El presente trabajo de investigación se ha elaborado con el fin de solucionar la falta de organización de las mujeres modernas con problemas de tiempo cotidianos con el arreglo personal, proyecto dinámico que presenta servicios variados para mujeres entre 26 a 45 años, esto lo hace una opción con múltiples beneficios para el consumidor, Nuestro mercado objetivo para el primer año es de 82188 clientes satisfechos. El objetivo del trabajo de investigación es evidenciar de forma cualitativa y cuantitativa que el recurso del tiempo es el recurso más valorado por las personas insatisfechas las cuales están dispuestas a pagar por un servicio a domicilio que amilane las dificultades que se encuentran en el proceso de la búsqueda de un servicio de belleza, afectado por el tráfico, las colas de espera en los salones de belleza o la falta de disponibilidad en los mismos; así mismo permite mostrar la factibilidad del trabajo de investigación estimando análisis de riesgo que permitan tomar decisiones. En este trabajo se ha hecho un plan de marketing que da respuesta a la visión, misión y objetivos de la empresa, aplicando estrategias de segmentación de mercado reduciendo la muestra para tener una mayor visibilidad de las necesidades, se desarrolla productos con adecuadas estrategias de precios y pensando en el posicionamiento de la marca. La viabilidad de la investigación se refleja en los resultados positivos de los estados financieros, lo que permite brindarles seguridad a los accionistas sobre su inversión. A partir de este proyecto se ha intentado dar respuesta a la necesidad mostrada en el mercado meta. / The present research work has been developed in order to solve the lack of organization of modern women with daily problems of time with personal arrangement, dynamic project that presents varied services for women between 26 to 45 years, this makes it an option with multiple benefits for the consumer, Our target market for the first year is 82188 satisfied customers. The objective of the research work is to demonstrate in a qualitative and quantitative way that the resource of time is the most valued resource by the dissatisfied people who are willing to pay for a home service that mitigates the difficulties that are found in the process of search for a beauty service, affected by traffic, queues waiting in beauty salons or lack of availability in them; Likewise, it allows to show the feasibility of the research work estimating risk analysis that allows to make decisions. In this work a marketing plan has been made that responds to the vision, mission and objectives of the company, applying market segmentation strategies reducing the sample to have a greater visibility of the needs, develops products with appropriate pricing strategies and thinking about the positioning of the brand. The viability of the investigation is reflected in the positive results of the financial statements, which allows to provide security to the shareholders on their investment. From this project, an attempt has been made to respond to the need shown in the target market. / Trabajo de investigación

This study aims to explore how the goddesses of beauty Aphrodite and Venus were portrayed in sculpture in comparison to physical beauty, as attested in ancient texts. The study uses iconography and iconology to analyse the sculptures and semiotics to analyse the ancient texts. In this study measurements were taken of Aphrodite and Venus sculptures at Berlin’s plaster museum (Abguss-Sammlung Antiker Plastik). The measurements were taken in order to compare the results from the ancient texts. In this study, 11 sculptures are analysed and compared to ancient texts from five different periods (700-400 BC, 400-1 BC, 1-200 AD, 200-500 AD and unknown dates). The sculptures and the ancient texts are then compared to each other and then compared with modern studies about nakedness, physical appearance and beauty during antiquity. The results conclude that it is difficult to specify exact beauty ideals, but the study shows that women should be curvy, white and rosy, have firm breast and a lovely face, and that the sculptures follow that beauty ideal closely.

This content analysis examines the representations of minorities in the two most popular teen beauty magazines: Seventeen and YM. Nine issues for 2003 constituted the sample frame yielding a total of 620 advertisements containing human models. After setting up a theoretical framework of the new racism and White beauty, this study investigates the portrayals of minority models. Overall, when compared with earlier studies the number of minority models used in mainstream magazine advertising rose and the portrayals of minority models in prominent roles increased. Yet, the subtle nature of the new racism was reinforced in the following findings: Prominent models were more likely to be light skin than medium skin or dark skin; Black and Hispanic models appeared in more expensive advertisements than Asians and Whites; minority models were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Chi-square analysis (p< .000) revealed a significant difference between a model's skin tone and body exposure. A textual analysis reinforced the findings of the new racism in teen magazine advertising. It also led to additional perspective on racial hierarchy, long standing stereotypes in the mass media and the White standard of beauty. Although a content analysis cannot be used to determine media effects, this study adds to the body of research on the portrayals of minorities in advertising, White beauty and the new racism. It suggests a number of further issues to examine.

My thesis looks at prescriptive beauty messages generated during 1940-1950 by using a case study of Margaret Morrison Carnegie College. I look at formal prescriptive beauty messages (advertisements, beauty manuals) and informal beauty messages (college yearbooks, newspapers, and beauty queen campaigns) to see what types of messages were created and why. I situate changes in these messages in a timeline of national culture, as it existed before, during, and after World War II. I then compare these messages by looking at which prescriptions were adapted by MMCC women as a group. I argue that these young women adopted an adapted version of the two prescriptions by following the advice given on a national level but also shaping their appearances based on what was occurring on campus. I infer that one set of prescriptions cannot exist in a vacuum; there will be a set of overarching goals to strive for, as well as a set based on standards within her immediate environment. The digital component to this project is available at www.consumingbeauty.com. / Master of Arts

The topic of this thesis is the issue of beauty perception among adolescent girls and influence of youtubers in this area. The aim of this thesis is to find out, how adolescent girls are constructing image of their own beauty and beauty in general and what role youtubers play in forming their opinion. The first part of this thesis is focused on theoretical knowledge, including maturation process, social and medial construct of beauty, opportunities of new media, youtubers and their audience and influencer marketing. The second part is centred around my own research, where half structured interviews were used. There are also formulated research questions and more information provided about the ethics of research, research sample and the method of analysis. The results of analysis are interpreted in detail and discussed further.

This is a step-by-step cosmetology handbook with instructions and techniques employed by professional makeup artists to transform a woman from average to gorgeous.

“If This Shop Could Talk: A Discursive Analysis of The Liberatory Function and Development of African American Beauty Salons and Culture” explores the intersection of political consciousness, aesthetics, and community development engendered in quintessential and atypical locales of African American beauty culture with an emphasis on the African American beauty salon as a discursive space. As it seeks to expand limited understandings of African American beauty culture, this analysis employs Afrocentric, Black Feminist, and Womanist theoretical perspectives as it traverses temporal and geographic boundaries. As proclamations of Black pride and beauty are juxtaposed in present day society against a multitude of headlines that detail stories of discrimination based upon hair, this work addresses matters of how and why Africana women assert such prideful proclamations amidst injustice. How do African American women know that there is power in beauty? Why do African American women believe such a thing? Why do African American women engage in beauty culture and beauty salons? This work focuses on 20th through 21st century America, by exploring Black beauty culture concepts and byproducts including trends, styles, community activism, and consciousness as connected to African history in Kemet, African history in West Africa prior to the Transatlantic slave trade, and African history in America between the 16th and 21st centuries. This work employs discourse analysis and Afronography to reveal and assert the existence of a unique epistemology within Africana women’s beauty culture that has been employed in the subversion of oppression and the assertion of Black female identity in America. An Afronographic research study accompanies this analysis and represents qualitative findings from interviews conducted with women who identify as persons of African descent and members of intergenerational family beauty practice, where women in their families preceded them in beauty service provision. The researcher’s perspective is also included throughout the work as she is a licensed cosmetologist and member of an intergenerational family of beauty practice. Ultimately, this work suggests that there is a unique, significant, and sacred agency that exists in the phenomena, traditions, history, and locations of African American beauty culture which has generated aesthetic creations in hair, skin and nails that rhetorically shift paradigms, in addition to words, actions, and feelings that foster an epistemology that can aid in the liberation of Africans in the United States and abroad. / African American Studies

This thesis begins a dialogue between Hans Urs von Balthasar’s theological aesthetics and Chinese academic aesthetics. We identify a tension between aesthetics and religion in Chinese academic aesthetics, and argue that a dialogue with von Balthasar’s work has the potential to contribute to the development of Chinese academic aesthetics with regard to overcoming that tension. In order to set a ground for the dialogue, von Balthasar’s theological aesthetics is examined in Part I. His theological aesthetics reveals that genuine beauty can never be fully accounted for by a perspective based in modern aesthetics, an aesthetics that limits itself to worldly categories. Rather, genuine beauty comes only from the beauty of the Christ form, in which religion and aesthetics converge. In Part II, we examine the tension between religion and aesthetics in Chinese academic aesthetics. The origin and influence of Chinese academic aesthetics stems from Cai Yuan-pei’s proclamation calling for the “substitution of aesthetics for religion”. For Cai, with a perspective based in modern aesthetics, aesthetics and religion occupied opposed and incompatible positions. Social and historical factors, for example government backed Marxist ideology, also contribute to hostility towards Christianity. We argue that due to the lack of the transcendental dimension, a result of rejecting the divine and so divine beauty, the further development of Chinese academic aesthetics may be stunted. Finally, in Part III, we outline the beginning of a dialogue between von Balthasar’s theological aesthetics and Chinese academic aesthetics. We argue that by dialoguing with von Balthasar’s theological aesthetics, Chinese academic aesthetics may potentially obtain a transcendental dimension in coming to recognise genuine beauty, divine beauty. In coming to recognise genuine beauty, we argue that true progress in Chinese academic aesthetics may be made.

In his dialogues, Plato presents different ways in which to understand the relation between Forms and particulars. In the Symposium, we are presented with yet another, hitherto unidentified Form-particular relation: the relation is Love (Erôs), which binds together Form and particular in a generative manner, fulfilling all the metaphysical requirements of the individual’s qualification by participation. Love in relation to the beautiful motivates human action to desire for knowledge of the Form, resulting in the lover actively cultivating and bringing into being new beauty in the world, and in herself. Chapters 1 and 2 of this thesis offer a survey of the arguments and examples Plato puts forward in the text of the corpus regarding the nature of Forms and the nature of participation, alongside a framework of the traditional interpretations of these two Platonic concepts in the literature. Chapter 3 turns to a close examination of Erôs in the Symposium, arguing that the love Plato presents in this dialogue is of a different sort than appetitive emotion. It is an aesthetic and intellectual attraction, capable of stimulating cognitive achievement. Erôs, however, does not stop there. The lover is led not only to contemplation of beauty, but to the generation of beauty, which is the subject of Chapter 4. The emotive-turn-to-cognitive relation of Erôs, I argue, is the clearest picture Plato paints of how possession of properties can be explained through participation in Forms. Erôs leads the lover to produce beauty in the world and in the soul, which explains how love in relation to the beautiful can lead to becoming beautiful. The object of love is the generation of beauty, the mortal mechanism of participation in the Form by which the lover herself becomes beautiful. Finally, Chapter 5 focusses on beauty itself and its role in moral education. Beauty, for Plato, is required for creative generation and can be understood as a uniquely powerful virtue of soul.

<p>Christian engagement with beauty contests shifted dramatically between the initial Miss America pageant in 1921 and its 90th anniversary in 2011. This dissertation explores how and why many Christians found the organization an institution worthy of partnership with the church. It examines three aspects of Christian involvement in the contest: the long history of beauty pageants, the persistent emphasis on individual physical attractiveness, and the idea of witness in southern evangelical culture. It argues that after 1965, at least two factors enabled the unlikely marriage of Christians and the Miss America Organization: the perceived threat of second-wave feminism and evangelicalism's increasing desire to engage culture. In addition, Christian contestants gained rewards, both tangible and intangible, from their pageant participation. Most significantly for some Christian women, the competition functioned as an arena in which women could serve as Christian evangelists. Pleasure, prizes, performance, and purpose: contestants found all these and more on the stage. The goal here is not to prove that the Miss America pageant is somehow inherently religious, but rather that the Christians who participated in the contest were dealing with multiple expectations from church and culture that dictated, influenced, and explained their experience. This dissertation describes the place Christian women found in the Miss America pageant for their religious self-understanding. By telling the story of Christian women in a gendered and sexualized arena, I hope to emphasize the flexibility of gender roles and religious mores inherent in Christian participation.</p> / Dissertation