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Orsaksanalys och lösningsförslag vid fel vid kommunikation av växelläge / Analysis of cause and suggestion of countermeasure for position communication failure of selected gearThorsell, Tobias January 2012 (has links)
Detta examensarbete på C-nivå har genomförts i samarbete med Kongsberg Automotive i Mullsjö som utvecklar och tillverkar komponenter till fordons-industrin.Företaget har fått reklamationer på en växelväljare i deras sortiment och är en produkt som sitter i kundens lastbilar och bussar. Felen har uppträtt relativt sällan men med tillräckligt stor marginal för att de ska klassas som allvarliga fel. Dessa fel är kopplade till den magnetarm som kommunicerar med transmissionen i fordonet och konsekvensen av dessa fel blir att fordonet blir obrukbart och måste bärgas bort.Syftet med detta examensarbete är att författaren på ett ingenjörsmässigt sätt ska angripa problemen med magnetarmen till växelväljaren på så sätt att grundorsaken bakom kan säkerställas. Målet för arbetet är att hitta dessa grundorsaker till varför magnetarmen går sönder, eller hoppas ur sitt läge, samt att ta fram en design som hindrar att problemen uppstår igen.För att strukturera arbetet har författaren använt sig av en problemlösningsmetod som heter Six Sigma DMAIC. Det är den här metoden som hela projektet och därmed rapporten är uppbyggt kring.Författaren kom fram till att grundorsakerna till problemen som uppstått med magnetarmen hade grundat sig i konstruktionen av de komponenter som sköter funktionen med produktens växelknappar. Deras konstruktion har gjort det möjligt för föraren att felaktigt kunna aktivera två knappar samtidigt vilket ledde till att produkten påverkats på fel sätt.Examensarbetet resulterade i ett koncept som tillsammans med företagets egna framtagna lösning tar bort de bakomliggande grundorsakerna och förhindrar att problemen kan uppstå igen. / This bachelor thesis has been executed in cooperation with Kongsberg Auto-motive AB, Mullsjö, who develop and produce parts to the automotive industry.The company has received complaints on a gear lever unit which they produce and which sits in the customers’ trucks and buses. The failures have occurred relatively infrequently, but with enough margins to classify them as serious failures. These failures are connected to that magnet arm in the product which communicates with the transmission of the vehicle and leads to the consequence of an unusable truck that is in need of towing.The intent with this thesis is that the author should tackle the problems with the magnet arm on an engineering basis so that the root causes to the problems can be ascertained. The goal is to find these root causes to why the magnet arm breaks, or dislocates, and generate a design that prevents the problems from reappearing.To structure the work the author has used a method for problem solving called Six Sigma DMAIC which is the base for the whole project and therefore the thesis.Through extensive analyzes the author ascertained that the root causes for the problems with the magnet arm came from the design of parts, relating to the knob of the product, that enables two buttons to simultaneously be activated.The thesis resulted in a concept which together with the company´s solution removes the underlying root causes and prevents the problem from reappearing.
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"Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM CampaignStark, Caroline, Berggren, Jonas January 2010 (has links)
No description available.
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Requirement-based Root Cause Analysis Using Log DataZawawy, Hamzeh January 2012 (has links)
Root Cause Analysis for software systems is a challenging diagnostic task due to complexity emanating from the interactions between system components. Furthermore, the sheer size of the logged data makes it often difficult for human operators and administrators to perform problem diagnosis and root cause analysis. The diagnostic task is further complicated by the lack of models that could be used to support the diagnostic process. Traditionally, this diagnostic task is conducted by human experts who create mental models of systems, in order to generate hypotheses and conduct the analysis even in the presence of incomplete logged data. A challenge in this area is to provide the necessary concepts, tools, and techniques for the operators to focus their attention to specific parts of the logged data and ultimately to automate the diagnostic process.
The work described in this thesis aims at proposing a framework that includes techniques, formalisms, and algorithms aimed at automating the process of root cause analysis. In particular, this work uses annotated requirement goal models to represent the monitored systems' requirements and runtime behavior. The goal models are used in combination with log data to generate a ranked set of diagnostics that represent the combination of tasks that failed leading to the observed failure. In addition, the framework uses a combination of word-based and topic-based information retrieval techniques to reduce the size of log data by filtering out a subset of log data to facilitate the diagnostic process. The process of log data filtering and reduction is based on goal model annotations and generates a sequence of logical literals that represent the possible systems' observations. A second level of investigation consists of looking for evidence for any malicious (i.e., intentionally caused by a third party) activity leading to task failures. This analysis uses annotated anti-goal models that denote possible actions that can be taken by an external user to threaten a given system task. The framework uses a novel probabilistic approach based on Markov Logic Networks. Our experiments show that our approach improves over existing proposals by handling uncertainty in observations, using natively generated log data, and by providing ranked diagnoses. The proposed framework has been evaluated using a test environment based on commercial off-the-shelf software components, publicly available Java Based ATM machine, and the large publicly available dataset (DARPA 2000).
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Electric distribution system risk assessment using actual utility reliability dataFeng, Zhe 21 April 2006 (has links)
This thesis describes the research conducted on the use of historical performance data in assessing the financial risk for a power distribution utility in a performance based regulation (PBR) regime. The historical utility data used in this research are taken from the Canadian Electrical Association (CEA) annual reports. The individual utility data in these reports are confidential and only provided to the participating utilities. Thirteen utilities that participate in the CEA data reporting activity agreed to provide their individual utility data for the research described in this thesis. These utilities are anonymous and are referred to by numerical designations in accordance with the CEA protocol. This research could not have been conducted without the support of these utilities.
The objectives of the research described in this thesis are to examine and analyze the variations in the annual performance indices of the thirteen participating utilities and the aggregated systems including the overall indices and the cause code contributions, and to examine the possible utilization of historic utility reliability indices to create suitable reward/penalty structures in a PBR protocol. The potential financial risk and actual financial payment analyses for these selected utilities are conducted using their historical performance data imposed on a number of possible reward/penalty structures developed in this thesis. An approach to recognize adverse utility performance in the form of Major Outage Years (MOY) is developed and the influence of the MOY performance in PBR decision making is examined.
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Bemötande av självskadepatienter utifrån vårdpersonalens perspektivFröstell, Connie January 2008 (has links)
SAMMANFATTNING Vårdpersonal möter patienter med självskadebeteende på olika avdelningar inom sjukvården. Vårdpersonalen har ofta svårt att bemöta denne patientgrupp eftersom de trots allt vårdar patienterna efter bästa förmåga ändå skadar sig igen. Detta väcker frustration och negativa känslor som vrede och mindre sympati för dessa patienter. Oftast är det unga kvinnor som lindrar sin ångest med att skada sig själva medan unga män oftare väljer att vara våldsamma eller aggressiva. Syftet med studien var att belysa vårdpersonalens uppfattning och bemötande av patienter med självskadebeteende. Metoden är en artikelgranskning. Resultatet visade att det är viktigt att vårdpersonal ser, förstår och bemöter patienterna med respekt för att de skall få ett bättre självförtroende. Varje person är unik och en egen individ. Det är därför viktigt att se bakom självskadande för att se till varje persons behov och förstå att det oftast är andra problem som ligger bakom självskadandet. Vårdpersonal med utbildning till att vårda patienter med självskadebeteende är bättre på att ta hand om dessa patienter än personal utan utbildning. Mera kunskap och utbildning om självskadandet skulle hjälpa personal till att upptäcka problemet tidigare. Vården skulle då bli bättre och kanske kortare för patienter med självskadebeteende.
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The Influences of the Green Advertisement Appeal and Cause-Related Marketing on Advertisement Effects ¡ÐA Study of Bottled WaterLin, Ya-fen 02 July 2012 (has links)
Recently, the environmental consciousness has grown gradually in the world. The trend of the green consuming has been the important, global issue. If the enterprise wants to maintain the competence, and have the sustainable management, it should take the environmental issue as a new opportunity and start to do the green marketing and the green advertisement to attract the consumers.
The previous research about the influence of Ad appeals on the Ad effect is more related to the comparison between rational appeal and emotional appeal, but it still lack consistent result. Besides, the research on the Ad effect of Cause Related Marketing has just focused on CRM Ad but lack the study of Green Ad. Therefore, this study would take the influence of different Ad appeals and CRM on the green Ad effect and would have a study on the bottled water.
The present study uses experimental design to investigate the effects of the types of Ad appeals (emotional appeal and moral appeal) and CRM (with and without) on green Ad effect. And a 2X2 factorial design is conducted.
The results indicate that in the green Ad of the bottled water, the influence of rational appeal and emotional appeal on Ad effect is no significantly different. The green Ad effects with CRM and without CRM are no significantly different. The modifying effect of Ad with and without CRM is working in Ad attitude,is not working in brand attitude and purchasing intention.
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Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related MarketingChen, Pei-Chi 06 August 2012 (has links)
¡@¡@With the concern of corporate social responsibility, companies acting as a good citizen has become an important issue. Cause-related marketing (CRM) refers to a company¡¦s aliance with a non-profit organization (NPO): when customers buy the company¡¦s products, the company donates a portion of their profits to the NPO. Through CRM, corporates can effectively enhance their images and customer evaluations. NPOs can increase their visiablity and incomes as well. Customers are able to help NPOs through produce purchase. Therefore, how to enhance the effectiveness of CRM has become a very important issue for both researchers and practitioners.
¡@¡@Based on the previous research in CRM, consumer behavior, and cross-cultural psychology literature, the present study develops a theoretical framework and hypotheses. By using the 2*2*2 experimental design with a cross-cultural sample, the present study examines whether impacts of type of NPO (help-self versus help-others) and national cultures (masculinity versus femininity) interact with two types of advertising appeals (self-focuses versus other-focused) in adverstising persuasion (purchase intentions and corporate image evaluation). The data were collected from 82 Taiwan respondents and 62 Germany respondents, with 15 to 20 respondents for each condition. Multivariate analysis of covariance was performed to test the proposed hypotheses.
¡@¡@The results showed that type of NPO interacts with advertising appeals in advertising persuasion: When consumers perceive a NPO¡¦s nature as help-self, self-focused appeal leads to higher purchase intentions and more favorable corporate image evaluation. In addition, the three-way interaction among type of NPO, national culture and advertising appeals is also significant. The effects of self-focused appeal on advertising persuation are strengthened when a NPO wih help-self orientation is chosen as a cause in a country with masculine culture. Theoretical, methodological, and practical implications are discussed.
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The Transformation Of Health Policies In Turkey As Part Of The European Integration:the Cause Of Death StatisticsSumer, Emrah 01 December 2007 (has links) (PDF)
The thesis builds up on the significance of the social aspect of the statistics giving direct reference to the standards of the European Union (EU) on statistics. The study concentrates on the modernization, reformation and transformation process of the Turkish Statistical System, particularly the health statistics on the basis of a specific Programme called &ldquo / Upgrading the Statistical System of Turkey&rdquo / funded by the EU and the Law on Turkish Statistics (No: 5429) within the process of the harmonization of the Turkish Statistical System, which aims the integration of the current system to the international one via the EU acquis communautaire. This thesis presents the causes of the death statistics as one of the most significant dimensions of statistics since it is the most extensive and the oldest public health surveillance system in the world. The reformation in the certification process, the classification stage and the analysis of the cause of the death statistics (COD) are examined in detail hereby. Improvement of the coverage, introduction of the International Classification of Diseases-10th Revision (ICD-10), development of institutional coordination and a new formation of the causes of death statistics in line with the EU requirements are analyzed in depth.
Based on the findings of this study, it is proposed that the introduction of ICD-10 and improvement of the coverage of the COD statistics are not sufficient to ameliorate the shortcomings of the current death certificate system rested upon on the two documents including the &ldquo / COD forms&rdquo / and the &ldquo / burial licence&rdquo / in Turkey. The study also suggests that solutions to be proposed should be radical and effective since the problems encountered in the death certificate system are deep-rooted. Consequently, with regard to the issues of increasing the coverage of physical autopsy and providing training for the COD forms and with the aim of reducing diversified and complex chain of bureaucratic transactions, it is essential to bring an encompassing new legal base for the current death certificate system.
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Influences of the Emotional Appeals and Brand's Gender Traits on Cause-Related MarketingTang, Quan-yi 28 July 2009 (has links)
Cause-related marketing (CRM), which combines business goals and corporate social responsibility, has recently become a trend in Taiwan as well as in the whole world. Although recent studies have begun to examine potential factors that might affect CRM effectiveness, influences of emotional appeals on CRM remain unexplored. Therefore, based on previous studies relevant to charitable donations, this study compares the effects of guilt appeal and warmth appeal in CRM ads. In addition, brand¡¦s gender traits are also considered to observe how they sway the effectiveness of the emotional appeals.
The present study uses experimental design to investigate the effects of the types of emotional appeals (guilt appeal vs. warmth appeal) and brand¡¦s gender traits (feminine brand vs. masculine brand) on CRM effectiveness. And a 2X2 factorial design is conducted. Four different scenarios are established through fictitious CRM ads, and the ad effects are measured by purchase intention and attitude toward the brand to observe the response under different scenarios.
The results indicate that there is an interaction effect between emotional appeals and brand¡¦s gender traits on CRM effectiveness. The feminine brand is more effective while using CRM. Furthermore, the feminine brand is more effective than the masculine brand while the warmth appeal is used to promote a CRM ad, but such superior effect disappears as it turns to guilt appeal. According to these findings, this study suggests that marketers should consider the ¡§gender¡¨ of their brands before choosing an appropriate emotional appeal in the CRM ad to reach their goals.
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Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing goodBador, Aida, Low Pei San, Sarah, Manouchi, Meriem January 2010 (has links)
<p>The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. There has been an increasing trend of using cause-related marketing as part of corporate social responsibility strategy. Companies increasingly believe that associating their corporate identity with good causes can be an effective marketing tool. There is limited research about CRM with a bearing on the Swedish market and the fashion industry. This has given the authors an interesting field for research and analysis.</p><p>A quantitative method was used to collect primary data. A survey was conducted among customers of H&M, Lindex, Mango and Indiska. These companies were chosen after the observation of a large amount of Swedish based fashion retailers and their involvement within CRM. The results indicate that there is a link between cause-related marketing and customer purchase intentions. CRM campaigns have positive effects on customers by increasing their purchase intentions. Marketing communication, price, customer attitude and fit are important factors that affect the purchase of CRM products. A further investigation can be useful for companies and researchers in the field of marketing strategies.</p>
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