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Tourism planning and destination marketing : towards a community-driven approach : a case of ThailandWisansing, Jutamas January 2004 (has links)
This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orientation and customer orientation - combined with emerging marketing theories were reviewed in order to help examine how destination marketing, a community-driven approach, should be implemented within a destination area. This examination of marketing and community based tourism planning set a platform for this research. This analysis examines relevance, applicability and potential for an integration of these two pervasive approaches for tourism planning. Guided by the theoretical examination, an integrated community-based tourism planning and marketing model was proposed. In order to explore gaps between the proposed model and its practicality, three destination areas (Phuket, Samui and Songkla-Hatyai) in Thailand were studied and evaluated. At this pragmatic level, this thesis identified impediments confronting national and local tourism organisations. The findings of this study draw a particular attention to institutional challenges which require clear identification of responsibilities and coordination of all actors involved in the planning and marketing process. These selected case studies have not only provided critical commentaries to assist tourism planners improve strategically their marketing approaches within community tourism planning, but they also have helped provide avenues for future research.
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Case study of a Brazilian community association : a thesis presented in partial fulfillment of the requirements for the degree of Master in Public Policy at Massey University, Auckland, New ZealandRocha, Alberto Frederico Moraes da January 2007 (has links)
This is a Case Study Research done inside a poor community in Brazil. The main goal of the research is to facilitate this community to understand their problems and to overcome it. Therefore the researcher and the researched developed the following question ‘why NovaMosanta is not achieving its goals? The researcher wanted to work as a facilitator throughout the whole process of dialogue that aims to empower the community. Departing from that question and based on Freire’s ideas of education the research aims to build new knowledge from the interaction of academic and community knowledge. To implement this case study field research the researcher decided to use Participant observation and questionnaires. Surprisingly during the research the NGO called NovaMosanta faced the challenge of remodeling a public school without government help; otherwise the school would be closed. This NGO succeeded with the help of the New Zealand Government that gave NZ$15,000 to build two new classrooms in the school. Community members helped working in the remodeling and local commerce gave discounts to enable the remodeling. As a result the school will not be closed and the students will continue to study there. It also helped to increase community support and participation. Although not designed as a Participant Action Research, this thesis evolved to produce action and to change the community reality. It was an empowering process to the researcher and the researched. The community support increased and it also served s a catalytic event in the process of transformation and inclusion. Finally it clarifies the importance of producing fast results to maintain community support. You can check the research results in the links below that contain two local network reports about it. (http://www.youtube.com/watch?v=Hz_FItXp3nM) & (http://www.youtube.com/watch?v=py5emCNXRlo)
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Decentralised Management and Community Participation : A Minor Field Study about Irrigation and Communication in Central IndiaGlaas, Erik January 2007 (has links)
<p>India and many other developing countries confront serious problems of declining water tables. In India there is no real water shortage, but ineffective use of surface water leads to freshwater run-off. By building dams and irrigation water systems the Indian government has been trying to find a more effective use of surface water and thereby increase the agricultural productivity. But mismanagement of irrigation systems by local governments called for alternative management techniques, and during the last decades the central Indian government has been trying to decentralise management and governance of irrigation water to local water users. This Minor Field Study (MFS) focuses on a local implementation of Participatory Irrigation Management in the Indian state Madhya Pradesh. The aim of the thesis is to analyse the way the local government handles the decentralisation of irrigation water management, by identify and illuminate communication channels. The thesis is built on the basic idea that functioning environmental communication is the key to reach a functioning decentralised and sustainable water management. Interviews with local government officials, citizens of a local village, and staff from a locally involved NGO within a case study constitute most of the empirical data. Theories of decentralisation of natural resource management, community participation, communication, and NGO cooperation are presented. With starting point in the empirical material and the presented theories has way the local government handles the decentralisation process, and the role of the locally involved NGO, been analysed. The study shows shortcomings in: education of stakeholders, communication training among government officials, trust in the capability of local water users, and communication between stakeholders. The study also enlighten the government officials fear of losing political power, the NGOs role as communication channel, and the formation of locally rooted organisations.</p>
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The implications of tourism for rural livelihoods : the case of Madjadjane community, Matutuine district, Mozambique.Langa, Felismina A. Longamane. January 2005 (has links)
This study investigates the level of the implications of a community based project in
Madjadjane area, Matutuine District in Mozambique and constitutes a Mini-dissertation
for a Masters Degree in Environment and Development. It is composed of two parts.
Component A comprises a literature review and was written following CEAD guidelines
and Component B, which constitutes the research paper written in the stylesheet for
publication in the South African Geographical Journal (Appendix 2 of the Component
A). The literature review charts the evolution of tourism from the ancient forms to the
mass tourism after the Second World War and then to the more recent forms of tourism.
The review also discusses approaches related to development, sustainable development,
rural development, community based natural resources management and livelihoods,
which are critical to understanding the context in which tourism takes place. Alternative
tourism approaches such as sustainable tourism, nature based tourism, eco-tourism, rural
tourism, pro-poor tourism and community based tourism are evaluated in terms of their
impacts on host communities. From this discussion, community based tourism with its
focus on poverty alleviation and livelihood improvement emerges as one of the more
appropriate options for tourism development in poor countries. The study concluded that
from the Madjadjane community perspective, although the project emerged along with
small commercial activities, it has not yet brought significant economic benefits, nor
improvement of their livelihoods. The positive impact is the increased awareness of the
value of the conservation of natural resources amongst the local residents. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2005.
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Pro-poor tourism intervention within Ezemvelo KZN wildlife : a case study of Amatikulu Nature Reserve, South Africa.Morgan, Derek. January 2003 (has links)
No abstract available. / Thesis (M.Sc.)-University of Natal, Pietermaritzburg, 2003.
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An examination of the residents' perceptions of impacts of nature based tourism on community livelihoods and conservation : case study of Chiawa Game Management Area, Zambia.Tembo, Sydney. January 2010 (has links)
Nature-based tourism is centered on the idea that local communities living within and around protected areas should derive benefits from nature resources. Likewise nature resources will simultaneously benefit from their interaction because the community will develop an understanding and appreciate the importance of conserving nature through various benefits derived. The research focus was on assessing the perception of residents of Chiawa, Zambia, regarding the benefits derived from nature-based tourism. This is the first study of this nature to be conducted in Chiawa.
The overall aim of the research study was to examine the perceptions of the Chiawa community of the impacts of nature based tourism and its implications on the livelihood of the Chiawa residents and on the conservation of nature, upon which tourism is anchored. The three specific objectives were:-
1. To examine the perceptions of the community on economic impacts of nature based tourism on the livelihood of Chiawa Community.
2. To examine the perceptions of the community of the effects of nature based tourism benefits on support towards conservation of nature in Chiawa and Lower Zambezi National Park.
3. To examine perceptions on nature and extent of constraints limiting household participation in nature-based tourism.
Various research methods were used to address the objectives of this study. These methods included quantitative and qualitative research techniques. Structured questionnaires with multiple choice type answers were administered to households and safari operators to collect data. These techniques were complemented with five focus group meetings conducted in village action groups (VAGs) of Chiawa GMA, and both participant and direct observation techniques were used during household
surveys.
The elements of analysis of the study looked at various factors that influence the perception of households on tourism benefits and conservation efforts by the community. Elements such as tribe, gender, education, length of stay, age and spatial distribution were analyzed. Elements of analysis from tour operators looked at business types, types of benefits filtering to the community through employment and community projects.
It was established during the course of the research that both positive and negative perceptions on the impacts of nature-based tourism on residents of Chiawa GMA exist. However, the few residents who derived benefits from nature based tourism operations were positive and the rest were negative. The perceptions of the respondents on support towards conservation are above average. The study found that the most significant silent factor that may influence negative attitudes or perceptions is high levels of human – wildlife conflicts. This is not surprising considering that farming is the major livelihood strategy for most households. Demographic variables were not found to be useful predictors of perception responses. Several factors were established as limiting to household participation in
nature based tourism, these established factors included, lack of working and start up capital, lack of understanding of nature based tourism business, lack of interest and lack of support from tourism agencies. / Thesis (M.Env.Dev.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.
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An appraisal of the link between transformation and good governance at Sedibeng District Municipality / Themba GobaGoba, Themba January 2014 (has links)
The dawn of democracy and adoption of the new constitution heralded in a new political dispensation for South Africa. These development set local government in a new path as various pieces of legislations and policies were passed to transform local government from fragmented and racially – based municipalities into democratic and non – racial entities. Transformation did not end on amalgamation of racial municipal entities and change to racial composition of the administration staff but has to transcend beyond to ensure accountability, transparency, responsive and participation of communities in the affairs of local government to promote good governance. The Sedibeng District Municipality (SDM) established various structures, systems and processes intend on promoting transformation. However, its process of transformation is limited only to the structure and composition of the administration. Little was done to transform the reigning culture which has its roots in the apartheid past, despite the existence of policies including the White Paper on the Transforming Public Service Delivery (Batho Pele). Accordingly, the existence of new structures, systems and processes failed to curb corruption in the ranks of Sedibeng District Municipality. Currently, a number of staff members are facing various charges of fraud and corruption. The Auditor – General have found that millions of rands have spent without proper procedure being followed. The state of affairs give indications that existing structures, systems and processes are not solid enough to curb corruption. Furthermore, the situation is accentuated by the municipality’s failure to involve communities in the affairs of the local government. Communities are only used to rubber – stamp processes and programmes that are imposed by the municipality. This renders communities and community organisations useless and ineffective in holding the councillors accountable. Against the background of the problem statement, the hypotheses of the study were formulated as follows: * There is a non – compliance of municipal regulations required for transformation and good governance at Sedibeng District Municipality. * The leadership of the municipality does not possess adequate knowledge and the political will to monitor and ensure consistent adherence to regulations as required by law to promote transformation and good governance. The study utilized both qualitative and quantitative research methods. The study involved a number of techniques to gather information which includes literature study and empirical research. The findings of the study prove that there is a high level non – compliance of municipal regulations required to promote good governance at Sedibeng District Municipality. The responses of senior management also prove that there is a clear lack of leadership in the Sedibeng District Municipality. The study offers significant recommendations to improve the situation. The intend of the study was to explore and open avenue for further research in the field of change management (transformation of behaviour and culture), impact of cadre deployment in municipal performance and idea of public participation and involvement in the affairs of local government. / M Development and Management (Public Management and Governance), North-West University, Vaal Triangle Campus, 2014
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The participatory development communication approach of Thusong service centres in Tshwane / L. NaidooNaidoo, Lynette January 2010 (has links)
Much discourse on the issue of development communication has focused on participation and its role in improving the lives of developing communities. This line of thought emanates from the theories of Paulo Freire and Martin Buber. Freirean dialogue, which emphasises dialogue and conscientisation emanated from Martin Buber's l-Thou and l-lt relationships and are relevant in this study because these concepts are pivotal in the endeavour to develop grassroots communities.
For purposes of this study participatory communication is associated with dialogue, self-reliance, empowerment, the communities' socio-cultural context and strategic communication. In an effort to improve service delivery in the public sector, the South African government resolved to provide communities across South Africa with both information and services through the establishment of Thusong Service Centres. The Thusong concept refers to 'a place to get help or assistance' in Sesotho, and has been the focus of government in carrying out its mandate in respect of development communication in South Africa.
This study adopted a qualitative research approach to gather data, to determine how the communication of Thusong Service Centres in Tshwane compare with the normative principles of participatory development communication. This study used purposive sampling and focused on the six Thusong Service Centres in Tshwane. The empirical study comprised document analyses of government policies, semi-structured interviews with senior Government Communication and Information Services (GCIS) personnel and personal observations at the six Thusong Service Centres.
An analysis of the communication of Thusong Service Centres with Tshwane communities show that there is inadequate alignment with the theoretical underpinnings of participatory development communication. Against the backdrop of Chin Saik Yoon's four ways of observing participation in development projects, namely, participation in implementation, evaluation, benefit and decision-making, the study indicates that Tshwane communities do not partake in participation in evaluation and participation in decision-making. Furthermore, using Freirean
dialogue as a benchmark, it was concluded that Thusong Service Centres do not fully meet the required principles of dialogue.
Although the abovementioned results indicate that development communication practised by GCIS at Thusong Service Centres is in the main linear in nature, the study makes practical recommendations on how the normative principles of participatory development communication may be implemented at these centres in order to fast track the development process. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.
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The participatory development communication approach of Thusong service centres in Tshwane / L. NaidooNaidoo, Lynette January 2010 (has links)
Much discourse on the issue of development communication has focused on participation and its role in improving the lives of developing communities. This line of thought emanates from the theories of Paulo Freire and Martin Buber. Freirean dialogue, which emphasises dialogue and conscientisation emanated from Martin Buber's l-Thou and l-lt relationships and are relevant in this study because these concepts are pivotal in the endeavour to develop grassroots communities.
For purposes of this study participatory communication is associated with dialogue, self-reliance, empowerment, the communities' socio-cultural context and strategic communication. In an effort to improve service delivery in the public sector, the South African government resolved to provide communities across South Africa with both information and services through the establishment of Thusong Service Centres. The Thusong concept refers to 'a place to get help or assistance' in Sesotho, and has been the focus of government in carrying out its mandate in respect of development communication in South Africa.
This study adopted a qualitative research approach to gather data, to determine how the communication of Thusong Service Centres in Tshwane compare with the normative principles of participatory development communication. This study used purposive sampling and focused on the six Thusong Service Centres in Tshwane. The empirical study comprised document analyses of government policies, semi-structured interviews with senior Government Communication and Information Services (GCIS) personnel and personal observations at the six Thusong Service Centres.
An analysis of the communication of Thusong Service Centres with Tshwane communities show that there is inadequate alignment with the theoretical underpinnings of participatory development communication. Against the backdrop of Chin Saik Yoon's four ways of observing participation in development projects, namely, participation in implementation, evaluation, benefit and decision-making, the study indicates that Tshwane communities do not partake in participation in evaluation and participation in decision-making. Furthermore, using Freirean
dialogue as a benchmark, it was concluded that Thusong Service Centres do not fully meet the required principles of dialogue.
Although the abovementioned results indicate that development communication practised by GCIS at Thusong Service Centres is in the main linear in nature, the study makes practical recommendations on how the normative principles of participatory development communication may be implemented at these centres in order to fast track the development process. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.
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Participation and project sustainability : Participatory Integrated Development in Rain-fed Areas (PIDRA) project in East Java-Indonesia : a thesis presented in partial fulfilment of the requirement for the degree of Master of Philosophy in Development Studies at Massey University, Palmerston North, New ZealandKomalawati January 2008 (has links)
This thesis examines the relationships between participation and project sustainability. By using the Participatory Integrated Development in the Rain-fed Areas (PIDRA), an integrated rural development project, in three districts of East Java, Indonesia, as a case study, it addresses the question about what kind of participation will lead the intended beneficiaries to continue to use and benefit from the services that remain beyond the project period. The research found that the project mostly targeted the poor, marginalised, and vulnerable people, and widows as household heads. However, some high school graduates and wealthy villagers were also included as target beneficiaries. Most participants were actively involved and participated in the project implementation activities, but rarely participated in project planning and design as well as monitoring and evaluation. The results also show that factors influencing participation of the intended beneficiaries of the PIDRA Project in the target areas were: the responsibility of the beneficiaries to the groups as members and as leaders part of the management team; the level of education, knowledge, and skills of participants; incentives provided to access credits; the availability and use of sanctions; the geographical situation; poverty; age; support from the government; and the role of facilitators. Analysis of the case study shows that the PIDRA Project in East Java will likely have some sustainable activities and benefits in the short term. Furthermore, participation is likely lead to the project sustainability of some project elements when participation is not only used as a means but also as an end. However, the results also suggest the increasing cooperation and collaboration of government and the NGOs, and defining participant groups based on similar educational background and socio-economic situation will enhance participation and project sustainability. This study would also raise the attention of development practitioners of the dangers of the participatory approach in their practice because it could be manipulative, harm people who are supposed to be advantaged, and hence create “new tyranny” in development interventions.
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