Teaching through specifically designed and produced learning materials is a widely used and accepted way of teaching in higher education both nationally and internationally. Although this kind of teaching is used mainly in the field of distance education, it has become increasingly popular at traditional universities in face-to-face methods of education. Developing language-learning materials that meets the needs of English for Specific Purposes learners is a process that requires meticulous planning as English for Specific Purposes courses are aimed at meeting the career needs of the learners. An empirical study was conducted to determine the perceptions and concerns of learners using the ENGL 122 study guide at the North-West University (Potchefstroom Campus). The results of the study indicated that the learners were positive that the study guide enhanced their learning process, but various concerns were also raised by the learners. This study also aimed to create a framework for the writing of English for Specific Purposes (ESP) study guides. In order to achieve this, a literature study was done to provide information about the relevant theories and principles that apply to ESP study guide development. The literature study also included aspects that need to be taken into consideration when designing or planning the development of an ESP study guide. / Thesis (Ph.D. (English))--North-West University, Potchefstroom Campus, 2007.

Teaching through specifically designed and produced learning materials is a widely used and accepted way of teaching in higher education both nationally and internationally. Although this kind of teaching is used mainly in the field of distance education, it has become increasingly popular at traditional universities in face-to-face methods of education. Developing language-learning materials that meets the needs of English for Specific Purposes learners is a process that requires meticulous planning as English for Specific Purposes courses are aimed at meeting the career needs of the learners. An empirical study was conducted to determine the perceptions and concerns of learners using the ENGL 122 study guide at the North-West University (Potchefstroom Campus). The results of the study indicated that the learners were positive that the study guide enhanced their learning process, but various concerns were also raised by the learners. This study also aimed to create a framework for the writing of English for Specific Purposes (ESP) study guides. In order to achieve this, a literature study was done to provide information about the relevant theories and principles that apply to ESP study guide development. The literature study also included aspects that need to be taken into consideration when designing or planning the development of an ESP study guide. / Thesis (Ph.D. (English))--North-West University, Potchefstroom Campus, 2007.

Submitted by JESSICA LAIRA DE ARAUJO ESGOTI ULIANA (jessica.esgoti@etec.sp.gov.br) on 2018-04-03T21:43:19Z No. of bitstreams: 1 uliana_jlae_me_sjrp.pdf: 2692798 bytes, checksum: 3b4391555da0676780bf487ef8ab09c2 (MD5) / Approved for entry into archive by Elza Mitiko Sato null (elzasato@ibilce.unesp.br) on 2018-04-04T13:43:46Z (GMT) No. of bitstreams: 1 uliana_jlae_me_sjrp.pdf: 2692798 bytes, checksum: 3b4391555da0676780bf487ef8ab09c2 (MD5) / Made available in DSpace on 2018-04-04T13:43:46Z (GMT). No. of bitstreams: 1 uliana_jlae_me_sjrp.pdf: 2692798 bytes, checksum: 3b4391555da0676780bf487ef8ab09c2 (MD5) Previous issue date: 2018-03-05 / Esta é uma investigação qualitativo-interpretativista de cunho etnográfico que visou analisar como se configura o processo de ensino-aprendizagem em aulas do componente de Inglês Instrumental no curso Técnico em Açúcar e Álcool, oferecido por uma instituição técnica pública do estado de São Paulo. O estudo foi realizado por meio de pesquisas bibliográficas, autobiografia da professora e entrevista, questionário aos alunos, observação, anotações em diário, gravação em vídeo, transcrição e análise das aulas, assim como sessão de visionamento com a professora participante e análise do plano de curso, sendo os dados interpretados à luz da perspectiva sociocultural (VYGOTSKY, 1989; JOHNSON, 2009; LANTOLF; POEHNER, 2014; van COMPERNOLLE, 2015). O objetivo principal da pesquisa foi compreender melhor o processo de ensinoaprendizagem, buscando contribuir para que a professora e demais professores possam repensar ou reafirmar seus papéis em sala de aula. O presente trabalho teve como pergunta e subperguntas de pesquisa: 1.Como se configura a (co)construção de conhecimentos em aulas de Inglês Instrumental no curso Técnico em Açúcar e Álcool sob a perspectiva sociocultural?, 1.1.Que elementos são levados em conta pela professora para essa (co)construção?, 1.2.Como se constrói a interação professor x aluno em sala de aula?, 1.3.Como se configura a negociação de significados na interação professor x aluno e aluno x aluno?, 1.3.1.Que papéis desempenha o professor?, 1.3.2.Que papéis desempenham os alunos?. Por meio da análise dos dados obtidos pode-se afirmar que as interações da professora favorecem a construção do conhecimento dos alunos, apresentando a coconstrução entre ambos, mas não é possível afirmar que essa coconstrução seja frequente. / This is a qualitative interpretative research of an ethnographic nature that aimed at investigating how the teaching-learning process is configured in ESP (English for Specific Purposes) classes of the Sugar and Alcohol Technical Course offered by a public technical institution of the state of São Paulo. The study was carried out by bibliographical research, the teacher's autobiography and interview, questionnaire to the students, observation, notes, video recordings, transcription and analysis of the classes, as well as a viewing session with the teacher and the course plan analysis, being the data interpreted in the light of the sociocultural perspective (VYGOTSKY, 1989; JOHNSON, 2009; LANTOLF; POEHNER, 2014; van COMPERNOLLE, 2015). The main objective of the research was to better understand the teaching-learning process, seeking to contribute so that the participating teacher and others can rethink or reaffirm their roles in the classroom. The present work had as question and sub-questions of research: 1.How is the (co)construction of knowledge configured in ESP classes of Sugar and Alcohol Technical Course from a sociocultural perspective?, 1.1.What elements are taken into account by the teacher for this (co)construction?, 1.2.How is the student-teacher interaction constructed in the classroom?, 1.3.How is the negotiation of meanings configured in the teacher-student and studentstudent interaction?, 1.3.1. What roles does the teacher play?, 1.3.2.What roles do students play?. Based on the analysis of the obtained data, it can be affirmed that the teacher’s interactions contribute to the construction of the students’ knowledge, presenting the co-construction between both, but it is not possible to state that this co-construction is frequent.

The discourse on English-medium teaching in higher education uses several terms and concepts to describe practices, very often synonymously. This contribution aims to fill the research gap of a conceptualisation of English-medium teaching in higher education. It will identify relevant approaches and their corresponding terminology, as well as clarify which approaches are most suitable for higher education. Given that the past decades have seen a substantial rise in the use of English as a teaching language in European compulsory schooling [Dalton-Puffer, C. 2011. "Content and Language Integrated Learning: From Practice to Principles?" Annual Review of Applied Linguistics 31: 182-183], the paper will also draw parallels between the secondary and the tertiary levels of education. At the same time, it will also be shown why insights drawn from research conducted in secondary education cannot simply be transferred to the tertiary level of education. The main focus of the paper is on the "English-medium Paradigm", a framework created to identify prevalent instructional types in Englishtaught programmes at universities in non-Anglophone countries [Unterberger, B. 2014. "English-medium Degree Programmes in Austrian Tertiary Business Studies: Policies and Programme Design." Dissertation, University of Vienna, 45-52]. The paradigm is based on terminological and conceptual considerations gained from the critical discussion of English for specific purposes, English for academic purposes, Content and language integrated learning and English-medium instruction literature [e.g. Bhatia, V. K. 1993. Analysing Genre: Language use in Professional Settings. London: Longman; Hyland, K. 2006. English for Academic Purposes: An Advanced Resource Book. London: Routledge; Dalton-Puffer, C. 2007. "Academic Language Functions in a CLIL Environment". In Diverse Contexts - Converging Goals: CLIL in Europe, edited by D. Marsh, 201-209. Mehrsprachigkeit in Schule und Unterricht 6. Frankfurt am Main: Lang; Dafouz, E., and U. Smit. 2014. "Towards a Dynamic Conceptual Framework for English-medium Education in Multilingual University Settings". Applied Linguistics. doi:10.1093/applin/amu034]. The paper therefore provides a timely conceptualisation of the varieties of English-medium teaching in higher education which also takes into account pedagogical considerations as well as implications for curriculum design.

Esta tese parte do exame de convencionalidades terminológicas e de colocações especializadas em um corpus de artigos científicos em inglês da área de Ciência da Computação com cerca de 400 mil palavras/tokens. Em seguida, investiga os desdobramentos pedagógicos desses elementos em um contexto de ensino de Inglês Instrumental em cursos técnicos e tecnológicos da área de Informática/Computação da Rede Federal de Educação Profissional do Brasil. O levantamento e análise de padrões léxico-terminológicos do corpus foi realizado com apoio computacional e de acordo com os aportes da Linguística de Corpus e da Teoria Comunicativa da Terminologia. Uma vez verificados a relevância terminológica e o potencial pedagógico das ocorrências de terminologias e de colocações no corpus reunido, são feitas propostas de apoio terminológico-pedagógico para o ensino de leitura de artigos científicos em inglês, o que inclui a proposta de desenho básico de um aplicativo educacional para acesso em smartphones e tablets. A pesquisa também levanta as necessidades terminológicas e pedagógicas dos alunos envolvidos no contexto educacional sob estudo, evidenciando diferenças entre os estudantes de cursos técnicos e de cursos tecnológicos. Por fim, o trabalho conclui ser possível e produtivo levar dados de descrição terminológica e de descrição de padrões de um corpus para um cenário didático-pedagógico de Inglês Instrumental na Educação Profissional, desde que isso seja balizado por uma série de aportes teóricos, dos estudos de Terminologia aos estudos sobre o Ensino de línguas estrangeiras. / This thesis sets off on examining terminological conventionalities and specialized collocations in a research article corpus in English in the Computer Science area containing around 400 thousand words/tokens. Then, we investigate the pedagogical ramifications of these elements in a context of English for Specific Purposes courses in the area of Informatics/Computer Science in the Federal Institutions of Professional Education in Brazil. The survey and analysis of lexical-terminological patterns from the corpus was performed with computational support, and according to Corpus Linguistics as well as Communicative Theory of Terminology framework. Once we verified the terminological relevance and pedagogical potential of the terminological occurrences and collocations in the corpus compiled, we proposed terminological-pedagogical aid for English research article reading, which includes a proposal of basic design of an educational app for smartphones and tablets access. This research also examines terminological and pedagogical needs involved in this educational context, highlighting differences between students in technical courses and technological courses. Overall, this investigation has found possible and productive to take terminological description data as well as pattern descriptions from a corpus to a didactic-pedagogical scenario of ESP in Professional Education, once this is settled by a range of theoretical considerations from Terminology studies to Foreign Language Teaching studies.

Made available in DSpace on 2016-06-02T20:25:17Z (GMT). No. of bitstreams: 1 4990.pdf: 2214757 bytes, checksum: 6e39b9f422ae997bf8a869bb474e5be2 (MD5) Previous issue date: 2013-02-25 / Financiadora de Estudos e Projetos / This study aims at identifying and discussing needs and interests of researchers of a public university in regard to learning or improving their knowledge of English for academic purposes. As a theoretical foundation, we rely on the studies developed by Robinson (1991), Hutchinson and Waters (2006), and Dudley-Evans and St. John (2010) to base discussions regarding English for Specific Purposes (ESP). More directly related to the central question of this study, we review Flowerdew and Peacock (2001), Kennedy (2001) and Wood (2001) that underlies the theories about English for Academic Purposes (EAP). Theoretical reference regarding Needs Analysis (ROBINSON, 1991; HUTCHINSON and WATERS, 2006; DUDLEY-EVANS and ST. JOHN, 2010), EAP course design (FLOWERDEW e PEACOCK, 2001; JORDAN, 2012) and Genre Analysis (SWALES, 2011; MOTTA-ROTH 2000, 2008; RAMOS, 2004) also contribute to the development of the present study. The participants are researchers (Master and PhD. students, besides university professors) from diverse scientific areas, and data has been collected in three different moments and by three instruments (two semi-structured questionnaires and an interview). Based on the data analysis it was possible to see that most participants are interested in a course focused on English for specific purposes. They also revealed to consider English as being the international language of science and key factor for publishing research results. We conclude that participants main interest is having EAP courses focused on productive skills (writing and speaking), because it could help them to publish. From participants comments related to their expectations regarding an EAP course and from the data analyzed, we expect to contribute to possible procedures for courses/materials design of English for Academic Purposes. / Este estudo objetiva identificar e discutir interesses e necessidades de pesquisadores de uma instituição pública relacionados ao aprendizado ou aprimoramento dos níveis de conhecimento em língua inglesa (LI) para fins acadêmicos. Fundamentamo-nos em Robinson (1991), Hutchinson e Waters (2006) e Dudley-Evans e St. John (2010) para compor as discussões sobre Inglês para Propósitos Específicos (IPE), bem como em Flowerdew e Peacock (2001), Kennedy (2001) e Wood (2001) que sustentam as teorias de Inglês para Propósitos Acadêmicos (IPA), sendo esse o contexto desta pesquisa. Discussões acerca de Análise de Necessidades (ROBINSON, 1991; HUTCHINSON e WATERS, 2006; DUDLEY-EVANS e ST. JOHN, 2010), Planejamento de Curso de IPA (FLOWERDEW e PEACOCK, 2001; JORDAN, 2012) e Gêneros Discursivos (SWALES, 2011; MOTTA-ROTH 2000, 2008; RAMOS, 2004) também compõem os pilares teóricos deste estudo. A coleta de dados compreendeu participantes (mestrandos, doutorandos e docentes) de diversas áreas do conhecimento, e serviu-se de três instrumentos e momentos distintos (dois questionários semiestruturados e uma entrevista).Verificamos que, em sua maioria, os participantes se interessam por um curso que tenha como foco oportunizar o ensino da LI para fins específicos e, o reconhecimento, por parte desses pesquisadores-participantes, da língua inglesa como língua internacional para divulgação da ciência e o papel dessa língua para divulgação de ciência nos permitiu compreender a relevância do ensino focado nas habilidades que oportunizem essa divulgação, sendo essas, principalmente, as habilidades oral e escrita, conforme informado pelos participantes. A partir das exposições destes com relação às expectativas acerca de um curso de IPA e análise dessas informações, esperamos contribuir com possíveis procedimentos para o desenvolvimento de cursos/materiais voltados para o ensino da LI para fins acadêmicos.

Esta tese parte do exame de convencionalidades terminológicas e de colocações especializadas em um corpus de artigos científicos em inglês da área de Ciência da Computação com cerca de 400 mil palavras/tokens. Em seguida, investiga os desdobramentos pedagógicos desses elementos em um contexto de ensino de Inglês Instrumental em cursos técnicos e tecnológicos da área de Informática/Computação da Rede Federal de Educação Profissional do Brasil. O levantamento e análise de padrões léxico-terminológicos do corpus foi realizado com apoio computacional e de acordo com os aportes da Linguística de Corpus e da Teoria Comunicativa da Terminologia. Uma vez verificados a relevância terminológica e o potencial pedagógico das ocorrências de terminologias e de colocações no corpus reunido, são feitas propostas de apoio terminológico-pedagógico para o ensino de leitura de artigos científicos em inglês, o que inclui a proposta de desenho básico de um aplicativo educacional para acesso em smartphones e tablets. A pesquisa também levanta as necessidades terminológicas e pedagógicas dos alunos envolvidos no contexto educacional sob estudo, evidenciando diferenças entre os estudantes de cursos técnicos e de cursos tecnológicos. Por fim, o trabalho conclui ser possível e produtivo levar dados de descrição terminológica e de descrição de padrões de um corpus para um cenário didático-pedagógico de Inglês Instrumental na Educação Profissional, desde que isso seja balizado por uma série de aportes teóricos, dos estudos de Terminologia aos estudos sobre o Ensino de línguas estrangeiras. / This thesis sets off on examining terminological conventionalities and specialized collocations in a research article corpus in English in the Computer Science area containing around 400 thousand words/tokens. Then, we investigate the pedagogical ramifications of these elements in a context of English for Specific Purposes courses in the area of Informatics/Computer Science in the Federal Institutions of Professional Education in Brazil. The survey and analysis of lexical-terminological patterns from the corpus was performed with computational support, and according to Corpus Linguistics as well as Communicative Theory of Terminology framework. Once we verified the terminological relevance and pedagogical potential of the terminological occurrences and collocations in the corpus compiled, we proposed terminological-pedagogical aid for English research article reading, which includes a proposal of basic design of an educational app for smartphones and tablets access. This research also examines terminological and pedagogical needs involved in this educational context, highlighting differences between students in technical courses and technological courses. Overall, this investigation has found possible and productive to take terminological description data as well as pattern descriptions from a corpus to a didactic-pedagogical scenario of ESP in Professional Education, once this is settled by a range of theoretical considerations from Terminology studies to Foreign Language Teaching studies.

A OACI (Organização de Aviação Civil Internacional), órgão que estabelece regulamentações na aviação civil em nível mundial, define o inglês para aviação como uma junção entre a Fraseologia Aeronáutica sublinguagem empregada por pilotos e controladores de tráfego aéreo em comunicações radiotelefônicas em situações rotineiras e o inglês comum (plain English), utilizado quando a Fraseologia Aeronáutica não se mostra suficiente. Após averiguar que acidentes aéreos foram agravados por falhas de comunicação, a OACI passou a exigir dos profissionais supracitados uma licença para operações internacionais. Para tal licenciamento, é requerida uma avaliação de proficiência linguística, prescrita no Manual de Implementação de Proficiência Linguística, ou DOC 9835, publicado pela OACI em 2004. A partir de então, o inglês aeronáutico teve seu grau de importância elevado e começou a ser avaliado em países ao redor do mundo, por governos e/ou por instituições internacionais, e, nos últimos anos, foram publicados materiais didáticos que se propõem a atender a essa nova demanda. Identificando a falta de autenticidade nesses materiais, e um descompasso entre a definição proposta pela OACI e o Glossário de Estruturas Básicas e Complexas adicionado à segunda edição do DOC 9835 (ICAO, 2010), buscamos no aporte teórico da Linguística de Corpus uma metodologia para a descrição do plain English utilizado em contextos aeronáuticos em uso real. Assim, o objetivo desta pesquisa é apresentar um estudo descritivo da linguagem utilizada por controladores de tráfego aéreo e pilotos em comunicações radiotelefônicas em situações anormais; para atingi-lo, compilamos um corpus falado extraído desse contexto. A partir desse corpus, analisamos, primeiramente, os padrões fraseológicos no entorno de cinco itens lexicais runway [pista], aircraft [aeronave], emergency [emergência], fuel [combustível] e engine [motor] , que foram evidenciados como as palavras de conteúdo mais frequentes no corpus de estudo. Contrastamos, em seguida, nossos resultados com o Glossário de Estruturas do próprio DOC 9835. Nossos resultados apontam que, assim como recomendado pela OACI, o inglês para aviação é simples e objetivo, não correspondendo ao tipo de linguagem sugerida no referido anexo nem ao conteúdo programático dos materiais didáticos utilizados atualmente. / ICAO (International Civil Aviation Organization), a specialized agency which regulates civil aviation worldwide, defines aviation English as a combination of Aeronautical Phraseology a sublanguage used by air traffic controllers and pilots in radiotelephony communications in routine situations and plain English, used when Phraseology does not suffice. After verifying that air crashes were aggravated by miscommunications, ICAO started requesting a proficiency level accredited in the licenses of these two professionals when operating internationally. To obtain this license, applicants are required to take a proficiency exam, prescribed in the Manual of Implementation of Proficiency Requirements, or DOC 9835, published by ICAO in 2004. Since then, aviation English has reached a higher level of importance, and started being evaluated by governments and institutions throughout the world and, in the last years, coursebooks have been published with the objective of meeting those needs. Having identified a lack of authenticity in such materials, as well as an imbalance between the definition of aviation English in DOC 9835 and the Glossary of Basic and Complex Structures added to its second edition (ICAO, 2010), we used Corpus Linguistics as a methodology to investigate this language for special purposes in its real environment. Therefore, this research presents a description of the language used by air traffic controllers and pilots in radiotelephony communications when in abnormal situations. To achieve our goals, we compiled a spoken corpus extracted from this context. For this study, we primarily investigated the phraseological patterns in the surroundings of five lexical items runway, aircraft, emergency, fuel and engine , chosen because of their high frequency status in our corpus. We then contrasted our results with the Glossary attached to DOC 9835, which suggests a list of grammar structures on which the assessment and training of aviation English should be based. This research concludes with a demonstration of the simplicity, objectiveness and clarity of the plain English identified in our corpus, which does not correlate with the structures recommended in the Glossary nor with the language explored in coursebooks published to this end.

Orientador: Paula Tavares Pinto / Resumo: Tendo como base teórico-metodológica o ensino de língua inglesa (LI) para fins específicos (IFE) (DUDLEY-EVANS; ST. JOHN, 1998) em associação com a Linguística de Corpus (LC) (BERBER SARDINHA, 2004, 2009; O’KEEFFE, MCCARTHY, CARTER, 2007; VIANA, TAGNIN, 2011), o objetivo do presente trabalho é avaliar a aplicabilidade do levantamento de agrupamentos lexicais para o desenvolvimento de atividades de compreensão de escrita em LI a fim de contribuir para a identificação vocabular de notícias da atualidade. Para isso, foram compilados quatro corpora de textos jornalísticos autênticos com temática saúde, tecnologia, política e mundo, advindos dos sites CNN® e BBC® (coleta em 2018) com o intuito de desenvolver atividades voltadas para o vestibular da UNESP (Universidade Estadual Paulista). Por meio do software Sketch Engine® foram extraídas as palavras-chave mais frequentes de cada corpus e, concomitantemente, os agrupamentos lexicais dessas palavras para posterior desenvolvimento das atividades, de modo que os exercícios tenham como base as combinações lexicais mais frequentes das notícias compiladas. Em função disso, foi possível verificar que quando o conteúdo do corpus está em consonância com o objetivo dos alunos, é possível extrair informações relevantes para o desenvolvimento de materiais úteis para a sala de aula. Assim, os textos jornalísticos foram muito importantes para os exercícios elaborados por meio dos corpora, visto que esse gênero textual é constante nos vestibular... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Based on the theoretical and methodological approach of English for Specific Purposes (ESP) (DUDLEY-EVANS; ST. JOHN, 1998) along with the use of Corpus Linguistics (CL) BERBER SARDINHA, 2004, 2009; O'KEEFFE, MCCARTHY, CARTER, 2007; VIANA, TAGNIN, 2011), the aim of this research is to evaluate the applicability of lexical bundles for the development of reading comprehension activities in English in order to contribute to the lexical comprehension of current news. To this end, four corpora of authentic journalistic texts on health, technology, politics and world, from the CNN® and BBC® websites, were compiled (collected in 2018) in order to develop activities aimed at the entrance exam of UNESP (São Paulo State University). We extracted the most frequent keywords from each corpus with the aid of the Sketch Engine® software and, concomitantly, the lexical bundles originated from these words for further development of teaching activities, so that the exercises are based on the most frequent lexical combinations of the compiled news. As a result, it was possible to verify that when the content of the corpus is in line with the students' objective, it is possible to extract relevant information for the development of useful materials for the classroom. Thus, the journalistic texts were very important for the exercises elaborated through the corpora, since this textual genre is constant in the entrance exams applied to the students. The activities were administered to students of a ... (Complete abstract click electronic access below) / Mestre

Cette thèse porte sur la caractérisation du milieu spécialisé des entreprises du risque technologique aux États-Unis. Dans le cadre de la recherche en anglais de spécialité, il s’agit de démontrer que les multinationales américaines du pétrole et des biotechnologies agricoles partagent un discours et une culture spécifiques, fondés sur une stratégie de légitimation de leurs activités. Cette stratégie de légitimation se manifeste à travers des choix structurels, lexicaux, syntaxiques et rhétoriques qui distinguent le discours spécialisé au sein du monde de l’entreprise. Dans la première partie, nous revenons sur les fondements théoriques et méthodologiques de ce travail : nous précisons la singularité du milieu formé par Monsanto, DuPont Pioneer, Dow AgroSciences, Chevron, ExxonMobil et Conoco Phillips et présentons la méthodologie en trois temps, qui reflète le caractère pluridisciplinaire de l’anglais de spécialité. La seconde partie porte sur les manifestations de la stratégie de légitimation dans les déclarations de mission, les rapports annuels et les communiqués de presse des multinationales étudiées. L’analyse souligne des modifications de certains critères prototypiques, qui reflètent une conception particulière de la RSE et de la culture d’entreprise. Une perspective civilisationnelle est proposée afin d’éclairer l’adaptation du discours de l’entreprise au contexte local. La dernière partie traite des genres émergents, de l’adaptation des outils du Web 2.0. et de la mise en place de stratégies de « légidivertissement » et de « promodivertissement » sur Internet, afin de répondre aux enjeux communicationnels propres au domaine du risque technologique. / This dissertation focuses on the specialized milieu formed by technological risk companies in the United States. Within the framework of English for Specific Purposes, we aim to show that American multinationals specializing in oil and agricultural biotechnology share a specific discourse and culture based on legitimizing their activities. This legitimation strategy can be identified through structural, lexical, syntactic and rhetorical choices which set apart the specialized discourse of technological risk companies within the corporate world. Part 1 presents the theoretical and methodological foundations of our research: the specificity of the milieu formed by Monsanto, DuPont Pioneer, Dow AgroSciences, Chevron, ExxonMobil and Conoco Phillips is clarified and the methodology, which reflects the pluridisciplinary nature of English for Specific Purposes, is explained. Part 2 concentrates on the manifestations of the legitimation strategy in the mission statements, annual reports and press releases of technological risk companies. The analysis underscores some modifications in the traditional genres of company discourse which reflect a specific vision of CSR and corporate culture. A cultural perspective is suggested to cast light on the local adaptation of corporate discourse. Part 3 concentrates on emerging cybergenres, the adaptation of web 2.0 tools and the use of “promotainment” and “legitainment strategies” on the Internet as a response to the specific communicative needs of technological risk multinationals.