence cases were developed: #IAmHere digital movement fighting disinformation and innovative tool ‘Who is Who’ for distinguishing fake accounts. Based on findings, I argue that efforts by even a very small part of society can have a significant impact on defeating online disinformation. This is because digital activism shares phenomenal particularities for shaping online political discourse around disinformation. Tools such as ‘Who is Who’, on the other hand, build social resilience against the issue, also giving boost digital activists for mass reporting of disinformation content. User-driven solutions have significant potential for further research.Keywords: Online disinformation; algorithms; digital activism; user-driven solutions.