Most of the literature explores ethics through the concept of Corporate Social Responsibility, but little is written on Virtue-Ethics; in the sense of an individualistic quest towards human values and virtues. This Report “innovates” in the sense that it explores the concept of aestheticism when applied to business practices. Different metaphors about theatre, and music such as songs and jazz, serve to illustrate how businesses can add an aesthetic touch to the organisational life. Followers become supporters, and the leader does not control but inspire her audience. The concept of aestheticism is further analysed in view of the current economic environment; hoping for a growing awareness on the need to shift towards a new style of leadership, that would imply greater sense of individual responsibility.

In the past, beauty industry is classified as traditional industry but it nowadays emphasizes on professional medical cosmetic. Celebrity is the key for the success of medical cosmetic beauty industry because they can drive the output value of enterprises and access to consumer acceptance. This is the critical factor of profit in beauty industry. The Brand Identity Implementation System (Aaker, 1996) is the framework to study the development process of the personal brand. Though documentation analysis and case study, the study inducted the process and mode of successful personal brand, discussed the importance of personal brand to the beauty industry and studied how to successfully build personal brand. The study used multiple sources to collect and analyze data to study the chosen case during its life cycle. The study results that the founders¡¦ background of personal brand would be the variance to establish consumer trust, develop brand identity and declare brand value. Second, the good use of media or advertisement will be the good linkage of founder¡¦s specialty or intention and product effectiveness. In addition, personal brand should be aware of the amount of disposable income and the change of consumption pattern to develop various marketing strategies.

Thesis (M.A.)--York University, 2007. Graduate Programme in Sociology. / Typescript. Includes bibliographical references (leaves 172-178). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR31981

Thesis (M.F.A.)--Kent State University, 2008. / Title from PDF t.p. (viewed Jan. 5, 2010). Advisor: Paul O'Keeffe. Keywords: sculpture, performance, fabric, beauty, sewing, feminine. Includes bibliographical references (p. 28).

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references (leaves 196-208). Available also in a digital version from Dissertation Abstracts.

When we choose to alter or manipulate our physical appearance we also manage our presentation of self; we communicate to others about our identity. Salons are typical social spaces for women to engage in body-changing, enhancing or disguising practices and thereby manage their identity. The following ethnographic research explores the intersection of female cancer patients' who request salon services while undergoing appearance altering medical treatments and female cosmetologists who provide such services. Over a period of 6 months, I volunteered weekly at Hannah's, a hairstyling salon located in a large cancer research and treatment hospital in southern Florida. The following paper relies on data collected through participant observation and conversational interviews with the three individual stylists at Hannah's. This research provides a rare glimpse into the interaction between women who actively pursue the appearing healthy by requesting cosmetological assistance and women who seek to identify as professionals by providing cosmetological expertise. The unique setting exemplifies how, what we often consider burdensome, norms of feminine beauty are potentially beneficial. While Western feminine beauty standards are often exacting and difficult to meet for individual women; Hannah's offers women cancer patients' the opportunity to gain some sense of control over their bodies through the use various salon services. In this way, women have options for presenting themselves as healthy and feminine when medical treatments are compromising each identity.

Despite the huge public attention received by the male beauty contest discourse in Hong Kong as reflected in extensive local media coverage, studies on the discourse are rare. Concerning the limited literature in the male gender studies, this dissertation addressed the issue and examined the representation of and sexism against male in male beauty contest discourse in Hong Kong. Two latest publicized major male beauty contests in Hong Kong (TVB Mr. Hong Kong Contest 2011 and ATV Mr. Asia Contest 2012) were analyzed using frameworks of ‘dialectical-relational approach’ to Critical Discourse Analysis (Fairclough, 2009), the experiential metafunction of Systemic Functional Linguistics (Halliday & Christian, 2004) and a combination of sexist characteristics suggested by influential theories such as Objectification Theory (Fredrickson & Roberts, 1997). This study integrated findings across analyses of the contests in terms of their linguistics and multi-modal texts as well as culture of context. The findings showed that representations of men portrayed were seen to be degrading men. There was also clear evidence of sexism against male realized through language and visual aspects. It was concluded that the representations and sexist elements were possibly generated from the competitive rivalry between the two broadcasting companies and the change in public perception on gender characteristics. It also suggested that stricter regulating guidelines are needed to secure the professional ethics in media production in Hong Kong. This study grounded future research on the application of SFL framework as a useful quantitative analytical tool to supplement qualitative research in gender studies in media discourse. / published_or_final_version / Applied English Studies / Master / Master of Arts in Applied Linguistics

The paper examines the media portrayal of real women in Dove’s Real Beauty Campaign. Through the semiotic analysis and reception analysis of the ad “Evolution”, the author investigates how Dove attempts to challenge the myth in most beauty advertising and present the “real beauty” idea to the audiences. The study further discusses about the gender issues aroused from the campaign. The findings show that the untouchable images of women are created under the pressures of male-dominated culture. In terms of feminism, the definition of beauty needs to be diversified. The significance of the campaign lies in its business success and social meaning as well. In the end, the paper reviews the impacts of this five-year-old campaign and gives further suggestions on its future development.Keywords:Real Beauty, Denotation, Connotation, Myth, Self-esteem, Media, Feminism, Gender

This dissertation rethinks textual images of the other’s beauty, depicted in works by D. H. Lawrence, Muriel Spark, and Virginia Woolf, whose fascination with the other, called by this dissertation the beloved, urged them to inscribe the beloved’s original beauty in texts. Their works make perceptible the singularity of the beloved, while revealing the writers’ predicament in translating the beloved’s ineffability in texts. Taking the untranslatability of the beloved into consideration, this dissertation traces the ways in which these writers’ texts capture the beloved’s original beauty at moments of revelation, related to epiphanies entering the terrain of literary modernism. My study thereby scrutinizes the dynamics of images of beauty and their impacts on art and politics in the context of modernism. In doing so, I argue that the texts I consider express the beloved’s singularity in challenge of the beautified images that many other artists invented for self-directed purposes in the early and mid-twentieth century. First, I explore Lawrence’s creation of aesthetic spaces in Lady Chatterley’s Lover (1928) in keeping with his desire for making palpable visual spectacles through the text. Analyzing how this ambition helped to create the novel’s aesthetic scenes, I would like to define Lawrence as an aesthete whose aspiration lay in expressing the beauty of things. Then, I discuss Spark’s affection for her characters and her desire to visualize the figure’s originality in The Prime of Miss Jean Brodie (1961) and The Girls of Slender Means (1963). Considering Spark in relation to both modernists and Fascists, I propose that her making of the image of her character breaks away from Fascism’s aestheticization of human figures. Finally, I investigate Woolf’s love for words by focusing on “The Duchess and the Jeweller” (1938), a short story written for expressing various modes of beauty in words. Drawing to the represented link between words and smell, considered the most “wasteful” sense, I examine how the sensory medium makes perceptible intrinsic qualities of words, and argues that her depiction of words, linked to smell, reveals the anti-utilitarian nature of words, unconstrained by a craftsman’s manipulation of words.