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Lomografia e Instagram : marcas de um imaginário comunicacionalLohmann, Renata January 2015 (has links)
Este trabalho se situa na fronteira das áreas de Comunicação, fotografia e estudos do imaginário. Partimos do pressuposto de que as fotografias produzidas a partir do aplicativo Instagram e das câmeras da marca LOMO atingiram grande popularidade em razão de sua semelhança estética. Para concretizar este trabalho, fizemos uma exaustiva análise dessas duas ferramentas: seus modos de criação e fruição e sua relação com o tempo através de teóricos influentes das teorias do imaginário e da Comunicação. Além da pesquisa bibliográfica, nos utilizamos da mitodologia para buscar as imagens simbólicas recorrentes e regimes do imaginário que guiam essas ferramentas e suas constelações de imagens. Descobrimos que a semelhança estética entre as duas ferramentas seria apenas uma potencialidade, uma vez que os usuários do Instagram não têm como pulsão motora a busca pela estética, mas sim o clicar- publicar-impressionar, guiados pela técnica. Dessa forma, foi possível situar o Instagram como modelo do que seria um imaginário comunicacional, guiado pelo Regime Heroico do imaginário, caracterizado pelo titanismo e pela desestetização, enquanto a lomografia se situaria na polaridade oposta, guiada pelo Regime Místico e pela busca estética, sendo uma equilibração natural do próprio imaginário. / This work is located in the border areas of Communication, photography and imaginary studies. We assume that the photographs taken from the Instagram app and the LOMO cameras reached great popularity due to its aesthetic similarity. In order to achieve this work, we did a thorough analysis of these two tools: their modes of creation and enjoyment and its relationship to time by influential theorists of the imaginary and Communication theories. In the literature, we use the mitodologia to check the recourent symbolic images and imaginary schemes that guide these tools and their constellations of images. We found that the aesthetic similarity between the two tools would be only a potentiality, since Instagram users do not have as motor drive the search for aesthetics, but the click - publish - impress, guided by technique. Thus, it was possible to locate Instagram as a model of what would be a Communicational Imaginary, guided by the imaginary Heroic Regime, characterized by Titanism and the deaesthetization while lomography would stand in the opposite polarity, guided by Mystic Regime and the aesthetic pursuit, and a natural balancing of the imaginary itself.
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Niche Tourism within Small Island Tourism Economies: An Analysis of SCUBA Tourists In Bermuda.January 2012 (has links)
abstract: Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household income and can make an attractive tourist base. This thesis analyzes SCUBA tourists in Bermuda to ascertain their characteristics, economics impacts, and participation in island activities in order to help guide future endeavors involving SCUBA tourism in Bermuda and provide an outline of how to analyze other Niche markets. Comparisons are made between SCUBA and Non-SCUBA tourists (those who participated in Scuba against those that did not). The results show that spending, activities/events participated, and SCUBA tourists characteristics are not all significantly different from one another at the 5% level. Meaning that some variables were significant and some weren't , with in their respective groups. Within Trip Expenditures it was shown that, of the 9 variables tested, 3 were significant. In Activities, 8 of the 11 tested were significant, attractions there were 8 of the 18 variables that were significant and in Evening Entertainment, there was 2 out the 6 variables being significant at the 5% level. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2012
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Adequação do horário de administração da antibioticoprofilaxia cirúrgicaStadñik, Claudio Marcel Berdún January 2011 (has links)
Introdução: A profilaxia antimicrobiana cirúrgica tem se demonstrado como uma das mais importantes medidas para redução das infecções de sítio cirúrgico. O momento da administração dessa profilaxia é essencial para atingir concentrações terapêuticas nos tecidos durante o procedimento cirúrgico, condição freqüentemente não observada. O objetivo deste estudo foi caracterizar o lapso de tempo transcorrido entre a profilaxia antimicrobiana e o início da incisão cirúrgica. Métodos: Amostra de procedimentos cirúrgicos eletivos realizados em um hospital geral acompanhada mediante observação direta do momento de administração da antibioticoprofilaxia e da incisão. Resultados: Foram analisados 130 procedimentos. A maioria dos pacientes da amostra era do sexo feminino (64,6%). Em 60% dos procedimentos avaliados, os pacientes internaram no mesmo dia da cirurgia e o antimicrobiano mais utilizado foi cefazolina (91,5%). O antimicrobiano profilático foi administrado com uma mediana de 8 minutos antes da incisão, sendo que em 18 (13,8%) procedimentos foi aplicado num tempo maior que 30 min e em 37 (28,5%), foi administrado após a incisão. Em apenas 13,8% a profilaxia foi administrada conforme o protocolo da instituição. As especialidades cujos procedimentos cirúrgicos apresentaram menor freqüência de adequação do horário de administração foram cirurgias plástica (4,5%), urologia (6,7) e vascular (9,1%). Conclusão: Apesar de consagrada, a administração da profilaxia em tempo adequado ainda permanece longe do ideal no nosso meio. As instituições devem adotar medidas eficazes para minimizar a inadequação desta medida. / Introduction: Antimicrobial surgical prophylaxis has been demonstrated as one of the most important steps to reduce surgical site infections. The timing of administration of prophylaxis is essential to achieve therapeutic concentrations in tissues during the surgical procedure, which is frequently not observed. The aim of this study was to characterize the lapse of time between antimicrobial prophylaxis and beginning of surgical incision. Methods: A sample of elective surgeries performed in a general hospital accompanied by direct observation of the timing of administration of antibiotic prophylaxis and the incision. Results: We analyzed 130 procedures. Most of the patients were female (64.6%). In 60% of the procedures evaluated, patients hospitalized on the same day of surgery and antimicrobial more used was cefazolin (91.5%). The antibiotic prophylaxis was administered with a median of 8 minutes before incision, and in 18 (13.8%) procedures were applied to a time longer than 30 min and 37 (28.5%) was administered after the incision. In only 13.8% prophylaxis was administered according to institutional protocol. Whose specialty surgical procedures had lower rates of appropriateness of administration time were plastic surgery (4.5%), urology (6.7) and vascular (9.1%). Conclusion: Although established, the administration of prophylaxis in a timely manner remains far from ideal in our midst. Institutions should adopt effective measures to minimize the inadequacy of this measure.
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Lomografia e Instagram : marcas de um imaginário comunicacionalLohmann, Renata January 2015 (has links)
Este trabalho se situa na fronteira das áreas de Comunicação, fotografia e estudos do imaginário. Partimos do pressuposto de que as fotografias produzidas a partir do aplicativo Instagram e das câmeras da marca LOMO atingiram grande popularidade em razão de sua semelhança estética. Para concretizar este trabalho, fizemos uma exaustiva análise dessas duas ferramentas: seus modos de criação e fruição e sua relação com o tempo através de teóricos influentes das teorias do imaginário e da Comunicação. Além da pesquisa bibliográfica, nos utilizamos da mitodologia para buscar as imagens simbólicas recorrentes e regimes do imaginário que guiam essas ferramentas e suas constelações de imagens. Descobrimos que a semelhança estética entre as duas ferramentas seria apenas uma potencialidade, uma vez que os usuários do Instagram não têm como pulsão motora a busca pela estética, mas sim o clicar- publicar-impressionar, guiados pela técnica. Dessa forma, foi possível situar o Instagram como modelo do que seria um imaginário comunicacional, guiado pelo Regime Heroico do imaginário, caracterizado pelo titanismo e pela desestetização, enquanto a lomografia se situaria na polaridade oposta, guiada pelo Regime Místico e pela busca estética, sendo uma equilibração natural do próprio imaginário. / This work is located in the border areas of Communication, photography and imaginary studies. We assume that the photographs taken from the Instagram app and the LOMO cameras reached great popularity due to its aesthetic similarity. In order to achieve this work, we did a thorough analysis of these two tools: their modes of creation and enjoyment and its relationship to time by influential theorists of the imaginary and Communication theories. In the literature, we use the mitodologia to check the recourent symbolic images and imaginary schemes that guide these tools and their constellations of images. We found that the aesthetic similarity between the two tools would be only a potentiality, since Instagram users do not have as motor drive the search for aesthetics, but the click - publish - impress, guided by technique. Thus, it was possible to locate Instagram as a model of what would be a Communicational Imaginary, guided by the imaginary Heroic Regime, characterized by Titanism and the deaesthetization while lomography would stand in the opposite polarity, guided by Mystic Regime and the aesthetic pursuit, and a natural balancing of the imaginary itself.
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Passagens e desdobramentos entre o repouso e o isolamento na constituição de uma poética visualTedesco, Elaine Athayde Alves January 2002 (has links)
Passagens e desdobramentos entre o repouso e o isolamento na constituição de uma poética visual é uma reflexão sobre as relações existentes entre noções de repouso e de isolamento. As investigações são feitas através de proposições que envolvem peças tridimensionais, espaço de apresentação e imagens fotográficas criadas no período de 1998 a 2001. A análise focaliza passagens pelo processo de criação e apresentação dos trabalhos realizados, aproximações e distancias com pensamentos e obras de autores e artistas que tratam da permeabilidade entre proposições tridimensionais e circunstâncias específicas de apresentação. Para isto são vistos conceitos chaves como: espaço, lugar, não-lugar; site-specífic; site, non-site; in situ.
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“Desencannes” e pensa no essencial: uma análise semiolinguística de publicidade às avessasDuarte, Camilla Ramalho 17 April 2017 (has links)
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Dissertação - Versão Final - Camilla Duarte.pdf: 1769746 bytes, checksum: d0a1bc9c326a5d38b8f0786d34105ac5 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Universidade Federal Fluminense, Niterói, RJ / O presente trabalho tem por objetivo analisar algumas peças publicitárias fictícias, disponíveis em um site de humor, intitulado Desencannes, discutindo de que maneira as referidas peças subvertem muitas das estratégias de captação usadas pela publicidade canônica, assim como se valem de outras. Na realidade, a principal finalidade do discurso desencannado é desconstruir toda a seriedade do fazer publicitário tradicional, provocando, assim, o riso em seus destinatários. Para que tais análises fossem, de fato, empreendidas, recorreu-se a alguns pressupostos da Teoria Semiolinguística de Análise do Discurso, cunhada por Patrick Charaudeau, como é o caso dos conceitos de sujeitos do ato de linguagem, Processo de Semiotização do Mundo, Contrato de Comunicação, Visadas Discursivas e Competências Comunicacionais, haja vista que todos esses anúncios só são possíveis dentro de um novo universo criado na e pela linguagem, posto que subvertem o quadro de referência tradicional ao qual se reportam os sujeitos do ato de linguagem, principalmente, no que tange às visadas discursivas, escolhidas para fazer parte do discurso desencannado. As noções de ethos e pathos também foram resgatadas, afinal, a imagem que o sujeito enunciador quer passar de si no discurso, bem como as estratégias de patemização que escolhe para fazer parte desse discurso, são fundamentais na compreensão e na interpretação dos textos desencannados. Recorreu-se, ainda, aos estudos de alguns autores sobre publicidade canônica para que se pudesse estabelecer quais das estratégias foram utilizadas, quais, no entanto, foram deixadas de lado e quais, por sua vez, foram subvertidas. Por fim, como a intenção primeira do sujeito enunciador do Desencannes é fazer seu destinatário rir, tornou-se preciso explorar as concepções de humor de Freud (1996), Bergson (2001), Bakhtin (2013) e Almeida (1999) a fim de que se pudesse entender por que e como o riso foi produzido. Assim sendo, torna-se possível estabelecer que as peças publicitárias do Desencannes são, na realidade, publicidades às avessas, já que não têm a intenção de vender uma marca, mas, sim, de colocar em xeque toda a rigidez do discurso publicitário canônico, afirmando que publicidade “boa de verdade” é aquela que faz seu destinatário rir e não aquela que se prende a paradigmas e modelos engessados / The present work aims at analizing some fictional works of publicity, available in a comedy website named Desencannes, which discusses how the referred works subvert the catchy strategies used in the mainstream publicity, as well as how they use other ones. In fact, the main aim of the Desencannes speech is to deconstruct the serious tone of the traditional publicity and make the audience laugh. In order to make the analisis we used the Theory of the Semiolinguistic Speech Analisis, coined by Patrick Charaudeau, for instance, using its concepts of language act subjects, World Semiotization Process, Communication Contract, Discursive Target and Communication Competencies, given the fact that these advertisements are only possible in the new linguistic universe created by the language and in it because they subvert the traditional reference board to which the subjects of the linguistic act refer, especially in relation to the discursive targets, chosen to be part of the desencannado speech. The notions of ethos and pathos have also been used, as the image wished to be transpassed by the subject, as well as the patemization strategies chosen to be part of this speech, are fundamental in the comprehension and interpretation of the desencannados texts. We have also used some works about canonical publicity so as to establish which strategies have been used, the others that have been put aside, and finally the subverted ones. Finally, because the intentions of the Desencannes subject is to make the audience laugh, it was necessary to exploit the concepts of humor of Freud (1996), Bergson (2001), Bakhtin (2013) and Almeida (1999) to understand how laughter is produced. Therefore it is possible to establish that the advertisements of the Desencannes are, in fact, inverted, as there is no intention of selling a product but to put into question the rigidity of the canonical publicist speech, showing that “good publicity” is the one that makes the audience laugh and not the ones stuck to paradigms and models
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Kommunikationslösningar i molnet : Examensarbete angående olika nätverkslösningar i WANAndersson, Tobias, Hedlund, Victor January 2015 (has links)
Att koppla samman nätverk över geografiskt olika platser har blivit allt vanligare i dagens samhälle. Rapporten kommer belysa olika WAN-lösningar för att göra detta möjligt. De olika lösningar som kommer belysas i denna rapport är att hyra egen fiber, lager2-länk, MPLS och även VPN. Det kommer göras jämförelser mellan dessa lösningar när det gäller kostnad, säkerhet, hastighet och tillförlitlighet. Detta har gjorts med vetenskapliga artiklar och intervjuer men rapporten innefattar även en praktisk tillämpling i form av ett experiment. / To connect networks across geographically diverse sites has become increasingly common in todays society. This report will highlight the various WAN solutions to make this possible. The different solutions that will be highlighted in this report is rent own fiber , Layer 2 link, MPLS , and VPN. There will be comparisons between these solutions in terms of cost, safety , speed and reliability. This has been done with scientific articles and interviews , but the report also includes a practical laboration.
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Etude du système Xer au travers de la transmission verticale et horizontale de l'information génétique chez les bactéries / Study the Xer system through the vertical and horizontal genetic transmission in bacteriaFournès, Florian 03 October 2016 (has links)
Les génomes bactériens sont le siège de deux phénomènes de transferts de l'information génétique: les transferts verticaux et horizontaux. Leur coéxistence ce qui implique une délicate balance entre maintenance et instabilité des génomes. L'information génétique des bactéries est généralement portée par des réplicons circulaires : chromosomes et plasmides. Un des sérieux désavantages des réplicons circulaires est leur grande sensibilité aux réarrangements causés par recombinaison homologue. Un nombre impair de crossing-over pendant ou après la réplication de ces réplicons entraine la formation de molécules dimériques. Ces dimères correspondent à une fusion covalente des deux copies du réplicon, non-résolus les dimères ne ségrégeront pas correctement au moment de la division cellulaire. La résolution des formes multimériques des plasmides et chromosomes circulaires est médiée par un mécanisme de recombinaison spécifique de site efficace et extrêmement contrôlé : le système Xer. Les mécanismes de résolution des dimères de chromosome et de plasmide sont différents. De plus, bien que le système de résolution de dimères de chromosome soit contrôlé dans le temps et dans l'espace, chez de nombreuses bactéries il est détourné de son rôle principal par des éléments génétiques mobiles appelés IMEXs (Integrative Mobile Elements exploiting Xer). Le système Xer est alors impliqué dans les transferts verticaux et horizontaux de gènes, illustrant comment une même machine moléculaire peut intervenir dans plusieurs processus biologiques. Pour cela, des acteurs externes différents vont jouer un rôle clé dans le contrôle d'une machine Xer centrale et ainsi apporter une diversité de mécanismes, chacun dédié à une processus biologique propre. Afin de mieux comprendre les contrôles différentiels du système Xer, je me suis intéressé aux éléments génétiques mobiles. Via l'étude de la stabilité intra-chromosomique des IMEXs et de la résolution des dimères de certains grands plasmides, j'ai pu montrer que FtsK, la protéine activatrice de la résolution des dimères de chromosome, est impliquée dans la stabilisation des éléments acquis par transferts horizontaux de gènes. / The genetic information of bacteria is generally carried by circular replicons: chromosomes and plasmids. One of the serious disadvantages of circular replicons is their high sensitivity to rearrangements caused by homologous recombination. An odd number of crossing-over, during or after the replication of these replicons, results in the formation of dimeric molecules. These dimers correspond to a covalent fusion between the two copies of the replicon. If they are not resolved, the dimers will not segregate properly at the time of cell division. The resolution of multimeric forms of circular plasmids and chromosomes is mediated by an efficient and highly controlled site-specific recombination mechanism: the Xer system. The mechanisms of resolution of the chromosome and plasmid dimers are different. In addition, even if the chromosome dimer resolution system is controlled in time and space, in many bacteria it is hijacked by mobile genetic elements called IMEXs (Integrative Mobile Elements Exploiting Xer). The Xer system is then involved in the vertical and horizontal transfer of genes, illustrating how the same molecular machine can intervene in several biological processes. For this, different external actors will play a key role in controlling a central Xer machine and thus bring a variety of mechanisms, each dedicated to a specific biological process. In order to better understand the differential controls of the Xer system, I focused on mobile genetic elements. By studying the intra-chromosomal stability of IMEXs and the resolution of large plasmids dimers, I was able to show that FtsK is involved in the stabilization of the acquired mobile genetic elements.
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The role and impact of the Internet on today's youth and the strategic marketing implications for developing a youth-targeted web site.Kraushaar, Andrea Brigitte 23 April 2008 (has links)
Prof. J.A. Bennett
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Conserving spaces of memory and heritage: the complexities, challenges and politics of the stone wall project on bluestone quarry at Robben IslandLusaka, Mwayi Woyamba January 2016 (has links)
Magister Artium - MA / This thesis is a critical study of a conservation project on restoration of a Stone Wall at Bluestone Quarry on Robben Island, a world heritage site. The Stone Wall was built by the ex-political prisoners, in the early 1960s, as part of their hard labour. The thesis mainly focuses on the contestations that arose during the twelve year period of the project (2002 to 2014) among the stakeholders that included the ex-political prisoners, the environmentalists, the heritage managers and South African Heritage Resource Agency. Central to this study was the question, when a restoration project of a significant heritage site is informed by oral history and memories how are the concerns of diverse range of interest groups addressed and resolved? The thesis is grounded in the theoretical frameworks of sites of memory, heritage and conservation. The study involved both archival research and oral history as its research methodologies. The thesis shows that during the restoration project of the Stone Wall, the proposed designs had impacts on authenticity and biodiversity of the site. The various stakeholders that were involved debated and sought ways to influence decisions in resolving these impacts. Where necessary compromises were made. The thesis argues that during the project, oral history and memory work, and by extension the ex-political prisoners, had a significant role in influencing some of the important decisions. Among other things, the thesis seeks to provide a critical understanding of issues of heritage and conservation management on sites that are of cultural/historical significance.
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