This thesis is under the name of Johan Wolfgang Goethe, Faust and has a theoretical and practical form, whereas is divided into three parts. The theoretical part deals mainly about Faust analysis, Johann Wolfgang Goethe´s work, further author´s life and personality are summarized in general level. The practical part is dedicated to the book design and illustrations for this work. The third didactic part creates on the basis of findings from the theoretical and practical part base for lesson of art education in the framework of the educational expertise.

Submitted Thesis consists of two parts theoretical and practical. The theoretical part aims at the chronological mapping and analyzing of all available Czech editions of Karel Čapek's play R.U.R. from 1920 until 1989. It also deals with design-transformations of Čapek's Robot on the examples of selected theatre plays in Czech lands as well as in foreign countries performances. The Thesis pays attention to stage executions on the basis of period photographs, drawings and reviews. It is created a united survey of this Čapek's play in the Czech lands in the given time period from its origins until its theatre realizations and book publications. The practical part of the Thesis will then extend the historical play book covers given in the theoretical part by creating an original author book based on Čapek's play, which will be the visual interpretation of the text. By that will be produced a continuity between the theoretical and the practical part of the Thesis.

This thesis focuses on the dialogue between two dissimilar forms of art: text and image, criss-crossing within one work of art. The point of interest is the exact moment of their encounter, which opens an interesting intermediary field for the litterateur as well, which I define and explore in the theory chapter. I aim to find possible tools for analysis,examine changes in perception, and the capacity of the semiotic base.

Petra Bolková will be examining in her thesis the evolution of photography used on book covers in the 1960s; the period marked with certain political and cultural liberation. This study will attempt describing systematically in what ways certain artists and writers collaborated and what the difficulties of these collaborations were. It will also be examined how the author of a book and the artist delegated to design the book cover; the initial advertisement for a book, were influencing each other. What is more, the extent to which the graphic art reflects the content of the written word will be studied. Book covers became a covert space for experimenting with or even establishing new trends in the 1960s. Books covers became a new, independent fine art discipline which, essentially, was censored or criticized only occasionally. The goal of this thesis will also be gradually finding the numerous common grounds between photography, book typography and the final design, as photography and photomontage were used on book covers more frequently then classic original illustrations. Last but not least, this thesis will be looking at what emphasis was put on the visual side and how it was conditioned culturally or politically ect.

The theoretical part of the thesis in his first chapter of the book deals with a phenomenon that accompanies since its inception and how it affects us the literary world. The next phase will analyze literary types and origin of fiction itself, which strongly supported the reading culture and to encourage the creation of rights bestsellers. The next section will focus on the book and its difficult journey from writer to designer, printers and finally to the reader. The next phase deals with books in physical and electronic form, the reader walks of life and then directly bestseller term, as the current phenomenon of literary culture. Then represents one of the writers Dan Brown and his books of content and visual aspects. The last part will deal with the linking book design and art education in the practical part of the thesis description of the treatment, resulting arises file publishing a collection of selected books by Dan Brown.

The thesis deals with the issue of linking visual representation of a literary work of art, especially with the connection of Karel Teige typographical book envelopes to the poetry collections of Czech authors of the first half of the twentieth century. It focuses on the period of Czech avant-garde and new possibilities and limits of genre, artistic and semiotic definition. Attention is also devoted to contemporary anthology, professional journals and articles, especially by Karel Teig's production, in which he illustrates his concept of modern art. It also includes the marketing and aesthetic-educational character of visual imagery in literature for children and youth.

Studiens syfte var att utforska hur bokomslag för självhjälpsböcker inom kategorin depression bör formges för att passa den specificerade målgruppens perspektiv och ämnets karaktär. Syftet besvarades med hjälp av fyra frågeställningar. Inledningsvis undersöktes teori och målgruppens preferenser i en förstudie. Därefter följde ett designarbete där författarna formgav fyra bokomslag utifrån förstudien: Bokomslag 1 (Bubblor) som fokuserar på ett abstrakt, personligt, modernt och dynamiskt uttryckssätt, Bokomslag 2 (Vattenfärg) vars gröna vattenfärgsmotiv går från mörkt till ljust för att symbolisera livets olika nyanser och skeden, Bokomslag 3 (Paper Art 1) vars motiv symboliserar att ta sig igenom det mörka för att komma fram till ljuset, samt Bokomslag 4 (Paper Art 2) som med sitt motiv väcker associationer till hav och fokuserar på att skapa en harmonisk och hoppfull känsla. Avslutningsvis utvärderades omslagen av målgruppen, där Bokomslag 2 och 4 fick bäst respons och ansågs mest lyckade. Den avslutande frågeställningen var övergripande och syftade till att hitta aspekter som kan vara viktiga att ta i beaktande vid formgivning av bokomslag inom kategorin. I studien kunde ett antal mönster utrönas i vad målgruppen värdesätter. Följande riktlinjer skapades därefter, som rekommendationer vid formgivningen: det är svårt men viktigt att skapa en balans mellan positivt och dystert i omslagets stämning; abstrakta motiv med en lämplig symbolisk koppling till ämnet är att föredra; det är positivt om bokomslaget sticker ut från mängden; målgruppen uppskattar omslag som känns estetiskt tilltalande, moderna och färgrika; linjära teckensnitt är att föredra då de upplevs moderna och tydliga; omslaget bör inte avslöja bokens innehåll och ämne för tydligt.

[pt] O controle exercido pelos países do Norte Global sobre as nações que foram colonizadas se reflete nos contextos culturais e ideológicos dessas sociedades. Um desses reflexos é encontrado em capas de livros clássicos, que são o objeto desta pesquisa que pretende analisar como são representados o Norte Global e o Sul Global no projeto gráfico de capas de livros clássicos brasileiros e estadunidenses editados no Brasil e nos Estados Unidos. Para alcançar esse objetivo, foi realizada uma análise semiótica do plano da expressão e do plano do conteúdo em 304 capas dos livros, com base na teoria visual formulada por Jean-Marie Floch. Dentro do conjunto de obras analisadas, procurou-se verificar a existência de elementos geopolíticos no projeto gráfico das capas dos livros e em que nível os símbolos estadunidenses são reforçados nas capas editadas no Brasil e como os símbolos brasileiros aparecem nas capas editadas nos Estados Unidos. Para tanto, utilizou-se a teoria de Edward Said sobre Orientalismo como base para esta verificação e observou-se que os títulos brasileiros, quando editados nos Estados Unidos, são carregados de estereótipos criados pelo Ocidente, enquanto os livros estadunidenses, quando editados no Brasil, refletem corretamente a cultura daquele país. / [en] The control exercised by the countries of the Global North over the colonized nations is reflected in the cultural and ideological contexts of these societies. One of these reflections is found in classic book covers, which are the object of this research that intends to analyze how the Global North and Global South are represented in the graphic design of Brazilian and American classic book covers edited in Brazil and in the United States. To achieve this goal, a semiotic analysis of the expression plane and the content plane was performed on 304 book covers, based on the visual theory formulated by Jean-Marie Floch. Within the set of works analyzed, we sought to verify the existence of geopolitical elements in the graphic design of book covers and at what level the American symbols are reinforced in the covers edited in Brazil and how the Brazilian symbols appear in the covers edited in the United States. To this end, Edward Said s theory of Orientalism was used as the basis for this verification and it was observed that Brazilian titles, when published in the United States, are loaded with stereotypes created by the West, while American books, when published in Brazil, correctly reflect that country s culture.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2017-03-27T19:35:14Z No. of bitstreams: 10 Folha de aprovacao.pdf: 7690 bytes, checksum: 2f695f11bae6b2dd148615d0b59b53b4 (MD5) Folha de rosto.pdf: 10022 bytes, checksum: 0e6bf62410f960b96b5dbf667f8f47c0 (MD5) Resumo.pdf: 7437 bytes, checksum: 9df315f4fdccb7bbd7f9fbf21b21b1b5 (MD5) Sumario.pdf: 10298 bytes, checksum: fec2343b113b70dd8465dd93da5a7593 (MD5) Capitulo1.pdf: 1492835 bytes, checksum: fa8831aac3b0b17b29ec1cd277207dfb (MD5) Capitulo2.pdf: 799641 bytes, checksum: b0e5bdcf87acc39f8dd42f92933bc50c (MD5) Capitulo3.pdf: 2677712 bytes, checksum: 2b62a00908f632b1da32a80bb7ec3971 (MD5) Conclusao.pdf: 21517 bytes, checksum: 25d83de51ecc10e29ac63851df232277 (MD5) Referencias.pdf: 20209 bytes, checksum: 32ed5696b45a695c4aa8bd5b59f4e5dd (MD5) Introducao.pdf: 110808 bytes, checksum: 1353411cb4c11999da25bd9afb6dff18 (MD5) / Made available in DSpace on 2017-03-27T19:35:14Z (GMT). No. of bitstreams: 10 Folha de aprovacao.pdf: 7690 bytes, checksum: 2f695f11bae6b2dd148615d0b59b53b4 (MD5) Folha de rosto.pdf: 10022 bytes, checksum: 0e6bf62410f960b96b5dbf667f8f47c0 (MD5) Resumo.pdf: 7437 bytes, checksum: 9df315f4fdccb7bbd7f9fbf21b21b1b5 (MD5) Sumario.pdf: 10298 bytes, checksum: fec2343b113b70dd8465dd93da5a7593 (MD5) Capitulo1.pdf: 1492835 bytes, checksum: fa8831aac3b0b17b29ec1cd277207dfb (MD5) Capitulo2.pdf: 799641 bytes, checksum: b0e5bdcf87acc39f8dd42f92933bc50c (MD5) Capitulo3.pdf: 2677712 bytes, checksum: 2b62a00908f632b1da32a80bb7ec3971 (MD5) Conclusao.pdf: 21517 bytes, checksum: 25d83de51ecc10e29ac63851df232277 (MD5) Referencias.pdf: 20209 bytes, checksum: 32ed5696b45a695c4aa8bd5b59f4e5dd (MD5) Introducao.pdf: 110808 bytes, checksum: 1353411cb4c11999da25bd9afb6dff18 (MD5) Previous issue date: 2027-04-23 / This work had as objective the verbal statements and/or non-verbal printed in book covers-written by Brazilian authors and adapted for film or television-that associate the book to the film or television production. Its objective was to verify whether such statements could be classified as Paratext-as is regarded by Gerard Genette. The motivation for this research came the realization that, in being those statements built from a derivative work of a book, to what extent they could be of service to the main text? To answer that question, the statements were analyzed according to the concepts of discourse analysis and the rhetorical analysis. The results obtained in the analysis made it possible to conclude that some statements are not as paratextuais and, based on the concepts of critical theory, make it possible to understand, critically, the editorial procedures with which the book relates to the other media products. (AU) / Este trabalho teve como objetivo os enunciados verbais e/ou não-verbais impressos em capas de livros - escritos por autores brasileiros e adaptados para o cinema ou para a televisão - que associam o livro à produção cinematográfica ou televisiva. Seu objetivo foi verificar se tais enunciados poderiam ou não ser classificados como paratexto - conforme é conceituado por Gerard Genette. A motivação para esta pesquisa surgiu pela constatação de que, em sendo aqueles enunciados construídos a partir de uma obra derivada de um livro, em que medida eles poderiam estar a serviço do texto principal? Para responder a essa questão, os enunciados foram analisados segundo os conceitos da análise do discurso e da análise retórica. Os resultados obtidos na análise permitiram concluir que alguns enunciados não se configuram como paratextuais e, com base nos conceitos da Teoria Crítica, possibilitam compreender, criticamente, os procedimentos editoriais com que o livro se relaciona com os demais produtos midiáticos.(AU)

Submitted by Fabiano Vassallo (fabianovassallo2127@gmail.com) on 2017-04-25T18:31:13Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação_Sabrina Vianna de Castro.pdf: 3797448 bytes, checksum: d6f7b6ee39bb5d202c3899b069fe9a24 (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-05-09T15:54:54Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação_Sabrina Vianna de Castro.pdf: 3797448 bytes, checksum: d6f7b6ee39bb5d202c3899b069fe9a24 (MD5) / Made available in DSpace on 2017-05-09T15:54:54Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação_Sabrina Vianna de Castro.pdf: 3797448 bytes, checksum: d6f7b6ee39bb5d202c3899b069fe9a24 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Este trabalho apresenta um estudo de capas de livros ilustrados, que, em geral, apresentam um complexo entrelaçamento entre as linguagens verbal e visual em sua constituição. Acredita-se que a capa seja um recurso fundamental de captação de leitores no qual a editora se apoia e investe inúmeras estratégias a fim conquistar um duplo destinatário: a criança e o adulto. Para a realização desse estudo, são utilizados os pressupostos da Teoria Semiolinguística de Análise do Discurso, postulada por Patrick Charaudeau, com destaque aos seguintes conceitos-chave: duplo processo de semiotização do mundo; contrato de comunicação; memórias discursivas; estratégias discursivas e visadas discursivas. Observa-se que, nas capas, o contrato de comunicação se encontra em uma situação de monolocução, sem a copresença física dos parceiros (editora e leitor), configurando-se em um contrato de troca postergada. Para tal, as estratégias discursivas de captação, credibilidade e legitimação empregadas pelo sujeito comunicante mostram a imagem do sujeito-produtor (editora) e a imagem que este projeta do destinatário (leitor) – que deseja atrair para a compra do livro. Tais estratégias estão intimamente ligadas às visadas discursivas que pressupõem a intencionalidade psico-sócio-discursiva do sujeito comunicante. Como os livros ilustrados apresentam um endereçamento duplo, a editora irá se apoiar, também, nas memórias discursivas, recurso que pretende acessar saberes em ambos os públicos, despertando a curiosidade e criando vínculos, através da capa, para a posterior leitura do livro. Verifica-se, também, que a capa de livro ilustrado constitui um gênero textual específico, por se configurar em torno de uma intenção - captação do leitor/consumidor -, apresentando design elaborado e elementos constitutivos recorrentes: título, imagem, nome do autor e da editora / This paper presents a study of picture books covers by having a complex interweaving between the verbal and visual languages that are closely linked. It is believed that the cover is a key resource for readers pickup in which the publisher builds and invests numerous strategies to win a double recipient: the child and the adult. To this end, the assumptions of The Semiolinguistic Theory of Discourse Analysis by Patrick Charaudeau highlighting the key concepts of this theory are used: double process of semiotization the world; communications contract; discursive memories, discursive strategies; targeted discursive. It is observed that the communications contract is in a monolocation situation, that is, without the physical presence of the co-partners (publisher and reader), setting up in an exchange contract postponed. To this end, the discursive strategies of funding, credibility and legitimacy employed by the subject connecting, show the image of this subjectproducer (publisher) and the image that projects the recipient (reader) - that want to attract to purchase the book. Such strategies are closely linked to discursive targeted assume that intentionality psycho social discourse of the subject connecting. As the picture books have a double address, the publisher will be supported also in the discursive memories, these resources who want to access knowledge in both public, arousing the curiosity and linking, first, through the hood, in order to further reading book. There is also the picture book cover constitutes its own genre, to present a proposal and natural and stable elements in this communication contract