In the twentieth century, the target market for household technologies was identified and labeled "Mrs. Consumer," and the lifestyle, values, and ideals attributed to her guided household technology marketing throughout the century. Bonnie Fox conducted an investigation into household technology marketing techniques, using advertisements in Ladies Home Journal (LHJ) as her source material. I argue here that, because of the homogenous, mostly-white readership of LHJ, Fox's use of only LHJ advertisements limited some of the conclusions she could draw about Mrs. Consumer's lifestyle, values, and ideals. This thesis studies household technology advertisements in Ebony magazine and current literature about the black American experience to identify the impact of including race in the evaluation of household technology advertising in twentieth century America. In particular, this thesis addresses Mrs. Consumer's extensibility across race; Ebony's household technology advertisements' treatment of segregation, integration, assimilation, and racial pride; and those advertisements' handling of the public opinion that the twentieth century American black family structure was "pathological." This research identifies similarities and differences between the advertisement practices in Ebony and LHJ in those areas of interest, concluding that the black American housewife's home experience was more likely to be divergent from Mrs. Consumer's attributed reality and that Ebony's advertisers tended toward the aspirational when modeling and scripting household technology advertisements. / Master of Science

Made available in DSpace on 2016-04-25T20:20:22Z (GMT). No. of bitstreams: 1 Rute Rodrigues dos Reis.pdf: 1093079 bytes, checksum: d1b9ee41112ef4d39d5ed810f899b530 (MD5) Previous issue date: 2011-07-01 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study proposes to investigate black family life within the context of the city of São Paulo as well as the construction of both female and male places within these families. Throughout this work it is possible to notice that there is a conspicuous diversity of family patterns and that the historical experience of the African ascendance, the results of black captivity, and especially the matrifocality in their family patterns were and still are remarkable boundaries. This work aims to run through the ways of the construction of the black family throughout historical data and contemporary analysis which connect this debate to the one of gender relations. The theoretical choice for this study is based on the approaches about gender identity and racial identity, and also on the approach given by the Social Sciences as they deal with family relations. This study refers to a universe which settles the insertion of gender and race/ethnicity, relating it to a little explored universe, the one of femininity and masculinity / Neste estudo investigo a vida familiar negra no contexto da Cidade de São Paulo e a construção e lugar do feminino e do masculino nessas famílias. Compreende-se que há diversidade de modelos de família e que a experiência histórica da ascendência africana e os resultados das situações de cativeiro do negro, a matrifocalidade no modelo familiar foi e tem sido marca fundamental. Busca-se percorrer os caminhos de construção da família negra através de dados históricos e de análises contemporâneas que ligam este debate ao das relações de gênero. A opção teórica aqui adotada refere-se as abordagens sobre identidade de gênero e identidade racial e também sobre o enfoque dado pela Ciências Sociais ao tratar da questão familiar. O caminho de abordagem foi a História de Vida em que mulheres e homens narram suas experiências nas relações familiares. O estudo insere-se num universo que estabelece a intersecção de gênero e raça/etnia, vinculando ao universo pouco explorado, que é o da feminilidade e da masculinidade

Made available in DSpace on 2016-04-26T14:53:17Z (GMT). No. of bitstreams: 1 Rute Rodrigues dos Reis.pdf: 1093079 bytes, checksum: d1b9ee41112ef4d39d5ed810f899b530 (MD5) Previous issue date: 2011-07-01 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study proposes to investigate black family life within the context of the city of São Paulo as well as the construction of both female and male places within these families. Throughout this work it is possible to notice that there is a conspicuous diversity of family patterns and that the historical experience of the African ascendance, the results of black captivity, and especially the matrifocality in their family patterns were and still are remarkable boundaries. This work aims to run through the ways of the construction of the black family throughout historical data and contemporary analysis which connect this debate to the one of gender relations. The theoretical choice for this study is based on the approaches about gender identity and racial identity, and also on the approach given by the Social Sciences as they deal with family relations. This study refers to a universe which settles the insertion of gender and race/ethnicity, relating it to a little explored universe, the one of femininity and masculinity / Neste estudo investigo a vida familiar negra no contexto da Cidade de São Paulo e a construção e lugar do feminino e do masculino nessas famílias. Compreende-se que há diversidade de modelos de família e que a experiência histórica da ascendência africana e os resultados das situações de cativeiro do negro, a matrifocalidade no modelo familiar foi e tem sido marca fundamental. Busca-se percorrer os caminhos de construção da família negra através de dados históricos e de análises contemporâneas que ligam este debate ao das relações de gênero. A opção teórica aqui adotada refere-se as abordagens sobre identidade de gênero e identidade racial e também sobre o enfoque dado pela Ciências Sociais ao tratar da questão familiar. O caminho de abordagem foi a História de Vida em que mulheres e homens narram suas experiências nas relações familiares. O estudo insere-se num universo que estabelece a intersecção de gênero e raça/etnia, vinculando ao universo pouco explorado, que é o da feminilidade e da masculinidade

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-03-18T19:45:43Z No. of bitstreams: 1 bencao_compadre.pdf: 1928205 bytes, checksum: 56abdb49852777b79e2450e1cd408521 (MD5) / Made available in DSpace on 2015-03-18T19:45:43Z (GMT). No. of bitstreams: 1 bencao_compadre.pdf: 1928205 bytes, checksum: 56abdb49852777b79e2450e1cd408521 (MD5) Previous issue date: 2012 / CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico / O trabalho estuda as relações familiares e de parentesco dos escravos em Pelotas, Rio Grande do Sul, no decorrer dos oitocentos. Para tanto, foi realizado um cruzamento de fontes variadas relativas aos escravos e negros libertos, procurando sempre que possível acompanhar a trajetória desse grupo social ao longo do tempo durante o cativeiro mediante as experiências de parentesco, inserções no mundo do trabalho, etnicidade, escravidão, gênero e liberdade. A investigação priorizou a análise das relações familiares e afetivas de escravos e libertos, dando ênfase aos laços sociais confirmados pelo compadrio. O trabalho tenta problematizar a respeito do processo de socialização em torno da comunidade cativa negra local e de pensarmos como se reproduziam as relações hierárquicas entre os escravos e os demais setores sociais. Houve a preocupação em reconstituir as famílias negras pesquisadas por intermédio do intercruzamento da documentação coligida (registros de batismos, óbitos, inventários post-mortem, cartas de alforrias, etc.). Dessa forma, procuramos entender a relevância da família escrava para o projeto de obtenção da alforria para parentes e aliados, e como elemento de resistência. / The paper studies the relationships of family and kinship slaves in Pelotas, Rio Grande do Sul, in the course of eight hundred. To this end we carried out a cross from various sources relating to slaves and free blacks, looking wherever possible to follow the trajectory of this social group over time during his captivity by the experiences of kinship, insertions in the world of work, ethnicity, slavery, gender and freedom. Research prioritized the analysis of family relationship and emotional slaves and freedmen, emphasizing the social bonds confirmed by cronyism. The paper attempts to ask questions about the process of socialization around the captive local black community and think about how they reproduced the hierarchical relations between slaves and other social sectors. There was concern rebuild black families searched through the interbreeding of the documentation collected records (baptisms, deaths, postmortem inventories, letters of manumission, etc.). Thus we understand the importance of the family slave to the project of obtaining manumission for relatives and allies, and as a resistance element.

There is conflicting evidence on Black parenting, specifically Black mothers as it relates to their educational participation in their children’s lives. This study focuses on the intersection of Black parenting, specifically single Black mothers, their Black experience in society, and their participation in the educational experiences of their daughters. There is a need to explore the experiences, behaviors, and actions of single Black mothers as they raise their daughters from early childhood to high school. For example, some research depicts Black mothers as uncaring about their children’s education. The purpose of this study is to examine how these single Black mothers educate and care for their daughters to provide additional insight. The following areas of research were highlighted: the Black experience, the Black family, cultural roles of Black women, the Black mother’s standpoint, and the culture of acting white. The concept addressed in this study is the resiliency of the Black mothers. The statement of the problem is drawn from motherwork, a theoretical framework that looks at distinct ways Black mothers navigate the education experiences of their children. The research questions and qualitative methodological approach of portraiture is different from traditional qualitative work, which focuses on the goodness of the research participant, instead of the failure of research participants. Portraiture paints a portrait of the research participant with words and allows for in-depth dialogue. Some current research depicts single mothers in a negative perspective. This study provides additional insight on how single Black mothers educate and care for their daughters. This additional information may be applicable to all parents and educators and serves as another source about motherhood for children being raised from early childhood to high school. / text

This study will investigate family life and explore the realities and the resilience of traditional, Black middle class families in Carver City-Lincoln Gardens through changing times. This research will contribute to the literature on local history in Tampa, with a particular focus on Black family. The goal of this study is to demonstrate how Black families support and sustain themselves through the collective efforts of the community and extend kinships.

Research on involuntary childlessness and adoption among heterosexuals is primarily focused on women's needs and perceptions. Consequently, little is known about how men view childlessness and adoption, and less is known about Black men's perceptions. The purpose of this qualitative case study was to explore Black heterosexual men's experiences of considering adoption when involved in an involuntarily childless relationship. Bronfenbrenner's ecological systems theory served as a foundation for this study. Data were derived from semi structured interviews with 7 participants and 3 adoption professionals. Transcribed and coded data were analyzed using MAXQDA 2018, a qualitative data analysis software. Initial codes were drawn deductively, by use of recurrent codes in published literature, and inductively, from an initial reading of the data. Themes were identified among codes, then placed within one of three broad categories: adoption perceptions, childlessness and adoption consideration experiences, and adoption consideration influences. The study results showed that couple difficulty in resolving adoption differences; gender nuances in the adoption decision-making journey; overwhelming social pressure to father children; limited social support; and silence, inaction, or procrastination surrounding adoption were common features of most male experiences. This study has implications for positive social change, as the findings can inform adoption recruiters' outreach program content and methodology. Family counselors will derive insight into multiple issues surrounding involuntarily childless Black couples to provide them with effective conflict resolution intervention.

From great African nations like the Ancient Kemites, Akan and Gikuyu, the world witnessed the development of the most powerful social structures, governance systems, ground breaking innovations in science and technology, and systems of thought that still exist today. Hence, in looking at the low performance levels of Black students today, the question becomes, how do the descendants of those who created writing, mathematics, and science; and then in the face of episodic disruptions laid their lives on the line to read, write, and built public schools, Sabbath schools, and Historically Black Colleges and Universities, close the excellence gap between their actual performance and deeply rooted cultural expectations? The present study reviews the essential questions and proposed solutions for closing the excellence gap that have been offered by previous generations of scholars. Africana Studies methodological framing questions were used to examine the long-view experiences of African people as well as a three tier critical ethnographic research methods approach. The study revealed that Black students gained a level of excellence in the face of disruption through: (1) Collective Training, (2) Spiritual and Moral Balance, and (3) Content Mastery. The prerequisite for sustaining educational excellence was found to be in the individual roles female and male representatives play as the primary educators of Black children. Secondly, nurturing a sense of identity through a spiritual understanding of social order and moral responsibility to the collective is also a requirement. Nevertheless, what unites and emerges as the chief element is content mastery. The ability to retain and keep content through listening and reading; and present a level of mastery on that information through speaking, writing and action to solve problems, completes the reciprocal process of educational excellence. / African American Studies

Made available in DSpace on 2016-04-27T14:32:09Z (GMT). No. of bitstreams: 1 Suely Dulce de Castilho.pdf: 8861921 bytes, checksum: 8f2c05cbba94dd388d6c9085c3ea11ae (MD5) Previous issue date: 2008-03-07 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This study is an effort to understand social and cultural relationships among a community of black families (from the black rural community Mata-Cavalo in Mato Grosso) and school education. This community is inserted in a rural context of slavery history and territory struggle. Through the ethnographic research, it approaches the community historical context and its social and economical conditions; it describes the main identity and cultural traces of the inhabitants of the community; it questions the concept of quilombo, attempting to clarify the contemporary definition of it, its different processes of producing and its ethnical identity keeping; it describes and analyses the rules of the familiar organization and structure, taking into account the cultural, historical and ethnical context of the family; it scans the school through its history and its conditions of structural, material and human performances (infra-structural conditions, pedagogical resources and the professionals respectively); it describes the produced knowledge under circulation in the school through the formal syllabus, and the syllabus under action the pedagogical practices of the teachers, the social and racial relations; it portraits the school biography of ten families, as well as their expectations and ways of investing in their children/grandchildren education; it attempts to understand the relationship between family and school in articulation to the family global conditions of living ethnically, historically, socially, educationally, economically, culturally as well as the school performance global conditions space, pedagogical activities, syllabus and pedagogical practices / Este estudo trata de compreender as relações de um grupo de famílias negras da comunidade negra rural de Mata-Cavalo - localizada no Estado de Mato Grosso - com a educação escolar. População esta inserida num contexto rural, com uma história pautada na escravidão e, na luta por reconhecimento de seu território. Por meio de pesquisa etnográfica, aborda o contexto histórico do grupo, sua condição socioeconômica. Descreve os principais traços identitários e culturais dos moradores da comunidade. Problematiza o conceito de quilombo, buscando aclarar a compreensão de quilombo contemporâneo, seus diferentes processos de geração e manutenção de sua identidade étnica. Descreve e analisa, igualmente, as regras que compõem a organização e a estruturação familiar, considerando seu conteúdo cultural, histórico e étnico. Perscruta a escola atentando à sua história, a suas condições de funcionamento estrutural (condições infra-estrutural), material (recursos pedagógicos) e humanos (os profissionais). Descreve os conhecimentos produzidos e em circulação na escola por meio do currículo formal, e do currículo em ação práticas pedagógicas das professoras, relações sociais e raciais. Retrata a biografia escolar de dez famílias, bem como suas expectativas e formas de investimento na escolarização de seus filhos/netos. Busca entender a relação família e escola em articulação com as condições globais de vida da família étnica, histórica, social, educacional, econômica, cultural; bem assim com as condições globais de funcionamento da escola espaço físico, material didático, currículo formal e práticas pedagógicas

Research shows that black people watch more television than any other race of people, and, given that television is the most influential media tool, the content of what may affect an audience’s behavior and beliefs deserves analysis. This study examines the black family, alleged pathology, strengths that are specifically associated with them, its portrayal on television, and how television is used as a tool for socialization and influence. A content analysis of the top thirty black family shows that appeared on major network television between 1980 and 2000 was conducted to determine if the family framed was portrayed realistically. Each show analyzed was found to portray some characteristic of strong black families, attributes some media and social critics had not previously recognized or acknowledged. This study suggests that further research is warranted from black family, cultural, and media scholars, as well as social policy and program makers, and on how television influences entire cultures to shift socially and economically.